Google Analytics MCQs
Google Analytics MCQs
These Google Analytics multiple-choice questions and their answers will help you strengthen your grip on the subject of Google Analytics. You can prepare for an upcoming exam or job interview with these Google Analytics MCQs.
So scroll down and start answering.
1: What is SEM
A. Same Entry Market
B. Source e-commerce mailings
C. Search Engine Marketing
D. Source Entrance Medium
2: How does changing the name of your account affect the Google Analytics code already on your website?
A. It has no effect
B. You cannot change the name of your account once it has been chosen
C. You need to update your current code
D. You need to generate new code
3: What is bounce rate?
A. The percentage of exits from a particular page
B. The percentage of visitors who only visit the page on your site that they landed on before leaving
C. The percentage of viewers who quickly click through to another page on your site
D. The page loading speed ratio
4: What is the protocol for running another analytics package on your site in addition to Google Analytics?
A. Contact Analytics Support
B. Other analytics packages do not allow this
C. Install both tracking codes
D. Google does not allow this
5: What is a pageview?
A. A browser request to the server
B. PDF download
C. A unique visitor's single session
D. A single page load by a browser
6: Google Analytics will not tell you:
A. Which website referred them to you
B. The browser used by blog readers
C. From what page they left your site
D. The kind of products they've bought before
E. What page a visitor came to first
7: Remarketing via Google Analytics segments and metrics requires
A. AdWords and Analytic accounts linked
B. the Double Click cookie to be incorporated in the script
C. All of these answers
D. audiences setup in the remarketing backend
E. a your privacy statement on your site
8: What does RPC stand for?
A. Returning patron clickthrough
B. Referral provider code
C. Rate per cost
D. Revenue per click
9: What is referred to as interactions across different digital media?
A. web surfing
B. Multi-Channel Funnels
10: Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
A. False
B. True
11: Google Analytics does not track which type of traffic?
A. None of these
B. Referral traffic from sites not using Google Analytics
C. Referrals from social media sites
D. Search Engine traffic
12: What is a goal in Google Analytics?
A. A webpage or action that serves as a conversion for your site
B. A target number of pages to indexed
C. A target number of keywords to be indexed by the search engines
D. A function used to change the layout of the reports dashboard
13: Which is NOT a traffic source report option?
A. Social Compatibility Traffic
B. Search Engine Traffic
C. Referral Traffic
D. Direct Traffic
14: How does Google Analytics define a keyword?
A. A word searched for using an external search engine, such as Google
B. A tool used to determine the competition of search terms
C. A subset of terms used in your website navigation
D. A word searched for using your internal site search
15: To use the Analytics data export API, you must have:
A. A Google Analytics account and access to the profile being tracked
B. A special designation from Google allowing you to use the API
C. Multiple Google Analytics accounts
D. A corporate Google Analytics profile
16: How does Google Analytics affect the performance of your website?
A. It makes load speed faster
B. It does not affect the performance
C. It validates the html of your site, improving performance
D. It makes load speed slower
17: What do Goals track in Google Analytics?
A. Clickthroughs
B. Revenue Generated
C. Conversions
D. Advertisements Served
18: What tool is used to track web-enabled phones?
A. Mobile Tracking
B. GPS
19: What is the most likely reason reports contain no data?
A. Unauthenticated user
B. No relevant searches
C. Tracking code not installed properly
D. No site visitors
20: What is another name for the entrance page?
A. home page
B. the same as the exit page
C. linked page
D. landing page
21: What language is the tracking code written in?
A. Javascript
B. CSS
C. HTML
D. Python
22: Can you use Google Analytics and Urchin at the same time?
A. No
B. Yes
23: You can measure your conversions with...?
A. Daily Events
B. Goals
C. Unable to measure conversions
D. Keywords
24: Which report shows the funnel path?
A. The Top Entrance Pages report
B. The Goals Report
C. The Top Exit Pages report
D. The Funnel Visualization report
25: How do you change the date range in your reports?
A. Add a new profile
B. Update your tracking code
C. Sign in on multiple days
D. Use the calendar tab
26: How many websites can be tracked by one person or company in Analytics?
A. Up to 5 million
B. Up to 1,000
C. Up to 10
D. Unlimited
27: Google Analytics...
A. is a service provided by google to add more visitor
B. is a tools that measure your number of visitors as well as tracking social networking sites and applications.
C. is a service by google that provide advertisement only
D. is a tools that measure your number of visitor based only on visitor's location
E. is a tools that provide news,current economy statistic and also a number of visitor.
28: What is a Cookie?
A. A piece of html that is installed along with Google Analytics tracking code
B. The main form of currency on Sesame Street.
C. A small amount of text data given to a web browser by a web server
D. It validates the html of your site, improving performance
29: What is a Hit?
A. All of these
B. A request to a web server for a file
C. The loading of an html web page
D. The loading of an image on a web page
30: What sources of traffic constitute as "Direct Traffic" on Google Analytics?
