Logo Design MCQs

Logo Design MCQs

These Logo Design multiple-choice questions and their answers will help you strengthen your grip on the subject of Logo Design. You can prepare for an upcoming exam or job interview with these Logo Design MCQs.
So scroll down and start answering.

A.   All of these

B.   How it will appear on a website

C.   How it will appear when faxed

D.   How it will appear on a car or van

2: Which of these is a lossless raster filetype?

A.   PDF


C.   CSV

D.   SAD

3: Which of these is not a principle of design?

A.   Shade

B.   Rhythm

C.   Balance

D.   Unity

4: What is kerning?

A.   Changing the space between lines

B.   Changing the space between two words

C.   Changing the space between multiple characters at once

D.   Changing the space between two characters

5: What is a gradient?

A.   Two transparent colors overlaid on one another

B.   A color that shifts to a different color over a set amount of space

C.   All of these

D.   A dotted color pattern

6: What is a ligature?

A.   Two letters designed to seamlessly connect

B.   Any typographic character not in the English alphabet

C.   A bold punctuation mark

D.   A question mark and exclamation point designed together as one character

7: What is the Adobe Illustrator feature called that transforms a scanned drawing into editable vector points?

A.   LiveTrace

B.   BezierCurve

C.   VectorScan

D.   LightTrace

8: What is half-toning used for?

A.   To separate the type from the symbol in a logo

B.   To make a logo semi-transparent on the web

C.   To create the appearance of a gradient in limited-color situations

9: A logo should never be smaller than:

A.   the size it begins to be illegible

B.   6 points

C.   the size of a quarter

D.   1/2 inch

10: What is a bezier curve?

A.   An aliased curve made in raster graphics software

B.   An Adobe Illustrator feature that converts a scanned image to vector points

C.   Smooth curves made in vector graphics software

D.   A curve based off the golden ratio

11: When designing a logo it's good practice to:

A.   design multiple mockups and versions for various logo applications

B.   design logos before doing research about the company and it's audience to ensure the most open and creative design.

C.   create different logos for official brand use

D.   design out of market applications for the logo, just in case.

A.   When designing a logo you should always follow current trends.

B.   It is good practice to use lots of colours when designing a logo.

C.   A logo should still be fully effective if reproduced in monochrome.

D.   Legibility can be avoided if the company is well known.

E.   A logo should be designed with only the short term in mind.

13: Colors that are so bright that they are hard on the eyes helps logos stand out and be noticed.

A.   True

B.   False

14: When an empty part of a logo creates another shape, it is commonly called...

A.   negative space

B.   inner space

C.   secondary logo

15: What is the best way to find out if a logo has been effectively designed before allowing a client to put it to use?

A.   Ask the client if they think it is effective.

B.   Ask your friends if they like it.

C.   Present the logo to your client's employees for feedback.

D.   Present the logo to a sampling of potential target audience members and have them rate the logo's effectiveness.

E.   Research similar companies to see if their logo has similar qualities.

16: What is the gestalt principle of closure?

A.   When a symbol is within a geometric shape

B.   Any symbol that is a seal or crest

C.   When an object isn't completely closed, but closed enough that we perceive it as being closed

D.   When an object is made all-white and placed on a colored background

17: A Slab serif is the type of serif font that evolved from the Modern style and it is characterized by:

A.   thick, block-like serifs.

B.   thin, round-like serifs.

C.   non-existent serifs.

D.   serifs on certain letter.

18: When a logo is protected by the USPTO, it is called a...

A.   Patent

B.   Trademark

C.   Naming schema

D.   Copyright

19: The main, usually vertical stroke of a letterform is called "stem".

A.   False

B.   True

20: What is a critical component of an identity system for a Web-based business?

A.   Packaging

B.   Stationary System

C.   Signage

D.   Website

21: What is an outline?

A.   Tracing of the outer edge of text or a graphic image.

B.   An extended part of the logotype outside the desired area of presentation.

C.   An line that shows hierarchical relations of logo elements.

D.   Line by which the logo should be leveled.

22: What are five principles for an effective logo design?

