Digital Marketing MCQs
Digital Marketing MCQs
These Digital Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of Digital Marketing. You can prepare for an upcoming exam or job interview with these 100+ Digital Marketing MCQs.
So scroll down and start answering.
1: _____ Exchange is a co-operative effort that support the use and development of information and communication
A. Scientific
B. Knowledge
C. Common
D. Transfer
2: ______ behavior can also be forward looking
A. Online businessman
B. Marketing persons
C. Online consumer
D. Online customer
3: ______is a form of internet marketing
A. Search engine marketing
B. Social media marketing
C. Online marketing
D. Content marketing
4: ______ are system based on the internet that is able to create, accelerate and transmit product value from produce to the terminal
A. Channels of digital marketing
B. Social media
C. . Search engine
D. SEM
5: State the SEO important one
A. Organic search
B. Increasing visibilities
C. Reach
D. Conversations
6: Important function of marketing channel of distributing
A. Information provider
B. Price stability
C. Promotion’s
D. All the above
7: Zero level channel marketing give one examples
A. Zell
B. Cell
C. Dell online
D. Direct mails
8: Type of channel distributing
A. Consumer channels
B. Manufactures to retails
C. Wholesaler to retailer to consume
D. All the above
9: Digital marketing development since ______
A. 1990 and 2000
B. 1980 and 1990
C. 2000 and 2003
D. 1985 and 1999
10: Digital platform are increasing in corporate into
A. Productivity
B. Customer satisfaction
C. Marketing plans
D. Business plans
11: The main focuses of the BBC website is in which category
A. Media or published
B. Transactiona
C. Relation building
D. None of the above
12: Delivering e-mail based customer support is an example
A. Anticipating customer requirements
B. . Identifying customer requirements
C. All the above
13: Marketing is the management process responsible for ______ anticipating & satisfying customer requirement profitability
A. Supplying
B. Listening
C. Researching
D. Identifying
14: What are the areas to utilize your keywords to optimize website ranking
A. Trade shows
B. Upon
C. Meta tag
D. . Call extension
15: _______ Make it easy for publishers and marketing to build mobile-friendly web pages
A. Accelerated mobile pages
B. Expansive
C. Promote extension
D. Web page content
16: The most essential keywords, it should cover the ______
A. Strategy
B. Powerful headline
C. Long tail of search
D. Link
17: Most of the search engines use programs called ______
A. Spiders to index websites
B. Target market
C. Doorway page
D. Keyword stuffing
18: The website of a business to business company which does not sell online belongs in website?
A. Media or publisher
B. Transactional
C. Relationship-building
D. Social network
19: The main emphasis of the Amazon website belong in which category?
A. Social network
B. Transactional
C. Media or publisher
D. Brand-Publisher
20: The benefit of digital marketing that involves interactivity with web users for example through survey and polls ,is known as the ________ benefit
A. Sizzle
B. Sell
C. Serve
D. Speak
21: _______Is a digital communications technique which involves Improving visibility and monitoring
A. Display Advertising
B. Email marketing
C. None of the above
D. E-PR
22: You have heard about the concept of a display advertising campaign. Choose element from that would form part of such a plan____.
A. Customer definition
B. Content mapping
C. Software testing
23: What is the term used to describe when a customer arrives at a specific webpage and completes a pre-defined action?
A. Conversion
B. Calculation
C. Tracking
24: What does the term CPM refer to?
A. Cost per hundred
B. Cost per million
C. Cost per thousand
25: What does the term CPA refer to?
A. Cost-per-ad
B. . Cost-per-analysis
C. Cost-per-acquisition
26: You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following
A. Search
B. Mobile
C. Social
D. Display
27: View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following
A. leader board
B. nfo graphic
C. Skyscraper
D. Button Ad
28: What are the ads that increase in size on “mouse over” called? Choose one of the following.
A. Expandable ads
B. Banner ads
C. Dynamic ads
D. Floating ads
29: What is the terms given ads that generally placed between web change’s masthead and content.
A. What is the terms given ads that generally placed between web change’s masthead and content.
B. Skyscraper ads
C. Leader board ads
D. MPU ads
30: You have been running promotion using NFC technology what kind of marketing in this? Choose one of the following.
A. Search
B. Mobile
C. Social
D. Display
31: View the illustrations shown and identify the ad format indicated with the green arrow. Choose the one of the following.
A. leader board
B. Info graphic
C. Skyscraper
D. Button Ad
32: What are the ads that increase in size on “mouse over” called? Choose one of the following.
A. Expandable ads
B. Banner ads
C. Dynamic ads
D. Floating ads.
33: What is the terms given ads that generally placed between web change’s masthead and content.
A. Button ads
B. Skyscraper ads
C. Leader board ads
D. . MPU ads
34: Does social media affect SEO?
