Public Objectives and Relations Campaign MCQs
Public Objectives and Relations Campaign MCQs
Answer these Public Objectives and Relations Campaign MCQs and assess your grip on the subject of Public Objectives and Relations Campaign.
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1: Competitive objectives based on success relative to the results of competitors .
A. True
B. False
2: A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .
A. Lead capture
B. Lead generation
C. Scope
D. Competitive objectives
3: Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.
A. True
B. False
4: Outcome objectives are measurable changes in the behavior of publics that contribute ________ to organizational goals through action .
A. Directly
B. Indirectly
C. Both possible
D. None of these
5: Measurable process objectives that support reaching more important outcome objectives, but do not by themselves meet organizational goals is known as _______ .
A. Outtake objectives
B. Output objectives
C. Newsworthiness
D. Share of voice
6: Outtake objectives include awareness of organizational messages or social media engagement metrics.
A. True
B. False
7: A useful metric or objective comparing one organization, message, or campaign with competitors in a given space is known as _______ .
A. Outtake objectives
B. Output objectives
C. Newsworthiness
D. Share of voice
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Public Objectives and Relations Campaign MCQs
