B.   It's what agencies do when there's an internal HR crisis, in hopes that they can improve poor morale.

C.   It's a type of PR that people with frayed nerves should go into as a specialty, as they are already natural worriers.

D.   Frankly, it's part of everyday in PR -- because there's always a fire to put out.

A.   It is often drafted by a PR person (at the agency or in-house) to ensure that the messaging resonates with its intended audience.

C.   A growing number of consumers, investors and others want to know that the CEO of a company is an expert in his or her industry before purchasing one of the company's products.

D.   It offers great credibility for the company.

B.   Clients may believe in the power of PR, but there could be internal budget cuts at their company and PR might be part of those cuts.

C.   PR clients can be great and others can be very fickle and impatient -- and they can walk away as quickly as they sign on with an agency.

D.   Agencies usually require a number of clients to keep the business going and growing.

A.   To locate editorial calendars.

B.   To send out email blasts.

D.   To send out press releases.

B.   False

B.   It is not important

C.   It is a requirement for PR

D.   It is a profitable sector

A.   RSS Feeds

B.   Blogging

C.   Discussion Forums

A.   Employees

B.   Investors

D.   The public

A.   False

A.   Articles about a company that is in a crisis

C.   When there are too many conflicting articles been released at once

D.   When a company plagiarizes a competitor's press release

A.   False

A.   Press Releases

B.   Brochures

C.   Fact Sheet

E.   Introduction Letter

B.   False

B.   False

A.   How many items are sold after the product is featured in an article, on a show or on a site.

B.   Total consumer impressions based on the audience numbers from publications, shows, and sites that cover a particular client.

D.   How much incremental traffic is generated (site visits for online stores/services/organizations or foot traffic for brick and mortar stores)

A.   a collection of e-mails sent by you to important newspapers journalists.

B.   a collection of e-mails recieved from important newspapers journalists.

D.   a collective lists of all sent and recieved e-mails.

A.   to do nothing at all.

B.   deny everything at first and then come clean.

C.   deflect the bad news with more positive news.

E.   to sit back and let the controversy take its course.

A.   False

A.   True

A.   Using bold colors and sounds

C.   Having a writer with a well rounded background

D.   Creating exposure to all audiences

B.   A sporting event.

C.   A practice that only people who promote travel clients embrace, as they tour around the country visiting travel editors' offices.

