Economics of Media Industry MCQs

Economics of Media Industry MCQs

The following Economics of Media Industry MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Economics of Media Industry. We encourage you to answer these 10+ multiple-choice questions to assess your proficiency.
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1: A major concern about the effects of media concentration is that ideas and images that question fundamental social arrangements will rarely be visible.

A.   True

B.   False

2: Which of these is a way in which media ownership has translated into political power for an individual?

A.   The Italian media magnate Silvio Berlusconi winning the presidency 4 times.

B.   Media entrepreneur Michael Bloomberg becoming Mayor of New York City 3 times.

C.   Rupert Murdoch's creation of conservative media outlets like the Fox News Channel.

D.   All of these

3: According to the Pew Research Center, the number of daily newspapers grew between 2004 and 2014.

A.   True

B.   False

4: Vertical integration refers to the process by which one company buys different kinds of media, concentrating ownership across differing types of media rather than up and down through one industry.

A.   True

B.   False

5: What does Paul Lopes conclude in his 1992 study of music industry diversity?

A.   Loosening of market concentration through increased competition permits greater innovation and diversity in popular music.

B.   The music industry has gotten less complex since the 1960s.

C.   Even though market concentration has increased substantially between 1969 and 1990, it does not appear that musical diversity has decreased.

D.   Increased diversity in the music industry has resulted from a move from an open system to a closed system.

6: The top-rated program on cable today garners more viewers than the 20th highest-rated program on network television.

A.   True

B.   False

7: The term for journalists who see themselves as objective observers of politicians is ______.

A.   Lapdogs

B.   Liberals

C.   The fourth estate

D.   The third estate

E.   Apolitical

8: Why are old models of advertising challenged by new media?

A.   Traditional ad images proved to be only marginally effective, especially because web surfers can click right past the ads.

B.   Users are able to avoid advertising using pop-up ad blockers.

C.   Companies need to continually innovate to deliver advertising in a stealthy way.

D.   New media audiences are more fragmented than ever.

E.   All of these.

9: Which of these is a tactic for minimizing risk in a profit driven entertainment TV industry?

A.   Networks try to create as few new programs as possible.

B.   Networks often copy proven successes, often resulting in many imitations and spin-offs of popular shows.

C.   Networks try to come up with controversial programs to garner attention.

D.   Networks create expensive, flashy shows to attract large audiences.

10: The trend of media companies becoming part of much larger corporations is called ______.

A.   Synergy

B.   The production perspective

C.   Conglomeration

D.   Capitalism

11: The homogenization hypothesis contains the idea that ______.

A.   As media ownership becomes more concentrated, media products are becoming less diverse

B.   The bigger media companies get, there is a bigger diversity of media products

C.   As media concentration increases, television is getting more diverse while news content is not

D.   Competition among media companies creates the best results for consumers

12: Which of these is NOT part of the “production perspective of media?”

A.   It views media products as the result of a social process of production that occurs within an institutional framework.

B.   It emphasizes the media production process rather than either specific media products or the consumption of those products.

C.   It views the content of media as a free-floating text to be analyzed.

D.   It views producers as creating media products in specific historical contexts.

13: News outlets are cutting costs using which of the following strategies ______.

A.   Cut back on long-term investigative reporting that produces a small number of stories

B.   Rely on citizens to act as reporters

C.   Rely on a small number of elites as regular news sources

D.   Cut back on long-term investigative reporting that produces a small number of stories and rely on a small number of elites as regular news sources

14: The pressure to attract audiences has led news organizations to focus on entertainment, celebrities, human interest, and other light fare.

A.   True

B.   False

15: Reliance on advertisers by the news media has all but which of the following effects?

A.   Journalists’ adherence to objectivity means they are not affected by advertiser interests.

B.   There is a subtle effect of presenting advertisers’ products and interests in a favorable light.

C.   The news media feels free to criticize consumer capitalism.

D.   Newspapers create sections and stories that appeal to the best interests of readers.