Our experts have gathered these International Marketing MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of International Marketing by answering these multiple-choice questions.
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A. Mercosur; United States
B. European Council; the PA
C. Mercosur; the PA
D. Exporting; Mercosur
A. Accepting that there is no universal moral truth
B. The Securities and Exchange Commission
C. To make a profit
D. Record of legal compliance
A. One U.S. dollar would purchase more Tomturkistan currency.
B. Setting up a foreign subsidiary
C. The employees are acting on their national cultural influences.
D. It is a company that maintains operations in multiple countries.
A. Think highly of the foreign country in which the organization is doing business
B. Focus on best approaches and people from around the globe
C. View the world solely through one's own eyes and perspectives
D. Let employees in the host country figure out how best to do things
A. International division
B. Global product
C. Global matrix
D. International area
A. Tim Berners-Lee
B. International Telegraph Union
C. Information Age
D. The Department of Defense
A. True
B. Moving a production plant to Taiwan
C. Hiring a graphic design company in India to create your product's packaging
D. Time and distance
A. Chain of command
B. Specialization
C. Span of control
D. Departmentalization
A. Customer relations
B. Customer service
C. Market segmentation
D. Marketing communication
A. Contract manufacturing
B. Direct investment
C. Licensing
D. Exporting
E. Joint ownership
A. Android
B. IPhone OS
C. BlackBerry OS
A. Pattern advertising
B. Cultural
C. Promotion
D. Global marketing
A. The IMF
B. The NAFTA
C. The FCPA
D. The WTO
E. The EU
A. International joint venture
B. Equity joint venture
C. Global joint venture
D. Transnational joint venture
A. Low market share in a niche market
B. Low market share in a market with high growth prospects
C. Greater market share than all their competitors combined in a saturated market
D. High market share in a market with a high growth rate
E. Low market share in a market that is set to shrink significantly
A. Price
B. Product
C. Promotion
D. Market
E. Distribution
A. Increases
B. Decreases
C. Does not effect
A. Channel length
B. Channel exclusivity
C. Channel quality
D. Channel speed
A. Significant price competition
B. Low-cost leadership strategy
C. Exploit scale economies in product development or marketing
D. Primary activities
A. Economic climate
B. Competition within the home country
C. Price of products
D. Political forces
E. Foreign policies
A. Re-creates local operations in the image of home-country operations
B. Eliminates the high cost of relocating expatriate managers and their families
C. Helps a company develop global managers who can adjust easily to any business environment
D. Employs managers from home who will look out for the company's interests
A. Area.
B. Local.
C. Merchant.
D. Domestic
A. Straightforward promotional message
B. Innocent exaggeration for effect
C. Hidden advertising message to consumers
D. Subliminal appeals to consumers
A. Power Distance Index
B. Individualism/Collectivism Index
C. Distance from English Index
D. Uncertainty Avoidance Index
E. Masculinity/Femininity Index
A. Imperatives
B. Electives
C. Exclusives
D. Absolutes
A. Democratic
B. Decentralized
C. Decentralized committee
D. Non-hierarchical
E. Top-level management
A. Secondary wholesaling
B. Black marketing
C. Backwashing
A. Economic equilibrium
B. Economic repression
C. Economic sustainability
D. Economic development
A. The internet is convenient
B. The internet is fast
C. Shipping costs are reduced
D. Integration saves time
A. Reciprocal pricing
B. Administered pricing activities
C. Both of these
D. None of these
A. The Japanese population
B. The Japanese distribution structure
C. Japanese culture
D. The Japanese import and export procedure
E. Intense competition in Japan
A. Getting the lowest price possible by shopping BOTS
B. Getting a person to buy from a particular airline
C. Getting a person from one place to another
D. Getting a person to think about the food, liquor, and baggage handling of the airline
A. Meeting the buyer and getting the relationship off to a good start
B. A strategy of fully modifying advertising messages to local markets is used.
C. Indirect exporting works through independent international marketing intermediaries.
D. Adapted global marketing results in more costs
A. Exploits scale economies in product development and marketing
B. Is cost-saving due to product and marketing standardization
C. Takes advantage of location economies
D. Responds quickly and effectively to emerging buyer preferences
A. Increases the advertising budget for that strategic business unit
B. Invests more in the strategic business unit to build its market share
C. Sells off or phases out the strategic business unit
D. Invests just enough in the strategic business unit to keep its market share at the current level
A. Complete effectively in more than one international market
B. Monitor and adapt to changing customer tastes in a large number of foreign markets
C. Leverage skills and products associated with a firms core competencies from one country to another
A. Easier; treat the world as a single market
B. Difficult; treat the world as a single market
C. Easier; treat the world as a global market
D. Easier; treat the world as a global market
A. Direct
B. Licensed
C. Indirect
D. Countervailing
E. Multilateral
A. As soon as the user wakes every morning.
B. In the evenings.
C. Whenever the user is exposed to any situation that triggers a memory of the drug use.
D. None
A. Situational analysis
B. Is enduring and inspirational
C. Is the buying and selling of goods and services to people from different countries.
D. Nontariff barrier
A. Sanction
B. Japanese
C. Shampoo
D. None of these
A. Payable
B. Product
C. Survey
D. Prototype
A. Customers
B. Corporate management.
C. Line employees
A. A passive acceptance of others' values is unethical
B. Ethical truths differ from group to group
C. Firms and individuals should seek to uphold ethical behavioral standards consistently around the world
D. Ethical truths are absolute
A. Government
B. Suppliers
C. Accounting procedures
D. Demographic characteristics
E. Technology
A. Surveys
B. Industry data
C. Consumer panels
D. Interviews
A. Straight extension
B. Product adaptation
C. Product invention
D. Communication adaptation
E. Dual adaptation
A. Joint ownership.
B. Management contracting
C. Licensing
D. Contract manufacturing
E. Subsistence economies.
A. Acquires an active ownership of marketing facilities in that country.
B. Does not understand the foreign country's culture
C. None
A. It produces exactly what the market wants
B. The market demand is less than the products supplied by the firm
C. It hopes that the product it produces is something customers want
D. It focuses on what company management thinks should be produced