Strategic Campaigns in Public Relation MCQs
Strategic Campaigns in Public Relation MCQs
Our team has conducted extensive research to compile a set of Strategic Campaigns in Public Relation MCQs. We encourage you to test your Strategic Campaigns in Public Relation knowledge by answering these multiple-choice questions provided below.
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1: Collection and skim of resources that show how much these items cost in a campaign is known as?
A. Budget
B. Profit
C. Loss
D. Calendar
2: ______Is an overview of the length and timing of items happening before, during, and after a campaign.
A. Budget
B. Profit
C. Loss
D. Calendar
3: A brief section of a PR plan introducing our clients and where they stand presently before a campaign is known as?
A. Client Overview
B. Core Problem Statement
C. Earned Media
D. None of these
4: A two-sentence statement summarizing the no issue that needs to be addressed in a strategic campaign is known as Core Problem Statement.
A. True
B. False
5: Earned Media channels and content gained by word-of-mouth communications and relationships; part of the _____.
A. PESO model
B. Organizational model
C. Management by Objectives
D. None of these
6: An overview of the factors that are happening outside of our clients’ internal environment that can impact their work; also known as an _____.
A. External scan
B. Internal scan
C. Both a and b
D. None of these
7: Ensuring that the objectives of our strategic plan are difficult, incomprehensible, and not connected with measurable achievements is known as Management by Objectives.
A. True
B. False
8: The means (visual, audio, written, or all of the above) to broadcast information to the masses is known as ______.
A. Media
B. Objectives
C. Owned Media
D. Paid Media
9: Statements on what we want to accomplish in our campaign is known as_____.
A. Media
B. Objectives
C. Owned Media
D. Paid Media
10: Media channels and content that are owned by the client or individual; part of the PESO model is known as?
A. Media
B. Objectives
C. Owned Media
D. Paid Media
11: Media channels and content that are paid for by the client or individual; part of the PESO model.
A. Media
B. Objectives
C. Owned Media
D. Paid Media
12: A PESO model that focuses on paid, earned, shared, and owned media.
A. True
B. False
13: A PR Campaign is a _______, thorough, and aligned (presented in a consistent and branded fashion) document that outlines from start to finish what an individual, organization, or brand wants to accomplish.
A. Systematic
B. Unorganized
C. Chaotic
D. Confused
14: The audiences you want to target indirectly and that have a meaningful relationship and NOT connection to the client is known as Primary Audiences
A. True
B. False
15: Primary Messages mean that ?
A. The key ideas that we need to articulate.
B. Core messages
C. Race
D. Rope
16: A campaign strategy focusing on research, action, communication, and evaluation is known as?
A. The key ideas that we need to articulate.
B. Core messages
C. Race
D. Rope
17: A campaign strategy focusing on research, objectives, planning, and evaluation is known as?
A. The key ideas that we need to articulate.
B. Core messages
C. Race
D. Rope
18: ____________ who are supportive and potentially viewed as influencers by the primary audience members.
A. Secondary Audiences
B. Secondary Messages
C. Shared Media
D. Situational Analysis
19: The points of evidence that support our primary messages are known as ?
A. Secondary Audiences
B. Secondary Messages
C. Shared Media
D. Situational Analysis
20: ______Media channels and content that are shared with others; part of the PESO model.
A. Secondary Audiences
B. Secondary Messages
C. Shared Media
D. Situational Analysis
21: A section of the strategic plan for a PR campaign in which we combine the findings of our background research to create a clear overall picture of what is going on for our organizational client or our client’s individual is known as
A. Situational Analysis.
B. True
C. False
22: Specific, measurable,______, realistic, and time-specific—important characteristics of a strategic PR plan is known as SMART Criteria.
A. Achievable
B. Impossible
C. Unattainable
D. Brain surgery
23: The component of SWOT analysis in which we look at the “so what” factor, which helps us figure out how to move our clients forward, outlining the main challenge and opportunity that needs to be addressed is known as Strategic Implication.
A. True
B. False
24: A plan for conducting a PR campaign that must include background, situational analysis, goals, objectives,_____, tactics, evaluation, and recommendations. Is known as the Strategic Plan.
A. Strategies
B. Policies
C. Game plan
D. Certainty
25: How are we going to accomplish our set goals and objectives ?
A. Strategies
B. Policies
C. Game plan
D. Certainty
26: The nuts of bolts of a campaign, focused on the tools of suppression, are known as tactics .
A. True
B. False
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Strategic Campaigns in Public Relation MCQs
