B2B Marketing MCQs

B2B Marketing MCQs

These B2B Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of B2B Marketing. You can prepare for an upcoming exam or job interview with these B2B Marketing MCQs.
So scroll down and start answering.

1: Which of the following is not a tool used by direct marketers?

A.   Marketing via blimps and stadium ads to live sports audiences

B.   Kiosk marketing

C.   Direct-mail marketing

D.   Catalogue marketing

2: Which of the following forms of information would not form part of a direct or online marketing database?

A.   Customer media habits

B.   Delivery address

C.   Product cost

D.   All of the above

3: Marketers can use audience-centric measures to evaluate their online marketing

A.   True

B.   False

4: The use of the Web is far more prevalent in consumer markets than business markets.

A.   True

B.   False

5: Which of the following is not an example of automated sales models in a B2B environment?

A.   The process where a buyer sets up an order sheet and visits a web page to enter quantities for the order to be processed

B.   The vendor facilitates an automated basket to be set up by the shopper which they simply click on the 'confirm order' button to place a repeat order

C.   The where the buyer, in their own time and convenience, scrolls through the products available and enters quantities for the goods they want

D.   The sales process where the buyer places an initial order online then sets repeat delivery dates

6: What provides one of the fundamental Internet advantages between buyers and sellers?

A.   Channel design

B.   Lower transaction costs

C.   Support services

D.   Connectivity

7: Finance operations like Able2Buy and V12 Finance facilitate what through online distribution?

A.   Value

B.   Aggregation capabilities

C.   Logistical Value

D.   The distribution of digital content

8: One of the ways of ensuring the security of e-marketing information is the use of:

A.   Software piracy software

B.   Hacking into the e-marketing system by using software tools

C.   Secure electronic transactions protocol

D.   Spoofing to provide access to confidential areas of the network

9: A 2004 BT/EIU survey on the barriers to successful CRM implementation rated what as the most important factor?

A.   Failure to measure customer satisfaction

B.   Lack of training for people using CRM applications

C.   Difficulties capturing the right customer data

D.   Failure to integrate back office systems properly

10: Which of the following is not one of the common models for assessing the cost of online advertising?

A.   CPS (cost per sale)

B.   CPA (cost per action)

C.   CPM (cost per thousand impressions)

D.   CPC (cost per click)

11: In the European Business Information sector, LexisNexis is classed as:

A.   Market Research company

B.   News aggregator

C.   Economic data provider

D.   Company Information Provider

12: Which of the following is not part of the B2B decision-making unit?

A.   Those who meet sales representatives

B.   Those who have the authority to make the purchase

C.   Those who initiate the purchase procedure

D.   Those who actually use the product

13: Which of the following is not an e-metric that might be used to assess an objective of providing after-sales service?

A.   The length of visit

B.   The average order size

C.   The amount of visits to a FAQ page

D.   The amount of page downloads

14: Which of the following is not information that might be included on a B2B database?

A.   Hobbies of the customer

B.   Profitability of customers

C.   Volume of previous purchases

D.   Buying practices and patterns

15: According to Haig (2001), what percentage of web users use search engines as tool first research?

A.   30 - 35%

B.   40 - 45%

C.   60 - 65%

D.   80 - 85%

16: Linkedin is mainly used for ________ in the b2b marketplace.

A.   Requests for proposals

B.   Vendor evaluation

C.   Competitive analysis

D.   Professional networking

E.   Communication with customers

17: For b2b salespeople, usually the easiest sale is a(n) __________ situation.

A.   Straight rebuy

B.   New buy

C.   Modified rebuy

D.   Adapted buy