These Consumer Behavior multiple-choice questions and their answers will help you strengthen your grip on the subject of Consumer Behavior. You can prepare for an upcoming exam or job interview with these 100+ Consumer Behavior MCQs.
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A. Customer
B. Purchaser
C. Consumer
D. All these
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
A. Consumer behavio
B. Consumer interest
C. Consumer attitude
D. Consumer interpretation.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer interpretation
A. The marketing concept
B. The strategic plan
C. The product influences
D. The price influences.
A. Brand
B. Cultu
C. Product
D. Price
A. conomic situations
B. Situational influences
C. Consumption decisions
D. Physiological influences
A. Decline in the influence of religious values
B. Decline in communal influences
C. Strong awareness of brands in the market
D. Strong awareness of pricing policies in the market
A. Economical classes
B. Purchasing communities
C. Competitors
D. Social classes.
A. Consumer feedback
B. Marketing information systems
C. Market share estimates
D. Cultural values
A. Multilingual needs
B. Cultures
C. Subculture
D. Product adaptation requirements
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product adaptation requirements.
A. Sales strategies
B. Marketing concepts
C. Cultural values
D. Brand images.
A. Change in consumers’ attitudes
B. Inflation of the dollar
C. The concept and the brand
D. . Age groups, such as the teen market, baby boomers, and the mature market
A. Marketing
B. Strategy
C. Price
D. Knowledge
A. The number of years schooling that they had
B. Their ethnic backgrounds
C. Their combined annual income
D. Their occupations
A. Latest technology
B. Timesaving, convenience-oriented
C. Health related
D. Communication
A. The rising unemployment situation
B. An influence of political power
C. The use of new technology
D. A decline in the influence of religious values.
A. Personalities
B. Values
C. Finances
D. Decision makers
A. Time
B. Money
C. Occupation
D. Fashion
A. Buy at a market that sells at a whole sale rates.
B. Buy what is popular
C. Buy only the brands which sell at affordable prices
D. nalyze the market and select the best at the lowest prices
A. Consumer buyer behavior
B. Target market buying
C. Market segment buying
D. Business buying behavior
A. The target market
B. A market segmen
C. The consumer market
D. The ethnographic market.
A. How much money is the consumer willing to spend?
B. How much does the consumer need the product being offered for sale?
C. How much does a discount or a coupon affect the purchase rate?
D. How do consumers respond to various marketing efforts the company might use?
A. Lipinski model of buying behavior
B. Stimulus-response model of buyer behavior. .
C. Freudian model of buying behavior
D. Maslow’s model of life-cycle change
A. Consumer’s value chain
B. Consumer’s cognitive schema
C. Consumer’s black box.
D. . Consumer’s thoughts-emotions network.
A. Psychographic characteristics
B. Psychological characteristics. .
C. Psychometric characteristics
D. Supply and demand characteristics.
A. Culture
B. Social class
C. Personality
D. Lifestyle
A. inion graphers
B. dissonant groups
C. cultural shifts
D. benchmarks
A. iberal political causes
B. conservative political causes
C. informality
D. downsizing
A. A ________________ is a group of people with shared value systems based on common life experiences and situations.
B. subculture
C. ifestyle composit
D. social class
A. Reluctance to grant credit to this group
B. Language and cultural traditions. .
C. The urban nature of their neighborhoods
D. Lack of a mass media that reaches this group
A. Cultures
B. Subcultures
C. Social classes
D. Social factors
A. secondary groups
B. facilitative groups
C. primary groups
D. aspiration groups
A. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
B. referent actor
C. opinion leader .
D. social role player
A. Wife
B. husband
C. teenage children
D. grandparent
A. The economic conditions are forcing more teens to work.
B. More women than ever hold jobs outside the home. .
C. Children are spending more time on the Web
D. Men and women now shop together or “shop until you drop” for entertainment
A. behavior
B. attitude
C. role
D. status
A. Adoption process
B. Lifestyle cycle.
C. Values and Lifestyle
D. Family life cycle.
A. role
B. status
C. position
D. lifestyle
A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
A. ifestyle concept
B. self-concept .
C. personality concept
D. cognitive concept
A. Motive
B. want
C. demand
D. requirement
A. omen
B. need
C. drive
D. cue
A. Marshall
B. Kant
C. Freud
D. Maslow
A. Self-actualization needs.
B. Social needs
C. Safety needs
D. Physiological needs
A. Self-actualization needs
B. Social needs
C. Safety needs.
D. Physiological needs
A. Readiness
B. Selectivity
C. Perception
D. Motivation
A. Selective attention, selective distortion, and selective retention. .
B. Subliminal perception, selective remembrance, selective forgetting.
