Media Writing Professions and Strategies MCQs

Media Writing Professions and Strategies MCQs

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1: The activity of professionally writing news or information for print, digital, or broadcast media is called as

A.   Public relations

B.   Journalism

C.   Advertising

D.   Reporting

2: A profession in which practitioners work to influence public opinion,and create favorable publicity for their clients and employers.

A.   Public relations

B.   Journalism

C.   Advertising

D.   Reporting

3: A profession in which practitioners create messages that move people to action is known as

A.   Public relations

B.   Journalism

C.   Advertising

D.   Reporting

4: Integrated marketing communication (IMC) is also called as

A.   Operational communication

B.   Marketing communication

C.   Tactical communication

D.   Strategic communication

5: According to Professional Strategy Triangle A model professionals can employ with _____ corners that are critical to every media writing task

A.   One

B.   Two

C.   Three

D.   Four

6: An active thinking process is a ____ step process to create a final written piece.

A.   Three

B.   One

C.   Five

D.   Seven

7: Points to use in writing, including fact, analysis, judgment,affects and action are called as

A.   JAVA Points

B.   JAFA Points

C.   FAJA Points

D.   AJAF Points

8: The state of being factually correct and establishing the context of the story fairly so that a reader can understand it correctly is known as

A.   Balance

B.   Accuracy

C.   Clarity

D.   Simplicity

9: A lack of bias, judgment, or prejudice in reporting, interviewing, and writing is called as

A.   Journalistic objectivity

B.   Academic objectivity

C.   Writing objectivity

D.   Reporting objectivity

10: _____ is when journalists do not take sides in a news story and presenting the facts and viewpoints in an even manner

A.   Balance

B.   Accuracy

C.   Clarity

D.   Simplicity

11: Conveying key ideas in the fewest words possible is called as

A.   Balance

B.   Brevity

C.   Clarity

D.   Simplicity

12: Using language in the most efficient manner possible is called

A.   Balance

B.   Accuracy

C.   Clarity

D.   Simplicity

13: Clear and straightforward writing, without wasting words or being overly complex is known as

A.   Balance

B.   Accuracy

C.   Clarity

D.   Simplicity

14: Using appropriate word choice is called as

A.   Precision

B.   Accuracy

C.   Clarity

D.   Simplicity

15: Associated Press Stylebook is A style guide used by reporters, editors, and news directors in ________ Journalism

A.   Print

B.   Online

C.   Broadcast

D.   All of above

16: A sentence construction wherein the subject performs the action is called as

A.   Active voice

B.   Passive voice

C.   Direct

D.   Indirect

17: A sentence construction that places the object first, emphasizing the object being acted upon is called

A.   Active voice

B.   Passive voice

C.   Direct

D.   Indirect

18: Writing straight to the point, removing superfluous details, and polishing writing into smooth expression is called as

A.   Conciseness

B.   Clear

C.   Concrete

D.   Coherent

19: Writing for a diverse audience of readers, aiming to write at roughly a high school level is called as

A.   Accessibility

B.   Usability

C.   Availability

D.   Usability

20: Writing that eliminates any chance of misinterpretation or offense is called

A.   Language sensitivity

B.   Speech sensitivity

C.   Writing sensitivity

D.   Debate sensitivity

21: A section of the Constitution of the United States which guarantees freedom of the press is called as

A.   First Amendment

B.   Second Amendment

C.   Third Amendment

D.   Fourth Amendment

22: Truth is called as fact or reality

A.   True

B.   False

23: Accuracy can also be defined as

A.   Being correct

B.   Precise

C.   None of these

D.   Both of these

24: A lack of bias is known as Objectivity

A.   True

B.   False

25: Employing consideration and an effort to understand others is called as

A.   Balance

B.   Fairness

C.   Understanding

D.   Equity

26: Presenting a complete picture based on the available information is called as

A.   Balance

B.   Fairness

C.   Understanding

D.   Equity

A.   Legal standards

B.   Ethical standards

C.   Moral standards

D.   Physical standards

28: A solid systems of ethics to guide someone through what they should do is called as

A.   Legal standards

B.   Ethical standards

C.   Moral standards

D.   Physical standards

29: A due date and time to submit media writing is called as

A.   Deadline

B.   Timeout

C.   EndDate

D.   All of these

30: Checking that the information in writing is factual is called

A.   Inspection

B.   Verification

C.   Validation

D.   Audit

31: Attribution is noting the source of facts

A.   True

B.   False

32: Reputation for accuracy, thoroughness, reliability, and responsibility is called

A.   Integrity

B.   Credibility

C.   Reliability

D.   Validity

33: Converged media environment elements of older and newer media into ___ sources Online

A.   Single

B.   Double

C.   Tripple

D.   Many

34: Situational news values is qualities of a story that make it_______

A.   Story

B.   News

C.   Headline

D.   Breaking News

35: Having an idea for a story, which grows from a reporter’s curiosity and observations is called as

A.   News reporting

B.   News beat

C.   News story

D.   News headlines

36: A specific area of coverage to which a reporter may be assigned is called as

A.   News reporting

B.   News beat

C.   News story

D.   News coverage

37: Noticing things that the average person might overlook is called as

A.   Inference

B.   Evaluation

C.   Observation

D.   Objection

38: The questions: who, what, where, when, why, and how are also knwn s

A.   Ws and H

B.   5 Ws and 1 H

C.   1H and 5 Ws

D.   5 Ws and H

39: Skepticism is the search for a

A.   Missing piece

B.   Illogical statement

C.   Answer that falls short

D.   All of these

40: Gathering information directly from people is called as

A.   Interviewing

B.   Questioning

C.   Asking

D.   Interrogation

41: A question that seeks brief answers such as confirmation of a date, time, address

A.   Open-ended question

B.   Closed-ended question

C.   Probing question

D.   Problem question

42: A question that allows the subject to give details and perspective in long answers

A.   Open-ended question

B.   Closed-ended question

C.   Probing question

D.   Problem question

43: A question that seeks additional information from the subject is called as

A.   Open-ended question

B.   Closed-ended question

C.   Probing question

D.   Problem question

A.   Multi platform stories

B.   Cross platform stories

C.   Native Platform stories

D.   Platform stories

45: A lead that summarizes the essential news elements for the reader is called as

A.   Summary lead

B.   Feature lead

C.   Delivery lead

D.   News lead

46: A structure that arranges the story elements in descending order of importance is called as

A.   Inverted pyramid

B.   Upright pyramid

C.   Downright pyramid

D.   Reverse pyramid

47: Nut graf is a paragraph that tells readers in a nutshell what the story is about

A.   True

B.   False

48: A type of story that typically begins with a summary news lead is called

A.   Hard news story

B.   Breaking news story

C.   Lead news story

D.   Feature story

49: A sentence written to briefly explain the essential facts of the story so the reader can easily grasp them is called as

A.   Summary lead

B.   Feature lead

C.   Delivery lead

D.   News lead

50: A quote that encompasses the source’s entire statement exactly as he or she said it, enclosed in quote marks is called as

A.   Indirect quote

B.   Direct quote

C.   Partial quote

D.   Full quote