Principles of Marketing MCQs
Principles of Marketing MCQs
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1: The first step of the marketing process is to ___________________.
A. Problem recognition
B. It is the actual buying power a consumer has that enables him to fulfill his needs
C. Individuals and households buying goods and services for personal consumption
D. Understanding the marketplace and customers' needs, wants, and demands
2: Press conferences and image management are tools used by a firm's __________ department.
A. Public relations
B. Publicity.
C. A nonpersonal,
D. Indirectly paid
3: A factory outlet is an example of a(n) ________ retailer.
A. Off-price
B. Specialty
C. Discount
D. Department
E. Catalog
4: An ad for a soft drink that uses the slogan: ""life is good"" is employing _____.
A. Advocacy information
B. A nonproduct fact
C. A short-term manipulative argument
D. A comparative fact
E. A long-term macro argument
5: As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.
A. Organization
B. Cause
C. Place
D. Event
6: As segments increase in size, it becomes _______ to satisfy them with the same product.
A. More difficult
B. Easier
C. Cheaper
D. More fun
7: Continuous scheduling would most likely be used for advertising __________
A. Fishing rods
B. Bathroom cleaner
C. Gardening supplies
D. Children's toys
8: Differentiated marketing leads to higher sales and _____________?
A. Millennials
B. Higher costs
C. Consumer motivation
D. Buyer-readiness
9: Governments most likely enact business legislation to ________.
A. Prevent unfair competition in the market
B. Allow a single large monopoly in the market
C. Prevent alternative products from entering the market
D. Protect the interests of producers rather than society
E. Dissociate social responsibility from commerce
10: Home depot and petsmart are examples of ________.
A. Factory outlets
B. Warehouse clubs
C. Superstores
D. Off-price retailers
E. Category killers
11: In the ________ phase of the new product development process prototypes appear for the first time.
A. Idea generation
B. Concept testing
C. Product development
D. Product manufacturing
12: Pricing a product based on consumers' reference prices is referred to as ________ pricing.
A. Planned price
B. Marketing budget
C. Marketing mix strategy
D. Psychological
13: Tv advertising is considered to be particularly advantageous because ________.
A. Messages have extended exposure
B. It has a low absolute cost
C. It is appealing to the senses and generates high attention
D. It reaches highly selective audiences
14: A straight rebuy, like when the office needs more paper, is common for ____ customers.
A. B2B
B. B2C
C. B2G
D. C2B
E. C2C.
15: Many marketers claim that ____ will become the world's largest market.
A. Japan
B. The United States
C. China
D. Thailand
16: Many product-dominant firms use quality service _________.
A. As a way to minimize the cost of production.
B. To install a voice of the customer program.
C. To support a standards gap.
D. To maintain a sustainable competitive advantage
17: Many u.s. companies first discovered marketing during the __________ era.
A. Sales-oriented
B. Production-oriented
C. Market-oriented
D. Retailing-oriented
E. Value-based marketing
18: The "bundle of values" the advertiser presents to the consumer is referred to as the _____.
A. Advertising message
B. Creative mix
C. Marketing mix
D. Evoked set
E. Product concept
19: The internet gave birth to ________, which operate only on the internet.
A. Brick-and-mortar companies
B. Click-and-mortar companies
C. Big box companies
D. None of these
20: The use of both rail and trucks for transporting goods is called ________.
A. Trainshipping
B. Fishybacking
C. Piggybacking
D. Airtrucking
21: When the delivery of a service fails to meet customers' expectations, a __________ gap exists.
A. Service.
B. Knowledge.
C. Standards.
D. Production
22: A _____ is defined as a statement of what is to be accomplished through marketing activities.
A. Mission statement
B. Business plan
C. Marketing objective
D. Goal-driven directive
23: National brands are also called _____.
A. Generic brands
B. Private-label brands
C. Exclusive brands
D. Manufacturer's brands
24: Problem removal and problem avoidance are _____ motives.
A. Transformational
B. Reward
C. Negatively originated
D. Transactional
E. Need-based
25: _____ is a common base of demographic segmentation.
A. Psychographic segmentation
B. True
C. Perceptual mapping
D. Income
26: _____ is a marketing strategy that creates new products for present markets.
