Marketing MCQs
Marketing MCQs
Answer these 200+ Marketing MCQs and assess your grip on the subject of Marketing.
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1: _____ evaluate new-product ideas usually before any prototype has been created.
A. Concept tests
B. Simulated market tests
C. Market tests
D. User tests
E. Venture analyses
2: _______ refers to the process of evaluating and selecting the _______.
A. Media buying; media mix
B. Media planning; media mix
C. Advertising; media buy
D. Media mixing; media buy
E. Promotion planning; advertising mix
3: __________ is the third step in value-based pricing.
A. Assess needs of customer
B. Set target price
C. Determine incurred costs
4: _____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.
A. Price
B. Promotion
C. Product Design
D. Place
5: A blog is __________, whereas a wiki is __________.
A. Website created & edited by users; a publicly accessible personal journal & online forum
B. A publicly accessible personal journal and online forum; website created & edited by users
C. A log of an individual’s Internet activity; Internet activity updated by the user
D. A website for companies to gather customer insights; an academic tool to post grades & projects
6: A brand difference is said to be preemptive if ________.
A. Competitors cannot easily copy the difference
B. Buyers can afford to pay for the difference
C. The difference can be introduced profitably
D. The difference is communicable
E. The difference is beneficial to customers
7: A market-skimming pricing strategy should not be used for a new product when ________.
A. The product's quality and image support its higher price
B. Enough buyers want the products at that price
C. Competitors can undercut prices easily
8: A ________ is the set of all products and items a particular seller offers for sale.
A. Product line
B. Product mix
C. Product extension
D. Product system
E. Product class
9: A country with a(n) ________ has rich markets for many different kinds of goods.
A. Industrial
B. Service
C. Developing
D. Subsistence
E. Multicultural
10: A no-haggle pricing policy is a type of _______________ pricing strategy.
A. Maximizing profits
B. Sales orientation
C. Target return
D. Status quo
E. Customer-oriented
11: A ________ delivered by a product is the outcome that motivates a customer's buying behavior.
A. Benefit
B. Need
C. Wan
D. Value
E. Demand
12: Traditionally, advertising has been _____ and _____.
A. Passive; online
B. Interactive; offline
C. Interactive; online
D. Passive; offline
13: The business analysis stage of a new-product development process _____.
A. involves the development of a prototype of the proposed product
B. calculates preliminary figures for demand, cost, sales, and profitability
C. eliminates ideas that are inconsistent with an organization's new-product strategy
D. Decides on a product's packaging, branding, labeling, and so forth
14: A(n) _________________ contains one or more intermediary levels.
A. Channel distribution
B. Merchant intermediary
C. Agent intermediary
D. Direct channel
E. Indirect channel
15: Communicating and delivering value focuses on _____________________.
A. Branding and positioning
B. Supply chain management
C. Supply chain management, Branding and positioning, and Integrated marketing communications
D. Retailing
E. Integrated marketing communications
16: The _____ of developing an imc budget treats imc as a marketing tool for generating sales.
A. IMC message
B. Objective/task method
C. Communication objectives
D. Marketing tactic
17: ____________ deals with the flow of physical goods and related information through the value chain?
A. Efficiency
B. Promotion
C. Channeling
D. Marketing
E. Logistics
18: Good names for a new internet brand should do all of the following except ________.
A. Differentiate the product from competitors
B. Translate well into other languages
C. Be similar to other brand names
D. Be suitable for legal protection
19: The __________ environment deals with issues that affect all companies in an industry?
A. Macro
B. Micro
C. Nano
20: _____ are actions taken by a firm to accomplish _____.
A. Strategies; objectives
B. Objectives; strategies
C. Objectives; mission statements
D. Mission statements; strategies
E. Marketing plans; objectives
21: A __________ product is a style of the times.
A. High-Learning
B. Low-Learning
C. Fashion
D. Fad
E. Substitute
22: A ______________ is one for which a customer will accept no substitute?
A. Unsought product
B. Specialty product
C. Unobtainable product
D. Shopping product
23: A commonly used measure of price sensitivity is _____.
A. Price variation
B. Price elasticity
C. Price velocity
D. Price adaptability
E. Price adjustment
24: A convenience store offers ________ utility by being open 24 hours each day.
A. Place
B. Form
C. Time
D. Ownership
25: A(n) ____ is a concept, philosophy, or image.
