Consumer Behavior MCQs
Consumer Behavior MCQs
These Consumer Behavior multiple-choice questions and their answers will help you strengthen your grip on the subject of Consumer Behavior. You can prepare for an upcoming exam or job interview with these 100+ Consumer Behavior MCQs.
So scroll down and start answering.
1: Any individual who purchases goods and services from the market for his/her end-use is called a..................
A. Customer
B. Purchaser
C. Consumer
D. All these
2: ---------- is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
3: ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
4: -------------- refers to how an individual perceives a particular message
A. Consumer behavio
B. Consumer interest
C. Consumer attitude
D. Consumer interpretation.
5: “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer interpretation
6: ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
A. The marketing concept
B. The strategic plan
C. The product influences
D. The price influences.
7: ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
A. Brand
B. Cultu
C. Product
D. Price
8: In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
A. conomic situations
B. Situational influences
C. Consumption decisions
D. Physiological influences
9: Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
A. Decline in the influence of religious values
B. Decline in communal influences
C. Strong awareness of brands in the market
D. Strong awareness of pricing policies in the market
10: ___________ develop on the basis of wealth, skills and power.
A. Economical classes
B. Purchasing communities
C. Competitors
D. Social classes.
11: ____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
A. Consumer feedback
B. Marketing information systems
C. Market share estimates
D. Cultural values
12: In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
A. Multilingual needs
B. Cultures
C. Subculture
D. Product adaptation requirements
13: _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
A. Multilingual needs
B. Cultures
C. Subcultures
D. Product adaptation requirements.
14: Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets
A. Sales strategies
B. Marketing concepts
C. Cultural values
D. Brand images.
15: _____________ has become increasingly important for developing a marketing strategy in recent years.
A. Change in consumers’ attitudes
B. Inflation of the dollar
C. The concept and the brand
D. . Age groups, such as the teen market, baby boomers, and the mature market
16: Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
A. Marketing
B. Strategy
C. Price
D. Knowledge
17: Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
A. The number of years schooling that they had
B. Their ethnic backgrounds
C. Their combined annual income
D. Their occupations
18: Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
A. Latest technology
B. Timesaving, convenience-oriented
C. Health related
D. Communication
19: Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.
A. The rising unemployment situation
B. An influence of political power
C. The use of new technology
D. A decline in the influence of religious values.
20: Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
A. Personalities
B. Values
C. Finances
D. Decision makers
21: __________ is the single factor that best indicates social class.
A. Time
B. Money
C. Occupation
D. Fashion
22: In terms of consumption decisions, middle class consumers prefer to _________.
A. Buy at a market that sells at a whole sale rates.
B. Buy what is popular
C. Buy only the brands which sell at affordable prices
D. nalyze the market and select the best at the lowest prices
23: _________________ refers to the buying behavior of final consumers.
A. Consumer buyer behavior
B. Target market buying
C. Market segment buying
D. Business buying behavior
24: ___________ is individuals and households who buy goods and services for personal consumption.
A. The target market
B. A market segmen
C. The consumer market
D. The ethnographic market.
25: Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
A. How much money is the consumer willing to spend?
B. How much does the consumer need the product being offered for sale?
C. How much does a discount or a coupon affect the purchase rate?
D. How do consumers respond to various marketing efforts the company might use?
26: . The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
A. Lipinski model of buying behavior
B. Stimulus-response model of buyer behavior. .
C. Freudian model of buying behavior
D. Maslow’s model of life-cycle change
27: According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________
A. Consumer’s value chain
B. Consumer’s cognitive schema
C. Consumer’s black box.
D. . Consumer’s thoughts-emotions network.
28: Consumer purchases are influenced strongly by cultural, social, personal, and __________
A. Psychographic characteristics
B. Psychological characteristics. .
C. Psychometric characteristics
D. Supply and demand characteristics.
29: ______________ is the most basic cause of a person’s wants and behaviors.
A. Culture
B. Social class
C. Personality
D. Lifestyle
30: Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
A. inion graphers
B. dissonant groups
C. cultural shifts
D. benchmarks
31: The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.
A. iberal political causes
B. conservative political causes
C. informality
D. downsizing
32: A ________________ is a group of people with shared value systems based on common life experiences and situations.
