Mass Communication MCQs
Mass Communication MCQs
Answer these 90 Mass Communication MCQs and assess your grip on the subject of Mass Communication.
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1: Agenda refers to coverage by mass media, which provides an indication of what events the public “should” consider as
A. Authentic
B. Important
C. Fake
D. Uninteresting
2: Attribute Agenda Setting is _______ level agenda setting
A. First
B. Second
C. Third
D. Fourth
3: Connotative refers to the associated or subjective _______ of a symbol.
A. Meaning
B. Impression
C. Connection
D. None of the above
4: Cultural studies are the study of the role of the _______ in producing and reproducing cultural beliefs
A. Behaviors
B. Languages
C. Mass media
D. Connotative
5: The interpretation of a message is known as
A. Coding
B. Decoding
C. Connotation
D. All of the above
6: Direct motivation is when you perceive you will be ________ as a consequence of modeling an observed behavior.
A. Punished
B. Rewarded
C. Both
D. None
7: Direct path of influence is when the media influences viewers directly, from _______________ to replicating actions so the viewer changes her or his behavior.
A. Creating attention-getting messages
B. To enabling behavior
C. Providing incentives
D. All of the above
8: Dominant code refers to interpreting a message using the dominant ideology.
A. True
B. False
9: In agenda-setting theory, elaboration includes the elements selected to _________ on a news story.
A. Accompany
B. Build
C. Both
D. None
10: Emphasis is a particular _______ taken by a news story
A. Form
B. Parallel
C. Slant
D. Coding
11: __________ is the process of putting an idea into symbolic form.
A. Decoding
B. Encoding
C. Denotative
D. Connotative
12: Which stories are not covered or which elements of a story are not included is termed as
A. Exclusion
B. Emphasis
C. Elaboration
D. Framing
13: In first level agenda setting news media tell audiences what “news” to consider as
A. Important
B. Fake
C. True
D. Unimportant
14: Mass media’s ability to highlight aspects of news stories is called
A. Exclusion
B. Emphasis
C. Elaboration
D. Framing
15: In agenda-setting theory,gatekeepers are _________ who select which stories run.
A. News editors
B. News anchors
C. Guests
D. Hosts
16: Ideology is a mental framework used to understand the world; it includes ___________ used to make sense of experiences.
A. Language
B. Concepts & categories
C. Images
D. All of the above
17: A common view of social reality based on frequent exposure to the repetitive and dominating images, stories, and messages depicted on TV is known as
A. Mass communication
B. Mainstreaming
C. Ideology
D. Gateskeeper
18: Mass communication is a process in which professional communicators use _________ to share messages over great distances to influence large audiences.
A. Technology
B. Post
C. Forensic
D. Geography
19: Maa media are the ________ responsible for using technology to send mass messages to the public.
A. People
B. Messages
C. Products
D. Organizations
20: Mean-World Syndrome is when heavy television viewers significantly ___________ real-life danger.
A. Underestimate
B. Overestimate
C. Neglect
D. Surpass
21: In modeling, by observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action.
A. True
B. False
22: Motivation is inspired by _________ incentives
A. Direct
B. Vicarious
C. Self-produced
D. All of the above
23: Need for orientation refers to relevance of a news story, as well as
A. Ideology
B. Encoding
C. Framing
D. Uncertainty
24: In negotiated code when decoding a message, the receiver neglects he dominant ideology implicit in the message
A. True
B. False
25: The location of a news story is referred to as Address
A. True
B. False
26: Preferred reading refers to ________ a message using the dominant ideology.
A. Coding
B. Decoding
C. Selecting
D. Percieving
27: Individuals’ demonstration of a new behavior through modeling is called
A. Reproduction process
B. Retention process
C. Resonance
D. Vicarious motivation
28: Resonance is _________ between viewers’ own violent experiences and that which they see on TV.
A. Difference
B. Congruency
C. Understanding
D. Attachement
29: Retention process is __________ storing mediated images.
A. Visually
B. Verbally
C. Both
D. None
30: First level agenda setting is also known as attribute agenda setting
A. True
B. False
31: In agenda-setting theory selection means ______ stories chosen to be printed or aired.
A. New
B. Old
C. Best
D. Verasatile
32: Self produced motivation is when individuals rely on their own personal standards
A. True
B. False
33: Socially mediated path of influence are media influences used to link participants to
A. Social networks
B. Community settings
C. Both
D. None
34: In Symbolic Double Jeopardy minority TV characters are portrayed as
A. Heroes
B. Villains
C. Victims
D. Any of the above
35: Vicarious motivation is when individuals are motivated by the successes of others _______ themselves.
A. Different from
B. Similar to
C. Related to
D. All of the above
36: Violence index is an objective research instrument that uses content analysis to measure the __________ involved in TV violence.
A. Prevalence
B. Frequency
C. Role of characters
D. All of the above
37: News editors have the ability to decide what news stories are broadcast. They can also be considered as ______.
A. Reproducers
B. Gatekeepers
C. Motivators
D. Mainstreamers
38: When Terry shows Frank his recent exam score, Frank exclaims, “Man, that’s sick!” This refers to ______ meaning.