A.   Levelness, Vagueness, Contrast, Tone, and Durability

B.   Simplicity, Exuberance, Relevance, Contortion, and Distortion

C.   Simplicity, Memorability, Durability, Versatility, and Relevance

D.   Versatility, Simplicity, Saturation, Contrast, and Relevance

E.   Simplicity, Memorability, Durability, Versatility, and Obscurity

23: True or False? Branding is the same thing as logo design.

A.   True

B.   False

24: Logos generally work best when they:

A.   are designed with at least 3-6 colors to make it eye catching

B.   Have many ideas and concepts to tell the full brand story

C.   Have intricate details

D.   Have one clear idea and aesthetic

25: A non-exclusive logo is a logo that is resold and can have multiple owners.

A.   True

B.   False

26: What is the main benefit of using a vector filetype over a raster filetype?

A.   Better for web use

B.   Infinite Scalability

C.   Better application support

D.   Richer color

27: Tradedress are colors that are strategically selected to reflect the brand attributes of a company.

A.   False

B.   True

28: You should design a print-ready logo using RGB colors.

A.   False

B.   True

29: When designing a logo what should you regard in highest priority?

A.   Payment

B.   You're artistic ability

C.   The color scheme

D.   The customers desire

30: True or false: When your client asks for a print-ready logo file, you should provide them with a .PSD (Photoshop) file.

A.   False

B.   True

31: Designing a logo for a product or service:

A.   Helps a company to make their product or services marketable.

B.   Helps a company to earn goodwill.

C.   Both are true

32: One of the advantages of designing a logo for a website is that you can use as many colors as you want because it will only be used in one place

A.   False

B.   True

33: Using golden ratio while designing a logo is an old practice and it's not important anymore.

A.   True

B.   False

A.   reduce the amount of detail as much as possible while retaining style and intention

B.   Use stock art as icons for the logo

C.   Kern the lettering in the logo to maximize readability and character

D.   Use a limited number of readable fonts for the logotype

35: True or False, strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand.

A.   True

B.   False

36: Which of these is a vector filetype?

A.   JPG


C.   EPS

D.   GIF

37: True or False? A logo should be stretched and distorted to make it fit unusually sized spaces.

A.   True

B.   False

A.   True

B.   False

39: True or False? Sketching on paper is considered to be an outdated and obsolete activity in logo design.

A.   False

B.   True

40: Common ways to ensure logo readability include

A.   Add gradients and strokes to fonts, keep the icon small and out of the way in lockups

B.   High contrast colors, clear and easy to read typography, minimal and crisp icon

C.   Vibrating color palates, closely kerned typography, and icons with textures

41: When designing a logo, you should generally start in

A.   Black & White

B.   Full Color

42: 4 Good goals for a logo design are

A.   Complex, controlled, memorable, diverse

B.   Simple, elegant, soft, approachable

C.   Strong narrative, taglines, lockups, bold

D.   Simple, versatile, memorable, relevant

A.   Illustrations

B.   Custom Element

C.   Clipart and Free Stocks

D.   Drawings

44: What matters the most?

A.   Your artistic ability

B.   Your earnings

C.   Elephants

D.   Your clients approval

45: True or false: A logo should be designed to be visible outdoors, at a distance, or on a movie screen, even if the client says they only want to use it online.

A.   False

B.   True

46: True or false: Photoshop is the best software for creating professional logos.

A.   False

B.   True

47: An logotype should conform to which of these maxims?

A.   To be memorable, instantaneously recognizable and have clarity when reproduced in small sizes.

B.   To be simple, have a style of an clip art and use of "Helvetica" font

C.   To be colorful, look expensive and reflect the current CEO taste

D.   To be illustrative in nature, have an lot of colorful elements and be recognizable only for closed groups of people

48: To prevent any tampering of the logo in .ai format, what should you do to the file before handing it over to the client?

A.   Unify any overlapping shapes

B.   All of these

C.   Expand all effects and strokes

D.   Clean out all unused color swatches

E.   Convert type to outlines

49: Which logo color mode is used in Web media?

A.   Channel Colors


C.   RGB

D.   Grayscale

E.   Pantone

A.   Who is your audience, what is your product or service, what is the most important message to get across?

B.   What is your favorite color, what is your product or service, what style do you want it to be?

C.   Who is your audience, what is your favorite color, what is your favorite animal?

D.   It's best not to ask your client any questions.