A. A ________________ is a group of people with shared value systems based on common life experiences and situations.
B. subculture
C. ifestyle composit
D. social class
33: The greatest barrier to effectively marketing to the Asian American market is thought to be ________
A. Reluctance to grant credit to this group
B. Language and cultural traditions. .
C. The urban nature of their neighborhoods
D. Lack of a mass media that reaches this group
34: Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
A. Cultures
B. Subcultures
C. Social classes
D. Social factors
35: As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
A. secondary groups
B. facilitative groups
C. primary groups
D. aspiration groups
36: The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
A. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
B. referent actor
C. opinion leader .
D. social role player
37: Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family
A. Wife
B. husband
C. teenage children
D. grandparent
38: A major reason for the changing traditional purchasing roles for families is that:
A. The economic conditions are forcing more teens to work.
B. More women than ever hold jobs outside the home. .
C. Children are spending more time on the Web
D. Men and women now shop together or “shop until you drop” for entertainment
39: A(n) ________________ consists of the activities people are expected to perform according to the persons around them.
A. behavior
B. attitude
C. role
D. status
40: The stages through which families might pass as they mature over time is a description of what is called the
A. Adoption process
B. Lifestyle cycle.
C. Values and Lifestyle
D. Family life cycle.
41: A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.
A. role
B. status
C. position
D. lifestyle
42: ______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
43: The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
A. ifestyle concept
B. self-concept .
C. personality concept
D. cognitive concept
44: A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need
A. Motive
B. want
C. demand
D. requirement
45: A good synonym for motive is a(n) _____________.
A. omen
B. need
C. drive
D. cue
46: The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________
A. Marshall
B. Kant
C. Freud
D. Maslow
47: According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
A. Self-actualization needs.
B. Social needs
C. Safety needs
D. Physiological needs
48: According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
A. Self-actualization needs
B. Social needs
C. Safety needs.
D. Physiological needs
49: __________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world
A. Readiness
B. Selectivity
C. Perception
D. Motivation
50: People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
A. Selective attention, selective distortion, and selective retention. .
B. Subliminal perception, selective remembrance, selective forgetting.
C. Closure, modeling, and perceptual screening.
D. Needs distortion, wants analysis, and perceptual screening.
51: _______________ describes changes in an individual’s behavior arising from experience.
A. Modeling
B. Motivation
C. Perception
D. Learning
52: A ___________ is a strong internal stimulus that calls for action.
A. Driv
B. cue
C. response
D. perception
53: . If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________
A. Rule
B. Attitude
C. Belief
D. Cue
54: If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
A. If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
B. Attitude
C. Belief
D. Cue
55: ___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them.
A. A rule
B. An attitude
C. A belief
D. A cue.
56: Which of the following is NOT one of the five stages of the buyer decision process?
A. need recognition
B. brand identification
C. nformation search
D. purchase decision
57: According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________
A. Awareness
B. Information search
C. Need recognition.
D. Demand formulation
58: The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive
A. awareness
B. external stimuli
C. internal stimuli .
D. experiential motivation
59: he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
A. Information search
B. valuation of alternatives
C. Search for need
D. Perceptual search
60: he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
A. Information search
B. valuation of alternatives
C. Search for need
D. Perceptual search
61: The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
A. Personal source.
B. ommercial source
C. Informative source.
D. Experiential source
62: The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
A. Personal source.
B. ommercial source
C. Informative source.
D. Experiential source
63: How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
A. need recognition
B. information search
C. evaluation of alternatives
D. purchase decision
64: Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
A. The cost and availability of the product.
B. The attitude of others and the cost of the product
C. The availability of the product and unexpected situational factors
D. The attitude of others and unexpected situational factors. .
65: With respect to post purchase behavior, the larger the gap between expectations and performance:
A. The greater likelihood of re-purchase.
B. The greater the customer’s dissatisfaction
C. The less likely the consumer will be influenced by advertising
D. The less likely the consumer will need sales confirmation and support.
66: Cognitive dissonance occurs in which stage of the buyer decision process model?
A. need recognition
B. information search
C. Evaluation of alternatives
D. post purchase conflict
67: Cognitive dissonance occurs in which stage of the buyer decision process model?
A. need recognition
B. information search
C. Evaluation of alternatives
D. post purchase conflict
68: A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
A. A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
B. 9
C. 11
D. 30
69: The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
A. adoption process
B. consumption process
C. innovation process
D. new product development process
70: All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
A. Awareness
B. Process
C. Interest
D. Trial
71: With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
A. seekers
B. innovators
C. early adopters
D. early majority
72: With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.
