Our team has conducted extensive research to compile a set of Marketing Methods and Techniques MCQs. We encourage you to test your Marketing Methods and Techniques knowledge by answering these 80+ multiple-choice questions provided below.
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A. Advertising
B. Setting price levels
C. Determining customer wants
D. Allocating marketing salaries
A. Product, Placement, Pricing, Procurement
B. People, Performance, Pricing, Process
C. Process, Pricing, Placement, Procurement
D. People, Process, Physical Evidence
A. Creating a certain image for a product
B. Physically marking each product with the company logo
C. Determining the customers' needs
D. Setting the price for a product
A. Price
B. Place
C. Product
D. Promotion
A. Being well trained and motivated
B. Having a general idea of the product and how it works
C. Having interest in the product
D. Being energetic and enthusiastic
A. Distribution
B. Order Fulfillment and Process Management
C. Advertising, Personal Sales, Sales Promotion, Marketing Public Relations
D. Pricing and Branding
A. It is cheaper than other methods
B. It allows sales people to push the product on potential customers who do not really need it
C. It diversifies their marketing mix
D. It allows a face to face method of introducing potential clients to the company's products
A. A new ad campaign
B. Allocating $10,000 to marketing
C. The point of sale
D. Increasing the marketing staff
A. It assures a quality product is sold
B. It influences the color offerings of the product
C. It determines how long it takes to ship a product
D. It impacts overall customer satisfaction
A. Customer surveys
B. Progressively marketing new products to untested markets
C. Allowing the customers to be actively involved in shaping a company and its image.
D. Selling to new markets
A. It costs as little as possible
B. It is multi-tiered and has growth ability
C. It relies on the customers and their feedback
D. It replaces traditional advertising
A. How the company gains access to the materials used in manufacturing
B. How the customers access the company's website
C. How the customers can get the solution and how they take delivery
D. How the customers can order
A. It helps create the company image
B. It turns strangers into customers
C. It uses the marketing budget effectively
D. It turns away customers the company does not want
A. It costs more
B. It is much more effective
C. They are pretty much the same
D. It is considered pervasive and impersonal
A. Accounting
B. Publicity
C. Distribution
D. Branding
A. Pricing, Promotion, Placement, Product
B. Product, Peer-to-Peer, Potential Clients, Pricing
C. Promotion, Personalization, Participation, Product
D. Personalization, Participation, Peer-to-Peer, Predictive Modeling
A. It focuses on pricing
B. It gains more loyal customers
C. It focuses on the company and budget cuts
D. It focuses heavily on the customers and how they view the transaction
A. How the product is delivered to the customers
B. The pricing of the product
C. What ad campaigns are the best to be used
D. Specifications of the actual product
A. Whether the customer knows other alternatives
B. Whether the customer responds to spending more on marketing
C. Whether the customer knows the costs and benefits of the company's products
D. Whether the customer values the color options
A. To gain customer trust in a company
B. To create and deliver value to customers
C. To learn more about the customer and what their needs are
D. All of the above
A. It costs too much
B. It relies on past successes
C. It is taxed at a higher rate
D. A company takes a big risk in creating products that the market may not adapt to
A. The actual customers
B. The people who design the product being sold
C. The manufacturing staff who physically touch the product
D. The people who come in contact with the customer, having an impact on overall satisfaction
A. It gives the company the ability to charge more for their products
B. It allows for more design options in a product
C. It allows access to broader markets
D. It takes the interruptive nature of marketing away, e.g. imposing a brand on the customers
A. Allowing a customer to interact with other customer via forums and communities
B. Selling directly to customers door to door
C. Creating blanket ads for the television
D. Offering coupons
A. Procter & Gamble
B. Ford Auto Corporation
C. Dell Computers
D. Canon Cameras
A. To introduce new age products to the market
B. To spend more than the competitors on marketing
C. To eliminate marketing head count
D. To maintain demand for the current products and introduce new products to the market
A. The past only
B. The past as well as the current month
C. The Past, Present and Future
D. Current as well as future needs of the customers
A. The price competitors charge for the product
B. The customers' wants and needs
C. Ideas on products that the customers have no idea about
D. Specific sales figures
A. Because the old four Ps no longer apply
B. Due to the heavy influence of the internet and the number of internet based companies
C. Because it is a requirement of the SEC
D. To make the marketing industry seem important
A. How the product is delivered to a customer
B. The packaging of the product
C. Warranties and support services
D. The bill of materials for the product
A. Only the company that enters the market first will reap profits
B. Imitating their product will saturate the market and the imitator will not have enough market share to thrive on
C. Imitators have to pay higher taxes
D. The marketing budget is wasted
A. Product Focus Marketing
B. Customer Focus Marketing
C. Advertising
D. Direct Sales
A. PFM will always cost more to perform
B. PFM does not usually result in as many sales
C. PFM relies on changing pricing to gauge demand
D. PFM looks to create a market whereas CFM responds to the existing market
A. Write stronger language in the advertising campaign
B. Have clients sign a promise agreement
C. Provide demonstrations, customer testimonials, and case studies
D. Tell potential clients to take their word for it
A. Accounting and Finance
B. Psychology and Sociology
C. Geography
D. Computer Science
A. It is subjective and allows for creativity in marketing
B. It replaces market research
C. It uses algorithms to solve marketing problems
D. It leaves marketing to the discretion of the management
A. How advertisements should be worded
B. Where the company will market
C. What type of branding the company wants to accomplish
D. Breaking down the strategies for marketing messages into specific categories
A. How the company is perceived in the market
B. How the product gets to the customer
C. How the marketing budget is allocated
D. How the company logo is placed on the packaging
A. The process of ordering online
B. The designing of the product
C. How a product or service is delivered to a customer
D. How a product is manufactured
A. It evolved from the term Marketio used in Italy
B. It is a haphazard term created in the 1800s
C. It evolved from the original meaning, going to the market to sell products
D. None of the above
A. The company has complete control over what goes into an ad
B. The company has limited control over the ads
C. The customer and the company share it
D. The customer has complete control over a company's advertisements
A. Pricing, People, Performance, Promotion
B. Promotion, People, Pricing, Performance
C. Product, Pricing, Promotion, Placement
D. Product, Promotion, People, Performance
A. No, it is almost never monetary
B. No, it is what is exchanged for the product and could include time, energy, attention
C. Yes, but only when looking at the near term
D. Yes, it is always monetary
A. Nintendo Wii video game system
B. Dell laptop
C. Campbell's Soup
D. Candle Manufacturing
A. Customers come first
B. Customers will buy whatever a company gives them as options
C. Customers may not know what they want, so it is up to the company to create products they would want
D. It costs less than Customer Focus Marketing
A. The steps required by law regarding marketing
B. The marketing equivalent of GAAP in accounting
C. The actions a company can take to motivate consumers to buy
D. The four sections of a marketing department
A. It appeals to their desire for a deal and increases the speed at which they buy
B. It creates the apprehension the product will cost more later
C. It does not have any impact
D. It is just another form of advertising and has no impact on buying
A. Focusing on the customers and their wants
B. Focusing on selling the previous year's products
C. Trying to develop a market for a product
D. Diversifying the product mix
A. Designing, Budgeting, Determining the point of sale
B. Assembly, Painting, Distribution
C. Market research, Budgeting, Choice of the media, Designing, Testing results
D. Financing, Operations, Accounting, Marketing
A. It has adapted over time to current trends and culture
B. It has set rules that are followed and can not be broken
C. It is a relatively new function of companies
D. It focuses on creating new age products and surprising customers