Affiliate Marketing MCQs

Affiliate Marketing MCQs

Our experts have gathered these Affiliate Marketing MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of Affiliate Marketing by answering these 60+ multiple-choice questions.
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1: A small file stored on a consumer's computer that records information about that consumer is called a:

A.   Trinket

B.   Sniffer

C.   Cookie

D.   Snippet

2: True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

A.   True

B.   False

A.   Breadcrumb link

B.   Deep link

C.   Merchant link

D.   Callout link

4: What are Scrubkit and BrandVerity?

A.   affiliate publishers

B.   affiliate networks

C.   affiliate payment platforms

D.   affiliate fraud prevention tools

5: True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

A.   False

B.   True

6: Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

A.   Behavioral targeting

B.   Habit targeting

C.   Demographic targeting

D.   Lifecycle targeting

7: What does CPA measure?

A.   cost per acquisition

B.   clicks per acquisition

C.   cost per affiliate

D.   clicks per affiliate

8: What is the difference between CPS networks and CPA networks?

A.   CPS networks are by invitation only

B.   CPS networks typically take a percentage of every sale and charge setup fees

C.   CPS networks generate leads at a fixed price for advertisers

9: If a merchant wants to limit their advertisements to only a few, niche markets, they should:

A.   Manually approve all affiliate applications

B.   Lower their commission rate

C.   Create better ads

D.   Offer much higher commissions

10: Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

A.   Minimum EPC

B.   Monthly active users


D.   Extra join fee

11: What are affiliate chargebacks?

A.   reversal of an affiliate commission due to fraud or other suspected issues with the sale

B.   reversal of the fee an affiliate program charged to a publisher for carrying an offer

C.   charge from an affiliate to a publisher to cover the cost of doing business

12: What is a critical step in determining which payout model is right for your business?

A.   knowing which will drive the most traffic

B.   knowing which other companies the publisher is working with

C.   understanding how long the publisher has been in business

D.   understanding your marketing goals

13: When selecting publishers, you should:

A.   look for alignment between the publisher and your offer

B.   look for the newest publishers

C.   look for the most successful publishers

D.   look for the publisher with the lowest EPC

A.   Copy

B.   Creative

C.   Nets

D.   Graphics

15: Which of the following is a sign that your campaign may be the victim of fraud?

A.   sudden traffic surges

B.   sudden traffic dips

C.   fewer conversions than average

16: The 1% of affiliates that typically bring in more than 90% of your sales are usually called:

A.   Gold ring affiliates

B.   Super Affiliates

C.   Key Performers

D.   Power Affiliates

A.   Tag-team advertising

B.   CPM

C.   Co-branding

D.   Split marketing

18: The number of users exposed to an ad, measured by impressions, is called:

A.   Popularity

B.   Virality

C.   Reach

D.   Stickiness

19: When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

A.   Redirecting

B.   Abandonment

C.   Ditching

D.   Cycling

20: What is first-touch attribution?

A.   attributing successful outcomes to the first marketing touchpoint a user encounters

B.   attributing successful outcomes to the first email a user opens

C.   attributing successful outcomes to the first sales call a user opens

21: When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

A.   gold standard

B.   bonus

C.   laddered

D.   two-tier affiliate

A.   Action item

B.   Call to action

C.   Backlink

D.   Conversion

23: What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

A.   you're more likely to establish a good relationship with the affiliate

B.   payment is received only when desired outcomes are achieved

C.   campaigns never exceed maximum budgets

D.   you have to pay the affiliate less often

24: What is last-touch attribution?

A.   attributing successful outcomes to the last sales call a user opens

B.   attributing successful outcomes to the last marketing touchpoint a user encounters

C.   attributing successful outcomes to the last email a user opens

25: Which of the following IS NOT a form of affiliate fraud?

A.   all of the answers are correct

B.   automated form-filled leads

C.   spamming for traffic

D.   trademark poaching

A.   Hotlink

B.   Clipped link

C.   Coupon link

D.   Deal link

27: Automated clicking programs (hitbots), are a major factor behind:

A.   Decreased leads

B.   Successful affiliate programs

C.   Increased sales

D.   Click fraud

28: What is an affiliate marketing publisher?

A.   a blogging platform that supplies affiliates with offers

B.   a website owner that earns commissions from driving sales of a product offer

C.   a business that places an affiliate ad for their own product or service

A.   A focus

B.   A lead

C.   An impression

D.   A commission

30: A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.

A.   recurring commission

B.   Social media "follow"

C.   backlink

D.   decreased commission

A.   doubling a payout for a publisher who drives substantial traffic

B.   tracking multiple cookies in each affiliate transaction

C.   allocating a percentage of the payout to the end user

D.   adding an incentive to publishers who hit your campaign target

A.   The commission is split evenly among the different affiliate sites

B.   The first referring affiliate cookie takes priority and the first affiliate gets the commission

C.   The affiliate with the highest number of conversions takes priority and gets the commission

D.   The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission

33: What does CPS measure?

A.   cost per subscription

B.   cost per sale

C.   cost per savings

D.   cost per thousand

34: A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

A.   headline

B.   pop-up

C.   copy

D.   banner

35: In affiliate marketing terms, which of these can CPA typically stand for?

A.   Cash-Per-Affiliate

B.   Cost-Per-Action

C.   Customer-Per-Advertisement

D.   Customer-Pay-Attribution

36: True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

A.   False

B.   True

37: Which of these are NOT included in the affiliate marketing relationship triangle?

A.   Publisher

B.   Advertiser

C.   Consumer

D.   Operator

38: True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

A.   False

B.   True

39: The first page one would see after clicking on an advertisement is called a:

A.   Signup page

B.   Ad page

C.   Sale page

D.   Landing page

40: An invisible image that is fired on the final page of the shopping cart is an important factor in:

A.   Niche targeting

B.   Image counting

C.   Pixel tracking

D.   Ad blocking

41: True or False? It is possible to institute and track a pay-per-call commission program.

A.   False

B.   True

42: True or False? Many advertisers set restrictions on who can promote their products, and how.

A.   False

B.   True

43: True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

A.   True

B.   False

44: A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:

A.   View-through conversion rate

B.   Soft conversion rate

C.   Post-touch conversion rate

D.   Time-frame conversion rate

45: Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:

A.   Email Marketing

B.   None of these

C.   Loyalty affiliate websites

D.   Paid Search Advertising

46: When utilizing email marketing in an affiliate program, which of these are required?

A.   A minimum of 2 affiliate links

B.   A graphical banner

C.   An unsubscribe link

D.   All are required

47: In affiliate marketing terms, LTV most closely corresponds to:

A.   Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in

B.   A way of measuring how many people click a link online to see its destination website

C.   The information submitted to a search engine to support part of paid placement and paid inclusion services

D.   The total amount that a customer will spend with a particular company during his or her lifetime

48: The part of an email message or web page that is visible without scrolling down the page is:

A.   Top headline

B.   Above the fold

C.   Highlight spot

D.   Above the scroll

49: In marketing terms, what is the difference between ROAS and ROI?

A.   ROAS is used to reflect all benefits from marketing efforts, while ROI only reflects monetary gain from marketing efforts

B.   ROAS reflects revenue earned from digital advertising efforts, while ROI reflects revenue earned from all marketing channels

C.   ROAS is a term typically reserved for ad agencies, while ROI is used for all types of businesses

D.   ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue

50: Which of these actions may result in a commission reversal?

A.   Repeated/duplicate order

B.   Cancelled order

C.   All of these

D.   Unclaimed shipment