A. Product penetration
B. Market penetration
C. Product development
D. Market development
E. Diversification
27: Human resource management is concerned with ________ competent employees
A. Obtaining
B. Obtaining, training, motivating, and retaining
C. Obtaining, training, and motivating
D. Training and keeping
28: Pizza hut's young adult males seek more of the food they love with __________ in the process.
A. People returning home from work
B. Families and mothers with no time
C. College students living on campus
D. Men who watch sports on weekends
29: The central element of the marketing strategy for pez candy, inc., is the __________.
A. Price
B. Breath mint
C. Availability
D. Container
30: The challenge for marketers in building a strong brand is ________.
A. Ensuring that customers have the right type of experiences with their products and marketing programs to create the desired brand knowledge
B. Pricing the product at a point that maximizes sales volume
C. Minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D. Minimizing the impact of customer brand equity
31: The perceived value of different product offers can be reasonably assessed by ________.
A. Conducting a SWOT analysis
B. Conducting a break-even analysis
C. Conducting surveys and experiments
D. Collecting data about competitors' offers
32: A market-skimming pricing strategy should not be used for a new product when ________.
A. The product's quality and image support its higher price
B. Enough buyers want the products at that price
C. Competitors can undercut prices easily
33: In general, a company should enter only segments in which it can ________ and ________.
A. Offer superior value; gain advantages over competitors
B. Intermarket segmentation
C. Market segmentation, targeting, differentiation, and positioning
D. Undifferentiable
34: New product development starts with ________
A. Idea generation.
B. Test marketing.
C. Concept development.
D. Idea screening.
E. Concept testing
35: In design class notation, the ____ of an attribute is enclosed in curly braces {}.
A. Visibility
B. Type-expression
C. Initial-value
D. Property
36: The vals system is __________ measure of consumers.
A. Brand loyalty
B. Family life cycle
C. Attitude
D. Psychographic
E. Involvement level
37: A __________ is the full mix of benefits on which a brand is positioned.
A. Value proposition
B. Service life
C. Value stream
D. Supply chain
38: _____ control the flow of information and limit the alternatives considered.
A. User
B. Influencer
C. Buyer
D. Decider
E. Gatekeeper
39: A group of related offerings is known as a _____.
A. Technology platform
B. Product mix
C. Service mix
D. Product category
E. Product line
40: A calling method sends a(n) ____ to a called method.
A. Parameter
B. Interface
C. Object
D. Argument
41: A _____ channel enables a consumer to return a product when it reaches the end of its useful life.
A. gray marketing
B. reverse
C. nontraditional
D. traditional
42: _____ factors are environmental factors that include our attitudes, values, and lifestyles.
A. Social
B. Economic
C. Political
D. Competitive
43: _____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.
A. Price
B. Promotion
C. Product Design
D. Place
44: ________ seeks to determine whether an ad is communicating effectively.
A. Copy testing
B. Flighting
C. Pulsing
D. Frequency Capping
E. Square Inch analysis
45: ______________ is used by individuals external to the organization to understand its performance.
A. Management accounting
B. Financial accounting
C. Business accounting
D. Customer accounting
46: Consumers rely less on price to judge the quality of a product when they ________.
A. Lack information about the product
B. Are unable to research the product
C. Have prior experience with the product
D. Are unable to judge the quality of the product
E. Rely on cues from sellers to differentiate a high or low price
47: Failing to discard successful plans from the past is likely to lead to ________.
A. More success because conditions are unlikely to change in the future
B. Failure because conditions are likely to change in the future
C. Success because of the high quality of the plans
D. Failure because of the low quality of the plans
48: The high failure rate of new products shows that companies are not able to ________.
A. Identify consumer needs
B. Find outlets
C. Understand international laws
D. Advertise enough
E. Control demand
49: Typically, ______________ is done by the retailer of a product rather than by the manufacturer.
A. Family branding
B. Generic branding
C. Private-label branding.
D. Individual product branding
E. Excessive branding
50: Bread, gasoline, and ____ are examples of convenience products.
A. Cars
B. Furniture
C. Newspapers
D. Large appliances
E. A cruise
51: A market-penetration pricing policy should least likely be used for a new product when ________.
