These Press Releasesmultiple-choice questions and their answers will help you strengthen your grip on the subject of Press Releases. You can prepare for an upcoming exam or job interview with these 90+ Press Releases MCQs.
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A. To get likes on Facebook
B. To get retweets on twitter
C. To drive online traffic to another location such as a website, registration page or a blog post.
A. Word of mouth
B. All of these are not standard methods
C. Print
D. Radio stations
A. Contact information including website
B. Key facts about the company
C. Location of company
D. All of the above
A. All of these
B. A quote
C. An image
D. A statistic or supporting information
A. Headline, website links, twitter feed
B. Headline, Body, Contact Information
C. Headline, Facebook page, email address
D. Headline, sales pitch, call to action
A. The name of the press release author.
B. The subject line should be left blank.
C. The press release headline.
D. The words "BREAKING NEWS" in all caps.
A. Bloggers.
B. Social networks.
C. Print and television media.
D. All of the above.
A. Via facsimile
B. To a highly targeted group of journalists with interest in subject matter.
C. To all contacts in email list
A. From as many people in the company as you can get on the record.
B. From the most relevantly authoritative person in the company.
C. From the head of Marketing.
D. From the CEO.
A. A penalty for printing bad news about a company.
B. Refusing to work with a journalist
C. Access to exclusive information.
D. A request by a source that the information or news provided by that source not be published until a certain date.
A. Engage the reader and encourage them to read further.
B. Include contact information.
C. Include all the information a reporter needs to write the story.
D. Use the longest words of the article.
A. Colored text is never appropriate in a press release.
B. The colors used are red or blue.
C. The colors used are only red.
D. The colors used are primary colors.
A. Not relevant to press releases
B. Signal the end of the press release
C. Signal the beginning of the press release
D. To indicate a statement that hasn't been backed up
A. They have the wrong singular focus, which is on the company issuing the release
B. They don’t have a specific audience in mind, and are written broadly and presented blandly
C. They are full of marketing-speak that fosters mistrust in the eyes of the audience
D. All of these
A. Submitting material with a release date too far in advance
B. Making your press release too long
C. Not including your phone number
D. All of these
A. A favorite Pinterest pin
B. A plea to like the post on Facebook.
C. "Please retweet this"
D. Images, audio and video as well as links to relevant websites and coverage of resulting online conversations.
A. Simply stating the facts without embellishment.
B. Blame other people for what happened.
C. Cover up the really bad news.
D. Make everything sound really good.
A. By having it written by a really famous author.
B. How many of your friends like your Facebook page.
C. By how many words it has.
D. Reads Click-through Conversions Online pickups Press coverage
A. website, phone number
B. Contact name, twitter handle, home address
C. Google maps, email address, fax number.
D. Contact name, email address and telephone number
A. To announce something noteworthy
B. To network with other people
C. To let people know who you are
D. To make money
A. Who, When, Why, How, Whatever
B. Who, What, When, Where, Why
C. Which, Where, Why Now, What Next, How
A. You can make them rhyme and people will remember.
B. They give authority, credibility, and make it easier to read.
C. They make the release look cool.
A. Links that give you a higher Klout score
B. Links to specific pages in your website, rather than just linking to the homepage.
C. Links to outer space
D. Links to past issues of a magazine you want to be in
A. Prediction
B. News
C. Historic event
D. Stories
A. Something you use to catch fish.
B. A question that confuses the readers.
C. The opening of a story that "hooks" the reader's attention so that he or she will keep on reading.
D. The call to action to get more sales
A. A way of looking at your information that reporters and readers may find interesting.
B. A second release which has information to correct an earlier release.
C. The cost of running a press release.
D. A charitable organization that supports your press release.
A. Where.
B. Who.
C. Wire.
D. Why.
A. The beginning of the press release
B. The end of the press release
A. A service for taxi cabs.
B. A secret spy organization
C. A way to listen in on other peoples conversation.
D. A news agency that supplies syndicated news by wire to newspapers, radio, and television stations.
A. Sharing your personal problems in a blog
B. Delivering facts and information after an emergency has occurred.
C. Criticizing your competitors.
A. Traffic report, earnings report, weather report
B. Terror alert, gardening tips,
C. Weather warning, travel advisory, party invitation.
D. General News Release, Launch Release, & Event Release
A. To maximize positive coverage in the mass media without paying for it directly through advertising.
B. To make friends with journalists.
C. To get on the cover of lots of magazines.
D. To make sure the press never writes bad stories about you.
A. When you have a nervous breakdown.
B. Any event that draws intense, negative media coverage and interferes with normal business activity
C. When there is a crime committed.
D. When really bad things happen to good people.
A. Expenses
B. Company details
C. Who, What, When, Where, Why
D. Quotes
A. 5
B. 1
C. 3
D. 4
A. Buy a subscription to their publication.
B. Buy advertising in their publication.
C. Examine the media outlet's material to be sure your press release is relevant.
D. Send a note to the outlet letting them know a press release is coming their way.
A. Company information might provide better context for a reporter.
B. The information might be referred to in a future story unrelated to your press release.
C. The media outlet might not be familiar with the company.
D. (All of these choices are correct)
A. Associated Press.
B. Advanced Placement.
C. Accounts Payable.
D. Advanced Publication.
A. How many days it takes to create and print a magazine.
B. When upcoming editions might be focusing on particular topics.
C. Important holidays within the industry.
D. How many pages each upcoming edition will be.
A. Video news release
B. Video note release
C. Voice news release
D. Voice note release
A. Entertainment Promotions Kit
B. Entertainment Press Kit
C. Electronic Promotions Kit
D. Electronic Press Kit
A. A deadline for reporters to send in their articles.
B. An event, such as a press conference.
C. A warning about the weather.
A. Saving the most compelling part of the announcement for later in the release
B. Saving the spokesperson quote until midway or later in the release
A. Promo Package
B. Wok Box
C. Media kit or Press Kit
D. Merch
A. The page counter
B. A signal of the end of the press release
C. A signal of the edition of the press release
D. The number of paragraphs used in the press release
A. False
B. True
A. By advertising on television.
B. By calling people.
C. By texting.
D. Through a well-written press release
A. Make your press release more appropriate for online news sources.
B. Increase the likelihood of your release being found on search engines.
C. Make your press release sound more official.
D. Increase the likelihood of your release being printed by newspapers.
A. The first time they are used.
B. Only if they are obscure.
C. Every time they are used.
D. Only if they are difficult to spell.
A. A news story.
B. A special advertising section.
C. A TV or web commercial.
D. An editorial or commentary.