A. It can but indirectly
B. It can but directly
C. can but not possible
D. It can if possible
35: Should I pay for social media advertising
A. In probably
B. Probably
C. Immediately
D. Installment
36: Explain MMS
A. Media Message Service
B. Message Media Service
C. Multimedia Message Service
D. None of the above
37: ______ is the social media platform of choice for over a Billion people world wide.
A. Whats App
B. Public
C. Twitter
D. YouTube
38: Digital marketing can reach targeted _____ more effectively.
A. Producer
B. Seller
C. Seller
D. Customer
39: Digital marketing is available in_____.
A. 27/4
B. 24/7
C. 7/24
D. 27/4
40: _______ web development and hosting are some of the most useful platform for online marketing
A. Search engine
B. SEO
C. System engine operation
D. PPY
41: The digital marketing is divided into ____segments.
A. 5
B. 6
C. 2
D. 3
42: Of the following website function, which is the most important?
A. Having free reports, downloads, etc.
B. Describing the services your company provides.
C. Capturing email addresses of visitors
D. Having contact information on every page.
43: The best way to promote a business with social media is.
A. . To advertise your company, services, and products.
B. To collect as many contacts as possible.
C. Offer a lot of helpful and free information.
D. . Invite potential clients to visit your website.
44: On page search engine optimization refers to
A. Programming each page of a website.
B. . Evaluating each page of a website for design.
C. The amount of links coming into your website.
D. The amount of search engine sites a website is submitted to.
45: The best way to improve search engine ranking is with
A. video
B. A Blog
C. Having at least 500 words of text per page.
D. Using a lot of graphics per page.
46: A digital marketing _______ and _____ a product brand.
A. Direct advertising, awareness.
B. Internet, brand
C. Direct, indirect
D. None of the above
47: A digital marketing _____ product of a company.
A. Indirect
B. Specific
C. Direct
D. None of the above
48: A digital marketing only apply to your________.
A. Business
B. Product
C. Website
D. All the above
49: A digital marketing development since _______ and ______.
A. 1990s,2000s
B. 2001s, 2002s
C. 2003s, 2004s
D. All the above
50: Its combinations of quality, service and price
A. Marketing triad
B. Customer value triad
C. Customers satisfaction triad
D. Service quality triad
51: The key customer market consists of
A. Government markets
B. Business markets
C. Consumer markets
D. All of the above
52: .________ Buy products & __________use product
A. Consumer & Customer
B. Consumer & Consumer
C. Buyers& Sellers
D. Sellers & Customers
53: A___________ is an elaborated version of the idea expressed in consumer terms.
A. Selling concept
B. Buying concept
C. Product concept
D. Demand concept
54: Which one of the following factors relates to family that influences consumer behavior
A. Cultural
B. Social
C. Personal
D. Business
55: The skimming, penetration, bargaining and bounding are decided in the ________ of marketing mix strategy
A. Price decision
B. Place decision
C. Product decision
D. Promotion decision
56: Which of the following is not a part of marketing communication mix
A. Tele-marketing
B. Public relations
C. Sales promotions
D. Advertising
57: The ______-indentifies the product (or) brand
A. Contains
B. Advertisement
C. Label
D. Icon
58: What is the last stage of the consumer decision process?
A. Problem recognition
B. Post purchase behavior
C. Alternative evaluation
D. Purchase
59: A necked solution in flexible market consists of those services and product element that
A. All segment members value
B. Some segment members value
C. No one values
D. None of the above
60: Guerillas against guerillas” highlight which from of marketing
A. Marketing
B. Marketing
C. Local marketing
D. None of the above
61: _______ involves purchase from various source & assemble at one place involves creation & maintenance of the stock of goods purchase & _____ involves transfer of ownership of the goods
A. Selling & buying
B. Assembling & selling
C. Buying & assembling
D. Assembling & buying
62: “Buying it now” refers to which one of the following options
A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion
63: What are 4”ps” in marketing
A. Product ,price ,population ,promotion
B. Production ,price ,place , promotion
C. Product ,price ,place , promotion
D. Product ,price , population ,promotion
64: What is the full from of ‘SBU?’
A. Strategic buyer’s unit
B. Static business utility
C. Supportive buyer’s utility
D. Strategic business utility
65: Which one of the following comes under the category of Veblen goods?
A. Convenience goods
B. Conspicuous goods
C. Specialty goods
D. Industrial goods
66: Out of 4ps in the marketing mix three are product, promotion, and price, which is the 4th p.
A. Cultural
B. Social
C. Personal
D. Business
67: The skimming, penetration, bargaining and bundling are decided in the _____ of the marketing mix strategy
A. Price decision
B. Place decision
C. Product decision
D. Promotion decision
68: Which of the following is not a part of marketing communication mix?
A. Telemarketing
B. Public relation’s
C. Sales promotion
D. Advertising
69: . Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified ad______ products
A. Shopping
B. Convenience
C. Industrial
D. Specially
70: The physical distribution involves which activities?