A. The market is highly price sensitive
B. Production and distribution costs fall as sales volume increases
C. The product's quality and image support a high price
D. A high price helps keep out the competition
E. There are few or no competitors in the market
52: An attractive product idea must be developed into a ________.
A. Product concept
B. Product strategy
C. Screened product
D. Test market
E. Product idea
53: ________ are put in place to identify deviations in expected performance of marketing efforts.
A. Predictive analytics
B. Marketing metrics
C. Marketing controls
D. Touchpoints
E. Data warehouses
54: A good or service intended primarily for use in producing other goods or services is a ____ product
A. Production
B. Business
C. Specialty
D. Component
55: A pharmaceutical company giving free samples of medicine to a physician is ________ sampling.
A. Direct
B. Professional
C. Selective
D. Media
56: In the _____ stage of the product life cycle, organizations focus on building primary demand.
A. Market introduction
B. Direct
C. Professional
D. Selective
57: _________ utility exists when a product is readily accessible where potential customers need it
A. Place
B. Product
C. Personnel
D. Presentation
E. Promotion
58: The ________ is the center of all marketing strategies.
A. Consumer
B. Seller
C. Stakeholders
59: Mechanical, personal, or neuromarketing methods are ways that __________ data can be collected.
A. Virtual
B. Primary source
C. Hypothetical
D. Observational
60: ________ carry a narrow assortment of product lines with deep assortments within those lines.
A. Chain stores
B. Specialty stores
C. Convenience stores
D. Discount stores
61: A _____ refers to an overall orderly arrangement of all the format elements of an ad.
A. White space
B. Subhead
C. Layout
D. Production artist
62: Costco's kirkland signature products are an example of a ________.
A. National brand
B. Support brand
C. Private brand
D. Generic brand
63: Service variability means that ________.
A. The evaluation of services is subjective and changes from customer to customer
B. Service quality depends on when, where, and how they are provided
C. Services cannot be stored for later sale or use
D. Services cannot be seen, tasted, felt, heard, or smelled before they are bought
64: Critics charge that promotion adds only ________ to a product.
A. Functional value
B. Psychological value
C. Moderate value
D. Strategic value
65: Firms achieve ___________ through efficient procedures and excellent supply chain management.
A. Locational excellence
B. Customer loyalty
C. Value-based pricing
D. Operational excellence
66: In a modified rebuy situation, __________ are likely to have an advantage in getting the order.
A. Consumers.
B. Resellers.
C. Current vendors.
D. Gatekeepers
67: Smart marketers always emphasize ________.
A. Benefits, not prices
B. Benefits, not features
C. Features, not benefits
D. All of the above
68: Specialty stores carry ________ with ________ within them.
A. Convenience items; mostly staples
B. Narrow product lines; deep assortments
C. Narrow product lines; shallow assortments
D. Wide product lines; shallow assortments
69: Customer involvement is ____ on a b2c specialty purchase.
A. Low
B. High
C. Medium
D. None of these
70: Customers who are classified as true believers ________.
A. Barnacle.
B. True believer.
C. Stranger.
D. Laggard
71: ________ refers to the practice of including ethnic themes within a company's mainstream marketing.
A. Viral marketing
B. Cause marketing
C. Cross-cultural marketing
D. None of these
72: "now available?the latest fall fashions"" is an example of a(n) __________ advertising message.
A. Persuasive
B. Reminder
C. Socially responsible
D. Informative
73: A church targeting different demographic groups to increase attendance is an example of ________.
A. Or-profit marketing
B. Not-for-profit marketing
C. Societal marketing
D. Customer evangelism
E. Caring capitalism
74: A mission statement includes identification of an organization's ________.
A. Strengths and weaknesses
B. Purpose and basic philosophy
C. Assets and resources
D. Resources and strengths
75: A product line is most likely too short if managers can ________.
A. Increase profits by dropping items
B. Decrease costs by adding items
C. Increase market share by dropping items
D. Decrease costs by dropping items
E. Increase profits by adding items
76: According to the textbook, the unique value provided by business angels is they ________.
A. Are willing to make relatively large investments
B. Are willing to make relatively small investments
C. Require a fairly low rate of return on their money
D. Invest money but typically don't take a seat on a company's board of directors
77: ________ is a reflection of the power shift to buyers from sellers.