A. Oppositional
B. Connotative
C. Denotative
D. Negotiated
39: Candace loves to watch television. She has noticed that minority groups are not very visible on television, and are more likely to be portrayed as victims of violence. This is known as ______.
A. Symbolic double jeopardy
B. Mean world syndrome
C. Mainstreaming
D. Resonance
40: Landon wants to know more about the cooking show he just watched. He decides to log on to the website that is associated with the show. The site contains numerous additional recipes and even has an online store. This is known as ______.
A. Self-produced motivation
B. Direct motivation
C. Socially mediated path of influence
D. Vicarious motivation
41: The ability for news media to influence public opinion by telling the public what to think about a specific topic is known as ______.
A. Need for orientation
B. Attribute agenda setting
C. First level agenda setting
D. Emphasis
42: Merriam Webster Dictionary defines “sick” as “affected with disease or ill health.” This definition refers to ______ meaning.
A. Denotative
B. Connotative
C. Oppositional
D. Negotiated
43: Cindy works in a medical office. The waiting room’s television plays the news on a continuous loop. Cindy now believes that she is much more likely to be a victim of a crime. She is experiencing ______.
A. Mainstreaming
B. Resonance
C. Symbolic double jeopardy
D. Mean world syndrome
44: Monica enjoys watching a home improvement show on her television. She likes it because the show provides step-by-step instructions for mastering new projects. Monica’s ability to learn by watching is known as ______.
A. Attention
B. Retention
C. Reproduction
D. Motivation
45: Dianna was motivated to exercise more after watching another resident in her town participate on The Biggest Loser. This motivation is known as ______.
A. Direct motivation
B. Vicarious motivation
C. Self-produced motivation
D. Direct path of motivation
46: The ability for victims to relive their experiences through televised portrayals refers to what cultivation term?
A. Retention process
B. Mainstreaming
C. Symbolic double jeopardy
D. Resonance
47: A drowning victim will likely experience a period of ________ until resuscitation begins.
A. Lungs and kidneys
B. Alkalosis
C. Two-thirds; one-third
D. Acute respiratory acidosis
48: The social media site yik yak is controversial because ______.
A. The Internet and the interactions that take place there
B. It had the white Lucille Ball married to the Cuban American Desi Arnaz
C. It allows college students to post comments about their campus anonymously
D. You can't fool me; all of these are characteristics of online media.
49: Critical theory arose from a group of scholars known as the ______.
A. Frankfurt School
B. Paris School
C. Feminist Group
D. Marxist Group.
50: Guglielmo marconi developed _____.
A. Electromagnetic waves
B. FM radio
C. Vacuum tubes
D. Wireless telegraphy
E. Alternating current generators
51: The _____, also called the magic bullet theory, attributes powerful effects to the mass media.
A. Hypodermoc-needle model
B. Minimal-effects model
C. Uses and gratification model
D. Social learning theory
E. Public sphere theory
52: The aggressor, blocker, self-confessor, and dominator are best defined as __________ roles.
A. Group task.
B. Group building
C. Maintenance.
D. Individual.
53: Radio formats usually target specific audiences according to ______.
A. Gender
B. Age income
C. Race or ethnicity
D. All of the options are correct
54: The basis for the internet began in 1969 because of work by the ________.
A. Stanford University
B. Point of Presence
C. United Nations
D. U.S Department of Defense
55: The average model weighs ___% less than the average american woman.
A. 28
B. 1500; 1800
C. 23
D. 80
56: ___________________ power is the ability to influence based on personal charisma and personality.
A. Legitimate
B. Expert
C. Reward
D. Referent
57: ________ united poetry and music in the intimate form of the lied.
A. Grieg
B. Schubert
C. Mussorgsky
D. Tchaikovsky
58: Altman and taylor's model of social penetration illustrates how _____.
A. People reduce uncertainty about each other in the early stages of a relationship
B. People make use of verbal and nonverbal communication to form impressions of the other
C. Much and what kind of information we reveal in various stages of a relationship
D. Men and women communicate differently in friendship relationships
59: Competitors are most likely to react to a price change when ________.
A. A large number of competitors are involved
B. The product is uniform
C. The buyers are not well informed about product features
D. Buyers are not well informed about price differences
E. The market has a pure monopoly
60: A(n) ________ scholar explores communication with the ultimate goal of changing society.
A. Critical.
B. Method
C. Lyceum
D. Pathos
61: A(n) _____ is a website maintained by individuals or groups containing journal-type entries.
A. Personal blogs
B. Substantiate
C. Extraneous
D. Propaganda
62: Celebrity endorsements in advertising are based on the _____ principle of influence.
A. Reciprocation
B. Authority
C. Social proof
D. Consistency
63: Clear channel, cumulus, and cbs own roughly _____ stations.
A. 500
B. 800
C. 1,500
D. 10,000
64: The process of arranging information from the environment in a meaningful way is called __________.
A. Competitive
B. Stereotyping
C. Transgender
D. Organization.
65: The process of sending and receiving messages without using any spoken words defines _____.
A. Verbal communication
B. Nonverbal communication
C. Open communication
D. Empty communication
66: Using the term salesman rather than sales representative is an example of __________.
