Public Relations and Goals MCQs
Public Relations and Goals MCQs
Try to answer these Public Relations and Goals MCQs and check your understanding of the Public Relations and Goals subject.
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1: PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals. Which of the correct statements about Communication/public relations goals ?
A. Communicating and listening to the public serve both to share information on behalf of the organization, but also to raise new questions and prompt more research.
B. Significant, stable, long-term aspirations defined by the management and leadership of organizations.
C. The boundaries of a particular project or campaign. This can be difficult to envision, particularly in the early planning stages
D. PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals
2: Iterative planning is a _______ planning are not separate, ordered steps, but part of a continuous cycle of understanding the organization and its environment .
A. Research
B. Goal-setting
C. Campaign
D. All of these
3: Organizational/organization-wide goals are significant, stable,_______ aspirations defined by the management and leadership of organizations.
A. Long-term
B. Short-term
C. Medium -term
D. None of these
4: The boundaries of a particular project or campaign is known as ________ .
A. Scope
B. Competitive objectives
C. Lead capture
D. Lead generation
5: What is the primary goal of public relations?
A. To increase sales and revenue
B. To improve employee morale
C. To manage and maintain a positive image and reputation with the public
D. To monitor competitors' activities
6: Which of the following is an example of a public relations tool for communication with the media and public?
A. Sales promotion
B. Advertising
C. Press release
D. Direct marketing
7: What is the purpose of a crisis communication plan in public relations?
A. To promote upcoming events and product launches
B. To handle emergencies and manage communication during a crisis
C. To increase brand awareness among the target audience
D. To develop long-term relationships with customers
8: What does the term "stakeholders" refer to in public relations?
A. Competitors in the industry
B. Shareholders and investors
C. Individuals or groups with an interest or concern in an organization's actions and performance
D. Employees and management
9: Which public relations goal focuses on maintaining open and transparent communication with stakeholders?
A. Reputation management
B. Crisis management
C. Relationship building
D. Media coverage
10: How does public relations differ from marketing?
A. Public relations focuses on sales and promotions, while marketing focuses on maintaining a positive image.
B. Public relations aims to build relationships and manage communication, while marketing focuses on product promotion and sales .
C. Public relations is an internal function within an organization, while marketing is an external function.
D. Public relations targets only the internal audience, while marketing targets the external audience.
11: Which public relations strategy involves creating and distributing content to attract and engage a target audience?
A. Media relations
B. Crisis management
C. Content marketing
D. Corporate social responsibility
12: What is the purpose of media relations in public relations?
A. To manage internal communication within an organization
B. To improve employee satisfaction
C. To establish and maintain relationships with journalists and media outlets
D. To monitor competitors' activities
13: Which of the following is an example of a public relations event to raise awareness and promote a cause or organization?
A. Product launch party
B. Charity fundraiser
C. Employee training workshop
D. Business conference
14: What role does social media play in modern public relations?
A. Social media is not relevant to public relations activities.
B. Social media provides a platform for advertising and sales promotions.
C. Social media allows for real-time communication and engagement with stakeholders .
D. Social media is only used for crisis management purposes.
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Public Relations and Goals MCQs