D.   A media tour where you bring a portable, rolling desk with you and pull up next to an editor to chat.

A.   News stories

C.   Facebook

D.   Political rallies

A.   True

A.   When companies start copying their competitor's methods of advertising

C.   When a product or service is part of a new trend

D.   When brand reputations are damaged due to word of mouth advertising

B.   The headline of a press release

C.   Topic of the press release

D.   Contact information in a press release

B.   Media persuasion

C.   Social press

D.   Media management

A.   Splash

C.   Spill

D.   Spike

A.   Insert multimedia in your material

B.   Send out your material to every channel of media

D.   Send out multiple edits of your material

A.   Press-releasewire

B.   Promotionwire

C.   Newsweek

A.   If two weeks have gone by and the outlet hasn't covered the story.

C.   If two days have gone by and the outlet hasn't covered the story.

D.   If you want to be certain they read it.

B.   The groups of PR agencies ranked from most important to least important

C.   The groups of PR agencies ranked from least imporant to most important

D.   Information that is organized from less important information to most important information

A.   Secret

B.   Media restraint

D.   Low-key media

A.   Quotebite

C.   Soundsnippet

D.   Quotesnippet

A.   An article that negatively reflects a company

B.   A consumer related article that doesn't generate any public attention

C.   A small advertisement that is only released on the radio

A.   A measure of the number of people who viewed or listened to a PR material

B.   Jargon for the point of view of your story

C.   A list of editors in a publication issue

A.   Both the Parties

C.   Tribunal

D.   None

E.   Arbitrar

A.   Blogs

B.   Bylined articles

D.   Speaking events

A.   Uses press releases to distribute organizational information

B.   Negotiates with the public about a conflict

D.   None of these

A.   An organization's first press release

B.   The summary of the article

C.   A story that displays the benefit of one product over another

A.   Organization

B.   Mapping

C.   C&C

B.   Bow line articles

C.   Buyline articles

D.   Expert articles

A.   Barbara Hunter

C.   Benjamin Franklin

D.   David Ogilvy

A.   2-3 weeks

B.   1-2 months

D.   24 hours

B.   Scott Cutlip

C.   Edward Bernays

D.   Ivy Lee

A.   Second-hand PR

B.   Gurantee PR

C.   Plus-1 PR

A.   Material does not get altered

B.   Ability to perfectly time the release

C.   Will always appear in the media channel

A.   MVE

C.   PVE

D.   APM

A.   Bandwagon effect

B.   Boilerplate

C.   OP-Target

A.   A Sponsored Media Tour

C.   A tour only for technology products

D.   A Social Media Tour

A.   Consumer Kit

B.   Media Release Kit

C.   All of these

B.   Staged press model

C.   Public information model

D.   Two-way asymmetric model

A.   The long, wavy tails found at the ends of most typefaces.

B.   A specific kind of print format, commonly used in tabloid newspaper printing.

C.   The same as 'sans serif' style.

A.   Using a traditional, narrow TV set rather than a flatscreen.

B.   Broadcasting one TV or internet signal all over a houses to multiple TVs or computers.

C.   A kind of fishing technique similar to fly fishing — a frequent getaway for Public Relations executives.

A.   Advert-mania

B.   Local feature

C.   Classified ad.

D.   Front-page banner

A.   Secret base

C.   Cool-off point

D.   Safe house

E.   All of the above

A.   An act of self-promotion on television or radio where personal credentials are exaggerated.

B.   The same as playing the blame game through the media.

D.   A kind of PR campaign where the media presents a verifiable version of events that is simple and focused

E.   None of the above

A.   Blue journalism

B.   Black journalism

C.   White journalism

E.   Polka dot journalism 

A.   A management technique in which Public Relations professionals 'hunt' for their own egos in a common Christmas party-game, adopted from law and accounting professionals.

B.   The low temperatures used by companies that manufacture CDs and DVDs and often employ important Public Relations firms.

C.   Aspiring media professionals who want to become celebrities — hunting for 'cool.'

A.   When a company gives 25% of its annual revenue to charity.

B.   The CEO crying and begging forgiveness on national television, especially at Christmas.

D.   When a company goes into either self-regulated liquidation or forced bankruptcy.

A.   A text shaped like a plate (circular).

B.   A text frequently written out-of-house but edited in-house.

C.   A text manufactured using a special boiler-cooling method, so the paper is extra durable (and used as pamphlets and brochures).

A.   Line drawing

B.   Image crystallization

C.   Sound carving

E.   Imagizing

B.   Micromarketing

C.   Mega-marketing

D.   Mission-marketing

A.   Computer pyrotechnics

B.   Financial wizardry

C.   Digital restructuring

E.   All of the above

A.   Wonder-intro

B.   Highlight

D.   Manifest destiny

E.   None of the above

A.   Part-time work in the film industry as stuntmen by Public Relations employees.

B.   A marketing ploy that deceives the public but results in a great many extra sales.

D.   An individual who controls spin at a Public Relations firm.

A.   Homemade video

C.   Caricature tale

D.   Main news item

E.   All of the above

B.   Search engine fixing

C.   Professional web blogging

D.   Multi-linking

E.   None of the above

A.   Combining the video game, music and home video entertainment systems in one package

C.   Disparate marketing groups talking to each other, often at boardroom meetings

D.   A system whereby the CEOs of multi-national companies join an exclusive and secretive club, similar to the Freemasons

B.   Dressed smartly to impress.

C.   An honest account of an event, prepared for a news or Public Relations broadcast.

D.   All of the above

A.   A cross between a commercial and a press conference.

B.   The line of inquiry pursued by journalists that is not quite self-promotion and not quite information dissemination.

