Public Relations MCQs

Public Relations MCQs

The following Public Relations MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Public Relations. We encourage you to answer these 100+ multiple-choice questions to assess your proficiency.
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1: What is the practice of crisis communications?

A.   It's a form of PR that focuses on containing and/or clarifying any negative, or potentially negative news about a company, product, service or person.

B.   It's what agencies do when there's an internal HR crisis, in hopes that they can improve poor morale.

C.   It's a type of PR that people with frayed nerves should go into as a specialty, as they are already natural worriers.

D.   Frankly, it's part of everyday in PR -- because there's always a fire to put out.

2: Why is a bylined article credited to the CEO of a client company an important element of a PR campaign?

A.   It is often drafted by a PR person (at the agency or in-house) to ensure that the messaging resonates with its intended audience.

B.   All of these.

C.   A growing number of consumers, investors and others want to know that the CEO of a company is an expert in his or her industry before purchasing one of the company's products.

D.   It offers great credibility for the company.

3: Why do most PR agencies need a pipeline of new business prospects?

A.   All of these.

B.   Clients may believe in the power of PR, but there could be internal budget cuts at their company and PR might be part of those cuts.

C.   PR clients can be great and others can be very fickle and impatient -- and they can walk away as quickly as they sign on with an agency.

D.   Agencies usually require a number of clients to keep the business going and growing.

4: Why would a public relations person use Cision?

A.   To locate editorial calendars.

B.   To send out email blasts.

C.   To identify media contact information and compile media lists.

D.   To send out press releases.

5: True or False? Sponsorship is a type of public relations.

A.   True

B.   False

6: Why is corporate social responsibility important in PR?

A.   It can positivilety influence a company

B.   It is not important

C.   It is a requirement for PR

D.   It is a profitable sector

7: Which one of these is NOT a public relations trend?

A.   RSS Feeds

B.   Blogging

C.   Discussion Forums

D.   Gaming

8: The aim of public relations is to persuade:

A.   Employees

B.   Investors

C.   All of these

D.   The public

9: True or False? Message points are key, well-crafted sentences and phrases that PR people create to help anyone prepare for different media interviews.

A.   False

B.   True

10: A crisis management is:

A.   Articles about a company that is in a crisis

B.   When a company needs to respond quickly due to negative information being spread

C.   When there are too many conflicting articles been released at once

D.   When a company plagiarizes a competitor's press release

11: True or False? A news release calendar is vital tool for public relations.

A.   False

B.   True

12: What should a Press Kit include?

A.   Press Releases

B.   Brochures

C.   Fact Sheet

D.   All Of These

E.   Introduction Letter

13: True or False? Bloggers have become increasingly important as "media" outlets?

A.   True

B.   False

14: True or False? A story may be picked up and spread by many media channels.

A.   True

B.   False

15: What are some of the ways to measure the success of a PR campaign?

A.   How many items are sold after the product is featured in an article, on a show or on a site.

B.   Total consumer impressions based on the audience numbers from publications, shows, and sites that cover a particular client.

C.   All of these.

D.   How much incremental traffic is generated (site visits for online stores/services/organizations or foot traffic for brick and mortar stores)

16: What is a mailing list?

A.   a collection of e-mails sent by you to important newspapers journalists.

B.   a collection of e-mails recieved from important newspapers journalists.

C.   a collection of names and addresses used by an individual or an organization to send material to multiple recipients

D.   a collective lists of all sent and recieved e-mails.

17: The best to do in a crisis situation is...

A.   to do nothing at all.

B.   deny everything at first and then come clean.

C.   deflect the bad news with more positive news.

D.   Be up front and truthful with the information.

E.   to sit back and let the controversy take its course.

18: True or False? The Associated Press is a form of syndicate.

A.   False

B.   True

19: True or False? You should always take up the opportunity to have a press conference even if you are not announcing something.

A.   True

B.   False

20: Which one of these is an important aspect in public relations?

A.   Using bold colors and sounds

B.   Maintaining relationships

C.   Having a writer with a well rounded background

D.   Creating exposure to all audiences

21: What is a desk-side tour?

A.   A schedule of visits with magazine editors promoting a new company, service or product.

B.   A sporting event.

C.   A practice that only people who promote travel clients embrace, as they tour around the country visiting travel editors' offices.

D.   A media tour where you bring a portable, rolling desk with you and pull up next to an editor to chat.

22: Which one of these is a social object?

A.   News stories

B.   All of these

C.   Facebook

D.   Political rallies

23: True or False? Public relations is always positive material.

