Marketing Methods and Techniques MCQs

Marketing Methods and Techniques MCQs

Our team has conducted extensive research to compile a set of Marketing Methods and Techniques MCQs. We encourage you to test your Marketing Methods and Techniques knowledge by answering these 80+ multiple-choice questions provided below.
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1: Which of the following would Promotion include?

A.   Advertising

B.   Setting price levels

C.   Determining customer wants

D.   Allocating marketing salaries

2: Which of the following are the aspects of the Extended Marketing Mix?

A.   Product, Placement, Pricing, Procurement

B.   People, Performance, Pricing, Process

C.   Process, Pricing, Placement, Procurement

D.   People, Process, Physical Evidence

3: What is meant by "branding"?

A.   Creating a certain image for a product

B.   Physically marking each product with the company logo

C.   Determining the customers' needs

D.   Setting the price for a product

4: Which of the four Ps would 'Solution' from SIVA be associated with?

A.   Price

B.   Place

C.   Product

D.   Promotion

5: What would be the most important skill required of the people who interact with the customers?

A.   Being well trained and motivated

B.   Having a general idea of the product and how it works

C.   Having interest in the product

D.   Being energetic and enthusiastic

6: What are the overall areas covered by Marketing Communication?

A.   Distribution

B.   Order Fulfillment and Process Management

C.   Advertising, Personal Sales, Sales Promotion, Marketing Public Relations

D.   Pricing and Branding

7: Why would a company engage in Personal Selling?

A.   It is cheaper than other methods

B.   It allows sales people to push the product on potential customers who do not really need it

C.   It diversifies their marketing mix

D.   It allows a face to face method of introducing potential clients to the company's products

8: Which of the following is an example of Placement?

A.   A new ad campaign

B.   Allocating $10,000 to marketing

C.   The point of sale

D.   Increasing the marketing staff

9: How does Process impact a customer?

A.   It assures a quality product is sold

B.   It influences the color offerings of the product

C.   It determines how long it takes to ship a product

D.   It impacts overall customer satisfaction

10: What is covered by Participation?

A.   Customer surveys

B.   Progressively marketing new products to untested markets

C.   Allowing the customers to be actively involved in shaping a company and its image.

D.   Selling to new markets

11: Which of the following is the most important aspect of Product Focus Marketing?

A.   It costs as little as possible

B.   It is multi-tiered and has growth ability

C.   It relies on the customers and their feedback

D.   It replaces traditional advertising

12: Which of the following does 'Access' in the SIVA model apply to customers?

A.   How the company gains access to the materials used in manufacturing

B.   How the customers access the company's website

C.   How the customers can get the solution and how they take delivery

D.   How the customers can order

13: What is accomplished by successfully using communication in marketing?

A.   It helps create the company image

B.   It turns strangers into customers

C.   It uses the marketing budget effectively

D.   It turns away customers the company does not want

14: How is Advertising different from Personal Sales?

A.   It costs more

B.   It is much more effective

C.   They are pretty much the same

D.   It is considered pervasive and impersonal

15: What is another term for "Placement"?

A.   Accounting

B.   Publicity

C.   Distribution

D.   Branding

16: What are the four new Ps?

A.   Pricing, Promotion, Placement, Product

B.   Product, Peer-to-Peer, Potential Clients, Pricing

C.   Promotion, Personalization, Participation, Product

D.   Personalization, Participation, Peer-to-Peer, Predictive Modeling

17: How does the SIVA model differ from the four Ps model?

A.   It focuses on pricing

B.   It gains more loyal customers

C.   It focuses on the company and budget cuts

D.   It focuses heavily on the customers and how they view the transaction

18: Which of the following does the Product portion of the marketing mix encompass?

A.   How the product is delivered to the customers

B.   The pricing of the product

C.   What ad campaigns are the best to be used

D.   Specifications of the actual product

19: Which does 'Value' in the SIVA model focus on?

A.   Whether the customer knows other alternatives

B.   Whether the customer responds to spending more on marketing

C.   Whether the customer knows the costs and benefits of the company's products

D.   Whether the customer values the color options

20: What is the purpose of marketing?

A.   To gain customer trust in a company

B.   To create and deliver value to customers

C.   To learn more about the customer and what their needs are

D.   All of the above

21: Which of the following is a demerit of Product Focus Marketing?

A.   It costs too much

B.   It relies on past successes

C.   It is taxed at a higher rate

D.   A company takes a big risk in creating products that the market may not adapt to

22: What is meant by the 'People' aspect of Extended Marketing?

A.   The actual customers

B.   The people who design the product being sold

C.   The manufacturing staff who physically touch the product

D.   The people who come in contact with the customer, having an impact on overall satisfaction

23: What does Peer-to-Peer look to change in the traditional marketing model?

A.   It gives the company the ability to charge more for their products

B.   It allows for more design options in a product

C.   It allows access to broader markets

D.   It takes the interruptive nature of marketing away, e.g. imposing a brand on the customers

24: What is meant by Peer-to-Peer in the marketing sense?

A.   Allowing a customer to interact with other customer via forums and communities

B.   Selling directly to customers door to door

C.   Creating blanket ads for the television

D.   Offering coupons

25: Which of the following companies would be considered a trail blazer in Personalization?

A.   Procter & Gamble

B.   Ford Auto Corporation

C.   Dell Computers

D.   Canon Cameras

26: What are the objectives of a successful advertising campaign?

