Strategic Communication Campaign MCQs
Strategic Communication Campaign MCQs
Our team has conducted extensive research to compile a set of Strategic Communication Campaign MCQs. We encourage you to test your Strategic Communication Campaign knowledge by answering these multiple-choice questions provided below.
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1: Budget is an estimate of ________ for a set period of time or particular project.
A. Income
B. Expenditure
C. Both a & b
D. None of these
2: Crowdfunding is the practice of funding a ________ by raising small donations from a large number of people, typically through digital channels.
A. Project
B. Venture
C. Both a & b
D. None of these
3: The process of identifying the core problem or opportunity for communication and public relations efforts is known as _______ .
A. Diagnose
B. Evaluation
C. Diversity
D. None of these
4: Differences among individuals within a group, including both potentially visible factors (age, gender, ethnicity, disability, etc.) and potentially invisible factors is known as ________ .
A. Diagnose
B. Evaluation
C. Diversity
D. None of these
5: The analysis of completed or ongoing activities that determine or support a public relations campaign is known as _______ .
A. Diagnose
B. Evaluation
C. Diversity
D. None of these
6: A word or phrase to allow for its categorization or search within a social media channel or channels is known as _______ .
A. Diagnose
B. Hashtag
C. Diversity
D. None of these
7: The point in the campaign process where the campaign plan is put into operation is known as _______ .
A. Diagnose
B. Hashtag
C. Diversity
D. Implementation
8: A widely used model developed by Peter Drucker, management by objectives is known as_______ .
A. Media uses
B. Gratification theory
C. Both a & b
D. None of these
9: In media uses and gratification theory people select particular media to satisfy their needs or to be entertained.
A. True
B. False
10: Specific, measurable statement of what needs to be achieved as part of reaching a goal is known as ______ .
A. Objectives
B. Research
C. Social sphere
D. All of these
11: R.A.C.E. is a four-step communication planning model. R.A.C.E.: Research and planning, Action, Communication, Evaluation.
A. True
B. False
12: Research is the systematic _______ of data used to increase understanding of particular phenomena.
A. Collection
B. Explanation
C. Both a & b
D. None of these
13: R.O.P.E. is a four-step communication planning model. R.O.P.E.: Research, Objectives, Programming, Evaluation.
A. True
B. False
14: Social sphere is the broad network of _________ channels that collectively create a new form of public sphere.
A. Interactive digital
B. Social media
C. Both a & b
D. None of these
15: Strategies used to _______ a message to achieve objectives.
A. Received
B. Send
C. Path
D. None of these
16: Tactics are tangible items such as a ________ or a website.
A. Press release
B. Social media post
C. Both a & b
D. None of these
17: Strategic communication is the deliberate use of communication and public relations by organizations to meet their goals and objectives.
A. True
B. False
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Strategic Communication Campaign MCQs