C. Closure, modeling, and perceptual screening.
D. Needs distortion, wants analysis, and perceptual screening.
A. Modeling
B. Motivation
C. Perception
D. Learning
A. Driv
B. cue
C. response
D. perception
A. Rule
B. Attitude
C. Belief
D. Cue
A. If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
B. Attitude
C. Belief
D. Cue
A. A rule
B. An attitude
C. A belief
D. A cue.
A. need recognition
B. brand identification
C. nformation search
D. purchase decision
A. Awareness
B. Information search
C. Need recognition.
D. Demand formulation
A. awareness
B. external stimuli
C. internal stimuli .
D. experiential motivation
A. Information search
B. valuation of alternatives
C. Search for need
D. Perceptual search
A. Information search
B. valuation of alternatives
C. Search for need
D. Perceptual search
A. Personal source.
B. ommercial source
C. Informative source.
D. Experiential source
A. Personal source.
B. ommercial source
C. Informative source.
D. Experiential source
A. need recognition
B. information search
C. evaluation of alternatives
D. purchase decision
A. The cost and availability of the product.
B. The attitude of others and the cost of the product
C. The availability of the product and unexpected situational factors
D. The attitude of others and unexpected situational factors. .
A. The greater likelihood of re-purchase.
B. The greater the customer’s dissatisfaction
C. The less likely the consumer will be influenced by advertising
D. The less likely the consumer will need sales confirmation and support.
A. need recognition
B. information search
C. Evaluation of alternatives
D. post purchase conflict
A. need recognition
B. information search
C. Evaluation of alternatives
D. post purchase conflict
A. A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
B. 9
C. 11
D. 30
A. adoption process
B. consumption process
C. innovation process
D. new product development process
A. Awareness
B. Process
C. Interest
D. Trial
A. seekers
B. innovators
C. early adopters
D. early majority
A. early adopters
B. early majority
C. late majority
D. laggards
A. Relative advantage
B. Synchronization
C. Compatibility
D. Divisibility
A. Business market
B. International market
C. Consumer marke
D. Private sector market
A. Purchase decisions to satisfy needs
B. Market structure and demand
C. The nature of the buying unit
D. The types of decisions and the decision process involved.
A. far greater but smaller buyers
B. far greater and larger buyers
C. ar fewer but far larger buyers
D. ar fewer and smaller buyers
A. Kinked demand
B. Inelastic demand
C. Cyclical demand
D. Derived demand
A. Kinked demand.
B. Inelastic demand
C. Cyclical demand
D. Derived demand
A. market structure and demand
B. the nature of the buying unit
C. types of decisions made
D. type of decision process itself
A. Environment
B. Response
C. Stimuli
D. Buying center.
A. habitual re buying
B. straight re buying
C. modified re buying
D. new task buying
A. habitual re buy
B. straight re buy
C. modified re buy
D. new task buy
A. Habitual re buy situation
B. Straight re buy situation
C. Modified re buy situation
D. New task situation. .
A. modified re buy
B. new task buying
C. straight re bu
D. indirect re buy
A. buying cente
B. purchasing center
C. bidding center
D. demand-supply center
A. environmental
B. organizational
C. interpersonal
D. individual
A. Problem recognition
B. General need description
C. Product specification
D. Proposal solicitation.
A. Problem recognition.
B. General need description. .
C. Product specification
D. Proposal solicitation.
A. Problem recognition
B. General need description
C. Product specification
D. Proposal solicitation
A. Cost analysis
B. Order analysis
C. Product analysi
D. Value analysis
A. problem recognition
B. supplier search
C. supplier selection
D. order-routine specification
A. general need description
B. product specification
C. supplier selection
D. order-routine specification .
A. performance review
B. order-routine specification
C. supplier selection
D. general need description
A. Market research information
B. Market segmentation variable
C. Source of understanding competition’s strategy
D. Source to predict future trends
A. roups that an individual looks to when forming attitudes and opinions
B. Groups of people who have been referred to by someone they know
C. Groups of office colleagues
D. Chat groups on the internet
A. Brand name, quality, newness, and complexity .
B. Advertising, marketing, product, and price
C. Outlets, strategies, concept, and brand name
D. Quality, advertising, product positioning,
A. Most consumers prefer brand names which have higher prices
B. 70% of the total population looks for quality services and is willing to pay higher prices
C. Consumers believe that higher prices indicate higher quality or prestige .
D. Most consumers feel that the price is actually affordable
A. Reference groups
B. Teenage groups
C. Religious groups
D. Adult groups
A. A best-seller nove
B. A pickup truck
C. A loaf of bread
D. A pair of jeans
A. llege students
B. Office colleagues
C. Family and close friends
D. ports groups