Digital Marketing MCQs

Digital Marketing MCQs

These Digital Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of Digital Marketing. You can prepare for an upcoming exam or job interview with these 100+ Digital Marketing MCQs.
So scroll down and start answering.

1: _____ Exchange is a co-operative effort that support the use and development of information and communication

A.   Scientific

B.   Knowledge

C.   Common

D.   Transfer

2: ______ behavior can also be forward looking

A.   Online businessman

B.   Marketing persons

C.   Online consumer

D.   Online customer

3: ______is a form of internet marketing

A.   Search engine marketing

B.   Social media marketing

C.   Online marketing

D.   Content marketing

4: ______ are system based on the internet that is able to create, accelerate and transmit product value from produce to the terminal

A.   Channels of digital marketing

B.   Social media

C.   . Search engine

D.   SEM

5: State the SEO important one

A.   Organic search

B.   Increasing visibilities

C.   Reach

D.   Conversations

6: Important function of marketing channel of distributing

A.   Information provider

B.   Price stability

C.   Promotion’s

D.   All the above

7: Zero level channel marketing give one examples

A.   Zell

B.   Cell

C.   Dell online

D.   Direct mails

8: Type of channel distributing

A.   Consumer channels

B.   Manufactures to retails

C.   Wholesaler to retailer to consume

D.   All the above

9: Digital marketing development since ______

A.   1990 and 2000

B.   1980 and 1990

C.   2000 and 2003

D.   1985 and 1999

10: Digital platform are increasing in corporate into

A.   Productivity

B.   Customer satisfaction

C.   Marketing plans

D.   Business plans

11: The main focuses of the BBC website is in which category

A.   Media or published

B.   Transactiona

C.   Relation building

D.   None of the above

12: Delivering e-mail based customer support is an example

A.   Anticipating customer requirements

B.   . Identifying customer requirements

C.   All the above

13: Marketing is the management process responsible for ______ anticipating & satisfying customer requirement profitability

A.   Supplying

B.   Listening

C.   Researching

D.   Identifying

14: What are the areas to utilize your keywords to optimize website ranking

A.   Trade shows

B.   Upon

C.   Meta tag

D.   . Call extension

15: _______ Make it easy for publishers and marketing to build mobile-friendly web pages

A.   Accelerated mobile pages

B.   Expansive

C.   Promote extension

D.   Web page content

16: The most essential keywords, it should cover the ______

A.   Strategy

B.   Powerful headline

C.   Long tail of search

D.   Link

17: Most of the search engines use programs called ______

A.   Spiders to index websites

B.   Target market

C.   Doorway page

D.   Keyword stuffing

18: The website of a business to business company which does not sell online belongs in website?

A.   Media or publisher

B.   Transactional

C.   Relationship-building

D.   Social network

19: The main emphasis of the Amazon website belong in which category?

A.   Social network

B.   Transactional

C.   Media or publisher

D.   Brand-Publisher

20: The benefit of digital marketing that involves interactivity with web users for example through survey and polls ,is known as the ________ benefit

A.   Sizzle

B.   Sell

C.   Serve

D.   Speak

21: _______Is a digital communications technique which involves Improving visibility and monitoring

A.   Display Advertising

B.   Email marketing

C.   None of the above

D.   E-PR

22: You have heard about the concept of a display advertising campaign. Choose element from that would form part of such a plan____.

A.   Customer definition

B.   Content mapping

C.   Software testing

23: What is the term used to describe when a customer arrives at a specific webpage and completes a pre-defined action?

A.   Conversion

B.   Calculation

C.   Tracking

24: What does the term CPM refer to?

A.   Cost per hundred

B.   Cost per million

C.   Cost per thousand

25: What does the term CPA refer to?

A.   Cost-per-ad

B.   . Cost-per-analysis

C.   Cost-per-acquisition

26: You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following

A.   Search

B.   Mobile

C.   Social

D.   Display

27: View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following

A.   leader board

B.   nfo graphic

C.   Skyscraper

D.   Button Ad

28: What are the ads that increase in size on “mouse over” called? Choose one of the following.

A.   Expandable ads

B.   Banner ads

C.   Dynamic ads

D.   Floating ads

29: What is the terms given ads that generally placed between web change’s masthead and content.

A.   What is the terms given ads that generally placed between web change’s masthead and content.

B.   Skyscraper ads

C.   Leader board ads

D.   MPU ads

30: You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following.

A.   Search

B.   Mobile

C.   Social

D.   Display

31: View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following.

A.   leader board

B.   Info graphic

C.   Skyscraper

D.   Button Ad

32: What are the ads that increase in size on “mouse over” called? Choose one of the following.

A.   Expandable ads

B.   Banner ads

C.   Dynamic ads

D.   Floating ads.

33: What is the terms given ads that generally placed between web change’s masthead and content.

A.   Button ads

B.   Skyscraper ads

C.   Leader board ads

D.   . MPU ads

34: Does social media affect SEO?

A.   It can but indirectly

B.   It can but directly

C.   can but not possible

D.   It can if possible

35: Should I pay for social media advertising

A.   In probably

B.   Probably

C.   Immediately

D.   Installment

36: Explain MMS

A.   Media Message Service

B.   Message Media Service

C.   Multimedia Message Service

D.   None of the above

37: ______ is the social media platform of choice for over a Billion people world wide.

A.   Whats App

B.   Public

C.   Twitter

D.   YouTube

38: Digital marketing can reach targeted _____ more effectively.

A.   Producer

B.   Seller

C.   Seller

D.   Customer

39: Digital marketing is available in_____.

A.   27/4

B.   24/7

C.   7/24

D.   27/4

40: _______ web development and hosting are some of the most useful platform for online marketing

A.   Search engine

B.   SEO

C.   System engine operation

D.   PPY

41: The digital marketing is divided into ____segments.

A.   5

B.   6

C.   2

D.   3

42: Of the following website function, which is the most important?

A.   Having free reports, downloads, etc.

B.   Describing the services your company provides.

C.   Capturing email addresses of visitors

D.   Having contact information on every page.

43: The best way to promote a business with social media is.

A.   . To advertise your company, services, and products.

B.   To collect as many contacts as possible.

C.   Offer a lot of helpful and free information.

D.   . Invite potential clients to visit your website.

44: On page search engine optimization refers to

A.   Programming each page of a website.

B.   . Evaluating each page of a website for design.

C.   The amount of links coming into your website.

D.   The amount of search engine sites a website is submitted to.

45: The best way to improve search engine ranking is with

A.   video

B.   A Blog

C.   Having at least 500 words of text per page.

D.   Using a lot of graphics per page.

46: A digital marketing _______ and _____ a product brand.

A.   Direct advertising, awareness.

B.   Internet, brand

C.   Direct, indirect

D.   None of the above

47: A digital marketing _____ product of a company.

A.   Indirect

B.   Specific

C.   Direct

D.   None of the above

48: A digital marketing only apply to your________.

A.   Business

B.   Product

C.   Website

D.   All the above

49: A digital marketing development since _______ and ______.

A.   1990s,2000s

B.   2001s, 2002s

C.   2003s, 2004s

D.   All the above

50: Its combinations of quality, service and price

A.   Marketing triad

B.   Customer value triad

C.   Customers satisfaction triad

D.   Service quality triad