A. Traffic of which the referrer is unknown
B. Typing in the URL in the browser
C. All of these
D. Accessing from browser bookmarks
31: Referral Traffic Source displays:
A. The domain names of your competitors.
B. The domain name of the sites users visited after leaving your website.
C. The keywords users typed in search engines to find you.
D. The domain name of the sites that referred traffic to your website.
32: Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
A. True
B. False
33: What does the Funnel Visualization report allow?
A. Tracking effective search terms
B. Tracking outbound clicks
C. Tracking visitors on the path to conversion
D. Tracking AdWords
34: What is the purpose of the real time tracking feature?
A. Real time tracking does not work so there is no purpose.
B. To show instantaneous information on a site
C. To show future information on a site
35: What is the term for when a visitor reaches a goal?
A. Lead
B. Sale
C. Score
D. Conversion
36: Where does Google Analytics use JavaScript?
A. It does not use JavaScript at all
B. In the tracking code
C. To generate the PDF reports for emailing
D. In the IP Masking function
37: CTR is short for?
A. Click Through Ratio
B. Check The Reports
C. Customer Trending Report
D. Click Through Rate
38: What single page interface gives you an overview on how your properties are performing?
A. Control Panel
B. Control Deck
C. Dashboard
D. Command Deck
E. Instrument Board
39: What is the bounce rate?
A. Percentage of returning visitors
B. Percentage of visitors tracked
C. Percentage of page visitors who leave the site
D. Percentage of Clickthroughs
40: Which page should the tracking code be installed to?
A. Index Page
B. Ecommerce Pages
C. All Pages
D. Mobile Pages
41: What technology does Google Analytics use to track visitors?
A. JavaScript
B. ActionScript
C. XHTML
D. WebKit
42: The keyword tool is used for what purpose?
A. tells you what a keyword or phrase costs
B. provides relevant information on keywords or phrases
43: If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
A. True
B. False
44: Can you integrate a Google Adwords Campaign into Google Analytics?
A. No
B. Depends on the campaign type
C. Yes
45: Google Analytics can be integrated with which other Google service?
A. Google Adwords
B. Google Adsense
C. Google Places
D. Google News
46: Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
A. Interfering Scripts on your page
B. Incorrect tracking code
C. Incorrect filter settings
D. All of these
47: Can you see what mobile devices viewed your site?
A. Yes
B. No
48: What is GDN?
A. Google Display Network
B. Google Digital Nodels
49: If your website has a bounce rate of 80% then which of the following is TRUE?
A. 80% of your visitors left your site from the entrance page.
B. 20% of your visitors happily start jumping every time they visit your blog.
C. 80% of your visitors left your site after reading three articles.
D. 80% of your visitors browsed at least five pages.
50: What feature does real time reporting provide?
A. Number of people on the site, where they came from and what they are viewing
B. How many people are ready to buy.
51: How long does it take for reports to show up in the dashboard?
A. 3 days
B. two weeks
C. a week
D. a month
E. within 24 hours
52: Google Analytics reports can be emailed in which formats?
A. XML
B. PDF
C. All of these
D. CSV
53: Which information can you get about your website's pages in the "Content" section?
A. The bouncing rate
B. All of these
C. The number of times the page has been seen
D. The average time spent on the page
54: Google Analytics helps you measure the impact of mobile visits to your website.
A. true
B. false
55: True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
A. False
B. True
56: What is Ecommerce Conversion Rate?
A. Ecommerce Conversion Rate is the percentage of visits that resulted in no transaction.
B. Ecommerce Conversion Rate is the number of visits that resulted in no e-commerce transaction.
C. Ecommerce Conversion Rate is the percentage of visits that browsed your site.
D. Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.
57: Under Map Overlay, which country is excluded from the map?
A. Spain
B. None
C. Iran
D. North Korea
58: How do you exclude internal traffic from your Google Analytics reports?
A. Delete traffic from the city you live in
B. Use the IP Masking feature
C. Set an exclude filter for your IP address
D. Use the _donotTrackIP () method
59: Can you convert Google Analytics data directly to PDF?
A. Yes.
B. No. Data can only be exported as a .CSV or .XLS file.
C. No. Data can only be exported as a .CSV or MS Word file.
D. No. Data can only be exported as a .CSV file.
E. Yes, but export conversion to PDF is limited to an annual quota based on subscription level.
60: What is a Bounce?
A. A visitor who visits only one page
B. Tracking code
C. A visitor who visits only one time
D. A returning visitor
61: What feature is included with Google Analytics?
A. Content Backup
B. Code Cleanup
C. Map Overlay
D. Design Services
62: True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
A. False
B. True
63: What does Analytics use the IP addresses of web visitors for?
A. To provide the search history of your web visitors
B. To provide the buying habits of your web visitors
C. To provide general geographic reporting
D. To execute the required JavaScript
64: The Ecommerce tab under Explorer does not include which of the following?
A. