Business Marketing MCQs
Business Marketing MCQs
These Business Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of Business Marketing. You can prepare for an upcoming exam or job interview with these Business Marketing MCQs.
So scroll down and start answering.
1: The core product is the __________ layer in the product concept.
A. First
B. Prototype
C. Awareness
D. Confirmation
2: The ideal marketing objective is ________.
A. Idealistic, quantifiable, and consumer-oriented
B. Situational, unattainable, and internal
C. Time specific, realistic, and quantifiable
D. Realistic, qualitative, and competitive
E. Quantifiable, research-based, and without regard to ethics
3: Standard markup pricing is considered to be a __________ approach to pricing.
A. Demand-oriented
B. Cost-oriented
C. Profit-oriented
D. Competition-oriented
4: The sum of fixed cost and variable cost represents __________.
A. $7,500,000
B. Demand-oriented
C. Total cost
D. Cost-oriented
5: Traditional direct marketing tools includes __________.
A. E-mail marketing
B. Catalog marketing
C. Telemarketing
D. Kiosk marketing
6: Successful businesses are built on ________.
A. Repeat business
B. Big sales
C. Frequent sales
D. Intermittent business
E. Occasional business
7: The first step in global channel planning, as is often the case in marketing, is to ________.
A. Get close to customers
B. Develop efficient consumer response (ECR) practices
C. Find a master franchisee
D. Utilize channel power
E. Evaluate underperforming channels
8: The purpose of profitability control is to ________.
A. Examine whether the planned results are being achieved
B. Examine where the company is making and losing money
C. Evaluate and improve the spending efficiency and impact of marketing expenditures
D. Examine whether the company is pursuing its best opportunities with respect to markets, products, and channels understand the efficiency of the sales force, advertising, sales promotion, and distribution
9: __________ is an extreme form of a targeting strategy.
A. Macromarketing
B. Micromarketing
C. Benefit marketing
D. Differentiated targeting
E. Concentrated targeting
10: __________ is the practice of colluding with other firms to control prices.
A. Price fixing
B. Total costs
C. Price elastic.
D. Price elasticity
11: __________ pricing tactics lower the price of a product below cost.
A. Loss leader pricing
B. Reference pricing
C. Loss leader
D. He time value of money
12: ___________ is a strength of direct marketing and interactive marketing in the promotion mix.
A. Members in the channel are target for promotions
B. Both is fully customized to different customer groups and is a holistic and interrelated decision process
C. Both the channel of distribution and getting the offering into the channel
D. Message customization without high costs of personal selling
E. Both advertising and public relations
13: "now available—the latest fall fashions" is an example of a(n) __________ advertising message.
A. Persuasive
B. Reminder
C. Socially responsible
D. Informative
E. Institutional
14: Analysis of a firm's internal environment identifies the firm's ________.
A. Strengths and weaknesses
B. Strengths and opportunities
C. Opportunities and threats
D. Weaknesses and threats
E. Strengths and threats
15: Analysis of the external environment of an organization identifies the organization's ________.
A. Strengths and weaknesses
B. Marketing plan
C. Opportunities and threats
D. Strategic business units
16: ________ refers to the practice of including ethnic themes within a company's mainstream marketing.
A. Multicultural marketing
B. Viral marketing
C. Guerilla marketing
D. Cause marketing
17: The first step in developing the promotion program is to __________.
A. Identify the target audience
B. Evaluation
C. Adoption
D. Interest
18: Auction sites like ebay have increased opportunities for __________ marketing.
A. B2B
B. C2C
C. D2C
D. C2D
19: A possible unintended effect of business legislation is ________.
A. Restricting fair competition in the market
B. Encouraging unbridled business behavior
C. Reducing the social cost of producing a particular commodity
D. Exposing consumers to unfair trade practices
E. Slowing economic growth
20: A product is __________ that can be offered through a voluntary marketing exchange.
A. A tangible item
B. The category depth
C. Anything of value to consumers
D. The combination of a firm's marketing mix
E. The brand associations
21: Value marketing is the strategy of offering consumers ________.
A. High quality at a high price
B. Luxury quality at a high price
C. Lesser quality at a low price
D. Reasonable quality at a fair price
22: When responding to an rfp the b2b marketer may __________.
A. Use CRM or custom software to make all proposals look uniform
B. Assign it to one person in the organization
C. Give the same proposal to all prospective clients
D. Let only the sales team read the proposal
23: A "no-haggle" pricing policy is a type of _____ pricing strategy.
A. Maximizing profits
B. Sales orientation
C. Target return
D. Status quo
E. Customer-oriented
24: A firm that brings in outside companies to accomplish supply chain activities is using ________.