A. Service
B. Idea
C. Product
D. Good
26: According to the price equation, final price equals list price minus __________ plus extra fees.
A. Incentives
B. Allowances
C. Both a and b
D. None of the above
27: Census data is an example of a ________ source of big data.
A. Partner database
B. Commercial entity
C. Government
D. Corporate information technology
E. Social media
28: For most products, the upc code would be located on the _______ package.
A. Internal
B. Secondary
C. External
D. Primary
29: Identifying, describing and promoting the product are three functions of ______.
A. Design
B. Packaging
C. Product lines
D. Labeling
E. Support services
30: In _______ many firms provide similar products that are considered substitutes for each other.
A. Pure competition
B. Oligopolistic competition
C. Monopolistic competition
D. A monopoly
E. A duopoly
31: In a(n) ________, there is a two-way exchange of information between purchasing organizations.
A. Data warehouse
B. Channel partner model
C. Data mining process
D. Web scraper
E. Internet of Things
32: In break-even analysis, when the break-even point is reached _______ is (are) zero.
A. Profits
B. Demand
C. Supply
D. The contribution per unit
E. Costs
33: Invoices, customer lists, and financial reports are all types of _______ data.
A. External
B. Primary
C. Irrelevant
D. Secondary
34: One of the weaknesses of using surveys to estimate the demand curve is ________.
A. Consumers exaggerate their willingness to pay for new products and services
B. Elasticity depends on the magnitude and direction of the contemplated price change
C. Monitoring customer behavior to tailor offers to individuals
D. When consumers are experienced in the category
35: Price setting is usually determined by ________ in small companies.
A. Top management
B. Marketing departments
C. Sales departments
D. Divisional managers
E. Cross-functional teams
36: Promotional tools offered to consumers include ________.
A. coupons, rebates, off-list discounts, and price packs
B. rebates, coupons, price packs, and samples
C. rebates, coupons, samples, and push money
D. coupons, sales contests, samples, and price packs
E. Trade shows, coupons, samples, and push money
37: Retailers use __________ to get customers into their stores.
A. Marketing channels
B. Specialty product displays
C. Supply chain relationships
D. Off-price wholesaling
E. Mass media advertising
38: Selective distribution is a strategy in which ________.
A. Less than one but fewer than all willing intermediaries are used by a seller
B. More than one but fewer than all willing intermediaries are used by a seller
C. More than two but fewer than all willing intermediaries are used by a seller
39: Service ________ means that customers cannot see, touch, or smell good service.
A. Perishability
B. Variability
C. Intangibility
D. Responsiveness
E. Inseparability
40: Services ____________ factors for the customer to evaluate as compared to goods.
A. Have fewer
B. Have more
C. Both A & B
41: Services are usually distributed through _____ marketing channels.
A. Wholesalers.
B. Agent middlemen.
C. Merchant middlemen.
D. Traditional channels.
E. Direct channels.
42: Setting the right price ________.
A. Means simply calculating the cost of production and tacking on a markup for profit
B. Does not impact how consumers view a product
C. Plays no role in determining whether consumers will purchase a product
D. Involves setting a specific pricing objective after establishing the price point
E. Can help differentiate the product from the competition
43: Specialty products are consumer products and services that customers generally buy ________.
A. To conduct business
B. Frequently and immediately
C. Based on ready and availability
D. Without making comparisons
E. With minimal effort
44: Specialty stores are characterized by ________.
A. The sale of convenience and staple items
B. Narrow product lines with deep assortments
C. A wide range of products and categories
D. Low prices on a wide range of goods
E. Routinely purchased food products and services
45: Specialty stores carry ________ with ________ within them.
A. Convenience items; mostly staples
B. Narrow product lines; deep assortments
C. Narrow product lines; shallow assortments
D. Wide product lines; shallow assortments
E. Wide product lines; deep assortments
46: The _____ describes the average distance of distribution values from the mean.
A. Standard deviation
B. Arithmetic average
C. Mean
D. Mode
E. Median
47: The different types of purchases are different because ______.
A. Of differences in the mind of the customer
B. Of the product itself
C. Of customer attitudes
D. The price varies
48: The first step in developing a service blueprint is ____________.
A. To reach a consensus on which activities are more important than others
B. To identify all the key activities involved in creating and delivering the service
C. To identify the links between a set of alternative service possibilities
D. To identify the key employees who will be enacting the service blueprint
E. To identify the key customers who will be participating in the service
49: The first step of the business buying process is __________.
