Public Strategies and Tactics MCQs
Public Strategies and Tactics MCQs
Answer these Public Strategies and Tactics MCQs and see how sharp is your knowledge of Public Strategies and Tactics.
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1: The medium through which messages are sent is known as _______ .
A. Outtake objectives
B. Output objectives
C. Channel
D. Share of voice
2: Newsworthiness including timeliness, uniqueness, breadth of impact, and relevance to the media outlet’s audience.
A. True
B. False
3: A paid social media strategy that allows organizations to expand the reach of their organically created or curated content is known as _______ .
A. Outtake objectives
B. Output objectives
C. Boosted content
D. Share of voice
4: Content creation used in multiple formats as part of paid, earned, shared, owned, and converged channels.
A. True
B. False
5: A centralized digital location to house differing types of written and multimedia content that can be repurposed, shared, and linked ,this statement is related ________ .
A. Outtake objectives
B. Content hub
C. Boosted content
D. Share of voice
6: Controlled media is _______ and owned media channels where the organization has full control of the design, content, timing, and reach of the messages.
A. Primarily paid
B. Secondary paid
C. Both a & b
D. None of these
7: Conversion is used as a metric to track campaign success: a member of a target group completing a desired action such as donating to a fundraiser .
A. True
B. False
8: The value of information provided to a reporter by a source, including public relations professionals is known as ________ .
A. Information subsidies
B. Secondary paid
C. Both a & b
D. None of these
9: The process of defining, crafting, integrating, and distributing organizational messages through a variety of communication channels is known as _______.
A. Information subsidies
B. Secondary paid
C. Messaging
D. None of these
10: _______ is the process of sharing information with journalists with the aim of publishing it for a wider audience.
A. Publicity
B. Secondary paid
C. Messaging
D. None of these
11: Uncontrolled media refers to outreach methods that are not under direct control of the company, organization, or sender of messages.
A. True
B. False
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Public Strategies and Tactics MCQs
