Views in Public Relations Strategy MCQs

Views in Public Relations Strategy MCQs

Our team has conducted extensive research to compile a set of Views in Public Relations Strategy MCQs. We encourage you to test your Views in Public Relations Strategy knowledge by answering these multiple-choice questions provided below.
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1: Public relations operates best when it is approached from a ______.

A.   Crisis communication approach

B.   Investor relations approach

C.   Employee communication approach

D.   Strategic approach

2: ______ operate(s) best when it is approached from a strategic approach that centers on how the needs and desires of stakeholders need to be of the highest consideration.

A.   Campaigns

B.   Crises

C.   Public relations

D.   Target audiences

3: Prior to its campaign, 84 Lumber’s brand awareness was ______.

A.   Very high

B.   Very low

C.   Neutral

D.   Nonexistent

4: The target audience for 84 Lumber was ______.

A.   Millennial men

B.   Baby boomer men

C.   Millennial women

D.   Baby boomer women

5: The main goal of the 84 Lumber campaign was ______.

A.   To counter negative reputation

B.   To increase acceptance

C.   To increase awareness

D.   To maintain positive reputation

6: The 84 Lumber commercial coincided with ______.

A.   The presidential inauguration

B.   The Olympics

C.   March Madness

D.   The Stanley Cup finals

7: The 84 Lumber commercial initially aired on ______.

A.   ABC

B.   NBC

C.   CBS

D.   Fox

A.   Boat full of immigrants

B.   Border wall

C.   Rally at the White House

D.   Town hall meeting

9: The Freese and Nichols centennial occurred during ______.

A.   Christmas

B.   A recession

C.   Declining profits

D.   A trade war

10: The target audience for the Freese and Nichols campaign was/were ______.

A.   Employees and clients

B.   Parents of young children

C.   Senior citizens

D.   Millennials

11: Research in Rwanda was conducted by ______.

A.   Focus groups

B.   Personal interviews

C.   Anonymous online surveys

D.   Observation

12: Research for the Rwanda campaign revealed ______ were/was often the source of perceived hostility and incompetence.

A.   Calls

B.   Notes

C.   Meetings

D.   Misunderstandings

13: Tenneco employees were concerned about ______.

A.   Promotion opportunities

B.   Receiving raises

C.   Job security

D.   Receiving recognition

14: Research at Tenneco was conducted by ______.

A.   Focus groups

B.   Observation

C.   Interviews

D.   Focus groups and interviews

15: The TEN10 campaign was designed to ______.

A.   Incentivize performance

B.   Eliminate staff

C.   Increase production

D.   Build external reputation