A. Sales for costing
B. Retail warehouse
C. Customer service
D. All the above
71: Price is the only element in the marketing mix that produces
A. Revenue
B. Fixed cost
C. Expenses
D. Variable cost
72: What is the last stage of the consumer decision process
A. Problem recognition
B. Post purchase behavior
C. Alternative evaluation
D. Purchase
73: One of the key tasks of marketers is ____ and to create consumer perceptions that the product is worth purchasing
A. To make products easily visible and available
B. To promote sales of products
C. To differentiate their products from those of the competitors
D. To do marketing surveys
74: A transition in which the organization is the marketing an initial purchase of an item to be used to perform a new job refers to which of the following purchase?
A. Straight rebuy purchase
B. Delayed purchase
C. New task purchase
D. Modified rebuy purchase
75: While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Reutinized buying behavior
C. Variety seeking behavior
D. None of the above
76: The promotion “P” of marketing is also known as ________.
A. Product Differentiation
B. Distribution
C. Cost
D. Marketing Communication.
77: n marketing theory, every contribution from the supply chain adds ________ to the product.
A. Value
B. Costs
C. Convenience
D. Ingredients
78: Marketing managers should adapt the marketing mix to ___________________ and Constantly monitor value changes and differences in both domestic and global markets.
A. Sales strategies
B. Marketing concepts
C. Cultural values
D. Brand images
79: If performance meets consumer expectations, the consumer is ________.
A. Delighted
B. Satisfied
C. Disappointed
D. Surprised
80: Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
A. behavior
B. creative
C. management
D. selling
81: …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.
A. Marketing
B. Selling
C. Assembling
D. Transportation
82: It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
A. Contemporary Model
B. Conventional Model
C. Both a & b
D. None of the above
83: Select an appropriate definition of Want
A. Consumer Needs
B. Needs backed by buying power
C. Needs directed to the product
D. Basic human requirements
84: ----------is the father of modern marketing?
A. Peter Drucker.
B. Philip Kotler
C. Lester Wunderman.
D. Abraham Maslow
85: Marketing is a process which aims at?
A. Production
B. Profit making
C. Stratification of customer needs.
D. Selling products
86: The key customer markets consist of?
A. Governments markets.
B. Business markets
C. Consumer markets.
D. All of the above
87: Testing before launching a product known as?
A. Cid test
B. Concept test
C. Market test
D. Test marketing
88: When a company distributes its products through a channel structure that includes one or More Resellers, this is known as ________.
A. Indirect marketing
B. Direct marketing
C. Multi-level marketing
D. Integrated marketing
89: In marketing theory, every contribution from the supply chain adds ________ to the product.
A. Value
B. Costs
C. Convenience
D. Ingredients
90: Institutional markets consist of people who buy products and services for personal use.
A. True
B. False
91: The most basic level of a product is called the:
A. Core product.
B. Central product.
C. Fundamental product.
D. Augmented product.
92: ________is the act of obtaining a desired object from someone by offering something in return.
A. Marketing myopia
B. Selling
C. Exchange
D. Delivery
93: f actual performance exceeds the expected performance of the product, then customer is_______
A. Satisfied
B. Dissatisfied
C. Delighted
D. Neutral
94: Adding new features to a product is advocated by which of the approaches______
A. Product approaches
B. Production approaches
C. Marketing approaches
D. Selling approaches
95: _______markets are made up of members of the distribution chain.
A. Consumer
B. Business to business
C. Channel
96: Many people want BMW, only new are able to buy this is an example of
A. Need
B. Want
C. Demand
D. Status
97: Marketing is both an art and a science there is constant tension between the formulated Sid of marketing and the ________side
A. Behaviors
B. Creative
C. Management
D. Selling
98: ________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods & service bought or acquired by the seller or when
A. Marketing
B. Selling
C. Assembling
D. Transporting
99: Today marketing must be understood in a new sense that can be characterized as:
A. Get there first with the most
B. Management of youth demand
C. Satisfying customer need
D. Telling selling
100: The _____ is the number of clicks on an ad divided by the number of ad impressions.
A. Google
B. Short Message Service
C. Sponsorship
D. Click through rate
List of Digital Marketing MCQs...
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Digital Marketing MCQs
Вопросы по цифровому маркетингу на русском языке
Preguntas de marketing digital en español
日本語でのデジタル マーケティングの質問
Domande di marketing digitale in lingua italiana
Questions de marketing numérique en langues françaises
Questões de Marketing Digital em Língua Portuguesa
Fragen zum digitalen Marketing in deutschen Sprachen
中文数字营销问题
أسئلة التسويق الرقمي باللغات العربية
Pertanyaan Digital Marketing dalam bahasa Indonesia
Türkçe dillerinde Dijital Pazarlama soruları
