Consumer Behavior MCQs

Consumer Behavior MCQs

These Consumer Behavior multiple-choice questions and their answers will help you strengthen your grip on the subject of Consumer Behavior. You can prepare for an upcoming exam or job interview with these 100+ Consumer Behavior MCQs.
So scroll down and start answering.

1: Any individual who purchases goods and services from the market for his/her end-use is called a..................

A.   Customer

B.   Purchaser

C.   Consumer

D.   All these

2: ---------- is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket

A.   Consumer behavior

B.   Consumer interest

C.   Consumer attitude

D.   Consumer perception

3: ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

A.   Consumer behavior

B.   Consumer interest

C.   Consumer attitude

D.   Consumer perception

4: -------------- refers to how an individual perceives a particular message

A.   Consumer behavio

B.   Consumer interest

C.   Consumer attitude

D.   Consumer interpretation.

5: “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”

A.   Consumer behavior

B.   Consumer interest

C.   Consumer attitude

D.   Consumer interpretation

6: ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

A.   The marketing concept

B.   The strategic plan

C.   The product influences

D.   The price influences.

7: ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

A.   Brand

B.   Cultu

C.   Product

D.   Price

A.   conomic situations

B.   Situational influences

C.   Consumption decisions

D.   Physiological influences

9: Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.

A.   Decline in the influence of religious values

B.   Decline in communal influences

C.   Strong awareness of brands in the market

D.   Strong awareness of pricing policies in the market

10: ___________ develop on the basis of wealth, skills and power.

A.   Economical classes

B.   Purchasing communities

C.   Competitors

D.   Social classes.

11: ____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.

A.   Consumer feedback

B.   Marketing information systems

C.   Market share estimates

D.   Cultural values

12: In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

A.   Multilingual needs

B.   Cultures

C.   Subculture

D.   Product adaptation requirements

13: _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

A.   Multilingual needs

B.   Cultures

C.   Subcultures

D.   Product adaptation requirements.

14: Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets

A.   Sales strategies

B.   Marketing concepts

C.   Cultural values

D.   Brand images.

15: _____________ has become increasingly important for developing a marketing strategy in recent years.

A.   Change in consumers’ attitudes

B.   Inflation of the dollar

C.   The concept and the brand

D.   . Age groups, such as the teen market, baby boomers, and the mature market

16: Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

A.   Marketing

B.   Strategy

C.   Price

D.   Knowledge

17: Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

A.   The number of years schooling that they had

B.   Their ethnic backgrounds

C.   Their combined annual income

D.   Their occupations

18: Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.

A.   Latest technology

B.   Timesaving, convenience-oriented

C.   Health related

D.   Communication

19: Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.

A.   The rising unemployment situation

B.   An influence of political power

C.   The use of new technology

D.   A decline in the influence of religious values.

20: Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

A.   Personalities

B.   Values

C.   Finances

D.   Decision makers

21: __________ is the single factor that best indicates social class.

A.   Time

B.   Money

C.   Occupation

D.   Fashion

22: In terms of consumption decisions, middle class consumers prefer to _________.

A.   Buy at a market that sells at a whole sale rates.

B.   Buy what is popular

C.   Buy only the brands which sell at affordable prices

D.   nalyze the market and select the best at the lowest prices

23: _________________ refers to the buying behavior of final consumers.

A.   Consumer buyer behavior

B.   Target market buying

C.   Market segment buying

D.   Business buying behavior

24: ___________ is individuals and households who buy goods and services for personal consumption.

A.   The target market

B.   A market segmen

C.   The consumer market

D.   The ethnographic market.

25: Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

A.   How much money is the consumer willing to spend?

B.   How much does the consumer need the product being offered for sale?

C.   How much does a discount or a coupon affect the purchase rate?

D.   How do consumers respond to various marketing efforts the company might use?

26: . The starting point in understanding how consumers respond to various marketing efforts the company might use is the:

A.   Lipinski model of buying behavior

B.   Stimulus-response model of buyer behavior. .

C.   Freudian model of buying behavior

D.   Maslow’s model of life-cycle change

27: According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________

A.   Consumer’s value chain

B.   Consumer’s cognitive schema

C.   Consumer’s black box.

D.   . Consumer’s thoughts-emotions network.

28: Consumer purchases are influenced strongly by cultural, social, personal, and __________

A.   Psychographic characteristics

B.   Psychological characteristics. .

C.   Psychometric characteristics

D.   Supply and demand characteristics.

29: ______________ is the most basic cause of a person’s wants and behaviors.

A.   Culture

B.   Social class

C.   Personality

D.   Lifestyle

30: Marketers are always trying to spot ____________ in order to discover new products that might be wanted.

A.   inion graphers

B.   dissonant groups

C.   cultural shifts

D.   benchmarks

31: The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

A.   iberal political causes

B.   conservative political causes

C.   informality

D.   downsizing

32: A ________________ is a group of people with shared value systems based on common life experiences and situations.

A.   A ________________ is a group of people with shared value systems based on common life experiences and situations.

B.   subculture

C.   ifestyle composit

D.   social class

33: The greatest barrier to effectively marketing to the Asian American market is thought to be ________

A.   Reluctance to grant credit to this group

B.   Language and cultural traditions. .

C.   The urban nature of their neighborhoods

D.   Lack of a mass media that reaches this group

34: Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________

A.   Cultures

B.   Subcultures

C.   Social classes

D.   Social factors

35: As a form of a reference group, the _______________ are ones to which the individual wishes to belong.

A.   secondary groups

B.   facilitative groups

C.   primary groups

D.   aspiration groups

36: The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

A.   The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

B.   referent actor

C.   opinion leader .

D.   social role player

37: Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family

A.   Wife

B.   husband

C.   teenage children

D.   grandparent

38: A major reason for the changing traditional purchasing roles for families is that:

A.   The economic conditions are forcing more teens to work.

B.   More women than ever hold jobs outside the home. .

C.   Children are spending more time on the Web

D.   Men and women now shop together or “shop until you drop” for entertainment

39: A(n) ________________ consists of the activities people are expected to perform according to the persons around them.

A.   behavior

B.   attitude

C.   role

D.   status

40: The stages through which families might pass as they mature over time is a description of what is called the

A.   Adoption process

B.   Lifestyle cycle.

C.   Values and Lifestyle

D.   Family life cycle.

41: A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.

A.   role

B.   status

C.   position

D.   lifestyle

42: ______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.

A.   Psychographics

B.   Personality

C.   Demographics

D.   Lifestyle

43: The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”

A.   ifestyle concept

B.   self-concept .

C.   personality concept

D.   cognitive concept

44: A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

A.   Motive

B.   want

C.   demand

D.   requirement

45: A good synonym for motive is a(n) _____________.

A.   omen

B.   need

C.   drive

D.   cue

46: The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________

A.   Marshall

B.   Kant

C.   Freud

D.   Maslow

47: According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:

A.   Self-actualization needs.

B.   Social needs

C.   Safety needs

D.   Physiological needs

48: According to Maslow’s Hierarchy of Needs, the highest order of needs are called:

A.   Self-actualization needs

B.   Social needs

C.   Safety needs.

D.   Physiological needs

49: __________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world

A.   Readiness

B.   Selectivity

C.   Perception

D.   Motivation

50: People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:

A.   Selective attention, selective distortion, and selective retention. .

B.   Subliminal perception, selective remembrance, selective forgetting.

C.   Closure, modeling, and perceptual screening.

D.   Needs distortion, wants analysis, and perceptual screening.