Sports Marketing MCQs
Sports Marketing MCQs
Try to answer these 80+ Sports MarketingMCQs and check your understanding of the Sports Marketing subject.
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1: _____ constitute the regular expenses a firm incurs in its daily operations.
A. Impulse Products
B. Installations
C. Supplies
D. Accessory Equipment.
2: Conducting a health fair at a local hospital is an example of ________ marketing.
A. Sponsorship marketing
B. Event marketing
C. Cause-related marketing
D. Tie-in marketing
3: An example of a tangible purchase is _______.
A. Consulting advice
B. The symphony
C. Financial services
D. Clothing
4: Automakers such as chrysler, ford, and general motors utilize a __________ network.
A. Dealer
B. Broker
C. Retailer
D. Distributor
E. Wholesaler
5: Brand ________ refers to how highly consumers regard and respect the brand.
A. Esteem
B. Conformance
C. Differentiation
D. Relevance
E. Knowledge
6: Channels designed to return goods to their producers are called _____ channels.
A. Reserve;
B. Direct;
C. Primary
D. Reverse
7: Downsizing reduces the __________.
A. Quality of materials without changing the price
B. Product's price along with the quality of the materials
C. Package content without changing its size while maintaining or increasing the package price
D. Number of product features
E. Number of product items in a product line
8: _____ is the full introduction of a complete marketing strategy and the launch of a product.
A. Idea development
B. Commercialization
C. Idea screening
D. Product development
9: _______ are mostly comprised of experience and credence qualities.
A. Products
B. Services
C. Purchases
D. Goods
10: _______ attributes are those that require some trial or consumption before evaluation.
A. Search.
B. Product.
C. Credence.
D. Experience
11: Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.
A. Demonstrations
B. Free samples
C. Press releases
D. All of these
12: The first step in strategic planning involves __________.
A. Defining the​ company's mission.
B. Developing functional plans.
C. Setting objectives and goals.
D. None of these
13: The following are all functions of a chief information officer (cio) except ________.
A. Creating business opportunities
B. Overseeing the accounting office
C. Processing information
D. Updating computer systems
E. Balancing the benefits of technology against the costs
14: The marketing process captures value from customers by __________.
A. Understanding the marketplace and customers’ needs and wants
B. Constructing an integrated marketing program that delivers superior value
C. Building profitable relationships and creating customer delight
D. Creating profits and customer equity
15: _____ is a form of distribution aimed at maximum market coverage.
A. Intensive distribution
B. Selective distribution
C. Exclusive distribution
D. Normal distribution
16: _____ is a form of institutional advertising.
A. Advocacy advertising
B. Competitive advertising
C. Comparative advertising
D. Product advertising
17: A product in the maturity stage will most likely require ________ advertising.
A. Informative
B. Comparative
C. Persuasive
D. Reminder
E. Cooperative
18: A physical characteristic or quality of a product is referred to as a ____.
A. Features
B. Anecdote
C. Benefit
D. Feature
19: A ________ consists of all the product lines and items that a particular seller offers for sale.
A. Product mix
B. Brand line
C. Consumer mix
D. Packaging mix
E. Line extension
20: All of the following are steps in new product development except ________.
A. Product analysis
B. Idea screening
C. Brand awareness
D. Commercialization
E. Market testing
21: Awareness is the __________ stage in a consumer’s adoption of a new product.
A. Fourth
B. Third
C. Second
D. First
22: Selling of products from a seller to a customer creates ________ utility.
A. Place
B. Form
C. Time
D. Transfer
E. Possession
23: The number of product lines a firm offers is referred to as the _____ of its product mix.
A. Growth
B. Encounter
C. Depth
D. Width
24: Gatorade is classified as a(n) __________ brand.
A. International.
B. Global.
C. Regional.
D. Domestic.
E. Nationwide
25: Developing distribution objectives is the __________ step in the distribution planning process.
A. First
B. 2nd
C. 3rd
D. Last
26: _____ involves purchasing the right to use another company?s brand name or symbol.
