Advertising MCQs

Advertising MCQs

Our team has conducted extensive research to compile a set of Advertising MCQs. We encourage you to test your Advertising knowledge by answering these multiple-choice questions provided below.
Simply scroll down to begin!

1: Where do you get the subscription numbers of a magazine?

A.   Audit reports

B.   Statement of Circulation

C.   Sales Reps

D.   Ad magazines

2: When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?

A.   The advertiser

B.   Both the celebrity and the advertiser

C.   The celebrity

D.   Neither the celebrity nor the advertiser

3: True or False: If your ad has a white border, bleed is not required?

A.   True

B.   False

4: Which is NOT a law enforced by the Federal Trade Commission?

A.   Print advertisements must be watermarked with the FTC logo.

B.   Advertisers must have evidence to support all claims made.

C.   Advertising must not be deceptive.

D.   Advertisements may not be unfair.

5: What is real-time bidding?

A.   Advertisements on television that encourage you to go out and purchase a product immediately.

B.   An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

C.   Advertisements on radio that encourage you to go out and purchase a product immediately.

D.   An electronic trading system that allows different brands to compete for your attention through pop-up ads.

6: What is the order of the Hierarchy of Effects Model?

A.   Awareness, Liking, Preference, Purchase, Conviction, Knowledge

B.   Awareness, Knowledge, Liking, Preference, Conviction, Purchase

C.   Awareness, Liking, Knowledge, Conviction, Purchase, Preference

D.   Awareness, Knowledge, Conviction, Liking, Preference, Purchase

7: What is a Leaderboard ad size?

A.   128 x 700

B.   728 x 90

C.   400 x 30

D.   468 x 60

8: What is a Half banner ad size?

A.   100 x 30

B.   234 x 60

C.   400 x 30

D.   428 x 30

9: What kind of advertisements do the FTC focus on the most?

A.   Ads that make claims about taste or feelings

B.   Ads that make claims about health or safety

C.   Ads that run nationally

D.   Ads that claim their product is "the best"

10: What is another name for paid subscribers?

A.   Results Subscribers

B.   CPM

C.   Qualified Subscribers

D.   Distribution Skew

11: What is the name of Google's online ad service?

A.   AdWords

B.   Banner Ads

C.   Online Ads

D.   Google Ads

12: What is an example of a misleading advertisement?

A.   "Our product has the best value!"

B.   "It's clinically proven!"

C.   "50% of people use it!"

D.   "Get rich quick!"

13: What is Bait and Switch advertising?

A.   Advertising fishing equipment

B.   Advertising a product and switching the price after the ad ends

C.   Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product

14: What is an Elevator Pitch?

A.   A presentation made to an unsuspecting person that should last at least 5 minutes.

B.   A presentation pitched to an unsuspecting person over the course of an elevator ride.

C.   A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.

D.   A clear, concise presentation of your product or idea over the duration of an elevator ride.

15: Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?

A.   The final game of the world series

B.   The Oscars

C.   The Grammys

D.   The Super Bowl

16: When placing a magazine ad, what is the most important statistic to look at?

A.   Left Over Copies

B.   Newsstand sales

C.   Dealer Sales

D.   Subscriptions

17: True or False: Magazine ads require a large amount of lead time to run your ad, and see results

A.   False

B.   True

18: The portion of ad copy that prompts customers to take a specific action is called:

A.   The clickthrough

B.   The animated ad

C.   The banner ad

D.   The call-to-action

19: What does SWOT stand for?

A.   Simple, Wise, Opportunities, Threats

B.   Strengths, Weaknesses, Opportunities, Threats

C.   Strengths, Weaknesses, Obvious, Timeliness

D.   Simply Win On TV

20: How are Facebook Ads priced?

A.   CPC only

B.   CPC and CPM

C.   Monthly Price

D.   CPM only

21: True or False: A Rate Card includes positioning data

A.   True

B.   False

22: True or False? It is possible to use your targeted keyword too many times in your ad copy.