C.   A kind of internet company promotional strategy.

A.   Dissuading adversaries

B.   Defining your opponent

C.   Win-win relationship

D.   Equal footing bartering

A.   A pitch that only ever takes place inside, often in an actual elevator.

C.   The seating arrangements, often open-planned desks, at a city-style Public Relations company.

D.   A voice-recording gadget used in the elevators of high-end PR companies.

E.   Both a and d

A.   A marketing campaign gone bad or sour after the initial novelty wears off in the public imagination.

B.   An advertising campaign infected by internal sabotage by certain individuals from rival companies.

C.   A highly orchestrated and therefore highly successful self-promotional event.

A.   Door-breaker

B.   Door-jammer

D.   Foot in the door

A.   Market targeting

B.   Base rate

D.   Values and Lifestyle Research (VALS)

E.   Hard sell

A.   Market Company

B.   Market Cooperative

C.   Macaroni and cheese

D.   Marketing Company

A.   Lullaby

B.   Trick

C.   Teaser

E.   None of the above

A.   A one-off TV appearance presented by a celebrity.

B.   Very expensive online shopping goods.

D.   A division within a Public Relations company responsible for managing all the other divisions.

A.   Graphs used to chart company clients and how often the employees log-in to certain websites.

C.   Predictive models used to give an impression of company profits over a future period of time.

D.   Specialist consultants brought in from the outside to affect company policy and save money.

E.   All of the above

B.   Double cross

C.   Non-apology apology

D.   Non-confession confession

E.   None of the above

A.   Small-scale social outreach programs, set in motion for cosmetic effect.

C.   When a CEO personally donates his annual salary (and bonuses) to a local charity.

D.   A press conference handled by a Public Relations company in which various claims for ethical behaviour for the future are outlined.

A.   A cartload of oranges.

B.   A tricky trickster on the loose.

C.   Wagging the dog.

D.   Taking it on the run.

A.   The newspapers and magazines read by the general population.

C.   Private collectible newspapers often archived at universities and museums.

D.   Heads of the top five media corporations in a given country.

A.   Free giveaway presents to the press at the end of the year, frequently toy versions of a company's products.

B.   The bags brought by individual members of the press to interviews.

C.   A collection of lost at a Public Relations firm.

D.   The precise folding of articles for archiving.

A.   The inability or unwillingness of large companies to communicate in the middle of a crisis.

C.   The release to the media of detrimental information when a company is facing bankruptcy.

D.   Internal politics at a Public Relations firm.

A.   A document that explains tax returns for the fiscal year.

C.   A printing technique using monotone colors.

D.   A double side 4-color advertisement ordered by special request.

E.   Both c and d

A.   The rotation of company policy that often involves a high turnover of personnel.

B.   The circular motion made by the revolving door at a Public Relations company's corporate headquarters.

C.   The representation of an event so that the audience believes the opposite is true, often with malicious intent, and intending to willfully deceive.

B.   The colors all blue together, often resulting in a clear white effect.

C.   The copy is black and white only.

D.   The copy is a mixture of black and white, and two other colors, such as red and green.

A.   The distance between tables at a press conference.

B.   The gap on the London underground that is commonly referred to with the phrase 'mind the gap.'

C.   A description of a Public Relations technique where columns dominate the front of buildings to give the impression of wealth creation, success and status.

A.   Ad. fix

C.   Marketing ploy

D.   Advertising inflation

E.   Downsizing

A.   Creating a management team that might bring about a crisis.

B.   Avoiding any internal problems by deferring a crisis.

C.   a and b

E.   All of the above

A.   A cleaning technique employed at Public Relations firms, whereby the floor is airbrushed a shiny white color.

C.   Skipping over certain paragraphs when reading from an autocue.

D.   A technique of mass e-mailing but in a way that hides the recipients' e-mail addresses from one another. 

B.   A car roadshow with the fastest cars on the market, an event covered by all the major newspapers.

C.   A hot-air balloon.

D.   An advertising technique where colored lights are given away free on the covers of magazines and newspapers.

A.   Wal-Mart

C.   Woolworth's

D.   Reuters

E.   b and d

B.   Deciding on the schedule of programs and their transmission order.

C.   Appointing a hierarchy of news presenters.

D.   Planning untrue stories and broadcasting them as though they were true.

A.   The tip right at the end of a snooker cue, for snooker, a game often played at lunchtimes at Public Relations firms.

B.   The television monitor from which lines are read during press conferences.

C.   A special type of card-like printing paper.

A.   Same as defying one's opponent.

C.   Creating an imaginary opponent and then to knock down and defeat him, like a straw man.

D.   Turning on and betraying one's former allies in order to be the sole competitor in a certain field.

A.   Fake campaign

B.   Advertising heist

C.   Pseudo-management ploy

E.   None of the above

A.   Using Public Relations techniques in an online environment.

B.   Public Relations online.

C.   e-PR involves using the internet and new technologies (such as IM or Skype) to communicate with stakeholders.

D.   Same as online-PR.

A.   Greenpeace

C.   Whitewash

D.   Green Deception

E.   Green Goblin