Introduction to Integrated Campaigns MCQs
Introduction to Integrated Campaigns MCQs
The following Introduction to Integrated Campaigns MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Introduction to Integrated Campaigns. We encourage you to answer these multiple-choice questions to assess your proficiency.
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1: Advertising is a specific _______ space, or for a specific demographic group .
A. Physical
B. Logical
C. Digital
D. None of these
2: The convergence process that brings together content is known as ______ with paid tactics .
A. Content amplification
B. Diffusion Theory
C. Diversity and inclusion
D. None of these
3: C-suite is a corporation’s senior executive team. Titles include chief executive officer .
A. True
B. False
4: Diffusion Theory describes the process of a ________ adopting technology from early adopters through laggards.
A. Community
B. Society
C. Both a & b
D. None of these
5: Diversity is the differences among individuals within a group, including both potentially visible ________ invisible factors .
A. Factors
B. Potentially
C. Both a & b
D. None of these
6: Differences among individuals within a group, including both potentially visible factors is known as_______ .
A. Factors
B. Potentially
C. Diversity and inclusion
D. None of these
7: Marketing involves the processes for _______ , and tracking strategies for promoting and selling items of value .
A. Developing
B. Designing
C. Delivering
D. All of these
8: Native advertising Organization-generated content which resembles a media outlet’s editorial content but is paid for by the _______ to promote.
A. Organization
B. Intended
C. Both a & b
D. None of these
9: Online community management includes information sharing and organizational listening.
A. True
B. False
10: PESO is an acronym for ______ .
A. Paid, earned, shared
B. Paid ,economic ,shell
C. Pain ,earned ,shared
D. None of these
11: Programmatic buying is a traditional paid media purchased strategically by _______ .
A. Advertising
B. Marketing
C. Public relations
D. All of these
12: A public relations campaign is a strategic approach to achieving organizational and communication goals known as _______ .
A. Public relations campaign
B. Social listening
C. Both a & b
D. None of these
13: Social listening is a systematic approach to monitoring digital conversations to better understand publics, communities, and an organization’s environment .
A. True
B. False
14: Social media is a digital communication networks that allow users to connect with others as well as share _______ and other content
A. Information
B. Opinions
C. Both a & b
D. None of these
15: The systematic collection of data about the usage of and interaction with social media channels to improve strategy is known as ______ .
A. Social media analytics
B. Stakeholder
C. Strategic communication
D. None of these
16: Stakeholders include ______ such as employees and board members as well as external groups such as customers/donors, vendors, and community members.
A. Internal groups
B. External group
C. Both a & b
D. None of these
17: Strategic communication is the deliberate use of ________ by organizations to meet their goals and objectives.
A. Communication
B. Public relations
C. Both a & b
D. None of these
18: The deliberate use of communication and public relations by organizations to meet their goals and objectives is known as ______ .
A. Strategic communication
B. Crowdfunding
C. Management by objectives
D. None of these
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Introduction to Integrated Campaigns MCQs
