Our experts have gathered these Display Ads MCQs through research, and we hope that you will be able to see how much knowledge base you have for the subject of Display Ads by answering these 50+ multiple-choice questions.
Get started now by scrolling down!
A. Multimedia broadcasting networks
B. Social networks based on banner ad best practices
C. Networks that act as brokers between advertisers and publishers
D. Networks that compile and share banner advertising advice
A. House ads
B. Expired ads
C. Pinup ads
D. White space
A. 240 x 380
B. 200 x 600
C. 728 x 90
D. 100 x 325
A. Ad Aware
B. eFilter
C. Banner Block
D. Banner Blindness
A. Animated
B. Horizontally
C. Vertically
D. All of these
A. ability to target based on last login time
B. ability to target relatives of existing users
C. ability to use Facebook data to target users with AdSense ads
D. ability to target individual people with ads
A. False
B. True
A. Flight
B. Fortitude
C. Stamina
D. Train
A. 5%
B. 10%
C. 0.10%
D. 22%
A. 160x600, 300x600, 728x90
B. 120x600, 300x600, 728x90
C. 160x600, 300x250, 728x90
D. 120x600, 300x250, 728x90
A. including capitalized words
B. using several hyperlinks
C. using the word free
D. conveying a sense of urgency
A. All of these
B. Vertically
C. In a looping GIF
D. Horizontally
A. Placements
B. Topics
C. Demographics
D. Purchases
A. Sourcing Ads
B. Contextual Targeting
C. Match Advertising
D. Display Advertising
A. Alt text
B. Clear text
C. Hidden text
D. Main text
A. False
B. True
A. False
B. True
A. they target only users who are familiar with your brand
B. the produce a relatively low click-through-rate
C. the same ads can be used for every audience
D. they appear next to content that you are already viewing
A. False
B. True
A. False
B. True
A. CPM, CPC, CPP
B. CPM, CPC, CPA
C. CPA, CPC, CPF
D. CPA, CPC, CRA
A. Set
B. Social
C. Structured
D. Search
A. It is outperforming other ads in the campaign and should be given the most attention
B. It is adhering to design and branding best practices
C. It is visible in the upper section of the web page with no scrolling required
D. Clicking the ad will bring the user to a new web page
A. an ad placed at the top right of a page
B. an ad placed at the bottom center of a page
C. an ad placed the top center of a page
D. ad ad placed at the bottom right of a page
A. Block
B. Tag
C. Cut
D. Snip
A. .GIF
B. .RAR
C. .ZIP
D. .JPEG
A. A global rallying cry, sparked socially online, that can mobilize like-minded individuals to make substantial, real world change
B. A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.
C. When a company sparks an increased focus on social media engagement, starting or cleaning up their image and accessibility on multiple social platforms
D. A weekly (or daily) theme or goal a company profile places for itself, achievable via CTR traffic metrics
A. Community
B. Pitch
C. Analytics
D. Content
A. PopOver
B. PopBack
C. PopUnder/PopUp
D. PopOut/Interstitial ad
A. A compressed tool for websites to organize the PC specs, data usage, and third-party add ons used by a visitor
B. A trend tracking code snippet stored on a user's hard drive
C. A small piece of data sent from a website and stored in a user's web browser while a user is browsing a website
D. A way to communicate web history between a user, webhost, and SEO algorithms
A. a feature that lets you show an individual two versions of an ad on the same page
B. the ability to send an email to anyone who has viewed your display ad
C. a feature that lets you reach people who have already visited your site with display ads
D. the ability to use Facebook to target anyone who has viewed your AdSense ad
A. Dated JAVA text and the first line of GIF coding
B. TREOS specs & a BTHATS base
C. The HTML tag for a link with the HTML tag for an image
D. A Python base and HTML head
A. True
B. False
A. Click Through Rate
B. Current Tracking Record
C. Cost Time Revenue
D. Core Theme Reaction
A. False
B. True
A. the attribution model of the campaign
B. the projected cost of the campaign
C. the campaign ad size
D. your target audience and goals
A. Ads backed by popular culture organizations
B. Ads that use audio, video, or animation programming
C. Ads heavily loaded with SEO terms
D. Ads that produce significant monetary value
A. Buttons
B. Banners
C. Bulletins
D. Billboards
A. An umbrella term for banners, pop-ups, etc.
B. A consistent banner on every webpage within a webpage
C. Ads that appear in front of or "on top of" a webpage's content
D. Ads that appear when a user navigates away from a webpage
A. Video
B. All of these
C. Sound
D. Images
A. Source Supply Platform
B. Server Side Platform
C. Supply Side Platform
D. Sleek Server Platform
A. CTR
B. Hold
C. Stickiness
D. Durability
A. Google Ad Sense
B. AdIt
C. Advertising.com
D. Chitika
A. The number of times a page has appeared in search results.
B. The number of times a page has been requested from the server.
C. The number of times a page has been seen by unique IP addresses
D. The number of times a page has been seen by Google's ranking algorithm
A. Demand Marketing Platform
B. Demand Management Platform
C. Data Management Platform
D. Data Marketing Platform
A. Robust-Frequency-Monetization
B. Recency-Frequency-Monetary
C. Rich-Frequency-Monetization
A. The modern flow of e-commerce
B. Twitter, Facebook, & LinkedIn
C. Three common SEO strategies
D. The top-left corner of Google's search results.
A. 82%
B. 13%
C. 68%
D. 42%
A. Backdrop
B. White Space
C. White Paper
D. Background
A. Micro Banner
B. Macro Button
C. Micro Button
D. Meta Banner