1: For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?

A.   Google

B.   Bing

C.   Yahoo!

D.   Ask

2: Google can index the information inside of an iFrame

A.   False, Google does not recognize the information inside of iFrames.

B.   True, content within an iFrame is visible on your site therefore Google can index it.

3: What is Keyword Stuffing?

A.   Loading a webpage or meta tags with keywords.

B.   A coding tool designed to help people with disabilities find your page faster

C.   Loading your web page with content from other sites

A.   Buying links from sites.

B.   Getting listed in directories.

C.   Creating great content on your site to which others want to link.

D.   Commenting on blog posts on other sites.

5: True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.

A.   False

B.   True

6: What is a 404 page?

A.   A page that is designed for viewing on mobile devices.

B.   A page that is designed to be 404 pixels high.

C.   A page that shows up when the selected page is not available.

D.   A page that is designed to be 404 pixels wide.

E.   A page listing telephone numbers in the 404 area code.

7: Which of the following factors influence ranking?

A.   All of these

B.   Incoming and outgoing links

C.   Keywords in domain name

D.   Website loading speed

8: What does SEO mean?

A.   Searching and Engaging Online

B.   Search Engine Optimization

C.   Successfully Engaging Online

D.   Search Engine Organics

9: Is SEO a one-time event?

A.   No, SEO requires a long-term commitment.

B.   Yes, it only requires an initial setup.

10: Social media has no effect on SEO.

A.   True

B.   False

11: How long does it take to rank #1 with Google

A.   Next Year

B.   Depends on various factors

C.   Overnight if you're willing to pay

D.   Next Month

12: Which of the following will get your web site banned from Google?

A.   Doorway pages to manipulate search engine ranking

B.   All of these

C.   JavaScript to present different text to search engines

D.   Cloaking to present different text to search engines than to users

E.   JavaScript redirects to send users somewhere other than where the search engines go

13: Which of the following is a SEO best practice?

A.   Use a default of vague title like "Untitled" or "New Page 1".

B.   Skip the title tag all together.

C.   Choose a title that effectively communicates the topic of the page's content

D.   Choose a title that no relation to the content on the page.

14: _______ is the name for the Google search filter designed to penalize over-SEO'd sites.

A.   Paddle

B.   Peking

C.   Porpose

D.   Pinwheel

E.   Penguin

15: What are the "best practice(s)" for the TITLE tags on your web pages?

A.   Don't stuff unnecessary keywords into the TITLE tags.

B.   Describe the actual contents on the page.

C.   Keep the TITLE tags short.

D.   Give each page a unique TITLE tag.

E.   All of these

16: What is a White Hat SEO?

A.   Writing religious content for a website with spiritual keywords.

B.   Sending out spiders to track your web searches.

C.   Following guidelines and ensuring content has followed the terms and conditions.

17: Does Google use social metrics to influence search rankings?

A.   Yes

B.   No

18: Why should your URLs be words that make sense and not coded strings of characters?

A.   URLs are listed with search engine results and should be understandable.

B.   Actual words are easier for others to link to.

C.   Actual words are easier to remember and share.

D.   All of these

E.   Actual words provide additional information someone searching.

19: SEO skills are only used for Google.

A.   False. SEO skills are used primarily for paid for advertising.

B.   False. SEO skills are primarily used for web hosting companies.

C.   True. SEO skills are only reflected on Google.

D.   False. SEO skills are used for all dominant search engines worldwide.

20: How do you submit an XML sitemap to Google?

A.   Via Google Analytics

B.   Via Google Webmaster Tools

C.   You can't. Google will crawl it for themselves.

D.   By emailing Google Support

E.   Using a Submitter tool

21: Which of the following URLs would be the best choice of structure for both the search engines and humans?





22: What should you avoid when writing a description META tag?

A.   Descriptions that contain all of the visible text from the page.

B.   Descriptions that are nothing but keywords.

C.   Generic descriptions like "My Web Page"

D.   Descriptions that have nothing to do with the actual page content.

E.   All of these

23: If you find that people are accessing the same content through muliple URLs,

A.   be happy that they are accessing your pages in a variety of ways.

B.   setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.

C.   Create a pop-up and let the user know they came to your site incorrectly.

24: Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

A.   Foisting

B.   Cloaking

C.   Coaling

D.   Slighting

25: Which is a best practice for creating URL names?

A.   Make your URL names longer to be more descriptive.

B.   Include session IDs in the URL name.

C.   URL names don't matter since they do not show up in search engines.

D.   Use incremental numbers to name each successive page.

E.   Use real words in the URL name.

26: Which is more likely to have a positive impact on a page's search engine rankings?

A.   1 link each from 10 different websites with related content.

B.   10 links from 1 website with related content.

27: What does the acronym "XML" stand for?

A.   Expensive Marketing Lead

B.   Extra META Tag Line

C.   Extensible Markup Language

D.   Extra META Language

28: Which sign is used in meta keywords after completing one keyword?

A.   -

B.   .

C.   +

D.   ,

29: True or False: Only Keywords are part of SEO.

A.   True. Keywords are the only thing I need to let people find me on the internet.

B.   True. Keywords are what contribute to a high rank on a web search.

C.   False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.

30: What is the meaning of the term "H1" tag?

