Mass Communication MCQs
Mass Communication MCQs
Answer these 90 Mass Communication MCQs and assess your grip on the subject of Mass Communication.
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1: Agenda refers to coverage by mass media, which provides an indication of what events the public “should” consider as
A. Authentic
B. Important
C. Fake
D. Uninteresting
2: Attribute Agenda Setting is _______ level agenda setting
A. First
B. Second
C. Third
D. Fourth
3: Connotative refers to the associated or subjective _______ of a symbol.
A. Meaning
B. Impression
C. Connection
D. None of the above
4: Cultural studies are the study of the role of the _______ in producing and reproducing cultural beliefs
A. Behaviors
B. Languages
C. Mass media
D. Connotative
5: The interpretation of a message is known as
A. Coding
B. Decoding
C. Connotation
D. All of the above
6: Direct motivation is when you perceive you will be ________ as a consequence of modeling an observed behavior.
A. Punished
B. Rewarded
C. Both
D. None
7: Direct path of influence is when the media influences viewers directly, from _______________ to replicating actions so the viewer changes her or his behavior.
A. Creating attention-getting messages
B. To enabling behavior
C. Providing incentives
D. All of the above
8: Dominant code refers to interpreting a message using the dominant ideology.
A. True
B. False
9: In agenda-setting theory, elaboration includes the elements selected to _________ on a news story.
A. Accompany
B. Build
C. Both
D. None
10: Emphasis is a particular _______ taken by a news story
A. Form
B. Parallel
C. Slant
D. Coding
11: __________ is the process of putting an idea into symbolic form.
A. Decoding
B. Encoding
C. Denotative
D. Connotative
12: Which stories are not covered or which elements of a story are not included is termed as
A. Exclusion
B. Emphasis
C. Elaboration
D. Framing
13: In first level agenda setting news media tell audiences what “news” to consider as
A. Important
B. Fake
C. True
D. Unimportant
14: Mass media’s ability to highlight aspects of news stories is called
A. Exclusion
B. Emphasis
C. Elaboration
D. Framing
15: In agenda-setting theory,gatekeepers are _________ who select which stories run.
A. News editors
B. News anchors
C. Guests
D. Hosts
16: Ideology is a mental framework used to understand the world; it includes ___________ used to make sense of experiences.
A. Language
B. Concepts & categories
C. Images
D. All of the above
17: A common view of social reality based on frequent exposure to the repetitive and dominating images, stories, and messages depicted on TV is known as
A. Mass communication
B. Mainstreaming
C. Ideology
D. Gateskeeper
18: Mass communication is a process in which professional communicators use _________ to share messages over great distances to influence large audiences.
A. Technology
B. Post
C. Forensic
D. Geography
19: Maa media are the ________ responsible for using technology to send mass messages to the public.
A. People
B. Messages
C. Products
D. Organizations
20: Mean-World Syndrome is when heavy television viewers significantly ___________ real-life danger.
A. Underestimate
B. Overestimate
C. Neglect
D. Surpass
21: In modeling, by observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action.
A. True
B. False
22: Motivation is inspired by _________ incentives
A. Direct
B. Vicarious
C. Self-produced
D. All of the above
23: Need for orientation refers to relevance of a news story, as well as
A. Ideology
B. Encoding
C. Framing
D. Uncertainty
24: In negotiated code when decoding a message, the receiver neglects he dominant ideology implicit in the message
A. True
B. False
25: The location of a news story is referred to as Address
A. True
B. False
26: Preferred reading refers to ________ a message using the dominant ideology.
A. Coding
B. Decoding
C. Selecting
D. Percieving
27: Individuals’ demonstration of a new behavior through modeling is called
A. Reproduction process
B. Retention process
C. Resonance
D. Vicarious motivation
28: Resonance is _________ between viewers’ own violent experiences and that which they see on TV.
A. Difference
B. Congruency
C. Understanding
D. Attachement
29: Retention process is __________ storing mediated images.
