Advertising Communication MCQs
Advertising Communication MCQs
Our experts have gathered these Advertising Communication MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of Advertising Communication by answering these 20 multiple-choice questions.
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1: Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is known as ______ .
A. Advertising
B. Industrialization
C. Modernization
D. None of these
2: Industrialization is the movement from work done by hand using ______ power in small shops .
A. Muscle
B. Water
C. Both a & b
D. None of these
3: Which process of change from a society in which people’s identities and roles are fixed at birth to a society ?
A. Modernization
B. Economy of Abundance
C. Brand Name
D. Local Advertising
4: Economy of Abundance is an economy in which there are as many or more goods available as there are people who want to or have the means to buy them.
A. True
B. False
5: A word or phrase attached to prepackaged consumer goods so that they can be better promoted to the general public is known as _______ .
A. Brand Name
B. Local Advertising
C. Direct-Action Message
D. None of these
6: Local advertising designed to get people to patronize ________ .
A. Local stores
B. Businesses
C. Service providers
D. All of these
7: Direct-Action Message is an advertising message designed to get consumers to go to a particular place to do something specific .
A. True
B. False
8: Advertising designed to build demand for a nationally available product or service and that is not directing the consumer to local retail or service outlets is known as _____ .
A. Direct-Action Message
B. National Advertising
C. Indirect-Action Message
D. All of these
9: Advocacy Ads advertising designed to promote a particular point of view rather than a product or service .
A. True
B. False
10: Advertising designed to promote the messages of nonprofit institutions and government agencies is known as _______ .
A. Public Service Ads
B. Business-To-Business
C. Advocacy Ads
D. None of these
11: Business-to-business ads promote products and services directly to other businesses rather than to the general consumer market.
A. True
B. False
12: Open Contract is an arrangement that allows advertising agencies to sell space in any publication .
A. True
B. False
13: An advertising concept that will grab people’s attention and make them take notice, remember, and take action is known as _______ .
A. The Big Idea
B. Brand Image
C. Media Planning
D. None of these
14: Brand Image gives the product a personality or identity that makes it stand out from similar products and stick in the mind of the consumer.
A. True
B. False
15: Which process is central to a successful ad campaign of figuring out which media to use ?
A. Media Planning
B. Zoned Coverage
C. Subliminal Advertising
D. None of these
16: Cost per thousand exposures to the target audience—a figure used in media planning evaluation , this statement is related to _______ .
A. Zoned Coverage
B. CPM
C. Subliminal Advertising
D. None of these
17: Zoned Coverage is when a newspaper targets _______
A. To a specific region of a city or market.
B. News coverage
C. Advertisements
D. Both a & b
E. None of these
18: The morning and afternoon commutes in urban areas; the captive audience makes this a popular time to advertise on radio is known as ______ .
A. Drive Time
B. Targeting
C. Both a & b
D. None of these
19: Targeting is the process of trying to make a particular product or service appeal to a narrowly defined group .
A. True
B. False
20: Clutter is the large number of commercials, advertising, and other non programming messages and interruptions
A. True
B. False
21: Messages that are allegedly embedded so deeply in an ad that they cannot be perceived consciously is known as ______ .
A. Subliminal Advertising
B. Opinion Leadership
C. Engineering Consent
D. Press Agentry
22: Influencers use their status to promote products and brands as paid sponsors.
A. True
B. False
23: IMC stands for ______ .
A. Instant Messaging Communication
B. Internal Medicine Communication
C. Integrated Marketing Communication
D. None of these
24: Advertorial is an advertising material in magazines designed to look like editorial content rather than paid advertising.
A. True
B. False
25: The paid integration of a product or service into the central theme of media content is known as ______ .
A. Opinion Leadership
B. Product Integration
C. Press Agentry
D. None of these
26: The most expensive but most adaptable method of the promotion mix is _____.
A. Sales promotion.
B. Advertising.
C. Direct mail.
D. Personal selling.
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Advertising Communication MCQs
