Answer these 200+ Marketing MCQs and assess your grip on the subject of Marketing.
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A. Concept tests
B. Simulated market tests
C. Market tests
D. User tests
E. Venture analyses
A. Media buying; media mix
B. Media planning; media mix
C. Advertising; media buy
D. Media mixing; media buy
E. Promotion planning; advertising mix
A. Assess needs of customer
B. Set target price
C. Determine incurred costs
A. Price
B. Promotion
C. Product Design
D. Place
A. Website created & edited by users; a publicly accessible personal journal & online forum
B. A publicly accessible personal journal and online forum; website created & edited by users
C. A log of an individual’s Internet activity; Internet activity updated by the user
D. A website for companies to gather customer insights; an academic tool to post grades & projects
A. Competitors cannot easily copy the difference
B. Buyers can afford to pay for the difference
C. The difference can be introduced profitably
D. The difference is communicable
E. The difference is beneficial to customers
A. The product's quality and image support its higher price
B. Enough buyers want the products at that price
C. Competitors can undercut prices easily
A. Product line
B. Product mix
C. Product extension
D. Product system
E. Product class
A. Industrial
B. Service
C. Developing
D. Subsistence
E. Multicultural
A. Maximizing profits
B. Sales orientation
C. Target return
D. Status quo
E. Customer-oriented
A. Benefit
B. Need
C. Wan
D. Value
E. Demand
A. Passive; online
B. Interactive; offline
C. Interactive; online
D. Passive; offline
A. involves the development of a prototype of the proposed product
B. calculates preliminary figures for demand, cost, sales, and profitability
C. eliminates ideas that are inconsistent with an organization's new-product strategy
D. Decides on a product's packaging, branding, labeling, and so forth
A. Channel distribution
B. Merchant intermediary
C. Agent intermediary
D. Direct channel
E. Indirect channel
A. Branding and positioning
B. Supply chain management
C. Supply chain management, Branding and positioning, and Integrated marketing communications
D. Retailing
E. Integrated marketing communications
A. IMC message
B. Objective/task method
C. Communication objectives
D. Marketing tactic
A. Efficiency
B. Promotion
C. Channeling
D. Marketing
E. Logistics
A. Differentiate the product from competitors
B. Translate well into other languages
C. Be similar to other brand names
D. Be suitable for legal protection
A. Macro
B. Micro
C. Nano
A. Strategies; objectives
B. Objectives; strategies
C. Objectives; mission statements
D. Mission statements; strategies
E. Marketing plans; objectives
A. High-Learning
B. Low-Learning
C. Fashion
D. Fad
E. Substitute
A. Unsought product
B. Specialty product
C. Unobtainable product
D. Shopping product
A. Price variation
B. Price elasticity
C. Price velocity
D. Price adaptability
E. Price adjustment
A. Place
B. Form
C. Time
D. Ownership
A. Service
B. Idea
C. Product
D. Good
A. Incentives
B. Allowances
C. Both a and b
D. None of the above
A. Partner database
B. Commercial entity
C. Government
D. Corporate information technology
E. Social media
A. Internal
B. Secondary
C. External
D. Primary
A. Design
B. Packaging
C. Product lines
D. Labeling
E. Support services
A. Pure competition
B. Oligopolistic competition
C. Monopolistic competition
D. A monopoly
E. A duopoly
A. Data warehouse
B. Channel partner model
C. Data mining process
D. Web scraper
E. Internet of Things
A. Profits
B. Demand
C. Supply
D. The contribution per unit
E. Costs
A. External
B. Primary
C. Irrelevant
D. Secondary
A. Consumers exaggerate their willingness to pay for new products and services
B. Elasticity depends on the magnitude and direction of the contemplated price change
C. Monitoring customer behavior to tailor offers to individuals
D. When consumers are experienced in the category
A. Top management
B. Marketing departments
C. Sales departments
D. Divisional managers
E. Cross-functional teams
A. coupons, rebates, off-list discounts, and price packs
B. rebates, coupons, price packs, and samples
C. rebates, coupons, samples, and push money
D. coupons, sales contests, samples, and price packs
E. Trade shows, coupons, samples, and push money
A. Marketing channels
B. Specialty product displays
C. Supply chain relationships
D. Off-price wholesaling
E. Mass media advertising
A. Less than one but fewer than all willing intermediaries are used by a seller
B. More than one but fewer than all willing intermediaries are used by a seller
C. More than two but fewer than all willing intermediaries are used by a seller
A. Perishability
B. Variability
C. Intangibility
D. Responsiveness
E. Inseparability
A. Have fewer
B. Have more
C. Both A & B
A. Wholesalers.
B. Agent middlemen.
C. Merchant middlemen.
D. Traditional channels.
E. Direct channels.
A. Means simply calculating the cost of production and tacking on a markup for profit
B. Does not impact how consumers view a product
C. Plays no role in determining whether consumers will purchase a product
D. Involves setting a specific pricing objective after establishing the price point
E. Can help differentiate the product from the competition
A. To conduct business
B. Frequently and immediately
C. Based on ready and availability
D. Without making comparisons
E. With minimal effort
A. The sale of convenience and staple items
B. Narrow product lines with deep assortments
C. A wide range of products and categories
D. Low prices on a wide range of goods
E. Routinely purchased food products and services
A. Convenience items; mostly staples
B. Narrow product lines; deep assortments
C. Narrow product lines; shallow assortments
D. Wide product lines; shallow assortments
E. Wide product lines; deep assortments
