Social Media Marketing MCQs
Social Media Marketing MCQs
These Social Media Marketing multiple-choice questions and their answers will help you strengthen your grip on the subject of Social Media Marketing. You can prepare for an upcoming exam or job interview with these Social Media Marketing MCQs.
So scroll down and start answering.
1: What question should a mission statement answer?
A. Who is your CEO?
B. Why does your company exist?
C. When was your company founded?
D. Where can I find more information about your company?
2: What is a hashtag?
A. A tag embedded in a message that allows the user to send subliminal messages to readers
B. A tag embedded in a message that leads to an external advertisement
C. A tag embedded in a message that tracks the analytics of that message
D. A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword
3: On what grounds are Twitter accounts suspended?
A. When you only tweet once a month.
B. Accounts are suspended for Twitter Rules (Terms of Service) violations and temporarily suspended if the account has been hacked.
C. When you tweet promotional links more than you tweet @mentions and @replies.
D. When the Followers to Following ratio is too large.
4: Hootsuite can be used to schedule a post on your personal profile for these social sites:
A. Pinterest, Instagram and Snapchat
B. Facebook, Twitter, LinkedIn
C. G+, YouTube and Instagram
A. LinkedIn
B. Vine
C. Twitter
D. Pinterest
6: What is one way can you help your LinkedIn Company Page be seen by more potential customers/clients?
A. Post to your Company Page every day and then share the post to your Connections through your personal profile.
B. Mention your LinkedIn Company name in every conversation on LinkedIn at least twice.
C. Don't add any mention of your Company Page in your Summary and force people to click through to your website to find your LinkedIn Company Page link.
7: What Currencies are Supported on Linkedin?
A. USD, CHF and SEK
B. CAD,DKK,and EUR
C. AUD, BRL and GBP
D. All of the above
A. A Retweet is a Tweet that you forward to your follower
B. Tweet that you directly post on twitter
C. When you post on Pinterest is called Retweet
D. Your Post on facebook
9: What is a "KPI"?
A. Key Player Intuition
B. Key Player Involved
C. Key Performance Indicator
D. Key Performance Instance
10: You can share a page on Facebook the following ways:
A. All of these
B. On your own timeline
C. On a friend's timeline
D. In a group
E. In a private message
11: Which of the following is NOT a social media channel?
A. Twitter
B. Foursquare
C. Youtube
D. Facebook
E. email
12: Facebook makes money from:
A. membership fees
B. advertisements
13: What is the definition of CTA (call-to-action)?
A. A old-school marketing technique that is not in use anymore.
B. Text suggesting a specific action; such as, call now, click here now, click to learn more, download now, etc.
C. Images showing the wrong way of doing something without showing the correct way.
14: In online advertising "CPC" stands for...?
A. Cost per Check
B. Cost per thousand
C. Cost Per Click
D. Click per Click
15: Can you see popular accounts by categories on Twitter?
A. True
B. False
16: 53 percent of interaction between Google+ user and a brand is positive.
A. True
B. False
17: How do Facebook Ads target specific users?
A. They target demographics based on age, location, and gender
B. They target keywords you include in your profile, such as your religion or relationship status.
C. All of these
D. They gather precise information from pages you like, and people you follow
18: To post ads on Facebook is Free?
A. False
B. True
19: What is the name of Facebook page analytics?
A. Details
B. Insights
C. Data
D. Analytics
20: Effective social marketing emphasizes which of the following content types?
A. Content relevant to the intended audience, and not always about YOU or your company's products
B. Your company's twitter feed and Facebook page
C. Your company's product brochures and landing pages
D. Mentions every press release issued by your company
E. Mostly videos of your CEO talking about your products and solutions
21: It is proper Twitter etiquette to post links in your tweets as
A. long tail keywords.
B. images
C. shortened URL's.
D. direct access URL's.
E. highly descriptive anchor text.
22: The percentage of people who come to a website and leave instantly is measured by the:
A. Rejection Rate
B. Redirect Rate
C. Bounce Rate
D. CORSI Rating
23: What tone should your company's blog have?
A. One person writing everything in their own personal style
B. A consistently professional voice critiquing competitor's blogs
C. Your CEO's voice
D. One overall perspective, no matter if one person is writing it or several people are writing it
24: True or False? LinkedIn displays page metrics to the admins of a company profile.
