Principles of Marketing MCQs

Principles of Marketing MCQs

Our team has conducted extensive research to compile a set of Principles of Marketing MCQs. We encourage you to test your Principles of Marketing knowledge by answering these multiple-choice questions provided below.
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1: The first step of the marketing process is to ___________________.

A.   Problem recognition

B.   It is the actual buying power a consumer has that enables him to fulfill his needs

C.   Individuals and households buying goods and services for personal consumption

D.   Understanding the marketplace and customers' needs, wants, and demands

2: Press conferences and image management are tools used by a firm's __________ department.

A.   Public relations

B.   Publicity.

C.   A nonpersonal,

D.   Indirectly paid

3: A factory outlet is an example of a(n) ________ retailer.

A.   Off-price

B.   Specialty

C.   Discount

D.   Department

E.   Catalog

4: An ad for a soft drink that uses the slogan: ""life is good"" is employing _____.

A.   Advocacy information

B.   A nonproduct fact

C.   A short-term manipulative argument

D.   A comparative fact

E.   A long-term macro argument

5: As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.

A.   Organization

B.   Cause

C.   Place

D.   Event

6: As segments increase in size, it becomes _______ to satisfy them with the same product.

A.   More difficult

B.   Easier

C.   Cheaper

D.   More fun

7: Continuous scheduling would most likely be used for advertising __________

A.   Fishing rods

B.   Bathroom cleaner

C.   Gardening supplies

D.   Children's toys

8: Differentiated marketing leads to higher sales and _____________?

A.   Millennials

B.   Higher costs

C.   Consumer motivation

D.   Buyer-readiness

9: Governments most likely enact business legislation to ________.

A.   Prevent unfair competition in the market

B.   Allow a single large monopoly in the market

C.   Prevent alternative products from entering the market

D.   Protect the interests of producers rather than society

E.   Dissociate social responsibility from commerce

10: Home depot and petsmart are examples of ________.

A.   Factory outlets

B.   Warehouse clubs

C.   Superstores

D.   Off-price retailers

E.   Category killers

11: In the ________ phase of the new product development process prototypes appear for the first time.

A.   Idea generation

B.   Concept testing

C.   Product development

D.   Product manufacturing

12: Pricing a product based on consumers' reference prices is referred to as ________ pricing.

A.   Planned price

B.   Marketing budget

C.   Marketing mix strategy

D.   Psychological

13: Tv advertising is considered to be particularly advantageous because ________.

A.   Messages have extended exposure

B.   It has a low absolute cost

C.   It is appealing to the senses and generates high attention

D.   It reaches highly selective audiences

14: A straight rebuy, like when the office needs more paper, is common for ____ customers.

A.   B2B

B.   B2C

C.   B2G

D.   C2B

E.   C2C.

15: Many marketers claim that ____ will become the world's largest market.

A.   Japan

B.   The United States

C.   China

D.   Thailand

16: Many product-dominant firms use quality service _________.

A.   As a way to minimize the cost of production.

B.   To install a voice of the customer program.

C.   To support a standards gap.

D.   To maintain a sustainable competitive advantage

17: Many u.s. companies first discovered marketing during the __________ era.

A.   Sales-oriented

B.   Production-oriented

C.   Market-oriented

D.   Retailing-oriented

E.   Value-based marketing

18: The "bundle of values" the advertiser presents to the consumer is referred to as the _____.

A.   Advertising message

B.   Creative mix

C.   Marketing mix

D.   Evoked set

E.   Product concept

19: The internet gave birth to ________, which operate only on the internet.

A.   Brick-and-mortar companies

B.   Click-and-mortar companies

C.   Big box companies

D.   None of these

20: The use of both rail and trucks for transporting goods is called ________.

A.   Trainshipping

B.   Fishybacking

C.   Piggybacking

D.   Airtrucking

21: When the delivery of a service fails to meet customers' expectations, a __________ gap exists.

A.   Service.

B.   Knowledge.

C.   Standards.

D.   Production

22: A _____ is defined as a statement of what is to be accomplished through marketing activities.

A.   Mission statement

B.   Business plan

C.   Marketing objective

D.   Goal-driven directive

23: National brands are also called _____.

A.   Generic brands

B.   Private-label brands

C.   Exclusive brands

D.   Manufacturer's brands

24: Problem removal and problem avoidance are _____ motives.

A.   Transformational

B.   Reward

C.   Negatively originated

D.   Transactional

E.   Need-based

25: _____ is a common base of demographic segmentation.

