Implementation of Public Relations Campaign MCQs
Implementation of Public Relations Campaign MCQs
Try to answer these Implementation of Public Relations Campaign MCQs and check your understanding of the Implementation of Public Relations Campaign subject.
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1: Budget, Administration is a campaign expenditure for office-related ________ and other incidental activities.
A. Needs
B. Travel
C. Both a & b
D. None of these
2: Budget Infrastructure is a cost for upgraded items such as _________ that are often wholly or partially integrated into campaign budgets.
A. Equipment
B. Facilities
C. Software
D. All of these
3: Budget Materials is a tactic-specific outlay such as printing, video production, or newswire distribution.
A. True
B. False
4: Budget Media is a ______ cost such as print, broadcast, or digital ad buys.
A. Advertising
B. Marketing
C. Both a & b
D. None of these
5: Professional time costs for the research, planning, development, execution, and evaluation of campaigns is known as _______ .
A. Budget, Media
B. Budget, Personnel
C. Budget, Infrastructure
D. None of these
6: Contingency theory based on multiple _______ factors.
A. Internal
B. External
C. Both a & b
D. None of these
7: A campaign planning and execution tool that visually represents a variety of campaign activities and the timeline is known as _______ .
A. Budget, Media
B. Budget, Personnel
C. Budget, Infrastructure
D. Gantt chart
8: Which of the correct statements about Hard costs ?
A. Flexible outlays that can be responsive to environmental changes during a campaign, including professional time and some digital ad buys.
B. In a scientific experiment, the group that is not acted on by the variable being studied.
C. Influence or tone, Message communicated, Prominence, Audience reached, Consultant/spokesman quoted, and Type of article.
D. Fixed expenditures that cannot change during the course of the campaign, such as production of collateral materials, event costs, and broadcast ad buys.
9: Flexible outlays that can be responsive to environmental changes during a campaign, including professional time and some digital ad buys is known as ________ .
A. Control groups
B. Soft costs
C. Hard costs
D. None of these
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Implementation of Public Relations Campaign MCQs
