Adobe Analytics Standard MCQs

Adobe Analytics Standard MCQs

Our team has conducted extensive research to compile a set of Adobe Analytics Standard MCQs. We encourage you to test your Adobe Analytics Standard knowledge by answering these 60+ multiple-choice questions provided below.
Simply scroll down to begin!

1: Which of the following is not a container type when creating segments?

A.   Page View

B.   Lifetime

C.   Visitor

D.   Visit

2: For improved ClickMap tracking, where should the s_objectID variable be set?

A.   In the onClick event handler of a link

B.   In the pageName variable

C.   In the s.userID variable

D.   In the ClickMap section of the page footer

3: How can you compare two date ranges in a single report in Ranked view?

A.   Create a processing rule for the two date ranges

B.   Click "Compare Dates" in the calendar module

C.   Change the date range in the metric selector

D.   Click "Compare Dates" in the grey report header

4: Which of the following is not a possible value in the Referrer Types report?

A.   Typed/Bookmarked

B.   Search Engines

C.   Mobile Apps

D.   Other Web Sites

E.   Social Networks

5: Sending SiteCatalyst data to two or more report suites is called:

A.   Multi-suite tagging

B.   Double variable tagging

C.   You cannot send data to more than one report suite

D.   Cross-suite reporting

6: Which of these are a common reason to use the s_objectID variable?

A.   To separate clicks on links that ClickMap combines

B.   All of these

C.   To aggregate clicks on links that change often during a day

D.   To improve accuracy of ClickMap data reporting

7: True or False? If you navigate to a different report, the segment you had applied will be canceled.

A.   False

B.   True

8: If s_account is empty, not declared, or contains an unexpected value:

A.   Corrupted data will be collected

B.   Data will continue to be collected normally

C.   No data will be collected

D.   You will void your license

9: Which variable do you use when setting the report suite?

A.   v_setUp

B.   s_account

C.   s.login

D.   s_exec

10: What is the SAINT API used for?

A.   Restricting access to dashboards

B.   Designing a more user-friendly dashboard

C.   Importing meta-data to describe and group reporting values

D.   Ensuring your system is compatible with SiteCatalyst

11: What is maximum number of report suites that a company can use?

A.   10

B.   50

C.   5,000

D.   200

E.   No limit

12: What is the primary purpose of an eVar?

A.   View conversion events in the context of data dimensions

B.   Enable Participation

C.   Breakdown traffic metrics by one another

D.   Enable Pathing

E.   Record product names

13: Which of the following is not an allowed allocation setting for conversion variables?

A.   Decaying

B.   Most Recent

C.   Original Value

D.   Linear

14: What does the acronym 'SAINT' stand for?

A.   SiteCatalyst Attribute Importing and Naming Tool

B.   Script Assignment Importing And Naming Tool

C.   Standard Attribute Injection and Naming Tool

D.   Simple Attribute Interface Naming Technology

15: What is the best method for adding meta-data to SiteCatalyst variables?

A.   Subrelations

B.   Data Sources

C.   Classifications

D.   Data Feeds

E.   Correlations

16: What type of SiteCatalyst variable/report would you use if you want to see pathing behavior?

A.   Success Event

B.   Participation

C.   Conversion variables (eVars)

D.   Traffic variables (sProps)

E.   Classifications

17: How will commas in my product name interfere with my data?

A.   They cause everything after the comma to be treated as the "units" entry in s.products.

B.   They do not display correctly as commas in the reporting interface.

C.   They cause the entire s.products value to be discarded after data collection.

D.   They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.

18: In SiteCatalyst 15, you can correlate a level of any enabled hierarchy variable with any traffic variable.

A.   True

B.   False

19: Segments created in Discover can be used in SiteCatalyst.

A.   False

B.   True

20: How many variables can have Pathing enabled in Adobe Analytics?

A.   4

B.   10

C.   2

D.   No limit

E.   5

21: How many custom eVars are available in each SiteCatalyst report suite?

A.   50

B.   75

C.   10

D.   25

E.   100

22: Which of the following SiteCatalyst features allows you to visually show website performance and track progress against set goals?

A.   Data Extracts

B.   Targets

C.   Bookmarks

D.   Alerts

E.   Calender Events

23: What is the default "Expire After" setting for newly enabled conversion variables (eVars)?

A.   Visit

B.   Page View

C.   Month

D.   Purchase

E.   None

24: What is the max size of the (site sections) variable?

A.   100 bytes

B.   32 bits

C.   There is no limit

D.   1 kilobyte

25: When creating a segment from the drop down box ("Add Segment"), it will be visible to all users.

A.   True

B.   False





27: What is used to breakdown Traffic Variables (sProps) by one another?

A.   Participation

B.   Correlations

C.   Pathing

D.   Subrelations

E.   Segmentation

28: What is the best way to de-duplicate SiteCatalyst metrics?

