B.   How it will appear on a website

C.   How it will appear when faxed

D.   How it will appear on a car or van

A.   PDF

C.   CSV

D.   SAD

B.   Rhythm

C.   Balance

D.   Unity

A.   Changing the space between lines

B.   Changing the space between two words

C.   Changing the space between multiple characters at once

A.   Two transparent colors overlaid on one another

C.   All of these

D.   A dotted color pattern

B.   Any typographic character not in the English alphabet

C.   A bold punctuation mark

D.   A question mark and exclamation point designed together as one character

B.   BezierCurve

C.   VectorScan

D.   LightTrace

A.   To separate the type from the symbol in a logo

B.   To make a logo semi-transparent on the web

B.   6 points

C.   the size of a quarter

D.   1/2 inch

A.   An aliased curve made in raster graphics software

B.   An Adobe Illustrator feature that converts a scanned image to vector points

D.   A curve based off the golden ratio

B.   design logos before doing research about the company and it's audience to ensure the most open and creative design.

C.   create different logos for official brand use

D.   design out of market applications for the logo, just in case.

A.   When designing a logo you should always follow current trends.

B.   It is good practice to use lots of colours when designing a logo.

D.   Legibility can be avoided if the company is well known.

E.   A logo should be designed with only the short term in mind.

A.   True

B.   inner space

C.   secondary logo

A.   Ask the client if they think it is effective.

B.   Ask your friends if they like it.

C.   Present the logo to your client's employees for feedback.

E.   Research similar companies to see if their logo has similar qualities.

A.   When a symbol is within a geometric shape

B.   Any symbol that is a seal or crest

D.   When an object is made all-white and placed on a colored background

B.   thin, round-like serifs.

C.   non-existent serifs.

D.   serifs on certain letter.

A.   Patent

C.   Naming schema

D.   Copyright

A.   False

A.   Packaging

B.   Stationary System

C.   Signage

B.   An extended part of the logotype outside the desired area of presentation.

C.   An line that shows hierarchical relations of logo elements.

D.   Line by which the logo should be leveled.

A.   Levelness, Vagueness, Contrast, Tone, and Durability

B.   Simplicity, Exuberance, Relevance, Contortion, and Distortion

D.   Versatility, Simplicity, Saturation, Contrast, and Relevance

E.   Simplicity, Memorability, Durability, Versatility, and Obscurity

A.   True

A.   are designed with at least 3-6 colors to make it eye catching

B.   Have many ideas and concepts to tell the full brand story

C.   Have intricate details

B.   False

A.   Better for web use

C.   Better application support

D.   Richer color

A.   False

B.   True

A.   Payment

B.   You're artistic ability

C.   The color scheme

B.   True

A.   Helps a company to make their product or services marketable.

B.   Helps a company to earn goodwill.

B.   True

A.   True

A.   reduce the amount of detail as much as possible while retaining style and intention

C.   Kern the lettering in the logo to maximize readability and character

D.   Use a limited number of readable fonts for the logotype

B.   False

A.   JPG

B.   TIFF

D.   GIF

A.   True

B.   False

B.   True

A.   Add gradients and strokes to fonts, keep the icon small and out of the way in lockups

C.   Vibrating color palates, closely kerned typography, and icons with textures

B.   Full Color

A.   Complex, controlled, memorable, diverse

B.   Simple, elegant, soft, approachable

C.   Strong narrative, taglines, lockups, bold

A.   Illustrations

B.   Custom Element

D.   Drawings

A.   Your artistic ability

B.   Your earnings

C.   Elephants

A.   False

B.   True

B.   To be simple, have a style of an clip art and use of "Helvetica" font

C.   To be colorful, look expensive and reflect the current CEO taste

D.   To be illustrative in nature, have an lot of colorful elements and be recognizable only for closed groups of people