A. General need description
B. Alternative evaluations
C. Problem recognition
D. Order-routine specification
E. Performance review
50: The international capital market consists of the ________, ________, and ________.
A. International bond market, international equity market, Eurocurrency market
B. Vehicle currency, currency futures contract, liquidity
C. Stock market, bond market, currency market
D. None of these
51: The marketing of services differs from product marketing because services are _________.
A. Intangible, inseparable, heterogeneous and perishable.
B. Inseparable, variable, transitory and intangible.
C. Intangible, inseparable, heterogeneous and resistant to the idea and practice of marketing.
D. Intangible, inseparable, variable and professional.
52: The most important actors in the company's microenvironment are __________.
A. Publics
B. Suppliers
C. Competitors
D. Customers
E. Company departments
53: The two components that go into making an effective schedule are ________ and ________.
A. Loading; sequencing
B. Routing; sequencing
C. Loading; routing
D. Estimating; sequencing
E. Loading; forwarding
54: The two types of securities offerings in the primary markets are ________ and ________.
A. Seasoned new issues; long-term bonds
B. Long-term bonds; government bills and notes
C. Initial public offerings; seasoned new issues
D. Seasoned new issues; penny stocks
E. Initial public offerings; seasoned old issues
55: Twitter tv is a service of __________________.
A. Content spanning gaming
B. Entertainment
C. Sports
D. Music
E. All of the above
56: Vertical conflicts in distribution channels are conflicts that occur between ________.
A. Retailers & customers
B. Different levels of the different channel
C. Different levels of the same channel
D. Same levels of the same channel
E. Same levels of the different channel
57: Marketing channels refer to the _____ element of the marketing mix.
A. Comparative advertising
B. Primacy effect
C. Recency effect
D. Trade advertising
E. Collateral Services Organizations
58: Staples offers quality customer service and its own brand of products to establish a ___________.
A. Fun environment
B. Marketing plan
C. Competitive advantage
D. Target market
E. Large inventory
59: The _____ is the unique ordering code for a product item.
A. Product differentiation
B. Stock keeping unit (SKU)
C. Overall marketing mix differences
D. Complexity
60: The ____________ approach works best for most routine negative responses.
A. Informal
B. Specific
C. Direct
D. Indirect
E. Targeted
61: ________ is when consumers indicate they know the brand when the name is presented to them.
A. Noise
B. Encoding
C. Decoding
D. Aided recall
62: Marketing is as much about helping sellers sell products and services, as it is about __________.
A. Helping buyers buy
B. Marketing research
C. Helping buyers buy
D. Marketing concept
63: ______ act primarily as in-house advertising agents for the various events booked into facilities.
A. Public relations directors.
B. Event directors
C. Marketing director
D. Miami
64: The scanner data collected by frito-lay is a form of ________ data.
A. Internal secondary data
B. Primary data
C. Data mining
D. Primary research
65: A market development strategy __________.
A. Developing marketing strategies
B. Perform a situation analysis
C. Introduces existing products to new markets
66: A mí me gusta la carne de res, pero prefiero el ____.
A. Azucar
B. Pescado
C. Vinagre.
D. None of these
67: ________ advertising would most likely result in attack ads between competitors.
A. Reminder
B. Comparative
C. Personal
D. Informative
E. Classified.
68: ________ involves combining two or more systems of transportation to move products.
A. Vertical transportation
B. Disintermediation
C. Just-in-time management
D. Vertical integration
E. Multimodal transportation
69: __________ pricing tactics lower the price of a product below the store's cost.
A. Fixed
B. Zone
C. Regular
D. Loss leader
E. Cost-based
70: A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.
A. Supply chain
B. Intermediary
C. Marketing management
D. Distribution
E. Channel
71: Failure to enter the current price into a retailer's system may result in charges of ________.
A. Predatory pricing
B. Scanner fraud
C. Retail maintenance pricing
D. Discriminatory pricing
E. Price fixing
72: In a vertical marketing system, if the system is _______, the less likely conflict will occur.
A. more formal.
B. Legitimate
C. pick ticket
D. supply chain.
73: Strategically, a company may phase out or sell an sbu. this is known as __________.
A. Harvesting
B. Holding
C. Divesting
D. Building
E. Milking
74: The _________________ channel flow involves two-way communication between producer and consumer?
