International Marketing MCQs
International Marketing MCQs
Our experts have gathered these International Marketing MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of International Marketing by answering these multiple-choice questions.
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1: ______ has a larger gdp, but ______'s economy and exports are growing faster.
A. Mercosur; United States
B. European Council; the PA
C. Mercosur; the PA
D. Exporting; Mercosur
2: Judeo-christian ethics include all of the following except ________.
A. Accepting that there is no universal moral truth
B. The Securities and Exchange Commission
C. To make a profit
D. Record of legal compliance
3: Melamark's advisor on global affairs is concerned that ________ carries too much risk.
A. One U.S. dollar would purchase more Tomturkistan currency.
B. Setting up a foreign subsidiary
C. The employees are acting on their national cultural influences.
D. It is a company that maintains operations in multiple countries.
4: Parochialism is a tendency to ________.
A. Think highly of the foreign country in which the organization is doing business
B. Focus on best approaches and people from around the globe
C. View the world solely through one's own eyes and perspectives
D. Let employees in the host country figure out how best to do things
5: Teletoys' organizational structure can best be referred to as a(n) ________ structure.
A. International division
B. Global product
C. Global matrix
D. International area
6: The itu's forerunner was the __________
A. Tim Berners-Lee
B. International Telegraph Union
C. Information Age
D. The Department of Defense
7: ____ is an example of outsourcing.
A. True
B. Moving a production plant to Taiwan
C. Hiring a graphic design company in India to create your product's packaging
D. Time and distance
8: The process of grouping jobs into logical units within the organization is known as _______.
A. Chain of command
B. Specialization
C. Span of control
D. Departmentalization
9: The process of sending messages about products to target markets is called ________.
A. Customer relations
B. Customer service
C. Market segmentation
D. Marketing communication
10: The simplest way to enter a foreign market is through ________.
A. Contract manufacturing
B. Direct investment
C. Licensing
D. Exporting
E. Joint ownership
11: ____ is an open-platform mobile operating system.
A. Android
B. IPhone OS
C. BlackBerry OS
12: _____ is the most visible as well as the most culture bound of a firm's marketing functions.
A. Pattern advertising
B. Cultural
C. Promotion
D. Global marketing
13: __________ decides on trade disputes between members across the world and issues binding decisions.
A. The IMF
B. The NAFTA
C. The FCPA
D. The WTO
E. The EU
14: A(n) ________ refers to a jv among companies in different countries.
A. International joint venture
B. Equity joint venture
C. Global joint venture
D. Transnational joint venture
15: In the bcg growth-share matrix, question marks refer to products or businesses with a ________.
A. Low market share in a niche market
B. Low market share in a market with high growth prospects
C. Greater market share than all their competitors combined in a saturated market
D. High market share in a market with a high growth rate
E. Low market share in a market that is set to shrink significantly
16: Making modifications to packaging or brand names involves the ____ component of the marketing mix.
A. Price
B. Product
C. Promotion
D. Market
E. Distribution
17: Making popsicles _____________the entropy of the system.
A. Increases
B. Decreases
C. Does not effect
18: ________ refers to the number of intermediaries between producer and buyer.
A. Channel length
B. Channel exclusivity
C. Channel quality
D. Channel speed
19: According to value-chain analysis, inbound and outbound logistics are considered as ________.
A. Significant price competition
B. Low-cost leadership strategy
C. Exploit scale economies in product development or marketing
D. Primary activities
20: _____ is a controllable element in both domestic and international marketing environments.
A. Economic climate
B. Competition within the home country
C. Price of products
D. Political forces
E. Foreign policies
21: An important advantage of polycentric staffing is that it ________.
A. Re-creates local operations in the image of home-country operations
B. Eliminates the high cost of relocating expatriate managers and their families
C. Helps a company develop global managers who can adjust easily to any business environment
D. Employs managers from home who will look out for the company's interests
22: Home-country middlemen are also known as _____ middlemen.
A. Area.
B. Local.
C. Merchant.
D. Domestic
23: In advertising, puffery refers to ________.
A. Straightforward promotional message
B. Innocent exaggeration for effect
C. Hidden advertising message to consumers
D. Subliminal appeals to consumers
24: A culture with a low _____ score is likely to reflect more egalitarian views.
A. Power Distance Index
B. Individualism/Collectivism Index
C. Distance from English Index
D. Uncertainty Avoidance Index
E. Masculinity/Femininity Index
25: Business customs in which an outsider must not participate are called _____.
A. Imperatives
B. Electives
C. Exclusives
D. Absolutes
26: In _____ decision making, participation by middle management tends to be deemphasized.
A. Democratic
B. Decentralized
C. Decentralized committee
D. Non-hierarchical
E. Top-level management
27: In the context of controlling middlemen, parallel importing is also known as _____.