A.   Unify any overlapping shapes

C.   Expand all effects and strokes

D.   Clean out all unused color swatches

E.   Convert type to outlines

A.   Channel Colors

B.   CMYK

D.   Grayscale

E.   Pantone

B.   What is your favorite color, what is your product or service, what style do you want it to be?

C.   Who is your audience, what is your favorite color, what is your favorite animal?

D.   It's best not to ask your client any questions.

B.   Grayscale or black and white color reductions of the logo

C.   Brand color use in collateral materials

D.   Subconcious emotional responses to the logo

B.   Figure & Ground

C.   Closure

D.   Similarity

B.   True

A.   A type of paper that has a color on one side, and white on the other.

B.   The spectrum of commonly used sound frequencies commonly used in brand jingles.

A.   A set of metallic inks

B.   A color that will become muddy and grey when printed

B.   False

B.   EPS

C.   CDR

D.   PNG

E.   PSD

A.   False

B.   Square

C.   Vertical (Tall)

D.   Horizontal (Wide)

A.   Have a spectrum of styles, color palettes, and iconography to refer to when designing the logo

C.   Prevent your logo from being too similar in style and concept to another logo

D.   Be able to make stronger and more informed decisions on all elements of the design of the logo.

A.   Pixels

B.   Bitmaps

D.   Rasters

A.   True

A.   True

A.   False

B.   False

B.   You change the color

C.   The company name is different

D.   It's used for a different industry

B.   True

A.   Serif

C.   Sans-Serif

D.   Slab-serif

A.   Changing audience and market so brand needs a new voice

B.   Previous design was not impactful enough and did not have a lasting impression on the audience

D.   Aesthetics and style are dated but need to retain brand equity

A.   There remains a strong figure ground relationship

B.   The counters of type are not filling in

D.   Any symbols do not lose readability

A.   Motion or broadcast

B.   Textile printing

D.   Very small printing

A.   HSB, CMYK

B.   ZM3, RGB

A.   .HTML

C.   .PSD

D.   .SWF

E.   .PHP

A.   Memorable

B.   Unique

C.   Graphic

B.   False

A.   False

A.   The minimum amount of space required around a logo

B.   The colors and treatments of a logo that should be allowed

D.   The minimum size a logo should be reduced to

A.   A logo that is objectively beautiful and well-made

B.   A logo that is stroked or outlined and transparent in the middle

C.   The name of a Microsoft typeface

A.   The theory of logos

C.   A type of medecine

D.   A graphic produced by a robot

E.   The theory of printing

A.   A logo placed in another shape, such as a crest, shield, or circle

B.   A logo placed in the upper left hand corner of letterhead

D.   A logo that is completely made out of geometric shapes and no type

A.   A type of logo

B.   An element of the logo consisting of a symbol or icon of an organization or individual

A.   Lettermark

B.   Combination Mark

D.   Emblem

E.   Brandmark

A.   a trademark

C.   a brand

A.   2.61803398875

B.   1:2

D.   1.5555555555

E.   5:2

B.   6

C.   5

D.   3

A.   Website

B.   Slogan

D.   Stationary system

A.   Point Type

B.   Type on a path

C.   Paragraph Type

A.   Contrast

C.   Closure

D.   All of these

B.   FALSE

B.   FALSE

A.   None of these

B.   CMYK numbers and RGB numbers

C.   Just the Pantone Color Number

A.   Text ->Drop Cap

B.   Text ->Straighten Text

D.   Text ->Encode

B.   CYMK

C.   HSB

D.   a and b

B.   B

A.   Apply Gradient Within Stroke

B.   Apply Gradient Along Stroke

C.   Apply Gradient Across Stroke

A.   Interactive Fill

B.   Smart Fill

D.   Fountain Fill

B.   Absolute colorimetric

C.   Perceptual

D.   Saturation

A.   Gap Detection

B.   Consider Open Filled Paths as Closed

D.   Highlight Stroke When Editable

A.   It should not change or lose the meaning when converted into grayscale image.

B.   Colors should not be used which are hard on the eyes.

C.   Fonts should be legible when scaled down.

B.   Compound paths

C.   Pathfinder effects

D.   None of the above