A.   True

B.   False

24: What is a "Bandwagon effect"?

A.   When companies start copying their competitor's methods of advertising

B.   When people are influenced to do something because other people are doing it

C.   When a product or service is part of a new trend

D.   When brand reputations are damaged due to word of mouth advertising

25: What is a "boilerplate"?

A.   Short background of the individual, group, or company in a press release

B.   The headline of a press release

C.   Topic of the press release

D.   Contact information in a press release

26: A retweet or a "like" on Facebook is a form of:

A.   Engagement

B.   Media persuasion

C.   Social press

D.   Media management

27: A term to describe a form of propaganda is:

A.   Splash

B.   Spin

C.   Spill

D.   Spike

28: To secure media coverage, you must:

A.   Insert multimedia in your material

B.   Send out your material to every channel of media

C.   Follow-up

D.   Send out multiple edits of your material

A.   Press-releasewire

B.   Promotionwire

C.   Newsweek

D.   Newswire

30: The same release can be re-sent to the same media outlet:

A.   If two weeks have gone by and the outlet hasn't covered the story.

B.   The same release should never be re-sent to the same outlet.

C.   If two days have gone by and the outlet hasn't covered the story.

D.   If you want to be certain they read it.

31: What is an inverted pyramid?

A.   Information that is put in the lead, followed by less and less important information

B.   The groups of PR agencies ranked from most important to least important

C.   The groups of PR agencies ranked from least imporant to most important

D.   Information that is organized from less important information to most important information

32: Unannounced media that cannot be published before an agreed time:

A.   Secret

B.   Media restraint

C.   Embargo

D.   Low-key media

33: A brief quote from an interview is often called a:

A.   Quotebite

B.   Soundbite

C.   Soundsnippet

D.   Quotesnippet

34: What is a "Mat Release"?

A.   An article that negatively reflects a company

B.   A consumer related article that doesn't generate any public attention

C.   A small advertisement that is only released on the radio

D.   A consumer related article that supplements editors' publications

35: A cutline is:

A.   A measure of the number of people who viewed or listened to a PR material

B.   Jargon for the point of view of your story

C.   A list of editors in a publication issue

D.   A caption below an image

36: Whose decision is final in the Traditional Internal Communication?

A.   Both the Parties

B.   Management

C.   Tribunal

D.   None

E.   Arbitrar

37: Which of these require active customer participation?

A.   Blogs

B.   Bylined articles

C.   Case studies

D.   Speaking events

38: One-way symmetric model:

A.   Uses press releases to distribute organizational information

B.   Negotiates with the public about a conflict

C.   Persuades and influences the audience to behave as the organization desires

D.   None of these

39: A "round-up" is:

A.   An organization's first press release

B.   The summary of the article

C.   A story that displays the benefit of one product over another

D.   A story that displays more than one product or services that apply to a certain topic

40: The act of compiling and constructing information for a public relations article is called:

A.   Organization

B.   Mapping

C.   C&C

D.   Curation

41: Articles that are generally written subjectively by an expert in a specific field are often called:

A.   Byline articles

B.   Bow line articles

C.   Buyline articles

D.   Expert articles

42: Who is the recognized founder of modern public relations?

A.   Barbara Hunter

B.   Edward Bernays

C.   Benjamin Franklin

D.   David Ogilvy

43: What is the average length for a press tour?

A.   2-3 weeks

B.   1-2 months

C.   2-3 days

D.   24 hours

44: The one-way symmetric model and two-way symmetric model were created by which theorist?

A.   James E. Grunig

B.   Scott Cutlip

C.   Edward Bernays

D.   Ivy Lee

45: The effect of gaining good PR by "piggy-backing" someone else's coverage is:

A.   Second-hand PR

B.   Gurantee PR

C.   Plus-1 PR

D.   Collateral PR

46: What is a major advantage of public relations?

A.   Material does not get altered

B.   Ability to perfectly time the release

C.   Will always appear in the media channel

D.   Cost

47: A measure of what your editorial coverage would cost if it were advertising space is:

A.   MVE

B.   AVE

C.   PVE

D.   APM

48: A measure of how many people that had the opportunity to see and hear a specific marketing message is called:

A.   Bandwagon effect

B.   Boilerplate

C.   OP-Target


49: When someone refers to an SMT, what are they talking about?

A.   A Sponsored Media Tour

B.   A satellite media tour

C.   A tour only for technology products

D.   A Social Media Tour

50: A key tool used in public relations:

A.   Consumer Kit

B.   Media Release Kit

C.   All of these

D.   Press Kit