A. Standard deviation
B. Arithmetic average
C. Mean
D. Mode
E. Median
A. Of differences in the mind of the customer
B. Of the product itself
C. Of customer attitudes
D. The price varies
A. To reach a consensus on which activities are more important than others
B. To identify all the key activities involved in creating and delivering the service
C. To identify the links between a set of alternative service possibilities
D. To identify the key employees who will be enacting the service blueprint
E. To identify the key customers who will be participating in the service
A. General need description
B. Alternative evaluations
C. Problem recognition
D. Order-routine specification
E. Performance review
A. International bond market, international equity market, Eurocurrency market
B. Vehicle currency, currency futures contract, liquidity
C. Stock market, bond market, currency market
D. None of these
A. Intangible, inseparable, heterogeneous and perishable.
B. Inseparable, variable, transitory and intangible.
C. Intangible, inseparable, heterogeneous and resistant to the idea and practice of marketing.
D. Intangible, inseparable, variable and professional.
A. Publics
B. Suppliers
C. Competitors
D. Customers
E. Company departments
A. Loading; sequencing
B. Routing; sequencing
C. Loading; routing
D. Estimating; sequencing
E. Loading; forwarding
A. Seasoned new issues; long-term bonds
B. Long-term bonds; government bills and notes
C. Initial public offerings; seasoned new issues
D. Seasoned new issues; penny stocks
E. Initial public offerings; seasoned old issues
A. Content spanning gaming
B. Entertainment
C. Sports
D. Music
E. All of the above
A. Retailers & customers
B. Different levels of the different channel
C. Different levels of the same channel
D. Same levels of the same channel
E. Same levels of the different channel
A. Comparative advertising
B. Primacy effect
C. Recency effect
D. Trade advertising
E. Collateral Services Organizations
A. Fun environment
B. Marketing plan
C. Competitive advantage
D. Target market
E. Large inventory
A. Product differentiation
B. Stock keeping unit (SKU)
C. Overall marketing mix differences
D. Complexity
A. Informal
B. Specific
C. Direct
D. Indirect
E. Targeted
A. Noise
B. Encoding
C. Decoding
D. Aided recall
A. Helping buyers buy
B. Marketing research
C. Helping buyers buy
D. Marketing concept
A. Public relations directors.
B. Event directors
C. Marketing director
D. Miami
A. Internal secondary data
B. Primary data
C. Data mining
D. Primary research
A. Developing marketing strategies
B. Perform a situation analysis
C. Introduces existing products to new markets
A. Azucar
B. Pescado
C. Vinagre.
D. None of these
A. Reminder
B. Comparative
C. Personal
D. Informative
E. Classified.
A. Vertical transportation
B. Disintermediation
C. Just-in-time management
D. Vertical integration
E. Multimodal transportation
A. Fixed
B. Zone
C. Regular
D. Loss leader
E. Cost-based
A. Supply chain
B. Intermediary
C. Marketing management
D. Distribution
E. Channel
A. Predatory pricing
B. Scanner fraud
C. Retail maintenance pricing
D. Discriminatory pricing
E. Price fixing
A. more formal.
B. Legitimate
C. pick ticket
D. supply chain.
A. Harvesting
B. Holding
C. Divesting
D. Building
E. Milking
A. Ordering
B. Negotiation
C. Ownership
D. Promotion
E. Risking
A. Targeted
B. Informal
C. Formal
D. Direct
E. Indirect
A. Monopolistic competition
B. Competitive parity
C. A competitive advantage
D. A specific brand of soft drink
A. Culture
B. Image advertising
C. Puffery
D. Classified
A. Holiday Packaging
B. It can be used as a strategic differentiator.
C. The price elasticity is more negative than -1
D. Every Day Low Pricing
A. Relevant
B. Topical
C. Marketing
D. Sales
E. Informational.
A. Add value to
B. Communication
C. Instrumental support
D. Instrumental support
A. Tom Brady
B. Lindsay Vonn
C. Miguel Cabrera
D. LeBron James
E. Jenny Finch
A. Intangibility
B. Heterogeneity
C. Customer contact aspect
D. Perishability
A. Geodemographic
B. Benefit
C. Ideal point
D. Demographic
A. Derived demand
B. Modified rebuy
C. Straight rebuy
D. New buy
A. Monopolistic competition
B. Commodities competition
C. Monopoly
D. Oligopoly
A. Decrease benefits
B. Increase benefits
C. Increase price
D. Increase advertising
A. Push strategy
B. Communication process
C. Pull strategy
D. Frequency
E. IMC strategy
A. Service technology
B. Mass production
C. Large-batch production
D. Small-batch production
A. Product configuration
B. Data correction
C. Disintermediation
D. Best practices
A. Institutional advertising
B. Advocacy advertising
C. Competitive advertising
D. Pioneering advertising
E. Publicity advertising
A. Decline Stage
B. Maturity stage
C. Growth stage
D. Idea generation
A. Search attributes
B. Experience attributes
C. Credence attributes
D. Satisfaction attributes
E. Capital attributes
A. Audience share
B. Households using TV
C. Audience composition
D. Total audience
A. Exploratory
B. Causal
C. Independent
D. Secondary
E. Descriptive
A. Size
B. Age
C. Organization
D. Color
A. A high fixed-cost contribution per unit will lead to high profits
B. Assuming a straight-line total revenue curve incorrectly suggests that any quantity can be sold at the assumed price
C. Break-even analysis is useless for comparing pricing alternatives
D. The usual straight-line total cost curve applies only when economies of scale exist
E. A break-even chart is a complicated visual aid to compute the break-even point
A. Technical analysis
B. January effect
C. Strong form efficient
D. Neglected stocks
E. Contrarian
A. Value proposition
B. Products
C. Revenue streams
D. Customer segments
A. Tangible, HR
B. Intangible, marketing
C. Marketing, operation
D. Tangible, intangible
E. CEO, CFO
A. Describe next steps
B. User training program
C. Establish motivation
D. None of these