Media Relations in a Digital World MCQs

Media Relations in a Digital World MCQs

The following Media Relations in a Digital World MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Media Relations in a Digital World. We encourage you to answer these multiple-choice questions to assess your proficiency.
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1: Advertising value equivaleny is now largely discredited and abandoned

A.   True

B.   False

2: ___________ Is a term that is used to categorize or analyze the audience for a media outlet or, more broadly, a segment of the population

A.   Geographics

B.   Demographic

C.   Choreographic

D.   None of the above

A.   2011

B.   2004

C.   2019

D.   2016

4: Gatekeepers are

A.   Editors

B.   Producers

C.   Reporters

D.   All of the above

5: Impressions are ________ concepts

A.   Proven

B.   Hypothetical

C.   Controversial

D.   Flawed

6: Mainstream Media includes all of these except

A.   Newspaper

B.   Facebook

C.   Radio

D.   Magazines

7: Pitch should be ________ and complete enough to pique their interest to learn more

A.   High

B.   Low

C.   Sort

D.   Any of the above

8: This denotes a person or expert associated with a company, organization, or government entity who is authorized to speak to the media on their behalf.

A.   Spokesperson

B.   Salesperson

C.   Ambassador

D.   None of these