These B2B Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of B2B Marketing. You can prepare for an upcoming exam or job interview with these B2B Marketing MCQs.
So scroll down and start answering.
A. Marketing via blimps and stadium ads to live sports audiences
B. Kiosk marketing
C. Direct-mail marketing
D. Catalogue marketing
A. Customer media habits
B. Delivery address
C. Product cost
D. All of the above
A. True
B. False
A. True
B. False
A. The process where a buyer sets up an order sheet and visits a web page to enter quantities for the order to be processed
B. The vendor facilitates an automated basket to be set up by the shopper which they simply click on the 'confirm order' button to place a repeat order
C. The where the buyer, in their own time and convenience, scrolls through the products available and enters quantities for the goods they want
D. The sales process where the buyer places an initial order online then sets repeat delivery dates
A. Channel design
B. Lower transaction costs
C. Support services
D. Connectivity
A. Value
B. Aggregation capabilities
C. Logistical Value
D. The distribution of digital content
A. Software piracy software
B. Hacking into the e-marketing system by using software tools
C. Secure electronic transactions protocol
D. Spoofing to provide access to confidential areas of the network
A. Failure to measure customer satisfaction
B. Lack of training for people using CRM applications
C. Difficulties capturing the right customer data
D. Failure to integrate back office systems properly
A. CPS (cost per sale)
B. CPA (cost per action)
C. CPM (cost per thousand impressions)
D. CPC (cost per click)
A. Market Research company
B. News aggregator
C. Economic data provider
D. Company Information Provider
A. Those who meet sales representatives
B. Those who have the authority to make the purchase
C. Those who initiate the purchase procedure
D. Those who actually use the product
A. The length of visit
B. The average order size
C. The amount of visits to a FAQ page
D. The amount of page downloads
A. Hobbies of the customer
B. Profitability of customers
C. Volume of previous purchases
D. Buying practices and patterns
A. 30 - 35%
B. 40 - 45%
C. 60 - 65%
D. 80 - 85%
A. Requests for proposals
B. Vendor evaluation
C. Competitive analysis
D. Professional networking
E. Communication with customers
A. Straight rebuy
B. New buy
C. Modified rebuy
D. Adapted buy