A. Secondary wholesaling
B. Black marketing
C. Backwashing
28: The level of market development roughly parallels the stages of _____.
A. Economic equilibrium
B. Economic repression
C. Economic sustainability
D. Economic development
29: All of the following are cost savings enjoyed by shoppers online except ________.
A. The internet is convenient
B. The internet is fast
C. Shipping costs are reduced
D. Integration saves time
30: In general, the end goal of all _____ is to reduce the impact of price competition or eliminate it.
A. Reciprocal pricing
B. Administered pricing activities
C. Both of these
D. None of these
31: _____ has long been considered the most effective nontariff barrier to the japanese market.
A. The Japanese population
B. The Japanese distribution structure
C. Japanese culture
D. The Japanese import and export procedure
E. Intense competition in Japan
32: An example of an "essential benefit" of a plane ticket is _______.
A. Getting the lowest price possible by shopping BOTS
B. Getting a person to buy from a particular airline
C. Getting a person from one place to another
D. Getting a person to think about the food, liquor, and baggage handling of the airline
33: The difference between preapproach and approach is that, approach involves ________.
A. Meeting the buyer and getting the relationship off to a good start
B. A strategy of fully modifying advertising messages to local markets is used.
C. Indirect exporting works through independent international marketing intermediaries.
D. Adapted global marketing results in more costs
34: The main benefit of a multidomestic strategy is that it ________.
A. Exploits scale economies in product development and marketing
B. Is cost-saving due to product and marketing standardization
C. Takes advantage of location economies
D. Responds quickly and effectively to emerging buyer preferences
35: When a company chooses to divest a particular strategic business unit, it ________.
A. Increases the advertising budget for that strategic business unit
B. Invests more in the strategic business unit to build its market share
C. Sells off or phases out the strategic business unit
D. Invests just enough in the strategic business unit to keep its market share at the current level
36: Pressures for local responsiveness may make it difficult to ______________________________.
A. Complete effectively in more than one international market
B. Monitor and adapt to changing customer tastes in a large number of foreign markets
C. Leverage skills and products associated with a firms core competencies from one country to another
37: Convergence of lifestyles worldwide makes it ______ for companies to _______.
A. Easier; treat the world as a single market
B. Difficult; treat the world as a single market
C. Easier; treat the world as a global market
D. Easier; treat the world as a global market
38: In the case of ________ exporting, sellers handle their own exports.
A. Direct
B. Licensed
C. Indirect
D. Countervailing
E. Multilateral
39: Drug cravings become heightened ___________
A. As soon as the user wakes every morning.
B. In the evenings.
C. Whenever the user is exposed to any situation that triggers a memory of the drug use.
D. None
40: A company's purpose statement _____.
A. Situational analysis
B. Is enduring and inspirational
C. Is the buying and selling of goods and services to people from different countries.
D. Nontariff barrier
41: A(n) _____ limits commerce with a country.
A. Sanction
B. Japanese
C. Shampoo
D. None of these
42: By definition, a(n) ____ satisfies consumer wants and needs.
A. Payable
B. Product
C. Survey
D. Prototype
43: In a service-oriented organizational culture ________ are at the top of the organization.
A. Customers
B. Corporate management.
C. Line employees
44: According to relativists ________.
A. A passive acceptance of others' values is unethical
B. Ethical truths differ from group to group
C. Firms and individuals should seek to uphold ethical behavioral standards consistently around the world
D. Ethical truths are absolute
45: _____ is(are) included in an organization's task environment.
A. Government
B. Suppliers
C. Accounting procedures
D. Demographic characteristics
E. Technology
46: ________ cannot indicate how individuals feel about a company or its product.
A. Surveys
B. Industry data
C. Consumer panels
D. Interviews
47: ________ means marketing a product in a foreign market without making any changes to the product.
A. Straight extension
B. Product adaptation
C. Product invention
D. Communication adaptation
E. Dual adaptation
48: _________ offer(s) few market opportunities.
A. Joint ownership.
B. Management contracting
C. Licensing
D. Contract manufacturing
E. Subsistence economies.
49: A company is doomed to failure in a foreign country if it _____.
A. Acquires an active ownership of marketing facilities in that country.
B. Does not understand the foreign country's culture
C. None
50: A firm would benefit from a production orientation when _____.
A. It produces exactly what the market wants
B. The market demand is less than the products supplied by the firm
C. It hopes that the product it produces is something customers want
D. It focuses on what company management thinks should be produced
51: A growth strategy is designed to ________.
A. Guard against organizational change
B. Increase the scale or scope of a corporation's operations
C. Support the stability strategies of an organization
D. Support the retrenchment strategies of an organization
52: A manager with a ______ can perceive and respond to many different perspectives at the same time.
A. Global mind-set
B. Size
C. Technology
D. Quality
E. Design
53: A product's _____ is most likely to influence the purchase decision of the consumers.
