International Marketing MCQs

International Marketing MCQs

Our experts have gathered these International Marketing MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of International Marketing by answering these multiple-choice questions.
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1: ______ has a larger gdp, but ______'s economy and exports are growing faster.

A.   Mercosur; United States

B.   European Council; the PA

C.   Mercosur; the PA

D.   Exporting; Mercosur

2: Judeo-christian ethics include all of the following except ________.

A.   Accepting that there is no universal moral truth

B.   The Securities and Exchange Commission

C.   To make a profit

D.   Record of legal compliance

3: Melamark's advisor on global affairs is concerned that ________ carries too much risk.

A.   One U.S. dollar would purchase more Tomturkistan currency.

B.   Setting up a foreign subsidiary

C.   The employees are acting on their national cultural influences.

D.   It is a company that maintains operations in multiple countries.

4: Parochialism is a tendency to ________.

A.   Think highly of the foreign country in which the organization is doing business

B.   Focus on best approaches and people from around the globe

C.   View the world solely through one's own eyes and perspectives

D.   Let employees in the host country figure out how best to do things

5: Teletoys' organizational structure can best be referred to as a(n) ________ structure.

A.   International division

B.   Global product

C.   Global matrix

D.   International area

6: The itu's forerunner was the __________

A.   Tim Berners-Lee

B.   International Telegraph Union

C.   Information Age

D.   The Department of Defense

7: ____ is an example of outsourcing.

A.   True

B.   Moving a production plant to Taiwan

C.   Hiring a graphic design company in India to create your product's packaging

D.   Time and distance

8: The process of grouping jobs into logical units within the organization is known as _______.

A.   Chain of command

B.   Specialization

C.   Span of control

D.   Departmentalization

9: The process of sending messages about products to target markets is called ________.

A.   Customer relations

B.   Customer service

C.   Market segmentation

D.   Marketing communication

10: The simplest way to enter a foreign market is through ________.

A.   Contract manufacturing

B.   Direct investment

C.   Licensing

D.   Exporting

E.   Joint ownership

11: ____ is an open-platform mobile operating system.

A.   Android

B.   IPhone OS

C.   BlackBerry OS

12: _____ is the most visible as well as the most culture bound of a firm's marketing functions.

A.   Pattern advertising

B.   Cultural

C.   Promotion

D.   Global marketing

13: __________ decides on trade disputes between members across the world and issues binding decisions.

A.   The IMF

B.   The NAFTA

C.   The FCPA

D.   The WTO

E.   The EU

14: A(n) ________ refers to a jv among companies in different countries.

A.   International joint venture

B.   Equity joint venture

C.   Global joint venture

D.   Transnational joint venture

15: In the bcg growth-share matrix, question marks refer to products or businesses with a ________.

A.   Low market share in a niche market

B.   Low market share in a market with high growth prospects

C.   Greater market share than all their competitors combined in a saturated market

D.   High market share in a market with a high growth rate

E.   Low market share in a market that is set to shrink significantly

16: Making modifications to packaging or brand names involves the ____ component of the marketing mix.

A.   Price

B.   Product

C.   Promotion

D.   Market

E.   Distribution

17: Making popsicles _____________the entropy of the system.

A.   Increases

B.   Decreases

C.   Does not effect

18: ________ refers to the number of intermediaries between producer and buyer.

A.   Channel length

B.   Channel exclusivity

C.   Channel quality

D.   Channel speed

19: According to value-chain analysis, inbound and outbound logistics are considered as ________.

A.   Significant price competition

B.   Low-cost leadership strategy

C.   Exploit scale economies in product development or marketing

D.   Primary activities

20: _____ is a controllable element in both domestic and international marketing environments.

A.   Economic climate

B.   Competition within the home country

C.   Price of products

D.   Political forces

E.   Foreign policies

21: An important advantage of polycentric staffing is that it ________.

A.   Re-creates local operations in the image of home-country operations

B.   Eliminates the high cost of relocating expatriate managers and their families

C.   Helps a company develop global managers who can adjust easily to any business environment

D.   Employs managers from home who will look out for the company's interests

22: Home-country middlemen are also known as _____ middlemen.

A.   Area.

B.   Local.

C.   Merchant.

D.   Domestic

23: In advertising, puffery refers to ________.

A.   Straightforward promotional message

B.   Innocent exaggeration for effect

C.   Hidden advertising message to consumers

D.   Subliminal appeals to consumers

24: A culture with a low _____ score is likely to reflect more egalitarian views.

A.   Power Distance Index

B.   Individualism/Collectivism Index

C.   Distance from English Index

D.   Uncertainty Avoidance Index

E.   Masculinity/Femininity Index

25: Business customs in which an outsider must not participate are called _____.

A.   Imperatives

B.   Electives

C.   Exclusives

D.   Absolutes

26: In _____ decision making, participation by middle management tends to be deemphasized.

