Social Media Optimization MCQs

Social Media Optimization MCQs

Our team has conducted extensive research to compile a set of Social Media Optimization MCQs. We encourage you to test your Social Media Optimization knowledge by answering these multiple-choice questions provided below.
Simply scroll down to begin!

1: Why would a company possibly want to spend more on PPC early on?

A.   It costs less early on

B.   To drive traffic to their site and increase awareness

C.   To let the competition know they are serious

D.   None of the above

2: How does YouTube serve a dual purpose in social media marketing?

A.   It can be used as a company blog as well as video advertisements

B.   It can be used for company pictures and videos

C.   It can be used to host the company website as well as videos

D.   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

3: What is the purpose of sending a monthly newsletter?

A.   It creates work for employees at the company

B.   It builds branding creates awareness and connection with potential clients

C.   It gives people a chance to opt out of ever talking to your company again

D.   All of the above

4: Why is there no specific definition of what is social media marketing?

A.   There is not governing body over social media marketing

B.   Companies cannot come to one definition

C.   It had not yet been widely accepted

D.   None of the above

5: Why is the subject line of any email campaign important?

A.   It gives the person an opportunity to delete the email before reading it

B.   It is all the receiver sees besides the email address until they open the email

C.   It let the receiver know they are about to be sold something

D.   None of the above

6: Which 3 industries are the largest users of affiliate marketing?

A.   Prescription drugs, electronics, child products

B.   Gambling, adult, retail

C.   Retail outlets, bakeries, beverage

D.   Computer equipment, auto manufacturers , construction

7: What should a company post on Twitter?

A.   New product launches

B.   Significant company news

C.   Occasional day to day posts of interest

D.   All of the above

8: What is meant by the concept of "viral" in social media?

A.   Social media which is spread to viewers by the consumer, growing in popularity

B.   Advertising which can easily be emailed

C.   Marketing advertisements which are not serious

D.   None of the above

A.   Facebook

B.   Orkut

C.   Ryze

D.   LinkedIn

10: What methods of social network marketing should a company always use?

A.   Blogging only

B.   Twitter, Blogs, Facebook

C.   YouTube

D.   None of the above

11: What is meant by Brand Management?

A.   Managing the marketing staff

B.   Management of the marketing budget

C.   The company executive management team

D.   None of the above

12: What is a "vlog"?

A.   Video Log

B.   Video blog

C.   Log of blog activity

D.   None of the above

13: Which of the following is valuable in increasing a page rank?

A.   Paying for placement

B.   Static content

C.   Quantity of links from other highly ranked pages to your site

D.   None of the above

14: A _____ is technology used to compress/decompress video files.

A.   Mobile

B.   Codec

C.   File

D.   None of these