Engaging Customers Through Marketing in Entrepreneurship MCQs
Engaging Customers Through Marketing in Entrepreneurship MCQs
The following Engaging Customers Through Marketing in Entrepreneurship MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Engaging Customers Through Marketing in Entrepreneurship. We encourage you to answer these 40 multiple-choice questions to assess your proficiency.
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1: A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.
A. A Brand Strategy is a ______ to develop a successful brand
B. Short -term plan
C. Medium -term plan
D. long-term plan
E. None of these
2: A set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction in competitive markets is known as
A. Entrepreneurial Marketing
B. Branding
C. Both a & b
D. Branding
3: A method of putting the right product in the right place, at the right price, at the right time is known as
A. Marketing Mix
B. Packaging
C. Marketing
D. None of these
4: The combination of product, price, promotion, and placement of what a company is offering.
A. Marketing Mix
B. Packaging
C. Marketing
D. None of these
5: Packaging a process that explores every _____ element of the external appearance of an offering through the eyes of your customer
A. Double visual
B. single visual
C. Triple visual
D. Both a & b
6: People are responsible for every aspect of sales and marketing.
A. True
B. False
7: The location where the product is actually distributed to your target market; for example, trade fairs, retail stores, catalogs, mail order, online, and so forth is known as
A. Price
B. Product
C. Positioning
D. Place
8: Which is the correct Statement about Positioning?
A. Anything tangible or intangible (such as a service) offered by the company.
B. The amount that the customer is expected to pay for the product.
C. The activities that involve all the ways in which companies tell their customers about their offering.
D. A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
9: The amount that the customer is expected to pay for the product.
A. Price
B. Product
C. Positioning
D. Place
10: Anything tangible or intangible (such as a service) offered by the company is known as
A. Price
B. Product
C. Positioning
D. Place
11: The activities that involve all the ways in which companies tell their customers about their offering is correct statement for
A. Price
B. Promotion
C. Positioning
D. Place
12: People who will buy anything you produce
A. True Fans
B. Use Case
C. Earned-Income Activities
D. Enterprising Nonprofits
13: In Use Case a methodology used in the ______ to illustrate how a user will interact with a specific piece of software.
A. software industry
B. Hardware industry
C. Chemical industry
D. Film industry
14: ______ is the process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.
A. Social marketing
B. Branding
C. Market planning
D. Street marketing
15: Which of the following is true with respect to the use of social media for marketing?
A. Anyone can effectively use social media to market their products.
B. The most successful social media strategies start with creating accounts on all major social media platforms.
C. Effective use of social media for marketing is goal based.
D. You should let your customers drive your content creation for the sincerest content creation.
16: Since more and more often, we look at the people behind the companies rather than the companies themselves, it is more essential than ever to create a strong first impression which, in turn, that leads to creating a sustainable ______.
A. personal brand
B. company persona
C. market persona
D. company brand
17: Researchers argue that businesses tend to get caught up in the features and functions of their product, when all customers really want to know is ______.
A. how the product solves their problems
B. how much the product will cost
C. how easy is it to use the product
D. how does it compare to similar products
18: Pet food company Pedigree used ______ to promote its “Buy a Bag, Give a Bowl” campaign.
A. virtual reality
B. honesty
C. artificial intelligence
D. influencer marketing
19: ______ is the method of putting the right product in the right place, at the right time.
A. Marketing
B. Branding
C. Placement
D. Value
20: The ______ is a framework that helps to define the brand and differentiate it from the competition.
A. marketing mix
B. customer value proposition
C. branding strategy
D. S.A.V.E.
21: Research shows that we have less than ______ to make a good first impression.
A. 2 minutes
B. 1 minute
C. 45 seconds
D. 20 seconds
22: Domino’s Pizza is on track to overtake its rivals by adopting a marketing strategy based on ______.
A. virtual reality
B. artificial intelligence
C. honesty
D. influencer marketing
23: ______ is a low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise, or other unconventional means.
A. Guerrilla marketing
B. Entrepreneurial marketing
C. Social marketing
D. Content marketing
24: ______ is how customers are informed about products.