A. Ordering
B. Negotiation
C. Ownership
D. Promotion
E. Risking
75: The aida model is tailor-made for the ___________ approach.
A. Targeted
B. Informal
C. Formal
D. Direct
E. Indirect
76: Giving consumers larger quantities at a low price would help taco bell regain _____.
A. Monopolistic competition
B. Competitive parity
C. A competitive advantage
D. A specific brand of soft drink
77: _____ creates a perception of a company or a personality for a brand.
A. Culture
B. Image advertising
C. Puffery
D. Classified
78: _____ would reduce retailer?s price and promotion wars with competitors.
A. Holiday Packaging
B. It can be used as a strategic differentiator.
C. The price elasticity is more negative than -1
D. Every Day Low Pricing
79: _________ messages encourage potential buyers to make an immediate purchase decision.
A. Relevant
B. Topical
C. Marketing
D. Sales
E. Informational.
80: By providing good customer service, firms __________ their products or services.
A. Add value to
B. Communication
C. Instrumental support
D. Instrumental support
81: Carmex partnered with __________ because s/he used one of its products.
A. Tom Brady
B. Lindsay Vonn
C. Miguel Cabrera
D. LeBron James
E. Jenny Finch
82: Demand-based pricing most closely relates to the ____ of services.
A. Intangibility
B. Heterogeneity
C. Customer contact aspect
D. Perishability
83: Esri's tapestry is a widely used tool for _______ segmentation.
A. Geodemographic
B. Benefit
C. Ideal point
D. Demographic
84: When kinko's replenishes its supply of copy paper, it most likely involves a _____ situation.
A. Derived demand
B. Modified rebuy
C. Straight rebuy
D. New buy
85: The quick service restaurant (qsr) market is considered a(n)_______.
A. Monopolistic competition
B. Commodities competition
C. Monopoly
D. Oligopoly
86: To increase value, marketers may __________, decrease price, or do both.
A. Decrease benefits
B. Increase benefits
C. Increase price
D. Increase advertising
87: A(n) _____ involves promoting a product to final consumers.
A. Push strategy
B. Communication process
C. Pull strategy
D. Frequency
E. IMC strategy
88: _____ is characterized by intangible outputs.
A. Service technology
B. Mass production
C. Large-batch production
D. Small-batch production
89: The elimination of intermediate organizations between the producer and the consumer is called _____
A. Product configuration
B. Data correction
C. Disintermediation
D. Best practices
90: _____ is a form of advertising designed to influence demand for a specific brand.
A. Institutional advertising
B. Advocacy advertising
C. Competitive advertising
D. Pioneering advertising
E. Publicity advertising
91: Offering product extensions, service, and warranty is a product strategy in the __________ phase.
A. Decline Stage
B. Maturity stage
C. Growth stage
D. Idea generation
92: Tangible characteristics that customers can evaluate prior to purchase are termed ____________.
A. Search attributes
B. Experience attributes
C. Credence attributes
D. Satisfaction attributes
E. Capital attributes
93: The percentage of homes with sets in use (hut) tuned to a specific program is known as _____.
A. Audience share
B. Households using TV
C. Audience composition
D. Total audience
94: Experimental research is best suited for gathering ________ information.
A. Exploratory
B. Causal
C. Independent
D. Secondary
E. Descriptive
95: The __________ of a hotel should have the most effect on who services convention groups:
A. Size
B. Age
C. Organization
D. Color
96: A good marketing manager knows that ______.
A. A high fixed-cost contribution per unit will lead to high profits
B. Assuming a straight-line total revenue curve incorrectly suggests that any quantity can be sold at the assumed price
C. Break-even analysis is useless for comparing pricing alternatives
D. The usual straight-line total cost curve applies only when economies of scale exist
E. A break-even chart is a complicated visual aid to compute the break-even point
97: Most people would readily agree that the stock market is not _________.
A. Technical analysis
B. January effect
C. Strong form efficient
D. Neglected stocks
E. Contrarian
98: Mcdonald's organizes its marketing team to align with its ________.
A. Value proposition
B. Products
C. Revenue streams
D. Customer segments
99: Erp systems provide _____ and _____ benefits.
A. Tangible, HR
B. Intangible, marketing
C. Marketing, operation
D. Tangible, intangible
E. CEO, CFO
100: One of the most effective ways to enable users to be more self-reliant is through a ____.
A. Describe next steps
B. User training program
C. Establish motivation
D. None of these
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