A. Social media.
B. Premium promotion
C. Licensing
D. A core benefit
27: __________ is not a marketing function.
A. Production
B. Distribution
C. Pricing
D. Promotion
28: A ________ is a firm's total product offering designed to satisfy a group of target customers.
A. Brand
B. Product line
C. Product mix
D. Positioning strategy
E. Marketing mix
29: A ________ is a modification to an existing product.
A. Technical innovation
B. Continuous innovation
C. Discontinuous innovation
D. Commercial innovation
30: __________ are products organizations buy that assist in providing other products for resale.
A. Unsought products
B. Business analysis
C. Shopping products
D. Business products
31: A brand name refers to __________.
A. Customer service
B. Developing positive brand awareness
C. Brand awareness
D. Any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services
32: A sales response function relates the _______ , and the form of the function is usually _______ .
A. Increase in revenue to relative increases in costs; convex.
B. Expense of marketing effort to the primary competitor's spending; U-shaped.
C. Expense of marketing effort to the marketing results obtained; S-shaped.
D. Market share of the firm to market share of the primary or nearest competitor; linear. incremental costs to market share; concave.
33: Strategy formulation is the process of _____.
A. Choosing among different strategies and altering them to best fit the organization
B. The market-product life cycle
C. The innovation adoption continuum
D. The offering adoption model
34: The two central concerns of marketing are __________.
A. Increasing market share and making profits
B. Holding down costs while increasing profits
C. Developing products and finding suppliers
D. Discovering and satisfying consumer needs
E. Practicing ethics and sustainability
35: Viral marketing is least likely to occur via ________
A. Websites
B. Television
C. Social networks
D. E-mail
E. YouTube
36: The responses marketers seek from prospects include all of the following except ________.
A. Decampment
B. Attention
C. A purchase
D. A vote
E. A donation
37: A unit of sale is the _______________ that a person can buy a product or service in.
A. Only location
B. Time of day
C. Largest amount
D. Smallest chunk
38: _____ has the important function of providing revenue to sustain a firm.
A. Marketing
B. Selling
C. Risk
D. Customer satisfaction
39: _____ segmentation is a vital starting point for most marketers
A. Psychographic
B. Use-pattern
C. Demographic
D. Cultural.
40: ________ refers to the application of products like facebook in a corporate setting.
A. Cloud computing
B. Viral marketing
C. Crowdsourced funding
D. Executive information system
E. Enterprise social media
41: __________ begins with new-product purchases first by innovators, and then by early adopters.
A. The market-product life cycle
B. The innovation adoption continuum
C. The offering adoption model
D. Diffusion of innovation
E. The consumer decision proces
42: __________ refers to analyzing, planning, implementing, and controlling sales force activities.
A. Sales force management
B. Business intelligence
C. Sales force automation
D. Sampling
43: A _____ is all the products offered by an organization.
A. Product mix
B. Raw materials
C. Promotion goods
44: A _____ specifies a target market and a related marketing mix.
A. A marketing mix.
B. Marketing strategy
C. Target market.
45: A company's financial records are a source of ________ and ________ data for marketing researchers.
A. External; primary
B. Internal; primary
C. External; secondary
D. Internal; secondary
46: A firm's ________ is determined by the number of separate items within the same category.
A. Brand equity
B. Product mix width
C. Product line length
D. Product quality
E. Product mix
47: A viable target market should ________.
A. Have needs that can adequately be served by the marketer
B. Not be reachable by other organizations
C. Have the same needs as similar-sized groups
D. Be the most profitable possible target market
E. Be the largest possible market
48: Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions.
A. Brand sponsorship
B. Brand positioning
C. Brand name selection
D. Brand development
49: Car manufacturers tend to use the ____ approach in choosing their target market.
A. Differentiated
B. Category specialist stores
C. Off-price retailers
D. Department stores
50: Census data are ________ and ________ data for marketing researchers
A. External; secondary
B. Internal; primary
C. Internal; secondary
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