A. True
B. FALSE
25: What is the definition of Search Engine Optimization (SEO)?
A. SEO is the process of making sure a website ranks higher in organic search results by providing quality content, relevancy and engagement.
B. SEO is a complicated science that suggests you create algorithms that trick Search Engines into ranking websites higher in organic search results.
C. SEO is achieved by placing hundreds of paid advertisements on a website so it generates more search traffic, thereby helping it show up higher in organic search results.
A. Strongly ask competitors to not to use your company name on their marketing materials.
B. Post on your blog that no one else may use your company name for any purposes and lock up your posts so no one can share them.
C. Open an account on all social platforms with your branded name, even if you're not ready to launch on that social site yet.
27: Tweets have a limit of:
A. 120 characters
B. 250 characters
C. 140 characters
D. 75 characters
E. 300 characters
28: You are able to post private pictures that only select people see on Instagram.
A. True
B. False
29: What is Quora?
A. A question-and-answer website curated by its community.
B. A tool used to collect the top submissions on Yahoo! Answer questions.
C. A replacement rolled out by LinkedIn after closing its Answers page.
D. Reddit's highly trafficked 'Today I Learned" subreddit.
30: AMA, the acronym used on Reddit and Tumblr, stands for what?
A. Alternative Marketing Approach
B. Aimed Marketing Approach
C. Ask Me Anything
31: In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?
A. Answers
B. Careers Page
C. Groups
D. Skills Page
32: What is the process called where you keep track of your company's mention on the web
A. eavesdropping
B. social stalking
C. sound hounding
D. social listening.
33: What is the most effective use of Newsjacking?
A. Posting blatant marketing links using breaking news (and hashtags) that have nothing to do with your product in order to generate media coverage for yourself or your business.
B. Posting complementary ideas and creative angles using breaking news (also events and hashtags) in order to generate media coverage for yourself or your business.
C. Interrupting too much during a co-worker's interview with the press to disagree with their stand on the subject.
34: What are the topic-specific subcategories that make up Reddit?
A. Hang-Outs
B. Topic-specific subcategories
C. Groups
D. Subreddits
35: What is a QR code?
A. A scannable Quick Response barcode that redirects a phone to a linked website
B. The Quick Response algorithm used to obtain a lost password on a social media website
C. A code embedded directly into Twitter to show exactly how many people read each Tweet
D. A scannable Quick Response barcode that allows customers in retail stores to comparison shop
36: Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?
A. TweetDeck
B. SocialOmph
C. Bit.ly
D. HootSuite
37: You CANNOT use Foursquare to:
A. buy movie tickets
B. receive restaurant recommendations
C. track friends
38: Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.
A. outreach
B. call to action
C. command word
D. facebook command
39: What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?
A. YouTube
B. Instagram
C. Vimeo
D. SnapChat
E. Vine
40: What was the original Twitter hashtag for #FF?
A. #fridayfriends
B. #followfriday
C. #firstfollow
D. #finalfantasy
41: What are Facebook Offers?
A. Ads for special promotions set up using Facebook Ads. They can only be used for online businesses.
B. Ads for special promotions set up using Facebook Ads. They can only be used for offline businesses, and must be printed to bring to stores.
C. Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.
D. They are the same as Facebook Ads.
42: Which of these sites directly measure social influence??
A. Klout and Kred
B. HootSuite and TweetDeck
C. Mint and Instagram
43: Boosting posts and Sponsored posts are the same advertising technique on Facebook.
A. True
B. False
44: What does the social media metric PTAT stand for?
A. People Talking About This
B. People Tracking & Analysis Tool
C. Post, Track, Analyze, Treat
D. Posts Through Another Theatre
45: What is SMO?
A. Social Media Organization
B. Social Marketing Opinions
C. Social Media Optimization
46: What two pricing models are used for LinkedIn ads?
A. PPC and CCP
B. CPC and CPM
C. CSP and CPS
47: In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:
A. Virality
B. Stickiness
C. Share percent
D. Mention generation
48: What is the self-styled “The Front Page of the Internet”?
A. Reddit
B. Bing
C. Yahoo!
D. Google
49: What signifies a modified retweet?
A. MeRT
B. DM
C. MT
D. MRT
50: How far into the future should a company plan its marketing activities?
A. Indefinitely
B. 1 month
C. 5 years
D. Up to 1 year
51: When is the most popular time to share Vines.
