Answer these 30 Pay-per-click (PPC) MCQs and assess your grip on the subject of Pay-per-click (PPC).
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A. True
B. False
A. Include the company name or website domain name
B. Do not contain the most important keywords
C. Are written in all capital letters
D. Directly relate to the keywords being searched
A. Whatever it is, it's not good.
B. 25%
C. 2.5%
D. 250%
A. Pause the Ad Group so ads stop showing.
B. Set a default bid that every keyword in the Ad Group will inherit by default.
C. Increase your Daily Budget.
D. Change the name of an Ad Group that already exists.
A. None
B. Brackets [ ]
C. Quotations
D. Parenthesis ( )
A. Excellent for your return on investment
B. Too broad and can lead to clicks from people who don’t know what you’re offering
C. Useful in generating highly targeted traffic for your site
D. Good for preventing irrelevant traffic
A. Create a new account
B. Set an additional location target in an existing campaign
C. Create a new campaign
D. Create a new ad group in an existing campaign
A. None
B. Brackets [ ]
C. Quotations
D. Parenthesis ( )
A. Your account history, which is measured by the CTR of all the ads and keywords in your account.
B. The historical CTR of the display URLs in the ad group.
C. The number of keywords on your landing pages.
D. The relevance of the keyword and the matched ad to the search query.
E. The relevance of the keyword to the ads in its ad group.
A. 1,1
B. 10,25
C. 25,100
D. Unlimited, Unlimited
A. List 2- to 3-word phrases that searchers might use to find your product or service.
B. Use a keyword tool.
C. List as many keywords as possible to draw all possible traffic.
D. List plural variations, synonyms, and spelling variations of your existing keywords.
A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks
E. None
A. Exact Match
B. Broad Match
C. Phrase Match
D. Negatives
E. High Traffic Match
A. True
B. False
A. Your website's performance in Google's natural search results.
B. Your CPC bid.
C. Your keyword's quality score on Google and its CPC.
D. The length of time you have been an AdWords advertiser.
A. True
B. False
A. Add new or unused keywords
B. Create keywords for unadvertised products
C. Delete all poorly performing keywords
D. Raising your Maximum CPC
A. True
B. False
A. To help you get an idea of what sets you apart from them
B. To help you mimic some of the effective techniques that competitors use
C. To help you to show your ads on the same keywords
D. So you can incorporate effective phrases from their ad text
A. True
B. False
A. Impressions + clicks + conversions
B. Clicks / conversions
C. Conversions / impressions
D. Clicks / impressions
E. None of these.
A. The CTR.
B. The Display URL.
C. The Description Line 2.
D. The Landing Page.
E. The Conversion Rate.
A. Organizing your ad groups
B. Editing your landing page
C. Increasing your daily budget
D. Changing your cost-per-click (CPC) bids
A. True
B. False
A. Specific
B. Unprofitable
C. Irrelevant
D. General
E. Exact
A. Keyword
B. Campaign
C. PPC
D. Search Query
E. Text Ad
A. 3%
B. .03%
C. 30%
D. 33%
E. 300%
A. Change the ads that are being matched to it.
B. Reset the QS so it can have a fresh start.
C. Add negative keywords to the keyword's Ad Group.
D. Change the keyword's Match Type.
A. True
B. False
A. True
B. False