A.   To introduce new age products to the market

B.   To spend more than the competitors on marketing

C.   To eliminate marketing head count

D.   To maintain demand for the current products and introduce new products to the market

27: What time frame does marketing focus on?

A.   The past only

B.   The past as well as the current month

C.   The Past, Present and Future

D.   Current as well as future needs of the customers

28: What is determined through marketing research?

A.   The price competitors charge for the product

B.   The customers' wants and needs

C.   Ideas on products that the customers have no idea about

D.   Specific sales figures

29: Why were four new Ps developed in recent years?

A.   Because the old four Ps no longer apply

B.   Due to the heavy influence of the internet and the number of internet based companies

C.   Because it is a requirement of the SEC

D.   To make the marketing industry seem important

30: Which of the following would the scope of Product include?

A.   How the product is delivered to a customer

B.   The packaging of the product

C.   Warranties and support services

D.   The bill of materials for the product

31: Why is it wrong to imitate the product of a company that has successfully launched a new product and created a market for it?

A.   Only the company that enters the market first will reap profits

B.   Imitating their product will saturate the market and the imitator will not have enough market share to thrive on

C.   Imitators have to pay higher taxes

D.   The marketing budget is wasted

32: Which of the following options would a company heavily involved in Research & Development most likely follow?

A.   Product Focus Marketing

B.   Customer Focus Marketing

C.   Advertising

D.   Direct Sales

33: How does Product Focus Marketing differ from Customer Focus Marketing?

A.   PFM will always cost more to perform

B.   PFM does not usually result in as many sales

C.   PFM relies on changing pricing to gauge demand

D.   PFM looks to create a market whereas CFM responds to the existing market

34: How might a company overcome the hurdle of demonstrating their services?

A.   Write stronger language in the advertising campaign

B.   Have clients sign a promise agreement

C.   Provide demonstrations, customer testimonials, and case studies

D.   Tell potential clients to take their word for it

35: What supplementary areas of study play into marketing?

A.   Accounting and Finance

B.   Psychology and Sociology

C.   Geography

D.   Computer Science

36: What does Predictive Modeling accomplish in the marketing mix?

A.   It is subjective and allows for creativity in marketing

B.   It replaces market research

C.   It uses algorithms to solve marketing problems

D.   It leaves marketing to the discretion of the management

37: Which of the following does Marketing Communication cover in general?

A.   How advertisements should be worded

B.   Where the company will market

C.   What type of branding the company wants to accomplish

D.   Breaking down the strategies for marketing messages into specific categories

38: Which of the following does Placement involve?

A.   How the company is perceived in the market

B.   How the product gets to the customer

C.   How the marketing budget is allocated

D.   How the company logo is placed on the packaging

39: What is meant by Process?

A.   The process of ordering online

B.   The designing of the product

C.   How a product or service is delivered to a customer

D.   How a product is manufactured

40: How did the term Marketing come into existence?

A.   It evolved from the term Marketio used in Italy

B.   It is a haphazard term created in the 1800s

C.   It evolved from the original meaning, going to the market to sell products

D.   None of the above

41: Who has control over a company's Advertising?

A.   The company has complete control over what goes into an ad

B.   The company has limited control over the ads

C.   The customer and the company share it

D.   The customer has complete control over a company's advertisements

42: What are the traditional four Ps of marketing?

A.   Pricing, People, Performance, Promotion

B.   Promotion, People, Pricing, Performance

C.   Product, Pricing, Promotion, Placement

D.   Product, Promotion, People, Performance

43: Would Pricing always be a monetary amount?

A.   No, it is almost never monetary

B.   No, it is what is exchanged for the product and could include time, energy, attention

C.   Yes, but only when looking at the near term

D.   Yes, it is always monetary

44: Which of the following would be considered the result of Product Focus Marketing?

A.   Nintendo Wii video game system

B.   Dell laptop

C.   Campbell's Soup

D.   Candle Manufacturing

45: What is the rationale for Product Focus Marketing?

A.   Customers come first

B.   Customers will buy whatever a company gives them as options

C.   Customers may not know what they want, so it is up to the company to create products they would want

D.   It costs less than Customer Focus Marketing

46: What do the four Ps reflect?

A.   The steps required by law regarding marketing

B.   The marketing equivalent of GAAP in accounting

C.   The actions a company can take to motivate consumers to buy

D.   The four sections of a marketing department

47: How does a Sales Promotion Campaign impact a customer's desire to buy?

A.   It appeals to their desire for a deal and increases the speed at which they buy

B.   It creates the apprehension the product will cost more later

C.   It does not have any impact

D.   It is just another form of advertising and has no impact on buying

48: What is meant by Product Focus Marketing?

A.   Focusing on the customers and their wants

B.   Focusing on selling the previous year's products

C.   Trying to develop a market for a product

D.   Diversifying the product mix

49: What are some of the steps in an advertising campaign?

A.   Designing, Budgeting, Determining the point of sale

B.   Assembly, Painting, Distribution

C.   Market research, Budgeting, Choice of the media, Designing, Testing results

D.   Financing, Operations, Accounting, Marketing

50: Why is marketing considered a progressive activity?

A.   It has adapted over time to current trends and culture

B.   It has set rules that are followed and can not be broken

C.   It is a relatively new function of companies

D.   It focuses on creating new age products and surprising customers