A.   Democratic

B.   Decentralized

C.   Decentralized committee

D.   Non-hierarchical

E.   Top-level management

27: In the context of controlling middlemen, parallel importing is also known as _____.

A.   Secondary wholesaling

B.   Black marketing

C.   Backwashing

28: The level of market development roughly parallels the stages of _____.

A.   Economic equilibrium

B.   Economic repression

C.   Economic sustainability

D.   Economic development

29: All of the following are cost savings enjoyed by shoppers online except ________.

A.   The internet is convenient

B.   The internet is fast

C.   Shipping costs are reduced

D.   Integration saves time

30: In general, the end goal of all _____ is to reduce the impact of price competition or eliminate it.

A.   Reciprocal pricing

B.   Administered pricing activities

C.   Both of these

D.   None of these

31: _____ has long been considered the most effective nontariff barrier to the japanese market.

A.   The Japanese population

B.   The Japanese distribution structure

C.   Japanese culture

D.   The Japanese import and export procedure

E.   Intense competition in Japan

32: An example of an "essential benefit" of a plane ticket is _______.

A.   Getting the lowest price possible by shopping BOTS

B.   Getting a person to buy from a particular airline

C.   Getting a person from one place to another

D.   Getting a person to think about the food, liquor, and baggage handling of the airline

33: The difference between preapproach and approach is that, approach involves ________.

A.   Meeting the buyer and getting the relationship off to a good start

B.   A strategy of fully modifying advertising messages to local markets is used.

C.   Indirect exporting works through independent international marketing intermediaries.

D.   Adapted global marketing results in more costs

34: The main benefit of a multidomestic strategy is that it ________.

A.   Exploits scale economies in product development and marketing

B.   Is cost-saving due to product and marketing standardization

C.   Takes advantage of location economies

D.   Responds quickly and effectively to emerging buyer preferences

35: When a company chooses to divest a particular strategic business unit, it ________.

A.   Increases the advertising budget for that strategic business unit

B.   Invests more in the strategic business unit to build its market share

C.   Sells off or phases out the strategic business unit

D.   Invests just enough in the strategic business unit to keep its market share at the current level

36: Pressures for local responsiveness may make it difficult to ______________________________.

A.   Complete effectively in more than one international market

B.   Monitor and adapt to changing customer tastes in a large number of foreign markets

C.   Leverage skills and products associated with a firms core competencies from one country to another

37: Convergence of lifestyles worldwide makes it ______ for companies to _______.

A.   Easier; treat the world as a single market

B.   Difficult; treat the world as a single market

C.   Easier; treat the world as a global market

D.   Easier; treat the world as a global market

38: In the case of ________ exporting, sellers handle their own exports.

A.   Direct

B.   Licensed

C.   Indirect

D.   Countervailing

E.   Multilateral

39: Drug cravings become heightened ___________

A.   As soon as the user wakes every morning.

B.   In the evenings.

C.   Whenever the user is exposed to any situation that triggers a memory of the drug use.

D.   None

40: A company's purpose statement _____.

A.   Situational analysis

B.   Is enduring and inspirational

C.   Is the buying and selling of goods and services to people from different countries.

D.   Nontariff barrier

41: A(n) _____ limits commerce with a country.

A.   Sanction

B.   Japanese

C.   Shampoo

D.   None of these

42: By definition, a(n) ____ satisfies consumer wants and needs.

A.   Payable

B.   Product

C.   Survey

D.   Prototype

43: In a service-oriented organizational culture ________ are at the top of the organization.

A.   Customers

B.   Corporate management.

C.   Line employees

44: According to relativists ________.

A.   A passive acceptance of others' values is unethical

B.   Ethical truths differ from group to group

C.   Firms and individuals should seek to uphold ethical behavioral standards consistently around the world

D.   Ethical truths are absolute

45: _____ is(are) included in an organization's task environment.

A.   Government

B.   Suppliers

C.   Accounting procedures

D.   Demographic characteristics

E.   Technology

46: ________ cannot indicate how individuals feel about a company or its product.

A.   Surveys

B.   Industry data

C.   Consumer panels

D.   Interviews

47: ________ means marketing a product in a foreign market without making any changes to the product.

A.   Straight extension

B.   Product adaptation

C.   Product invention

D.   Communication adaptation

E.   Dual adaptation

48: _________ offer(s) few market opportunities.

A.   Joint ownership.

B.   Management contracting

C.   Licensing

D.   Contract manufacturing

E.   Subsistence economies.

49: A company is doomed to failure in a foreign country if it _____.

A.   Acquires an active ownership of marketing facilities in that country.

B.   Does not understand the foreign country's culture

C.   None

50: A firm would benefit from a production orientation when _____.

A.   It produces exactly what the market wants

B.   The market demand is less than the products supplied by the firm

C.   It hopes that the product it produces is something customers want

D.   It focuses on what company management thinks should be produced