Economic Perspective of media literacy MCQs
Economic Perspective of media literacy MCQs
Answer these 20 Economic Perspective of media literacy MCQs and see how sharp is your knowledge of Economic Perspective of media literacy.
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1: _____ is an economic resource of above-the-line media employees that refers to their ability to attract and condition audiences for repeat exposures
A. Lowest Common Denominator (LCD)
B. Long Tail Marketing
C. Psychological Convergence
D. Talent
2: People who are hired for their specific creative talents to make media messages are known as ?
A. Above-The-Line Employees
B. Below-The-Line Employees
C. Net Winners
D. Net Losers
3: People and organizations who complete economic exchanges with resources of greater value compared to the resources they gave up in the exchange are known as _______?
A. Net Losers
B. Net Winners
C. Monopolistic Competition
D. Complex Interdependence
4: People and organizations who complete economic exchanges with resources of more value compared to the resources they gave up in the exchange .
A. Net Losers
B. Net Winners
C. Monopolistic Competition
D. Complex Interdependence
5: _________ is the economic condition within most media industries in which a few powerful companies control the majority of resources and compete aggressively amongst themselves
A. Net Losers
B. Net Winners
C. Monopolistic Competition
D. Complex Interdependence
6: _____ is the relationship among the four players in the economic game as they negotiate exchanges of resources.
A. Net Losers
B. Net Winners
C. Monopolistic Competition
D. Complex Interdependence
7: Time slots (typically 15 or 30 seconds in length) in radio and television shows that have no programming content and therefore are left blank so that advertisers can buy access to those time slots to show their commercial messages are known as _____
A. Advertising Avails
B. Net Losers
C. Net Winners
D. Monopolistic Competition
8: ______ is the positive difference between a company’s revenue and expenses; often used mistakenly as a synonym for revenue
A. Advertising Avails
B. Profit
C. Net Winners
D. Monopolistic Competition
9: Sources of income for a business is known as
A. Revenue Streams
B. Economies of Scale
C. Economies of Scope
D. Quantity Audience Strategy
10: The low costs of making the second copy of a media message spread out over many copies is known as Economies of Scale.
A. True
B. False
11: Quantity Audience Strategy is Attempting to attract as small an audience as possible.
A. True
B. False
12: Quantity Audience Strategy is Attempting to attract as small an audience as possible.
A. True
B. False
13: A relatively small audience that is defined by a special shared interest or need is known ____
A. Aggregators
B. Niche Audience
C. Marketing Concept
D. Default Strategy
14: _______ is online platforms that bring together buyers and sellers of all kinds of products and services
A. Aggregators
B. Niche Audience
C. Marketing Concept
D. Default Strategy
15: ______ is a practice among marketers that begins with research to identify audience needs and then creates the types of messages that can satisfy those particular needs.
A. Aggregators
B. Niche Audience
C. Marketing Concept
D. Default Strategy
16: When audience members do not think about their media exposures and do not make active decisions as they negotiate their resources of time and money; instead, audiences continue with the automatic habits that follow a goal of maintaining a minimal level of uninterrupted satisfaction is known as
A. Aggregators
B. Niche Audience
C. Marketing Concept
D. Default Strategy
17: Consumers make payments indirectly to media companies in exchange for access to their messages are known as direct support
A. True
B. False
18: Consumers pay extra for advertised goods and services and this extra revenue flows from the advertisers to the media companies are known as _______
A. Indirect Support
B. Direct Support
C. Return on Revenue
D. None of these
19: The comparison of a business’s annual profit to its annual revenues, expressed as a percentage is known as _______
A. Indirect Support
B. Direct Support
C. Return on Revenue
D. None of these
20: _______ is the comparison of a business’s annual profit to the size of its asset base, expressed as a percentage.
A. Return on Assets
B. Mass Communication
C. Mass Audience
D. Attraction
21: People who work in the media industries and exhibit skills that are especially unique is known as Below-The-Line Employees
A. True
B. False
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Economic Perspective of media literacy MCQs
