Audiences and Relationship Management MCQs
Audiences and Relationship Management MCQs
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1: Ambassador Employees who leverage their own loyalty as a currency; these general are engaged, transparent, and willing to share their stories and insights with communities only offline
A. True
B. False
2: Business-to-business practices and audiences are known as?
A. B2B
B. B2C
C. Behavioral Segmentation
D. Celebrity Influencer
3: Business-to-consumer practices and audiences is known as
A. B2B
B. B2C
C. Behavioral Segmentation
D. Celebrity Influencer
4: Analyzing the actual behavior and actions generally taken; going beyond psychographics to consider how an audience has behaved or acted in relation to a manager or brand is known as Behavioral Segmentation.
A. True
B. False
5: Audience engagement and interaction across various channels is known as _______.
A. Celebrity Influencer
B. Communication Channel Segmentation
C. Creator
D. Influencer
6: _______ is a member of a subset of influencers who create for brands original content in their own voices, and who view their creativity as the most important part of their contribution to a brand.
A. Celebrity Influencer
B. Communication Channel Segmentation
C. Creator
D. Influencer
7: Someone who has built an audience, naturally and over time, and who is viewed as an authority on a certain subject, practice, or perspective in online spaces; with the trust of a community, this person can share content that persuades an audience to take a specific action.is known as _____.
A. Celebrity Influencer
B. Communication Channel Segmentation
C. Creator
D. Influencer
8: ________audience members who prefer to wait for information to come to them is called Information Processing.
A. Information Processing
B. Characterizes
C. Disarrange
D. Confuse
9: _______ Characterizes audience members who want to understand and fix a problem.
A. Information Seeking
B. Information Processing
C. Mega Influencer
D. Micro Influencer
10: An influencer who has a prominent status on social media and a broad appeal that puts him or her on track to reach celebrity status; an general individual who shapes culture and industries and makes an indirect impact on the community by driving sales of products and services is known as Mega Influencer
A. True
B. False
11: An ______ influencer who has generated significant attention over the past few years because of an ability to cultivate strong communities around particular interests.
A. Micro
B. Macro
C. Nano Influencer
D. Tea Accounts
12: An influencer with few followers, and with audiences even larger than those of macro influencers is known as Nano Influencer.
A. True
B. False
13: A Relationship Management strategy that allows us to focus on our connections with staff?
A. True
B. False
14: A_______of Publics theory that focuses on organizing audiences based on specific characteristics and attributes.
A. Situational Theory
B. Spearman's Two-Factor Theory
C. Cannon's Theory
D. None of these
15: _______ inspired by the word tea, which is slang for juicy information, similar to online gossip magazines (e.g., networks of Instagram pages, YouTube channels, Twitter handles, and Facebook groups).
A. Tea Accounts
B. Situational Theory of Publics
C. Audio Content
D. Content Amplification
16: _________ is an influencer who is prominent based on work in other fields (movies, sports, politics, etc.).
A. Celebrity Influencer
B. Communication Channel Segmentation
C. Creator
D. Influencer
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Audiences and Relationship Management MCQs