A. Appearance
B. Size
C. Technology
D. Quality
E. Design
54: A product's ________ is the way the product is defined by consumers on important attributes.
A. Market segmentation.
B. Image psychology.
C. Product position.
D. Position
55: A strategy for reaching a global market is _____.
A. Product
B. Service
C. Pricing
D. All of the above
56: A strategy that focuses on lowering operating costs is referred to as a ________ strategy.
A. Differentiation
B. Cost leadership
C. Niche market
D. Diversification
57: A typical industry analysis includes the ________.
A. Experience and qualifications of the researcher
B. Structure of the wholesale and retail distribution networks
C. Accurate forecast of unforeseen political changes in the country
D. History of currency fluctuations
58: A(n) _____ is a global intermediary who brings the buyer and seller together.
A. Export broker
B. export merchant
C. contract manufacturer.
D. Licenser.
59: A(n) ________ outlines a firm's ultimate goal and its guiding values in broad terms.
A. Mission
B. Strategy
C. Vision
D. Imperative
60: According to the globe project research, _____ was ranked first on power distance.
A. Germanic Europe
B. Southern Asia
C. Eastern Europe
D. The Arabic group
E. Latin Europe
61: According to the textbook, the key to effective merchandise and character licensing is ________.
A. Get licensing income monthly rather than yearly
B. Resist the temptation to license a trademark too widely
C. Licensing a trademark very widely
D. Restrict licensing agreements to one year
E. Restrict licensing to product categories that have no relevance and appeal to a firm's core customers
62: Centralized global product responsibility implies that ________.
A. A single manager at the headquarters is responsible for a specific product around the world
B. A single manager is responsible for a specific product locally
C. A group of managers at the headquarters jointly shares product responsibility
D. Product responsibility rests with subsidiary managers
63: Companies that think _____ have a competitive edge.
A. Globally
B. Regionally
C. Nationally
D. Strategically
E. Customers first
64: Employees from a culture that is characterized by power respect _______.
A. Would expect their superiors to make decisions with little input from employees
B. A single manager is responsible for a specific product locally
C. A group of managers at the headquarters jointly shares product responsibility
D. Product responsibility rests with subsidiary managers
65: Geert hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.
A. Dress
B. Underlying values
C. Visible artifacts
D. Symbols
E. Ceremonies
66: Global products are most commonly seen in industries where there is ________.
A. Little convergence of buyer preference across national borders
B. Low pressure to contain costs
C. High demand for customized products
D. Significant price competition
67: Hofstede's research has shown that there are ____.
A. Four factors upon which a company should base its decision to globalize
B. Two distinct methods for dealing with cultural differences--adaptation and continuation
C. Direct relationships existing between type of infrastructures and growth potential
D. Five consistent dimensions of cultural differences across countries
E. No cultural differences among nations in which Spanish is the national language
68: In managing their international marketing activities, most companies first ________.
A. Organize an import department
B. Create an international division
C. Initiate foreign direct investment
D. Form a domestic subsidiary
E. Organize an export department
69: International is management is challenging due to _______.
A. Security
B. Size
C. Complexity
D. All of the above
70: International strategies are an example of ________ strategies.
A. Corporate
B. International
C. Both A & B
D. All of the above
71: The process of forecasting both a company's human resource needs and its supply is called ________.
A. Human resource planning
B. Human resource accounting
C. Recruitment
D. Selection
72: Two major public policy and ethics issues in marketing research are ________.
A. Misuse of research findings and improper sampling procedures
B. Intrusions on consumer privacy and the misuse of research findings
C. Deceptive advertising and illegal pricing
D. Paying research respondents and intrusions on consumer privacy
E. Intrusions on consumer privacy and inaccurate data analysis
73: When a firm is considering going global, the __________ step is deciding which market(s) to enter.
A. Second
B. First
C. Third
74: All of the following are international corporate-level strategies except the ____ strategy.
A. Multidomestic
B. Universal
C. Global
D. Transnational
75: According to albert bandura, the most important source of increasing self-efficacy is ________.
A. Arousal
B. Vicarious modeling
C. Verbal persuasion
D. Enactive mastery
76: Companies involved in more than one line of business must first formulate a ________ strategy.
A. Business-level
B. Department-level
C. Corporate-level
D. Global-level
77: The _____________ loop allows the receiver to communicate with the sender in the imc process
A. Decoding
B. Feedback
C. Pre-testing
D. Precoding
78: In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of _____ devices.
A. Personal selling
B. Sales promotions
C. Trade shows
D. Direct selling
79: Only speaking one language is one sign that a nation suffers from ________.
A. Parochialism
B. Ethnocentrism
C. Polycentrism
D. Geocentrism
80: An offset agreement differs from a counterpurchase agreement in that an offset agreement ________.
