Marketing MCQs
Marketing MCQs
Answer these 200+ Marketing MCQs and assess your grip on the subject of Marketing.
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1: _____ evaluate new-product ideas usually before any prototype has been created.
A. Concept tests
B. Simulated market tests
C. Market tests
D. User tests
E. Venture analyses
2: _______ refers to the process of evaluating and selecting the _______.
A. Media buying; media mix
B. Media planning; media mix
C. Advertising; media buy
D. Media mixing; media buy
E. Promotion planning; advertising mix
3: __________ is the third step in value-based pricing.
A. Assess needs of customer
B. Set target price
C. Determine incurred costs
4: _____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.
A. Price
B. Promotion
C. Product Design
D. Place
5: A blog is __________, whereas a wiki is __________.
A. Website created & edited by users; a publicly accessible personal journal & online forum
B. A publicly accessible personal journal and online forum; website created & edited by users
C. A log of an individual’s Internet activity; Internet activity updated by the user
D. A website for companies to gather customer insights; an academic tool to post grades & projects
6: A brand difference is said to be preemptive if ________.
A. Competitors cannot easily copy the difference
B. Buyers can afford to pay for the difference
C. The difference can be introduced profitably
D. The difference is communicable
E. The difference is beneficial to customers
7: A market-skimming pricing strategy should not be used for a new product when ________.
A. The product's quality and image support its higher price
B. Enough buyers want the products at that price
C. Competitors can undercut prices easily
8: A ________ is the set of all products and items a particular seller offers for sale.
A. Product line
B. Product mix
C. Product extension
D. Product system
E. Product class
9: A country with a(n) ________ has rich markets for many different kinds of goods.
A. Industrial
B. Service
C. Developing
D. Subsistence
E. Multicultural
10: A no-haggle pricing policy is a type of _______________ pricing strategy.
A. Maximizing profits
B. Sales orientation
C. Target return
D. Status quo
E. Customer-oriented
11: A ________ delivered by a product is the outcome that motivates a customer's buying behavior.
A. Benefit
B. Need
C. Wan
D. Value
E. Demand
12: Traditionally, advertising has been _____ and _____.
A. Passive; online
B. Interactive; offline
C. Interactive; online
D. Passive; offline
13: The business analysis stage of a new-product development process _____.
A. involves the development of a prototype of the proposed product
B. calculates preliminary figures for demand, cost, sales, and profitability
C. eliminates ideas that are inconsistent with an organization's new-product strategy
D. Decides on a product's packaging, branding, labeling, and so forth
14: A(n) _________________ contains one or more intermediary levels.
A. Channel distribution
B. Merchant intermediary
C. Agent intermediary
D. Direct channel
E. Indirect channel
15: Communicating and delivering value focuses on _____________________.
A. Branding and positioning
B. Supply chain management
C. Supply chain management, Branding and positioning, and Integrated marketing communications
D. Retailing
E. Integrated marketing communications
16: The _____ of developing an imc budget treats imc as a marketing tool for generating sales.
A. IMC message
B. Objective/task method
C. Communication objectives
D. Marketing tactic
17: ____________ deals with the flow of physical goods and related information through the value chain?
A. Efficiency
B. Promotion
C. Channeling
D. Marketing
E. Logistics
18: Good names for a new internet brand should do all of the following except ________.
A. Differentiate the product from competitors
B. Translate well into other languages
C. Be similar to other brand names
D. Be suitable for legal protection
19: The __________ environment deals with issues that affect all companies in an industry?
A. Macro
B. Micro
C. Nano
20: _____ are actions taken by a firm to accomplish _____.
A. Strategies; objectives
B. Objectives; strategies
C. Objectives; mission statements
D. Mission statements; strategies
E. Marketing plans; objectives
21: A __________ product is a style of the times.
A. High-Learning
B. Low-Learning
C. Fashion
D. Fad
E. Substitute
22: A ______________ is one for which a customer will accept no substitute?
A. Unsought product
B. Specialty product
C. Unobtainable product
D. Shopping product
23: A commonly used measure of price sensitivity is _____.
A. Price variation
B. Price elasticity
C. Price velocity
D. Price adaptability
E. Price adjustment
24: A convenience store offers ________ utility by being open 24 hours each day.
A. Place
B. Form
C. Time
D. Ownership
25: A(n) ____ is a concept, philosophy, or image.
A. Service
B. Idea
C. Product
D. Good
26: According to the price equation, final price equals list price minus __________ plus extra fees.
A. Incentives
B. Allowances
C. Both a and b
D. None of the above
27: Census data is an example of a ________ source of big data.
