Promotion Strategy MCQs
Promotion Strategy MCQs
Try to answer these Promotion Strategy MCQs and check your understanding of the Promotion Strategy subject.
Scroll down and let's begin!
1: Promotion consists of ________.
A. Advertising
B. Publicity
C. Giveaways
D. All of these
2: A company's external value delivery network consists of __________.
A. Suppliers, distributors, and customers
B. Suppliers, customers, and other company departments
C. Customers, competitors, and suppliers
D. Suppliers, distributors, and other company departments
E. Other company departments, customers, and competitors
3: A firm's marketing strategy identifies a firm's target market(s), its four ps, and _______.
A. Its relative market share
B. Its promotion strategy
C. A method of pricing and producing its products
D. A method of obtaining a sustainable competitive advantage
4: Nike.com selling shoes directly to consumers is an example of _________.
A. Disintermediation
B. Online securities trading
C. An electronic mall
D. Cyberbanking
5: A ________ consists of all the product lines and items that a particular seller offers for sale.
A. Product mix
B. Brand line
C. Consumer mix
D. Packaging mix
E. Line extension
6: Integrated marketing communications would include all of the following except ________.
A. Direct mail
B. Sales promotions
C. Public relations
D. Distribution
7: Determining which segments to target for firms depends on an interplay between ______ issues.
A. Quantitative and strategic
B. Qualitative and statistical
C. Calculation and estimation
D. Practical and theoretical
List of Promotion Strategy MCQ...
Related Promotion Strategy MCQs:
Available in:
Promotion Strategy MCQs