A. Weekends
B. Mornings
C. Weekdays
D. Evenings
52: A "lead gate" is a social media marketing tool to
A. funnel web site visitors to your branded Facebook, Twitter and RSS feeds.
B. get followers to post to your Facebook timeline to generate fresh content.
C. harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.
D. filter followers and friends on Facebook by market segment and organize them into Facebook Groups.
E. drive Facebook followers to an off-site landing page to pitch your service or product.
53: In Twitter, you can search your friends that are on the following networks:
A. AOL, Gmail, Facebook and Yahoo
B. Gmail, AOL, Outlook and Yahoo
C. AOL, Facebook, Outlook and Myspace
D. Gmail, AOL, Facebook and Yahoo
E. Facebook, Gmail, Yahoo and Outlook
54: What percentage of the engagement on a Facebook post happens in the first 5 hours?
A. 75%
B. 50%
C. 65%
D. 80%
E. 90%
55: A Closed Group on Facebook has these qualities.
A. The name and it's members can be found in Search, but only current members can see the posts in the Group.
B. It can't be found in Search and the members are completely private.
C. It can be found in Search and the posts are visible to the Public, but the member's names are private.
56: What are some good things to add to any social bio or about page?
A. lots of hashtags and extra links
B. strange made-up words and teaser text
C. using keywords in your area of expertise and conversational language
57: The social media marketing term "Reach" is defined as...
A. how far your ad will go across geographic ranges
B. how many people understand your post or ad
C. the actual number, and on some social sites, the potential number of people who viewed your post or ad
58: What is a content strategist?
A. someone who helps you find marketing plans that suit your budget
B. someone who helps you develop content you'll post online that's in alignment with what your potential customers and clients want
C. someone who helps you find countries that don't know about your company yet
59: On Twitter you have Followers. On YouTube you have:
A. Likers
B. Subscribers
C. Registrants
60: Houzz is a niche social site that focuses on:
A. everything about coffee
B. dog houses and their builders
C. home decor, landscaping and decorating ideas
61: If you are an interior designer which social sites are good for you?
A. Houzz, Pinterest, Instagram
B. untappd, vivino, DrinkedIn
62: Which of these social media platforms have their own free built-in analytics interface?
A. Instagram and Vine
B. Facebook Pages, Twitter, YouTube, G+ Pages, Pinterest
C. Facebook personal accounts
A. all four are meta data techniques best used by IT professionals
B. images of kittens, images of babies, selfies and double-selfies
C. creating shareable content, advertising, using good SEO and hashtags, and developing supporters (partners and affiliates)
64: What is the definition of a "Super connector?" (Sometimes spelled "superconnector")
A. a person that has an electrified audience or is electrified themselves
B. someone who works offline that can connect with a new audience for you
C. A person or company that has an established online and offline audience that would be an asset to your company or brand
65: Which social site has the most 3rd party apps associated with it?
A. LinkedIn
B. Facebook
C. Pinterest
66: What is good etiquette when sharing something you found from someone else?
A. send them DM or PM only
B. it's never good etiquette to make public your sources
C. Acknowledging them by a H/T or adding via @theirusername to the post
67: YouTube has a new feature called "Cards." What do these cards do for marketing?
A. Allows you to play cards with people across the site in order to meet new people
B. Cards create full screen advertising within a video
C. Places a "card" that directs people to your website, your fan funding interface, an approved merchandising site, and specific videos or playlists on your Channel
68: Which is a good way to expand your Reach on Twitter?
A. Hijack a celebrity's hashtag
B. Say something intentionally rude
C. Ask for a Retweet
69: True or False? You should use social media to invite your audience to talk with you.
A. False
B. True
70: Conferences sometimes use what type of "wall" during their events and presentations?
A. LinkedIn Company Reports Wall (dynamic data of company employees)
B. Twitter Wall (live tweets using the event's branded hashtag)
C. Pinterest Followers Wall (live graph of new followers)
71: What does the phrase "native" mean on social media platforms?
A. the function resides on or is built-into the site
B. the function is sent offsite and then back again
C. the function is offsite
72: True or false? Facebook is adding a payments feature so you can send people money within the Messenger app.
A. True
B. False
73: How many Friends can you have on a personal Facebook account?
