Advertising of media literacy MCQs
Advertising of media literacy MCQs
The following Advertising of media literacy MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Advertising of media literacy. We encourage you to answer these multiple-choice questions to assess your proficiency.
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1: ______ is a social scientific research method that focuses on certain characteristics of media messages (such as the demographics of characters or the portrayals of violence) and counts how frequently those characteristics occur.
A. Content Analysis
B. Story Formulas
C. General Story Formula
D. None of these
2: sense of them
A. The guidelines that producers of media messages use to attract audiences, hold their attention throughout the message is known as story formula
B. True
C. False
3: _______is the generic structure of all entertainment-type stories; begins with a conflict or a problem, the conflict is heightened throughout the story as the main characters try to solve the problem, and the story is resolved in a climactic scene known as the general story formula.
A. General Story Formula
B. Genre
C. Situational analysis
D. Copy Platform
4: Refers to kinds of messages and suggests that there are categories within which media messages can be organized is known as _____
A. General Story Formula
B. Genre
C. Situational analysis
D. Copy Platform
5: A report that advertisers compile before designing a campaign is known as __________.
A. General Story Formula
B. Genre
C. Situational analysis
D. Copy Platform
6: A planning document that specifies how particular advertisements are to be designed with regard to how the product is to be presented is known as ______
A. General Story Formula
B. Genre
C. Situational analysis
D. Copy Platform
7: ________ is a new perspective on marketing made possible by digitization and the internet.
A. General Story Formula
B. Inbound Marketing
C. Situational analysis
D. Copy Platform
8: The traditional method advertisers use to engage their targeted consumers by designing ads to attract their attention and then placing those ads in traditional media outlets (television, radio, newspapers, and magazines) where advertisers know there are low concentrations of their targeted consumers in the audience is known as outbound marketing
A. True
B. False
9: A service provided (usually free) to internet users that allows them to enter keywords to trigger searches for websites that present content relevant to the keywords; the most well-known search engines are Google, Yahoo!, and Bing is known as search engine
A. True
B. False
10: Search Engine Optimization (SEO) is the process of improving the position and invisibility of a website on search engines.
A. True
B. False
11: A way of thinking about interacting with potential customers who are surfing the internet is known as __________.
A. Personalization
B. Buying Funnel
C. Social Media Influencers
D. Electronic Word of Mouth (eWOM)
12: they can about each prospective customer and use that information to customize customers’ experiences on their websites.
A. Personalization
B. Buying Funnel
C. Social Media Influencers
D. Electronic Word of Mouth (eWOM)
13: Celebrities as well as ordinary people that marketers use to persuade users of social media to use their products is known as ______
A. Personalization
B. Buying Funnel
C. Social Media Influencers
D. Electronic Word of Mouth (eWOM)
14: Statements made about products through email, websites, and other forms of electronic communication is known as ______
A. Personalization
B. Buying Funnel
C. Social Media Influencers
D. Electronic Word of Mouth (eWOM)
15: Much of the national news that is published in local newspapers is provided by ________.
A. The Associated Press
B. UPI
C. CNN
D. National Public Radio
16: The term muckraker _____.
A. Was coined by President Theodore Roosevelt because he was angry with negative reporting
B. Described investigative reporters who only wrote about American institutions in a positive light
C. Was seen as an insult by leading investigative reporters
D. Described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
E. None of the above
17: This photograph has elements of ____________, although it is specifically an example of rayograph.
A. Man ray
B. Dada movement
C. Fashion
D. Surrealism
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Advertising of media literacy MCQs