A. Sexist language
B. Semantic rules
C. Euphemism
D. Profanity
67: The ________ function of language is used when one invites people to a party.
A. Instrumental
B. Personal
C. Heuristic
D. Common
68: Media baron rupert murdoch bought tv guide in 1988 because _____.
A. He wanted to ensure that programs for his Fox network would be listed.
B. It was originally aimed at well-educated, middle-class men.
C. With one or two exceptions, they had mostly gone out of business by about 1910.
D. They were being sold for far less than the cost of production.
69: Media historian james carey defined communication as ______.
A. "an exchange of verbal or nonverbal symbols between individuals or groups"
B. A strict set of rules governing how different social classes interact
C. A symbolic process whereby reality is produced, maintained, repaired, and transformed
D. The gathering of a middle class to critically discuss the world around them
70: Minimal effects researchers argue that _____.
A. Media can greatly affect the way children behave
B. People will expose themselves to new ideas constantly through media
C. Violent media can cause volatile teenagers to become violent
D. Media usually reinforce existing behaviors rather than change them
E. People consume too much media
71: Modern journalism started to develop in the nineteenth century mainly because newspapers ______.
A. Realized there were two sides to every issue
B. Wanted to attract as many readers and advertisers as possible
C. Felt a social responsibility to tell the truth
D. Discovered a scientific method for covering events
72: The hollywood ten are famous for ______.
A. Required exhibitors to book a large number of new or marginal pictures in order to get the movies they really wanted
B. Acquiring most major film distributorships
C. The original movie theaters, popular with immigrants
D. Refusing to testify before the House Un-American Activities Committee
73: The key development that allowed for the transition to the digital age was _______.
A. Replace cynical perception of the media with genuine criticism.
B. The ability to convert images, text, and sounds into binary code
C. Suggests an active sender and a passive receiver
D. The transformation of information into a commodity
74: The scientific study of mass media got started because of interest in ______.
A. Cultivation effect
B. How media messages were used to inspire public support for World War I
C. Viewing violent videos and violent behavior are correlated
D. Desire to try to show a cause-effect relationship between two variables.
75: The transistor revolutionized radio's _____.
A. Network
B. Viacom
C. Format radio
D. Size, mobility, cost, use by listeners
76: The quiz-show scandals can be credited with _____.
A. Undermining Americans' expectations of the democratic promise of television.
B. Cable systems typically offer a single tier of service to their customers.
C. They cost more, but might offer newer movies and little or no advertising.
D. Syndicates offer to split advertising revenue if a station picks up their program
77: Speeches about ______ might discuss brewing beer, lightning formation, or yoga sequences.
A. Objects or phenomena
B. Processes
C. Events
D. People
78: ______________ oversees the assignment of domain names and internet protocols.
A. ICANN
B. ARPANET
C. ITU
D. Browsers
79: A cultural approach to understanding mass communication _______.
A. Argues that diverse audiences will interpret the same information differently
B. Given that leaders could more easily distribute information
C. Allows older forms of mass communication to find new life with new technology
D. It suggests an active sender and a passive receiver
80: A few hundred small u.s. cities have challenged giant cable companies by _____.
A. Creating competing municipally owned and operated cable services
B. Network's affiliates have to broadcast the network's entire lineup
C. Ratings mean more viewers, which mean higher-priced commercials
D. Station or network in exchange for splitting advertising revenue
81: A hybrid drama mixes _____.
A. Issuing new television licenses
B. Comic situations and grim plots
C. A recent television episode on your computer
D. Creating competing municipally
82: The sound bite in a tv news report is the equivalent of a _________ in a newspaper story.
A. Quote
B. Social Activism
C. Conversational style
D. Losing credibility
83: When communicating on social networks, you should ________.
A. Use conventional promotional efforts extensively in social networking conversations
B. Stimulate and facilitate new conversations instead of joining existing ones
C. Tailor your company's personality to the unique environments of different social networks
D. Avoid using the group feature as this will lead to the creation of special-interest groups within your networks
E. Choose the best compositional mode for each message, purpose, and network
84: Four powerful pillars of democracy include _____, _____, _____, and _____.
A. Equality under the law
B. Citizens' freedom
C. Opportunity for education
D. Voting rights
E. All of the above
85: Mediaset is a _________ broadcast company.
A. Italian.
B. Germany
C. Core nations
D. MEDIA
E. Turkey
86: More than ___________ percent of online videos are amateur productions.
A. 10
B. 25
C. 50
D. 75
E. 90.
87: Nielsen media research measures television audiences in terms of ______.
A. Live + 3
B. Live only
C. Live + SD
D. Free
88: Single sponsorship of television shows was eliminated by _____.
A. A longer program length
B. The quiz-show scandals
C. Discouraging advertisers from sponsoring programs
D. Substantially raising costs for advertisers
89: Street fighter and doom are examples of _____ games.
A. Actor
B. Simulation
C. Action
D. Reflection
90: Under the compromise reached by cbs and rca in 1953, singles were released on the _____ format.
A. 33-1/3 rpm
B. 45 rpm
C. 78 rpm
D. CD
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