A. Fails to specify the type of product that must be purchased
B. Fails to specify the amount that will be spent on the purchase
C. Fails to give a business greater freedom in fulfilling its end of a countertrade deal
D. Fails to make a hard-currency purchase of any product from that nation in the future
81: Both product development strategies and diversification strategies involve ________.
A. Leaving the current market selling a company's
B. Current products developing a new product
C. Selling in a company's current market
D. Selling in new as well as existing markets
82: Compared to standardized global marketing, adapted global marketing ________.
A. A strategy of fully modifying advertising messages to local markets is used.
B. There is decreased control over the manufacturing process.
C. Products are moved from their market entry to the final consumers.
D. Basically uses the same marketing strategy approach worldwide.
83: Expatriate failure, defined in broad terms, refers to the ________.
A. Manager's premature return home due to poor job performance
B. Manager's miscues, which give competitors a market advantage
C. Unintentional dilution of the company's core competency
D. Poor expatriate selection procedures of the MNE
84: Firms with a geocentric predisposition have a _____ culture.
A. Home country.
B. Global.
C. Host country.
D. Regional
85: Globalization tends to foster two important values, tolerance and ________.
A. Nationalization
B. Diversity
C. Authoritarianism
D. Heteroge neity.
86: Home nations discourage foreign direct investment outflows because it ________.
A. Replaces jobs in the home nation
B. Decreases long-term competitiveness of companies
C. Fails to protect the
D. Discourages cooperation between countries
87: Industrial products are also referred to as __________ products.
A. Manufacturing
B. Resale
C. Merchandise
D. Business
88: Multidomestic corporations reflect the ________.
A. Ethnocentric attitude
B. Polycentric attitude
C. Geocentric attitude
D. Xenophobic attitude
89: A ____ is a nontax method of increasing the cost or reducing the volume of imported goods.
A. Nontariff barriers
B. Grants
C. Nonresident barriers
D. Quorumss
90: According to the watchdog group public citizen, nafta is responsible for ____.
A. A decrease in illegal immigration into the United States
B. The loss of 845,000 U.S. jobs
C. A higher standard of living among its trading partners
D. Closing the wage gap between Mexico and the U.S.
91: After the enron scandal, the _______ was passed. it ______ and_____ accounting requirements.
A. They incentivize innovation and invention
B. The principle of comity
C. No, because of the U.S. Foreign Sovereign Immunities Act
D. Sarbanes-Oxley Act; increased and strengthened
92: An ethnocentric attitude stems from ________.
A. Nationalism.
B. Parochialism.
C. Polycentrism.
D. Geocentrism
93: The biggest advantage of an export management company is usually its ________.
A. Knowledge of the target market's cultural, political, legal, and economic conditions
B. Well-developed and extensive distribution channels and storage facilities
C. Well-rounded experience in countertrade-related activities
D. Financial understanding of investment projects and its manufacturing expertise
94: The four types of subcultures are ____________, ethnic, generational, and gender subcultures.
A. Historical
B. National
C. Occupational
D. International
95: Tops burger, a _____________ based in amarillo, texas, has restaurants in 25 countries.
A. Multinational corporation
B. Conglomerate
C. Multinational organization
D. None of these
96: Tops burger, based out of texas, has locations in 25 countries. tops is a ____.
A. Multinational corporation
B. Conglomerate
C. Multinational organization
D. None of these
97: While designating an exchange rate, the numerator indicates the ________.
A. Base currency
B. Transaction currency
C. Quoted currency
D. Cross currency
98: Today, many developed countries are experiencing __________ population growth.
A. Slight
B. Zero or negative
C. Rapid
D. Moderate
E. Significant
99: All of the following are types of foreign direct investment (fdi) except _____.
A. A foreign company merges with an existing firm in a less developed country (LDC)
B. A foreign company takes over a firm in an LDC
C. A foreign company enters into a partnership with a firm in an LDC
D. A foreign company buys stock in a firm in an LDC and helps the company build a new plant
100: Globalization is the trend ___.
A. Of the world economy becoming a less dependent system
B. Of the world economy adding more independent markets
C. Toward one world language and culture
D. Of the world economy toward becoming a more interdependent system
E. Toward one world economy and banking system
List of International Marketin...
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International Marketing MCQs
Международный маркетинг - вопросы и ответы (MCQ)
Preguntas y respuestas de Marketing Internacional MCQ
国際マーケティングMCQ問題集
Domande e risposte di Marketing Internazionale MCQ
Questions et réponses de Marketing International MCQ
Perguntas e Respostas de Marketing Internacional MCQ
Fragen und Antworten zum Internationalen Marketing MCQ
国际营销MCQ问题与答案
أسئلة وأجوبة التسويق الدولي MCQ
Pertanyaan dan Jawaban MCQ Pemasaran Internasional
Uluslararası Pazarlama MCQ Soruları ve Cevapları
