Individual Perspective of media literacy MCQs
Individual Perspective of media literacy MCQs
Answer these Individual Perspective of media literacy MCQs and assess your grip on the subject of Individual Perspective of media literacy.
Scroll below and get started!
1: The outdated conceptualization that the media send messages to a mass audience in a two-way flow with no feedback is known as Mass Communication.
A. False
B. True
2: The outdated conceptualization of the media audience as being a very small mass with no social organization is known as mass audience
A. True
B. False
3: Immediate behavioral effect in which a media message attracts our exposure so we access a website, turn on the television, buy a book, and so on is known as ________.
A. Attraction
B. Geographic Segmentation
C. Demographic Segmentation
D. Social Class Segmentation
4: Identifying a niche audience by where its members live and shopis known as ______
A. Geographic Segmentation
B. Demographic Segmentation
C. Social Class Segmentation
D. Geodemographic Segmentation
5: _______ is Identifying a niche audience by the level of their social class, such as lower class, middle class, and upper class
A. Geographic Segmentation
B. Demographic Segmentation
C. Social Class Segmentation
D. Geodemographic Segmentation
6: Identifying a niche audience by a combination of where people live and their demographic characteristics are known as _________
A. Geographic Segmentation
B. Demographic Segmentation
C. Social Class Segmentation
D. Geodemographic Segmentation
7: ______ is Identifying a marketing niche by the audience’s psychological and lifestyle characteristics
A. Geographic Segmentation
B. Demographic Segmentation
C. Social Class Segmentation
D. Psychographic Segmentation
8: Advertisers place messages in different media in order to reach a wider variety of potential customers
A. Cross-Media Promotion
B. Cross-Vehicle Promotion
C. Audience Conditioning
D. None of these
9: Advertisers place messages in different vehicles in order to reach a wider variety of potential customers
A. Cross-Media Promotion
B. Cross-Vehicle Promotion
C. Audience Conditioning
D. None of these
10: _______ is a strategy used by media organizations to make their existing audience members want to continually expose themselves to their subsequent messages
A. Cross-Media Promotion
B. Cross-Vehicle Promotion
C. Audience Conditioning
D. None of these
11: Identifying a niche audience by their enduring characteristics, such as gender, ethnicity, and so on is known as _____
A. Geographic Segmentation
B. Demographic Segmentation
C. Social Class Segmentation
D. Geodemographic Segmentation
List of Individual Perspective...
Available in:
Individual Perspective of media literacy MCQs