A. Communication
B. Insourcing
C. Outsourcing
D. Transaction
25: A marketing intermediary would most likely help a firm by ________.
A. Negotiating with labor unions regarding wages, hours, and benefits
B. Providing technical expertise on the production and design of goods
C. Competing directly with the firm in a certain product category
D. Supplying the raw materials needed for manufacturing the firm's products
E. Moving the firm's goods from production points to distribution centers
26: A successful niche marketing strategy relies on a firm's ________.
A. Availability of services
B. Superior products
C. Product positioning
D. Knowledge of customer needs
27: A(n) ________ is considered a marketing intermediary.
A. Customer
B. Producer
C. Manufacturer
D. Wholesaler
E. Advertiser
28: A(n) ________ is the variable amount in a salesperson's compensation.
A. Bonus
B. Commission
C. Salary
D. Incentive
E. Profit-sharing plan
29: An attractive product idea must be developed into a ________.
A. Product idea
B. Product concept
C. Screened product
D. Test market
E. Product strategy
30: An intermediary who ________ legally owns the goods being handled.
A. Take title
B. Transaction
C. Servicescape
D. Bridge close
31: Consistency of a product mix refers to the ________.
A. Number of versions offered for each product in the line
B. Ways in which the various product lines are related
C. Number of different product lines the company carries
D. Total number of items a company carries within its product lines
E. Total market share captured by the entire product line
32: ________ carry a narrow assortment of product lines with deep assortments within those lines.
A. Chain stores
B. Specialty stores
C. Convenience stores
D. Discount stores
E. Off-price stores
33: A firm that uses direct marketing would most likely sell its products through ________.
A. One marketing intermediary
B. Big box retailers
C. Large wholesalers
D. Multiple intermediaries
E. The company Web site
34: A firm would benefit from a production orientation when _____.
A. It produces exactly what the market wants
B. The market demand is less than the products supplied by the firm
C. It hopes that the product it produces is something customers want
D. It focuses on what company management thinks should be produced
35: A firm's internal business environment does not include its ________.
A. Distribution
B. Marketing metric
C. Cash cows
D. Customers
36: A(n) _____ is a global intermediary who brings the buyer and seller together.
A. Direct foreign investment
B. Export broker
C. Contract manufacturing
D. Multinational Corporation
37: ________ are two or more outlets that are commonly owned and controlled.
A. Chain stores
B. Convenience stores
C. Off-price retailers
D. Independent off-price retailers
E. Power centers
38: ________ contributes to a product's usefulness as well as to its looks.
A. Style
B. Design
C. Conformance quality.
D. Brand
E. Functionality
39: Both market penetration strategies and market development strategies primarily involve ________.
A. Selling a company's current products
B. Modifying the company's product line
C. Selling in new as well as existing markets
D. Developing a new product
E. Leaving the current market
40: Both product development strategies and diversification strategies involve ________.
A. Leaving the current market selling a company's
B. Current products developing a new product
C. Selling in a company's current market
D. Selling in new as well as existing markets
41: Brands that are owned by ___________ are called private-label brands.
A. Manufacturers
B. Wholesalers
C. Supply chain specialists
D. Retailers
E. Manufacturer's reps
42: Brands that meet consumers' initial buying criteria are called the ________ set.
A. Total set
B. Awareness set
C. Consideration set
D. Choice set
E. Decision set
43: Car rental firms, hair dressers, and management consultants provide ________.
A. Goods
B. Experiences
C. Events
D. Services
44: Communicating and delivering value focuses on _____________________.
A. Supply chain management
B. Branding and positioning
C. Retailing
D. Integrated marketing communication
E. A, B, and D
45: Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.
A. Price differentiation.
B. Product differentiation
C. Services differentiation
46: Competitive parity and task methods are considered when making decisions about ________.
A. Sales objectives
B. Budget
C. Message structure
D. Media selection
E. Message effectiveness
47: Consumer goods such as soap, milk, and deodorants are generally classified as _____ products.
A. Convenience
B. Utilitarian
C. Shopping
D. Specialty
48: Consumer perceptions of the product's value set the ________ for prices.
A. Demand curve
B. Floor
C. Ceiling
D. Variable cost
E. Image
49: Consumers usually perceive higher-priced products as ________.
A. Not within reach of most people
B. Having a higher quality
C. Having high profit margins
D. Popular brands
50: Creative strategies refer to the ________.
A. The way marketers translate their messages into a specific communication
B. The amount of creative content in a communications message
C. The degree of innovation involved in the marketing of a product
D. The novelty of a marketing communication
E. The type of medium used to deliver a marketing communication
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