Financial Communication and Public Relation MCQs
Financial Communication and Public Relation MCQs
Discover an extensive repository of Financial Communication and Public Relation MCQs designed to reinforce your understanding of the subject. We offers valuable Financial Communication and Public Relation MCQ resource to assess your knowledge
1: ______ is an important link between the organization and those who invest in the organization.
A. Financial communication
B. Branding
C. Public relations
D. Integrated communication
2: Research for the Tax Amnesty 2015 campaign revealed the vast majority of amnesty collections ______.
A. Occurred in the last 2 weeks of the program
B. Occurred in the first 2 weeks of the program
C. Occurred halfway through the program
D. Didn’t occur at all
3: The tax amnesty program lasted ______.
A. 2 weeks
B. 4 weeks
C. 6 weeks
D. 8 weeks
4: Research for the Tax Amnesty 2015 campaign revealed ______.
A. Publicizing the program via outbound phone calls as late as possible spurs participation
B. Publicizing the program via outbound phone calls as early as possible spurs participation
C. Publicizing the program via outbound phone calls mid-campaign spurs participation
D. Publicizing the program via outbound phone calls had no effect on participation
5: Research for the Tax Amnesty 2015 campaign revealed ______.
A. A direct marketing public relations campaign has no effect on promotions
B. A direct marketing public relations campaign is the least cost-effective promotional method
C. A direct marketing public relations campaign is the most cost-effective promotional method
D. A direct marketing public relations campaign is a bad idea
6: The goal of the Tax Amnesty 2015 campaign was ______.
A. To persuade eligible taxpayers to participate in Tax Amnesty 2015 by paying their past due taxes
B. To increase donations to the Department of Taxation
C. To build awareness of tax laws
D. To change negative attitudes about tax laws
7: VantagePoint wanted to ______.
A. Position itself as an emerging leader driving clean technology innovation
B. Position itself as an emerging leader driving fossil fuels
C. Build awareness of its products and services
D. Change negative perception about its products and services
8: At the time of the VantagePoint campaign, the clean technology industry ______.
A. Was nonexistent
B. Had well-established best practices
C. Was new and without established best practices
D. Was in decline
9: The overall goal for the VantagePoint public relations campaign in 2010–2011 was ______.
A. To reverse a negative opinion about VantagePoint
B. To acknowledge the role VantagePoint has played in the evolution of the field
C. To establish VantagePoint as the leading voice in modernizing the world’s infrastructure
D. To launch a website for VantagePoint
10: VP focused on accomplishing three main objectives that would be carried out and measured during the first ______.
A. 6 months of the fundraising campaign
B. 8 months of the fundraising campaign
C. 10 months of the fundraising campaign
D. 12 months of the fundraising campaign
11: VP planned to secure feature coverage ______.
A. In at least one high-profile, national-level business media outlet
B. In at least one national-level broadcast TV outlet
C. In at least one national-level radio outlet
D. In at least one national-level print outlet
12: VP wanted to increase ______ coverage of its role in cleantech.
A. Traditional media
B. Social media
C. Traditional and social media
D. Print media
13: VP wanted to obtain ______ to support cleantech opportunities.
A. $1.25 million
B. $1.25 billion
C. $1.25 trillion
D. $125,000
14: The Alcatel and Lucent Technologies merger was considered a failure ______ year(s) after the fact.
A. 1
B. 2
C. 3
D. 4
15: The Alcatel–Lucent Shift Plan set a clear company course for the next ______ years.
A. 2
B. 3
C. 5
D. 10
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Financial Communication and Public Relation MCQs
