Survey in Communication Research MCQs
Survey in Communication Research MCQs
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1: A research method in which predetermined, formatted questions are distributed to relatively large numbers of people is called a_____.
A. Survey
B. Census
C. Poll
D. Questionnaire
2: A set of questions to which respondents reply is called a
A. Survey
B. Census
C. Poll
D. Questionnaire
3: Surveys taken at one point in time are _____.
A. Cross sectional survey
B. Cross sectional study
C. Longitudinal
D. Qualitative
4: Studies that track people’s changes in knowledge, attitude, or behavior over time is _____.
A. Longitudinal Studies
B. Cross sectional surveys
C. Panel
D. Trend studies
5: Studies that measure the same items over time but draw different samples from the population to do so are known as _____.
A. Longitudinal Studies
B. Cross sectional surveys
C. Panel
D. Trend studies
6: A group of the same individuals retained to answer questions over time i called a
A. Panel
B. Pooled data
C. Platform bed
D. Cohort study
7: A group of people defined most typically by having an event in common is called _____.
A. Panel
B. Pooled data
C. Platform bed
D. Cohort study
8: Surveys that measure the relationship between a dependent variable and an independent variable at two points in time are called cross lagged surveys.
A. True
B. False
9: Surveys conducted from a base such as a shopping mall. Interviewers ask passersby to participate in the survey thus eliminating the cost of door-to-door surveys called _____.
A. Intercept
B. Cross-lagged
C. Slope
D. None of above
10: The proportion of respondents who fail to complete a survey once it is started is called _____ rate.
A. Break off
B. Breakup
C. Break out
D. None of these
11: Choices presented in an online survey response format that permits only one response from a list is known as
A. Radio Buttons
B. Check Boxes
C. Text Boxes
D. Round Buttons
12: A survey response format that allows respondents to select as many answers as they wish from a list is called
A. Radio Buttons
B. Check Boxes
C. Text Boxes
D. Round Buttons
13: An online survey response option that allows respondents to type responses in their own words are known as
A. Radio Buttons
B. Check Boxes
C. Text Boxes
D. Round Buttons
14: An online survey response option that allows respondents to drag a pointer to select a precise point on a scale is called
A. Mouse
B. Slider
C. Bar
D. Click
15: Dichotomous Questions offers a choice between ____ possible answers
A. 1
B. 2
C. 3
D. 4
16: Questions that offer respondents a selection of answers from which they are instructed to select one or more are known as
A. Leading Questions
B. Multiple-Choice Questions
C. Double-Barreled Questions
D. Dichotomous Questions
17: Questions worded to lead respondents to a particular answer rather than to the one they might have genuinely given are called
A. Leading Questions
B. Multiple-Choice Questions
C. Double-Barreled Questions
D. Dichotomous Questions
18: Questions that ask two questions simultaneously but allow for only one answer are called
A. Leading Questions
B. Multiple-Choice Questions
C. Double-Barreled Questions
D. Dichotomous Questions
19: Negative Wording are Questions phrased using a negative rather than a positive
A. True
B. False
20: A combination of negative wording with a double-barreled question are called
A. Double Negative
B. Negative Wording
C. Funnel
D. Inverted Funnel
21: A set of questions that move from general to specific or vice versa is called
A. Inverted Funnel
B. Funnel
C. Negative Wording
D. Double Negative
22: A set of questions that move from general to specific or vice versa are called
A. Inverted Funnel
B. Funnel
C. Negative Wording
D. Double Negative
23: Branching is Route respondents around survey questions they do not need to answer.
A. True
B. False
24: Route respondents around survey questions they do not need to answer is called
A. Filter Question
B. Routing Questions
C. General Questions
D. Random Questions
25: Questions that determine whether respondents are qualified to answer an upcoming question are called
A. Filter Question
B. Routing Questions
C. General Questions
D. Random Questions
26: Data sets so large, complex, or rapidly changing that traditional software are called as
A. Meta Data
B. Big Data
C. Large Data
D. Data About Data
27: A questionnaire is a device for randomly generating questions.
A. True
B. False
28: Leading questions lead the respondent to give an answer the researcher wants rather than letting respondents respond in their own terms.
A. True
B. False
29: Question format and wording have little effect on respondents’ answers to survey questions.
A. True
B. False
30: A survey that measures the same items over time using the same questions but different populations is a ______ survey.
A. Cross-sectional
B. Panel
C. Trend
D. Cross-lagged
31: Surveys are used primarily for reasons of speed and cost-effectiveness.
A. True
B. False
32: Cohorts are groups of people defined, most typically, by having an event in common.
A. True
B. False
33: Cross-lagged surveys measure a dependent variable and an independent variable at two points in time.
A. True
B. False
34: There are several survey response options you can use with online and mobile survey design. What is a response item that only permits one response from a list of options?
A. Check box
B. Test box
C. Slider
D. Radio button
35: Survey results typically explain why respondents answered the way they did.
A. True
B. False
36: “Filter” questions or instructions ensure that respondents answer every question in a survey.
A. True
B. False
37: One problem with surveys is having to decide whether the responses received are valid.
A. True
B. False
38: There are several problems with using surveys in your research. Which of the following are challenges with surveys?
A. There are large numbers of questions that are answered rapidly.
B. Survey design allows us to assess causal relationships.
C. Questions with limited response options give little understanding of “why.”
D. Consumers are often too willing to participate in the survey.
39: Big data sets are so huge, complex and rapidly changing that the use of surveys as a research tool will soon end.
A. True
B. False
40: An advantage to using the mobile specific survey method is ______.
A. There is control over timing, pacing, and sequencing of questions
B. Respondents have time to consider questions and can answer questions in any order
C. Respondents have privacy
D. One can analyze the survey process itself
41: Surveys give a good understanding of the “whys” behind the survey answers.
A. True
B. False
42: If the correctness of a response is essential for a job, then a(n) ________ test should be used.
A. Essay
B. Speed
C. Power
D. Objective
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