A. Partner database
B. Commercial entity
C. Government
D. Corporate information technology
E. Social media
28: For most products, the upc code would be located on the _______ package.
A. Internal
B. Secondary
C. External
D. Primary
29: Identifying, describing and promoting the product are three functions of ______.
A. Design
B. Packaging
C. Product lines
D. Labeling
E. Support services
30: In _______ many firms provide similar products that are considered substitutes for each other.
A. Pure competition
B. Oligopolistic competition
C. Monopolistic competition
D. A monopoly
E. A duopoly
31: In a(n) ________, there is a two-way exchange of information between purchasing organizations.
A. Data warehouse
B. Channel partner model
C. Data mining process
D. Web scraper
E. Internet of Things
32: In break-even analysis, when the break-even point is reached _______ is (are) zero.
A. Profits
B. Demand
C. Supply
D. The contribution per unit
E. Costs
33: Invoices, customer lists, and financial reports are all types of _______ data.
A. External
B. Primary
C. Irrelevant
D. Secondary
34: One of the weaknesses of using surveys to estimate the demand curve is ________.
A. Consumers exaggerate their willingness to pay for new products and services
B. Elasticity depends on the magnitude and direction of the contemplated price change
C. Monitoring customer behavior to tailor offers to individuals
D. When consumers are experienced in the category
35: Price setting is usually determined by ________ in small companies.
A. Top management
B. Marketing departments
C. Sales departments
D. Divisional managers
E. Cross-functional teams
36: Promotional tools offered to consumers include ________.
A. coupons, rebates, off-list discounts, and price packs
B. rebates, coupons, price packs, and samples
C. rebates, coupons, samples, and push money
D. coupons, sales contests, samples, and price packs
E. Trade shows, coupons, samples, and push money
37: Retailers use __________ to get customers into their stores.
A. Marketing channels
B. Specialty product displays
C. Supply chain relationships
D. Off-price wholesaling
E. Mass media advertising
38: Selective distribution is a strategy in which ________.
A. Less than one but fewer than all willing intermediaries are used by a seller
B. More than one but fewer than all willing intermediaries are used by a seller
C. More than two but fewer than all willing intermediaries are used by a seller
39: Service ________ means that customers cannot see, touch, or smell good service.
A. Perishability
B. Variability
C. Intangibility
D. Responsiveness
E. Inseparability
40: Services ____________ factors for the customer to evaluate as compared to goods.
A. Have fewer
B. Have more
C. Both A & B
41: Services are usually distributed through _____ marketing channels.
A. Wholesalers.
B. Agent middlemen.
C. Merchant middlemen.
D. Traditional channels.
E. Direct channels.
42: Setting the right price ________.
A. Means simply calculating the cost of production and tacking on a markup for profit
B. Does not impact how consumers view a product
C. Plays no role in determining whether consumers will purchase a product
D. Involves setting a specific pricing objective after establishing the price point
E. Can help differentiate the product from the competition
43: Specialty products are consumer products and services that customers generally buy ________.
A. To conduct business
B. Frequently and immediately
C. Based on ready and availability
D. Without making comparisons
E. With minimal effort
44: Specialty stores are characterized by ________.
A. The sale of convenience and staple items
B. Narrow product lines with deep assortments
C. A wide range of products and categories
D. Low prices on a wide range of goods
E. Routinely purchased food products and services
45: Specialty stores carry ________ with ________ within them.
A. Convenience items; mostly staples
B. Narrow product lines; deep assortments
C. Narrow product lines; shallow assortments
D. Wide product lines; shallow assortments
E. Wide product lines; deep assortments
46: The _____ describes the average distance of distribution values from the mean.
A. Standard deviation
B. Arithmetic average
C. Mean
D. Mode
E. Median
47: The different types of purchases are different because ______.
A. Of differences in the mind of the customer
B. Of the product itself
C. Of customer attitudes
D. The price varies
48: The first step in developing a service blueprint is ____________.
A. To reach a consensus on which activities are more important than others
B. To identify all the key activities involved in creating and delivering the service
C. To identify the links between a set of alternative service possibilities
D. To identify the key employees who will be enacting the service blueprint
E. To identify the key customers who will be participating in the service
49: The first step of the business buying process is __________.
A. General need description
B. Alternative evaluations
C. Problem recognition
D. Order-routine specification
E. Performance review
50: The international capital market consists of the ________, ________, and ________.
A. International bond market, international equity market, Eurocurrency market
B. Vehicle currency, currency futures contract, liquidity
C. Stock market, bond market, currency market
D. None of these
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