Understanding PESO MCQs
Understanding PESO MCQs
Answer these Understanding PESO MCQs and assess your grip on the subject of Understanding PESO.
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1: Converged media maintain qualities of both paid and shared content.
A. True
B. False
2: When practitioners use media relations to provide information subsidies to and build relationships with journalists, bloggers are known as _______ .
A. Press release
B. Social media post
C. Earned media
D. None of these
3: Influencer is an expert in a ________ with a loyal and engaged following.
A. Specific category
B. General category
C. Simple category
D. None of these
4: The editorial and messages produced by an organization and distributed across its numerous owned, controlled communication channels is known as ______ .
A. Owned media
B. Paid media
C. PESO model
D. None of these
5: The channels for which money is paid to place the message and control its distribution is known as _______ .
A. Owned media
B. Paid media
C. PESO model
D. None of these
6: In the PESO model, each channel delivers unique importance and can be used together in a wide variety of combinations during campaigns.
A. True
B. False
7: Shared media is a social media channel that is characterized by the opportunities for all participants to engage with content, including commenting and sharing.
A. True
B. False
8: Situational theory of publics can be identified and classified by problem recognition, level of _______ .
A. Involvement
B. Constraint recognition
C. Both a & b
D. None of these
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Understanding PESO MCQs