A. Discontinuous innovation
B. Customer co-design
C. Internet labeling
D. Uniform resource locations
78: _________ is an assessment of what the customer gets compared with what the customer gives up.
A. Market research
B. Value
C. Price
D. None of these
79: A strategy of exclusive dealing is most likely considered legal if ________.
A. The industry is newly developed
B. Both parties have
C. Competition is not substantially lessened
D. None of these
80: In a swot analysis, ________ include favorable trends in the external environment.
A. Strengths
B. Challenges
C. Weaknesses
D. Opportunities
81: The aida model identifies the characteristics of an effective ________.
A. Advertising budget
B. Channel of communication
C. Marketing message
D. Marketing mix
82: A company or store gains a(n) ________ by differentiating its products and delivering more value.
A. Competitive advantage
B. Positioning advantage
C. Cost advantage
D. Efficiency advantage
83: Stores such as walmart, best buy, petsmart, david's bridal, and dsw shoes use ________ positioning.
A. More for the same
B. More for less
C. Same for less
D. Less for much less
84: Rolls-royce uses _____ distribution on sell its automobiles.
A. Selective
B. Patterned
C. Exclusive
D. Intensive
85: Selective distribution is a strategy in which ________.
A. More than one but fewer than all willing intermediaries are used by a seller
B. Retailers carry small inventories of merchandise to last for only a few days
C. Both of these
D. None of these
86: Specialty stores are characterized by ________.
A. The sale of convenience and staple items
B. Narrow product lines with deep assortments
C. A wide range of products and categories
D. Low prices on a wide range of goods
87: The _____ are the gatekeepers who decide if the ad will run or not.
A. Authors
B. Actual consumers
C. Implied consumers
D. Personas
88: The _____ stage of ethical development represents the morality of the mature adult.
A. Preconventional morality
B. Transformationalism
C. Conventional morality
D. Postconventional morality
89: The ________ addresses the roles of the community, region, nation, and world in a business.
A. Environmental analysis
B. Business analysis
C. Industry analysis
D. Proof of market
90: The ________ requires sellers to provide detailed nutritional information on food products.
A. Fair Packaging and Labeling Act of 1966
B. Nutritional Labeling and Educational Act of 1990
C. Labeling Act of 1970
D. Packaging Act of 1970
91: Power centers are characterized by the ________.
A. Lack of an anchor store
B. Sale of exclusive brands only
C. Provision of individual entrances to each store
D. Provision for nonretail activities, such as playgrounds
92: Producers benefit from using intermediaries because they ________.
A. Offer greater efficiency in making goods available to target markets
B. Bring a fresh point of view to strategy development
C. Eliminate risk
D. Are generally backlogged with orders
93: Online ads that incorporate animation, video, sound, and interactivity are called ________.
A. Parody ads
B. Content-based ads
C. Digital catalogs
D. Rich media ads
94: Price setting is usually determined by ________ in small companies.
A. Top management
B. Divisional managers
C. Product-line managers
D. Purchasing departments
E. Both B and C
95: The 80-20 rule reflects the idea that ________.
A. 20% of the company’s profits are generated by the top 80% of customers
B. The top 20% of customers are highly satisfied and 80% of customers will recommend the company to a friend
C. 20% of customers are unprofitable, and 80% make up a company’s profits
D. The top 20% of customers often generate 80% of the company’s profits
96: The __________ on packages were intended to improve inventory control for businesses.
A. Universal Product Codes
B. Initial public offering (IPO)
C. Environmental scanning
D. Venture capital firms
97: A _________ is an endorsement from a customer praising a firm's product.
A. Testimonial
B. News release
C. Swag document
D. Virtual endorsement
98: In established businesses, a large proportion of b2b purchases fall into the __________ category.
A. Adapted buy
B. Straight rebuy
C. Generic buy
D. Modified rebuy
99: In terms of imc strategy, the _____ refer(s) to the specific people the imc will reach.
A. Reference groups
B. Target audience
C. Social class
D. Centers of influence
100: The swoosh that appears on every nike product is an example of a __________.
A. Copyright.
B. Trade name.
C. Trademark.
D. Brand name
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