A. Visually
B. Verbally
C. Both
D. None
30: First level agenda setting is also known as attribute agenda setting
A. True
B. False
31: In agenda-setting theory selection means ______ stories chosen to be printed or aired.
A. New
B. Old
C. Best
D. Verasatile
32: Self produced motivation is when individuals rely on their own personal standards
A. True
B. False
33: Socially mediated path of influence are media influences used to link participants to
A. Social networks
B. Community settings
C. Both
D. None
34: In Symbolic Double Jeopardy minority TV characters are portrayed as
A. Heroes
B. Villains
C. Victims
D. Any of the above
35: Vicarious motivation is when individuals are motivated by the successes of others _______ themselves.
A. Different from
B. Similar to
C. Related to
D. All of the above
36: Violence index is an objective research instrument that uses content analysis to measure the __________ involved in TV violence.
A. Prevalence
B. Frequency
C. Role of characters
D. All of the above
37: News editors have the ability to decide what news stories are broadcast. They can also be considered as ______.
A. Reproducers
B. Gatekeepers
C. Motivators
D. Mainstreamers
38: When Terry shows Frank his recent exam score, Frank exclaims, “Man, that’s sick!” This refers to ______ meaning.
A. Oppositional
B. Connotative
C. Denotative
D. Negotiated
39: Candace loves to watch television. She has noticed that minority groups are not very visible on television, and are more likely to be portrayed as victims of violence. This is known as ______.
A. Symbolic double jeopardy
B. Mean world syndrome
C. Mainstreaming
D. Resonance
40: Landon wants to know more about the cooking show he just watched. He decides to log on to the website that is associated with the show. The site contains numerous additional recipes and even has an online store. This is known as ______.
A. Self-produced motivation
B. Direct motivation
C. Socially mediated path of influence
D. Vicarious motivation
41: The ability for news media to influence public opinion by telling the public what to think about a specific topic is known as ______.
A. Need for orientation
B. Attribute agenda setting
C. First level agenda setting
D. Emphasis
42: Merriam Webster Dictionary defines “sick” as “affected with disease or ill health.” This definition refers to ______ meaning.
A. Denotative
B. Connotative
C. Oppositional
D. Negotiated
43: Cindy works in a medical office. The waiting room’s television plays the news on a continuous loop. Cindy now believes that she is much more likely to be a victim of a crime. She is experiencing ______.
A. Mainstreaming
B. Resonance
C. Symbolic double jeopardy
D. Mean world syndrome
44: Monica enjoys watching a home improvement show on her television. She likes it because the show provides step-by-step instructions for mastering new projects. Monica’s ability to learn by watching is known as ______.
A. Attention
B. Retention
C. Reproduction
D. Motivation
45: Dianna was motivated to exercise more after watching another resident in her town participate on The Biggest Loser. This motivation is known as ______.
A. Direct motivation
B. Vicarious motivation
C. Self-produced motivation
D. Direct path of motivation
46: The ability for victims to relive their experiences through televised portrayals refers to what cultivation term?
A. Retention process
B. Mainstreaming
C. Symbolic double jeopardy
D. Resonance
47: A drowning victim will likely experience a period of ________ until resuscitation begins.
A. Lungs and kidneys
B. Alkalosis
C. Two-thirds; one-third
D. Acute respiratory acidosis
48: The social media site yik yak is controversial because ______.
A. The Internet and the interactions that take place there
B. It had the white Lucille Ball married to the Cuban American Desi Arnaz
C. It allows college students to post comments about their campus anonymously
D. You can't fool me; all of these are characteristics of online media.
49: Critical theory arose from a group of scholars known as the ______.
A. Frankfurt School
B. Paris School
C. Feminist Group
D. Marxist Group.
50: Guglielmo marconi developed _____.
A. Electromagnetic waves
B. FM radio
C. Vacuum tubes
D. Wireless telegraphy
E. Alternating current generators
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