Cognitive dissonance is a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased.

Individuals selected from the target market are asked to look through a magazine and recall advertisements they have seen. This is a test to see the effectiveness of advertising. What is it called?

Price Floor is a price imposed by law below which market prices are not permitted to fall.

What does the Latin phrase 'Caveat Emptor' mean?

How does a company differentiate the image acquired through the use of its logo and other symbols, its advertising and its atmosphere from that of its competitors?

Which strategy involves advertising tactics that intend to change its brand's image and relies on imagery and symbolism to achieve its objective?

The main purpose of the guaranteed price is to assure the traders to order items in subsequently large quantities.

Which monopolistic pricing technique is taking advantage of the absence of competition which a seller put to use to charge unusually high prices?

What is a delayed response by consumers to an advertising campaign called?

State which of the following groups exhibits the following traits:

It is tradition bound.
It adopts innovative methods only when it takes on a measure of tradition itself.

Which type of general attack strategy involves matching the opponent in terms of product, price, promotion and distribution?

Which of the following is more likely to occur when there is little significant difference between two products?

Which marketing strategy consists of launching a new product at a high price and a high promotional level?

A brand name used for a number of products in the same line is called.

Which pricing method involves estimating the price that customers would be willing to pay for a given product and then comparing it to the per unit cost to see if it meets the firm's profit objectives

Cannibalisation is the loss of _______ of a product to a new offering in the product line.

In which assortment strategy does a reseller decide to carry many variants of each product in the range?

The options to lease or purchase a product or to manufacture it internally sometimes faced by a manufacturing company, when considering the acquisition of a new product, is called.

Which term is used for describing the difference between the original selling price of an article and the price to which it is reduced in order to sell it?

Which Strategic Business Unit(SBU) is characterized by high market share and low market growth?

Which model out of the following assumes that the consumer evaluates product characteristics according to his priorities?

What is the marketing of 'environmentally friendly' products known as?

Fixing the price of a product in denominations like $7.95, $19.95 is referred to as.

In which type of marketing test are consumer goods tested in the market using a simulated store technique rather than an actual test market?

Which period in the Product Life Cycle is a period of rapid market acceptance and substantial profit improvement?

Which of the following are models of brand valuation?

Which of the following are the main characteristics of an adversarial shopper?

An arrangement of lines and spaces in a code form used to identify a product by style, size, price, quality, quantity etc. is known as_____.

Which function includes the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes and arranging them on retail shelves?

Philip Kotler's Black Box Model is used to explain the hidden nature of.

Which type of assortment strategy is used by a news agency when it adds indoor plants and house wares to its range of newspapers, stationery and books?

A _______ is a rather narrowly defined group, typically a small market, whose needs are not being well served.

In which type of marketing does a company recognize that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying habits?

In which of the following cost-pricing approaches does a firm determine a price that would yield the target rate of return on investment(ROI)?

State whether True or False.

Market followers are firms that carve out a distinct niche for themselves, which had been left uncovered by the other firms in the industry.

State whether True or False.

Knock-offs is a term used to refer to new product innovations which are almost identical, look-alike copies of the competitors' best-selling items.

State whether True or false.
Reactive Marketing Control System is a system which allows changes to be made in the marketing objectives during a planning period, as well as in the performance to meet those objectives.

The accelerator principle states that ________ in consumer demand will affect several layers of demand in organizational markets.