A. Product
B. Price
C. Place
D. Promotion
25: ______ is a type of marketing strategy that focuses on how your customers think or talk about product and a company relative to competitors.
A. People
B. Positioning
C. Possibility
D. Packaging
26: What is a suggestion for making a good first impression?
A. Don’t rehearse too much, you want to sound genuine, not “canned.”
B. Avoid shaking hands, as many potential investors are concerned about hygiene and prefer to avoid personal contact.
C. Discover areas in common, we tend to get along better with people with whom we share common interests.
D. Don’t come across as too confident in your pitch, you run the risk of coming across as unlikeable.
27: ______ are people who will buy anything you produce; they will wait in line for your products; drive for hours to attend of your events; and preorder your next product without even knowing what it looks like.
A. Influencers
B. Early majority adopters
C. True fans
D. Founders
28: Innovation, risk-taking, resourcefulness, value creation, and proactivity are some of the main features of ______.
A. guerrilla marketing
B. entrepreneurial marketing
C. social marketing
D. content marketing
29: The ______ shows how your company differentiates itself from others providing similar solutions, or how it has carved out a unique space that fulfills unmet needs.
A. market analysis
B. SWOT analysis
C. competitor analysis
D. supply chain analysis
30: The ______ approach to pitching is based on a three-part narrative arc, which can be traced back to ancient Greece and Aristotle.
A. storytelling
B. trifecta
C. question
D. hedonic
31: A pitch that tells a complete story in six sentences is called the ______ pitch.
A. pixar
B. twitter
C. paragraph
D. subject-line
32: Which slide should be showing during the question and answer period?
A. title slide
B. call-to-action slide
C. financials slide
D. team composition slide
33: ______ questions include: “How did you calculate your market size?” “Are your numbers comparable to those of your competitors?” and “How much does it cost to acquire one customer?”
A. Team
B. Product/customer
C. Competition
D. Financial
34: Which of the following is true about the pitch?
A. If you are prepared adequately, you won’t be surprised or blindsided by any questions.
B. Most questions will be based on the financial nature of your pitch.
C. The key to a good presentation is preparation.
D. You should make your pitch dispassionately, so as to not seem overemotional.
35: A pitch is best defined as ______.
A. The set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction and attention in competitive markets.
B. A short 30–45 second presentation about the product or service.
C. The process of creating a name, term, design, symbol or any other feature that identifies your product or service.
D. An act that aims for the receiver to both understand your business and feel compelled to learn more about it.
36: ______ questions include: “Who came up with the original idea?” “What obstacles have you faced, and how did you overcome them?” and “Are you open to changing your idea?”
A. Team
B. Product/customer
C. Competition
D. Financial
37: When discussing market opportunity, there are three different acronyms that represent different subgroups of the market. Which of the following is one of these acronyms?
A. TOM, total opportunity in market
B. SOM, share of market
C. SMA, serviceable market area
D. MAC, market area capacity
38: What content should be on the final slide of your pitch deck?
A. your company’s purpose and description
B. the problem/need your company is addressing
C. your company’s contact information
D. your call to action
39: ______ questions include: “What are the risks?” “What is the technology behind your product?” and “How do you know really know people want this?”
A. Team
B. Product/customer
C. Competition
D. Financial
40: ______ describes all the work you’ve done to date to build your venture; examples of which might include completion of customer research, a working website, and a minimum viable product.Competitive positioning
A. Competitive positioning
B. Marketing
C. Founding
D. Traction
41: A ______ is a methodology originally used in the software industry, and adapted by entrepreneurs to illustrate how a user will interact with a specific piece of software, or products and services, and how their lives are made easier through the interaction.
A. beta test
B. use case
C. flow chart
D. simulation
42: Generally your pitch at an initial meeting with a possible investor should not exceed ______ minutes, but different situations call for different pitch lengths.
A. 20
B. 40
C. 10
D. 5
43: What content should be on the first slide of your pitch deck?
A. your company’s purpose and description
B. the problem/need your company is addressing
C. your company’s contact information
D. your call to action
44: The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others is known as
A. Entrepreneurial Marketing
B. Branding
C. Both a & b
D. Branding
Engaging Customers Through Marketing in Entrepreneurship MCQs
