Media and Ideology MCQs

Media and Ideology MCQs

Try to answer these 10+ Media and Ideology MCQs and check your understanding of the Media and Ideology subject.
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1: When William O’Barr talks about “secondary discourses” in advertisements, he means ______.

A.   The specific qualities of the advertised product

B.   The ideas about social relationships embedded in the ads

C.   The message that the advertiser is associating with the product

D.   All of these

2: The genre of the “return-to-Vietnam” film served what purpose?

A.   Redemption for the United States after having lost the Vietnam War

B.   A return to national pride, strength, and purpose

C.   Defining American “manhood” at a time when it was challenged

D.   All of these

3: The notion that, while women can make choices about their lives, the only enlightened choice is to become a mother, is called ______.

A.   Feminism

B.   Autonomy

C.   The new momism

D.   The mommy track

4: How is ideology seen in news coverage of economic issues?

A.   The emphasis on citizens over investors.

B.   The primary focus on the health of companies who sell goods and services

C.   The presence of labor union representatives in news stories

D.   All of these

5: It is possible to make sure that audiences will understand or interpret the meaning of media content in a uniform way.

A.   True

B.   False

6: The term “culture wars” in discussion of the media means ______.

A.   The competition between different media companies to gain audiences

B.   The tensions between professionals within a media organization

C.   Cultural warfare over fundamental issues of morality

D.   Arguments about the quality of media content

7: A system of meaning that helps define and explain the world and that makes value judgments about the world is called ______.

A.   Values

B.   A belief system

C.   The social construction of reality

D.   Ideology

8: What percentage of news stories in the United States challenge traditional gender stereotypes, according to the Global Media Monitoring Project?

A.   3%

B.   13%

C.   52%

D.   74%

9: While American families have changed over the past few decades, images of the American family on television have remained fairly static.

A.   True

B.   False

10: Hegemony is important to the study of the media because ______.

A.   The mass media produce images of the world that give events particular meanings

B.   The mass media objectively present images of the world

C.   The mass media present the world in such a way that inhibits change

D.   The mass media impose ideas upon viewers

11: Advertising is ideological in all but which of the following ways?

A.   It is separated from other social institutions like family and religion.

B.   It addresses its audiences as consumers.

C.   It takes for granted the consumer–capitalist organization of society.

D.   It elevates values such as acquiring wealth and consuming goods.

12: Television is considered to be “ideologically charged” because ______.

A.   Viewers are very aware that what they are watching is not real

B.   It relies on “realist” image construction that masks the workings of the camera

C.   Television producers are interested in depicting different versions of reality

D.   Controversial topics often take center stage in TV programs

13: The increase of images of foreign people and lands due to a global media culture often depicts American power over subordinate foreigners.

A.   True

B.   False

14: A main purpose of advertising is to sell individual products, not to create consumers.

A.   True

B.   False

15: Gina Marchetti found that a major theme in action-adventure films was the drawing of rigid lines between in-groups and out-groups.

A.   True

B.   False

16: A pseudo-event is ______.

A.   (WRONG)create a blog where corporate executives can report company news and share their own observations

B.   Coined by journalists to describe PR agents

C.   (WRONG)public service announcements (PSAs)

D.   Any activity held for the sole purpose of getting media coverage

17: Ideology can be described as ________

A.   Value-free culture.

B.   A system of concepts and relationships.

C.   An aspect of material culture.

D.   An extreme point of view on a given topic.