Measurement and Evaluation of Public Relation MCQs
Measurement and Evaluation of Public Relation MCQs
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1: The strategies and tactics portion of a campaign plan; the content and messages we will create and disseminate out to our audiences is known as?
A. Advertising Value Equivalents
B. Activities
C. Analysis
D. Analytics
2: Also known as AVEs; first implemented by advertising firms in the_______s with the overall purpose of evaluating the effectiveness of message exposure.
A. 1965
B. 1985
C. 1942
D. 1940
3: Analysis determines what happened in the present and what we can learn from that experience in the present ?
A. True
B. False
4: An integrated approach for collecting data, interpreting data patterns, and applying data insights into actionable strategies is known as ?
A. Advertising Value Equivalents
B. Activities
C. Analysis
D. Analytics
5: How many people were able to see a message?
A. Exposure
B. Impact
C. Impressions
D. None of these
6: Low-level objectives that contribute to social media protocols and actions, and to the well-being of the entire organization; objectives that reflect brand reputation, changes in policies, or improved business practices is known as Impact .
A. True
B. False
7: ____ is an interaction between a piece of content and an audience member.
A. Impressions
B. Impressions Value
C. Inputs
D. Listening
8: How much the exposure would cost you if you had to pay for this coverage?
A. Impressions
B. Impressions Value
C. Inputs
D. Listening
9: Who our target audience is, what the current situation is, and what resources are available to understand them is known as ______.
A. Impressions
B. Impressions Value
C. Inputs
D. Listening
10: Listening is Uncovering emerging trends,______, activities, and issues that could impact an organization either positively or negatively.
A. Disasters
B. Godsends
C. Benefits
D. Blessings
11: The systematic assessment of PR initiatives; determining whether PR professionals and clients have been held accountable for efforts in a campaign is known as ?
A. Measurement and Evaluation
B. Monitoring
C. Sentiment
D. Denunciation
12: Monitoring is the systematic process of analyzing and reporting offline outsights and conversations on a brand’s reputation, position, and community, and the opinions of key staff members.
A. True
B. False
13: ______ is the reactions and behaviors that occur as a result of our messages, content, and actions; the likeliness that others recall our content and share it with others.
A. Outtakes
B. Sentiment
C. Sentiment Analysis
D. None of these
14: How do people feel about content?
A. Positive
B. Negative
C. Neutral
D. All of these
15: _________ is an evaluation of the overall tone of a message as positive, negative, or neutral.
A. Sentiment Analysis
B. Sentiment
C. Impressions
D. Impressions Value
16: Measures that look good but do really show anything other than low numbers (follower count, impressions, etc.) is known as Vanity Metrics?
A. True
B. False
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Measurement and Evaluation of Public Relation MCQs