A.   False

B.   True

A.   Broadcast Advertising

B.   Outdoor Advertising

C.   Covert Advertising

D.   Print Advertising

E.   Public Service Advertising

24: What are heatmaps?

A.   A visual representation of your site

B.   How many people have visited your site in 24 hours

C.   An ad density report

D.   A visual representation of where your visitors are clicking on your site

25: Which federal agency enforces advertising laws?

A.   Economics, Business and Agricultural Affairs

B.   The Federal Trade Commission (FTC)

C.   The Federal Business Commission (FBC))

D.   The Department of Labor (DOL)

26: How many views of an ad in Mille?

A.   10

B.   1000

C.   1

D.   100

27: An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:

A.   Humor appeal

B.   Fear appeal

C.   Brand appeal

D.   Emotional appeal

28: Which of the following is an example of display advertising on the Internet?

A.   Videos

B.   Audio

C.   Banner ads

D.   All of these

29: What are ads that are geared toward one group of people called?

A.   Targeted ads

B.   Specific Ads

C.   Grouped ads

D.   Levelled ads

30: True or False: A media kit does include BOTH a rate card and a sample issue

A.   False

B.   True

31: What is the bleed in ads?

A.   Running ink

B.   Where the ad is placed

C.   The area around the printing that will be trimmed off

D.   The rate of distribution

32: True or False: Each ad should appeal to a specific group of people

A.   True

B.   False

33: True or False? Google's main source of revenue comes from Google AdWords.

A.   False

B.   True

34: Which is the most persuasive channel for advertising?

A.   Television commercials

B.   Magazine advertisements

C.   Radio commercials

D.   Newspaper advertisements

35: True or False: You should change your print ads every few months

A.   False

B.   True

36: What is one of the best ways to have people come to your site?

A.   A clean site

B.   Quality Content

C.   Buying lots of ads

37: Which of the following is illegal in a television commercial?

A.   All of these

B.   Flashing the fine print on the screen quickly

C.   In the middle of a long, rapid, vertically scrolling statement

D.   Subscripts or superscripts containing small fine print

38: Which is an ambient ad?

A.   All of these

B.   Ads on the risers of stairs

C.   Ads on the ceiling

D.   Ads on the floor

39: Which of the following is a feature associated with Interactive Video Advertising?

A.   Tags

B.   User-mouse motion tracking

C.   All of these

D.   Links

40: What does CPC stand for?

A.   Claim Per Cost

B.   Cost Per Click

C.   Cost Per Carrier

41: How are AdWords priced?

A.   Monthly Price

B.   CPM only

C.   CPC and CPM

D.   CPC only

42: True or False: You should run the same type of ad in a newspaper as online

A.   True

B.   False

43: Which is NOT an online-advertising term?

A.   CPV - Cost Per View

B.   CPS - Cost Per Sale

C.   CPC - Cost Per Click

D.   All are correct

E.   CPM - Cost Per Thousand Impressions

44: Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:

A.   Logos

B.   Brands

C.   Spokespeople

D.   Mascots

45: What is the name of a web page that is customized for a specific ad you have placed?

A.   A Landing Page

B.   A website

C.   An ad page

D.   An online ad

46: This advertising makes use of different tools to gain customer’s attention. Examples: billboards and kiosks.

A.   Covert Advertising

B.   Broadcast Advertising

C.   Outdoor Advertising

D.   Public Service Advertising

E.   Print Advertising

47: What is the "Mona Lisa Effect" for advertising photography?

A.   A photograph of a woman in order to advertise something feminine

B.   A photograph in which the model is looking directly at the viewer

C.   A photograph of a well-known piece of art to catch the viewers' eyes

48: The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:

A.   Above the jump

B.   Above the fold

C.   The sweet spot

D.   The callout

49: If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:

A.   Not post anything about that specific product, because they could get in legal trouble for accepting it.

B.   Report the company for attempting to bribe them.

C.   Disclose the material connection they share with the company.

D.   Disclose how much money they were paid, or how much of the product they received.

A.   When the comparison reflects the truth

B.   It's never legal

C.   If there is a chart or graph in the advertisement

D.   All the time