A.   It stands for Heading Level 1.

B.   It stands for "First Header."

C.   Its origins are not known.

D.   It stands for Highly Important.

31: What should you always do if you use images for your navigation buttons?

A.   Make the text color lighter than the background color on the buttons so the robots can use the contrast to scan the text.

B.   Use sanserif fonts for the text on the buttons so the robots can scan the text.

C.   Include a JavaScript in the HEAD section that identifies all of the graphic image links in your page.

D.   Make sure the image file name is descriptive of what the link is.

E.   Use the ALT attribute of each image to include relevant descriptive text.

32: Why is the 'alt' attribute important for SEO?

A.   Helps search engines understand content in an image.

B.   Helps web pages load faster by rendering text instead of images.

C.   Allows you to specify what pixel size you want the image to be indexed at.

D.   Provides a more optimized page to be given to crawl bots.

E.   It can give you

33: Why are meta tags important in relation to SEO?

A.   Meta tags aren't important in relation to SEO.

B.   Because your site won't be W3C compliant without them.

C.   Because a search engine may use them as snippets for your pages.

D.   Because search engines will ignore your site completely without them

34: How many H1 titles is considered optimal on a webpage?

A.   One, describing the main content of the webpage.

B.   It depends on the content.

C.   Two. One attached to the logo linking to the homepage and one for describing the main content

D.   There's no SEO-cases proving anything here.

35: Which of the below relate to off page SEO?

A.   ALT tag

B.   Meta Description tag

C.   H1 tag

D.   None of the options are correct

36: SERP stands for

A.   Search Engine Reference Pages

B.   Search Engine Reference Protocol

C.   Search Engines Reading Protocol

D.   Search Engine Results Pages

37: Which of these categories of tools would NOT be used by someone for ethical SEO?

A.   Rank trackers (e.g. WebCEO, Rankwatch)

B.   Web analytics (e.g. Google Analytics)

C.   Content management systems (e.g. Drupal, Joomla, Wordpress)

D.   Social media account management (e.g. Hootsuite, Co-tweet)

E.   Automated forum posters (e.g. Xrumer)

38: What will cause a 404 page to display?

A.   All of these

B.   A user mistypes a URL.

C.   A user clicks on a broken link.

D.   A user enters only part of a URL.

E.   A page has been deleted from the web site.

39: Which of these is NOT a type of conversion trackable in Google Analytics?

A.   Visiting a specific URL during the visit

B.   Reading a specified element of content during the visit

C.   The number of pageviews in the visit

D.   The duration of the visit

40: Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to

A.   show sites with relevant, original, high-quality content in search results.

B.   show only W3C validated XHTML and HTML5 sites in SERP's.

C.   police the web of black hat marketing techniques.

D.   make SEO difficult to accomplish due to encrypted search term results.

E.   punish and eradicate all Affiliate Marketing sites.

41: The definition of "thin" content is...

A.   pages that get indexed quickly in Google

B.   content on the health and fitness niche

C.   high quality pages that search engines like

D.   Low quality pages or shallow pages with little content

42: When permanently moving content from one webpage to another, you should...

A.   manually transfer the content and delete the old webpage.

B.   use a 302 redirect.

C.   use a 301 redirect.

A.   Include static text links that can reach each page in your site.

B.   Don't use animated buttons, just use single frame graphic images for your navigation.

C.   Use animated GIFs instead of Flash buttons when you want to add animated effects to your navigation.

D.   Don't use rollover buttons, just use single graphic images for your buttons.

E.   Design your graphic rollover buttons to be controlled by CSS instead of JavaScript.

44: What does Google use in a listing to describe your web site?

A.   META tag description information.

B.   A relevant section of a page's visible text.

C.   The site's description in the Open Directory Project.

D.   All of these

45: Writing content for SEO must be repeated at least 20 times on your website for ranking.

A.   False. You should write only a few sentences for each page.

B.   False. This is considered deception and your page ranking might be reduced or removed.

C.   True. In order for search engines to find you, you must repeat the content on your pages.

46: A breadcrumb:

A.   is a form of navigation that should never be used.

B.   is an error you get when a page cannot be found.

C.   is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.

D.   is pieces of information a search engine spider collects when crawling your site

47: What does the Google Analytics program do?

A.   Generates META Keywords for your site based on content.

B.   Generaters META Description for your site based on content.

C.   Gives you insight into how users reach and behave on your site.

D.   Determines the FOLLOW / NOFOLLOW needs of your site based on redundancy.

E.   All of these

A.   Ratings and reviews from Google Places users

B.   Proximity to centroid and match on local phone number/address

C.   Registration/Verification with Google Local/Places

D.   Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.

49: True or False: SEO depends only on keywords for ranking.

A.   False, keywords are just one element of SEO ranking.

B.   True, ranking depends entirely on the detail of the keywords.

C.   False, ranking depends on how many people have viewed your website.

D.   False, keywords are taken by many sites, so it doesn't have a significant effect on rank.

A.   a link from an external site to your own site

B.   when you link to someone who has linked to you

C.   any link that links to your page whether it is external or internal

D.   pressing the back button on your browser