Basic Persuasive Writing MCQs

Basic Persuasive Writing MCQs

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1: VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

A.   Increase your vocabulary.

B.   Put the company first.

C.   Audience always comes first.

D.   Making money should be your top priority.

2: VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

A.   Increase your vocabulary.

B.   Put the company first.

C.   Audience always comes first.

D.   Making money should be your top priority.

3: “LeBron James wouldn’t wear anything but Nike,” is an example of which approach?

A.   Ethos

B.   Logos

C.   Pathos

D.   None of the above.

4: “Share a Coke with someone you love,” is an example of which approach?

A.   Ethos

B.   Logos

C.   Pathos

D.   None of the above.

5: Semiotics are important because

A.   Words invoke powerful emotions.

B.   The wrong words can be offensive.

C.   Audiences can either be confounded or enlightene

D.   All of the above.

6: In the FAJA Points model, persuasive writers tend to focus more on

A.   Fact and analysis.

B.   Judgment and action.

C.   Fact and judgment.

D.   Analysis and action.

7: “Open a bag of Skittles and start the party in your mouth,” is an example of which persuasion topic point?

A.   Analogy

B.   Space

C.   Classification

D.   Contrast

8: Going to be here a while? Grab a Snickers,” is an example of which persuasion topic point?

A.   Analogy

B.   Time

C.   Relationship

D.   Problem-solution

9: Extreme application of the Motive Appeals can be unethical because

A.   Persuading people in general is unethical.

B.   It promotes action without informed judgment.

C.   Touting your product as the best is considered unethical.

D.   All of the above.

10: Social judgment theory states that people filter messages through comparisons to determine their position.

A.   True

B.   False

11: Ethical persuasion in important in advertising but not in public relations.

A.   True

B.   False