A.   Psychographic segmentation

B.   True

C.   Perceptual mapping

D.   Income

26: _____ is a marketing strategy that creates new products for present markets.

A.   Product penetration

B.   Market penetration

C.   Product development

D.   Market development

E.   Diversification

27: Human resource management is concerned with ________ competent employees

A.   Obtaining

B.   Obtaining, training, motivating, and retaining

C.   Obtaining, training, and motivating

D.   Training and keeping

28: Pizza hut's young adult males seek more of the food they love with __________ in the process.

A.   People returning home from work

B.   Families and mothers with no time

C.   College students living on campus

D.   Men who watch sports on weekends

29: The central element of the marketing strategy for pez candy, inc., is the __________.

A.   Price

B.   Breath mint

C.   Availability

D.   Container

30: The challenge for marketers in building a strong brand is ________.

A.   Ensuring that customers have the right type of experiences with their products and marketing programs to create the desired brand knowledge

B.   Pricing the product at a point that maximizes sales volume

C.   Minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience

D.   Minimizing the impact of customer brand equity

31: The perceived value of different product offers can be reasonably assessed by ________.

A.   Conducting a SWOT analysis

B.   Conducting a break-even analysis

C.   Conducting surveys and experiments

D.   Collecting data about competitors' offers

32: A market-skimming pricing strategy should not be used for a new product when ________.

A.   The product's quality and image support its higher price

B.   Enough buyers want the products at that price

C.   Competitors can undercut prices easily

33: In general, a company should enter only segments in which it can ________ and ________.

A.   Offer superior value; gain advantages over competitors

B.   Intermarket segmentation

C.   Market segmentation, targeting, differentiation, and positioning

D.   Undifferentiable

34: New product development starts with ________

A.   Idea generation.

B.   Test marketing.

C.   Concept development.

D.   Idea screening.

E.   Concept testing

35: In design class notation, the ____ of an attribute is enclosed in curly braces {}.

A.   Visibility

B.   Type-expression

C.   Initial-value

D.   Property

36: The vals system is __________ measure of consumers.

A.   Brand loyalty

B.   Family life cycle

C.   Attitude

D.   Psychographic

E.   Involvement level

37: A __________ is the full mix of benefits on which a brand is positioned.

A.   Value proposition

B.   Service life

C.   Value stream

D.   Supply chain

38: _____ control the flow of information and limit the alternatives considered.

A.   User

B.   Influencer

C.   Buyer

D.   Decider

E.   Gatekeeper

A.   Technology platform

B.   Product mix

C.   Service mix

D.   Product category

E.   Product line

40: A calling method sends a(n) ____ to a called method.

A.   Parameter

B.   Interface

C.   Object

D.   Argument

41: A _____ channel enables a consumer to return a product when it reaches the end of its useful life.

A.   ​gray marketing

B.   ​reverse

C.   ​nontraditional

D.   ​traditional

42: _____ factors are environmental factors that include our attitudes, values, and lifestyles.

A.   Social

B.   Economic

C.   Political

D.   Competitive

43: _____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.

A.   Price

B.   Promotion

C.   Product Design

D.   Place

44: ________ seeks to determine whether an ad is communicating effectively.

A.   Copy testing

B.   Flighting

C.   Pulsing

D.   Frequency Capping

E.   Square Inch analysis

45: ______________ is used by individuals external to the organization to understand its performance.

A.   Management accounting

B.   Financial accounting

C.   Business accounting

D.   Customer accounting

46: Consumers rely less on price to judge the quality of a product when they ________.

A.   Lack information about the product

B.   Are unable to research the product

C.   Have prior experience with the product

D.   Are unable to judge the quality of the product

E.   Rely on cues from sellers to differentiate a high or low price

47: Failing to discard successful plans from the past is likely to lead to ________.

A.   More success because conditions are unlikely to change in the future

B.   Failure because conditions are likely to change in the future

C.   Success because of the high quality of the plans

D.   Failure because of the low quality of the plans

48: The high failure rate of new products shows that companies are not able to ________.

A.   Identify consumer needs

B.   Find outlets

C.   Understand international laws

D.   Advertise enough

E.   Control demand

49: Typically, ______________ is done by the retailer of a product rather than by the manufacturer.

A.   Family branding

B.   Generic branding

C.   Private-label branding.

D.   Individual product branding

E.   Excessive branding

50: Bread, gasoline, and ____ are examples of convenience products.

A.   Cars

B.   Furniture

C.   Newspapers

D.   Large appliances

E.   A cruise