A. early adopters
B. early majority
C. late majority
D. laggards
73: Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis
A. Relative advantage
B. Synchronization
C. Compatibility
D. Divisibility
74: If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
A. Business market
B. International market
C. Consumer marke
D. Private sector market
75: All of the following are among the primary differences between a business market and a consumer market except ____________
A. Purchase decisions to satisfy needs
B. Market structure and demand
C. The nature of the buying unit
D. The types of decisions and the decision process involved.
76: The business marketer normally deals with _____________ than the consumer marketer does.
A. far greater but smaller buyers
B. far greater and larger buyers
C. ar fewer but far larger buyers
D. ar fewer and smaller buyers
77: When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
A. Kinked demand
B. Inelastic demand
C. Cyclical demand
D. Derived demand
78: General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________
A. Kinked demand.
B. Inelastic demand
C. Cyclical demand
D. Derived demand
79: That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
A. market structure and demand
B. the nature of the buying unit
C. types of decisions made
D. type of decision process itself
80: The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
A. Environment
B. Response
C. Stimuli
D. Buying center.
81: In a _______________, the buyer reorders something without any modifications.
A. habitual re buying
B. straight re buying
C. modified re buying
D. new task buying
82: In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers
A. habitual re buy
B. straight re buy
C. modified re buy
D. new task buy
83: hen a firm buys a product or service for the first time, it is facing a _____________
A. Habitual re buy situation
B. Straight re buy situation
C. Modified re buy situation
D. New task situation. .
84: The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
A. modified re buy
B. new task buying
C. straight re bu
D. indirect re buy
85: The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
A. buying cente
B. purchasing center
C. bidding center
D. demand-supply center
86: Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
A. environmental
B. organizational
C. interpersonal
D. individual
87: The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________
A. Problem recognition
B. General need description
C. Product specification
D. Proposal solicitation.
88: If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
A. Problem recognition.
B. General need description. .
C. Product specification
D. Proposal solicitation.
89: ________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.
A. Problem recognition
B. General need description
C. Product specification
D. Proposal solicitation
90: ________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
A. Cost analysis
B. Order analysis
C. Product analysi
D. Value analysis
91: Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?
A. problem recognition
B. supplier search
C. supplier selection
D. order-routine specification
92: Blanket contracts are typically part of which of the following stages in the business buying process?
A. general need description
B. product specification
C. supplier selection
D. order-routine specification .
93: The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
A. performance review
B. order-routine specification
C. supplier selection
D. general need description
94: For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
A. Market research information
B. Market segmentation variable
C. Source of understanding competition’s strategy
D. Source to predict future trends
95: ____________ is the definition of reference groups.
A. roups that an individual looks to when forming attitudes and opinions
B. Groups of people who have been referred to by someone they know
C. Groups of office colleagues
D. Chat groups on the internet
96: __________ are factors that have been shown to affect consumer behavior.
A. Brand name, quality, newness, and complexity .
B. Advertising, marketing, product, and price
C. Outlets, strategies, concept, and brand name
D. Quality, advertising, product positioning,
97: . The reason that higher prices may not affect consumer buying is _______________.
A. Most consumers prefer brand names which have higher prices
B. 70% of the total population looks for quality services and is willing to pay higher prices
C. Consumers believe that higher prices indicate higher quality or prestige .
D. Most consumers feel that the price is actually affordable
98: __________ are the groups that individuals look to when forming attitudes and opinions
A. Reference groups
B. Teenage groups
C. Religious groups
D. Adult groups
99: For which of the following products would the reference group influence be the strongest?
A. A best-seller nove
B. A pickup truck
C. A loaf of bread
D. A pair of jeans
100: Primary reference groups include ________________.
A. llege students
B. Office colleagues
C. Family and close friends
D. ports groups
List of Consumer Behavior MCQs...
Available in:
Consumer Behavior MCQs
Вопросы потребительского поведения на русском языке
Preguntas de Comportamiento del Consumidor en español
日本語での消費者行動に関する質問
Domande sul comportamento dei consumatori in lingua italiana
Questions sur le comportement du consommateur en langues françaises
Questões de Comportamento do Consumidor em Língua Portuguesa
Fragen zum Verbraucherverhalten in deutschen Sprachen
中文消费者行为问题
أسئلة سلوك المستهلك باللغات العربية
Soal Perilaku Konsumen dalam bahasa Indonesia
Türkçe tüketici davranışı soruları