A.   Participation

B.   Subrelations

C.   Serialization

D.   Classifications

E.   Correlations

A.   File Downloads

B.   Custom Links

C.   None, s.linkType='o' is not valid syntax

D.   Exit Links

30: Which SiteCatalyst feature allows you to integrate external data into the reporting framework?

A.   ASI Slots

B.   Data Sources

C.   Publishing Widgets

D.   SAINT Classifications

E.   Data Extracts

31: Which of the following is not required in order to capture paid search keywords?

A.   The paid search keywords reports must be enabled by Adobe ClientCare

B.   Paid search ads must be tagged with a consistent query string parameter

C.   Paid Search Detection must be enabled in the Admin Console

D.   A paid search campaign must be actively running in a known search engine

32: Where can you go to share a previously created bookmark with other users?

A.   Sharing > Bookmarks > Share Bookmarks

B.   Admin > Bookmarks > Share

C.   Manage > Bookmarks > Manage

D.   Favorites > Bookmarks > Manage Bookmarks

E.   Admin > Manage Bookmarks

33: When usePlugins is "true," the s_doPlugins function is called prior to each ______ request.

A.   status

B.   data

C.   image

D.   site

34: What is the maximum number of metrics that can be added to the Key Metrics report?

A.   10

B.   12

C.   1

D.   5

E.   15

35: What is the purpose of the pageType variable?

A.   Used to capture the type of content displayed on the page.

B.   Determines if the page contains conversion events or not.

C.   Captures URLs that lead to a 404 Error Page.

D.   Reports on the page template name when using a CMS.

36: True or False: Conversion metrics are available for use in GeoSegmentation reports.

A.   True

B.   False

37: Which of the following is NOT true about the s.products variable?

A.   Can be used to set Merchandising eVars

B.   Can be used to set numeric and currency success events

C.   Can be used to set the purchase event

D.   Can accept multiple values

E.   Can be used to see product pathing

38: What is the correct syntax for capturing an event called “booked flight” in event1?


B.   s.event1="booked flight"

C."booked flight"

D.   s.event1="event1"

39: What is a List Prop?

A.   A variable in which you can pass multiple additional traffic variables in a delimited list so each prop gets credit for that page view.

B.   A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.

C.   Another term used for SAINT classifications.

D.   A variable in which you can pass multiple values in a delimited list which the values persist so you can correlate conversion metrics with them.

40: What is the primary use of Adobe Analytics Standard?

A.   Provide directional guidance to help influence visitor behavior

B.   Analyze your organization's use of Adobe products

C.   Create reports showing how visitors use the website

D.   See which links on web pages are clicked the most

E.   See how many "hits" pages on your website get

41: Which of the following is NOT a benefit of multi-suite tagging?

A.   Additional variables

B.   Improved campaign attribution

C.   Inter-site Pathing

D.   De-duplicated unique visitors

E.   Rollup metrics

42: What is the proper syntax to capture a product being added to the shopping cart?

A."scAdd" s.products="Adipure 11pro"

B."scAdd" s.products=";Adipure 11pro"

C."scAdd" s.products=";;Adipure 11pro"

D."cartAdd" s.products=";Adipure 11pro"

43: Which of the following are NOT true about classifications?

A.   Classifications can be overwritten

B.   Classifications can be applied to out-of-the-box reports

C.   Classifications are retroactive

D.   Classifications can be cleared out if needed

E.   Classifications can be applied to both conversion and traffic variables

44: If a visitor on your site is purchasing six widgets, at a price of $5.98 per widget, what is the correct s.products syntax?

A.   s.products=",widgets,6,5.98"

B.   s.products=";widgets;6;5.98"

C.   s.products=",widgets,6,35.88"

D.   s.products=";widgets;6;35.88"

45: Which of the following can be done using Processing Rules?

A.   Change the report suite ID for a server call

B.   Exclude by IP address

C.   Explode (break apart) a single variable value into multiple values

D.   Copy a value from one variable to another

46: Which JavaScript variable is used to identify the domain on which cookies are set?

A.   s.trackingServer

B.   s.prop1

C.   s.visitorID

D.   s.cookieDomain

47: What is the difference between participation and allocation?

A.   Participation is used for eVars and allocation is used for sProps

B.   Participation assigns full credit and allocation assigns partial credit

C.   Participation allows for pathing and allocation does not

D.   Participation can expire beyond a visit, whereas allocation is visit based

A.   clnk

B.   pev2

C.   pev1

D.   lnkName

49: What is the difference between Product and Conversion Syntax for Merchandising Variables?

A.   Product Syntax is set in the s.products variable, while Conversion Syntax is not

B.   Product Syntax requires fewer server calls than Conversion Syntax

C.   Product Syntax can be tagged manually, while Conversion Syntax is enabled by ClientCare

D.   Product Syntax sets the s.products variable, while Conversion Syntax sets

50: What is the maximum character (byte) length of Traffic Variables (sProps)?

A.   50

B.   100

C.   255

D.   200

E.   75