Reporting and Evaluation Campaign MCQs
Reporting and Evaluation Campaign MCQs
These Reporting and Evaluation Campaign multiple-choice questions and their answers will help you strengthen your grip on the subject of Reporting and Evaluation Campaign. You can prepare for an upcoming exam or job interview with these Reporting and Evaluation Campaign MCQs.
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1: The group that is not acted on by the variable being studied is known as _______ .
A. Control groups
B. Soft costs
C. Hard costs
D. Control groups
2: Influence or tone, Message communicated, Prominence, Audience reached, Consultant/spokesman quoted, and Type of article is known as _______ .
A. Observer bias
B. I.M.P.A.C.T.
C. Raw volume
D. None of these
3: Observer bias evaluates results to confirm their own opinions and biases.
A. True
B. False
4: Simple media evaluation and reporting based solely on the number of “clips”—organizational or campaign mentions in relevant media coverage is known as ________ .
A. Raw volume
B. Relative volume
C. Weighted volume
5: Relative volume is comparing the amount of media coverage between, for example, different organizational messages/objectives, or among competing organizations in the same publications or channels.
A. True
B. False
6: Quantitative reporting of media coverage using formulas to adjust the value of individual news stories based on factors such as prominence is known as ________ .
A. Weighted volume
B. Relative volume
C. Both a & b
D. None of these
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Reporting and Evaluation Campaign MCQs