A. 3000
B. No Limit
C. Depends on how long you've had the Facebook account
D. 5000
74: What are some useful features of G+ Pages for marketers?
A. +Post ads, Ripples, Communities and On Air Hangouts
B. There are no useful features for marketers on G+
C. Private Groups, Circles and Squares
75: Google+’s Auto Awesome feature for images can be turned on to create these things automatically for you:
A. a spreadsheet with everything you post for the day sent to you through email
B. data of the people who like your posts
C. special effects for your images and GIFs created from your images and videos
76: On a Verified YouTube Channel video you can include:
A. an annotation that links directly to any (unverified) external link
B. an annotation that links to your verified website
C. an annotation that links directly to your Facebook Page URL
77: LinkedIn provides javascript code for two plugins you can place on your website. What are those two?
A. Follow Company widget, a Profile widget
B. LinkedIn Pulse widget, Status Update widget
C. Profile Update widget, a Video widget
78: What percentage of Pinterest pins are re-pins?
A. 45%
B. 30%
C. 80%
D. 60%
79: Pinterest makes money through:
A. Promoted Pins
B. Sponsoring updates
C. special branded accounts
80: What interface needs to be very clear and organized for marketing on websites?
A. the mobile view
B. the interstellar view
C. the offline view
81: What function is being developed inside many social media apps?
A. peer-to-peer payments
B. web camera spying features
C. 3D wall projection
82: What are traditional print companies (magazines and newspapers) banking on to increase their online views?
A. a bored consumer reading a physical magazine and connecting with their social account
B. social posts with links back to their online sites
C. Press releases and TV appearances
83: Hashtags work (are hyperlinked) inside the Tag section (and not the post section) on which social site?
A. Tumblr
B. Twitter
C. Facebook
84: When are most Vines shared?
A. Mornings
B. Weekdays
C. Evenings
D. Weekends
85: Which type of G+ account needs to have 1000 Followers to be able to use +Post ads?
A. G+ Local Business Community
B. G+ personal account
C. G+ Page
86: What is the space for YouTube Analytics called?
A. Insiders
B. Insights for You
C. Analytics
87: If you have a line of T-Shirts on CafePress that you sell on social media sites, where is a good place to link to them on YouTube?
A. On your About section using an image
B. On your YouTube videos using Cards
C. On your YouTube Channel using widgets
88: On a Verified YouTube Channel you can activate:
A. Dynamic Cover Changes
B. Fan Funding
C. Automatically Follow Back new Subscribers
89: On your YouTube Channel, what function can you put on your videos to link to your crowd-fundraising site?
A. Player's Deck
B. Cards
C. Crowd-funding widget
90: What does H/T or HT stand for in social posts?
A. Hand Trick
B. Hat Tip
C. Hot Tip
91: When you create a new Twitter account, the maximum people you can follow right away is:
A. 2000
B. 50000
C. 10000
D. 1000
E. 500
92: Which of the following Twitter tools will NOT allow you to schedule Tweets?
A. SocialOmph
B. Crowdfire
C. TweetDeck
D. HootSuite
A. Use your intuition. You are always right.
B. Ask questions on social sites your audience avoids
C. Use a system such as BuzzSumo and search for posts using your the keywords your audience uses
94: For which industry is (the new) MySpace a commonly utilized marketing channel?
A. Consumer electronics
B. Writing and publishing
C. Music and entertainment
95: Before implementing a social media campaign you want to go viral, what is a good first step to take?
A. Alert the media that a social media campaign is happening
B. Write a press release.
C. Carefully plan the campaign and consider all different scenarios
D. Tell all your contacts to watch out for your posts
96: There are platforms that can help automate Facebook, Twitter, and Google+ Page posts in one easy step.
A. True
B. False
97: Which of the following is NOT a social media platform?
A. Email
B. Facebook
C. YouTube
D. Twitter
A. Find people to Follow on LinkedIn's Pulse and write thoughtful comments on their Posts
B. Use the yellow pages and then cross reference and ask them questions on Quora
C. Follow them around at conferences and ask for their autograph and get a selfie with them
99: Which major social site was very popular before Facebook?
A. Twitter
B. Tumblr
C. MySpace
100: Which strategy is best for marketing online?
A. post once and leave it alone - people will find it if they need it
B. repurpose and reuse your posts many times
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Social Media Marketing MCQs
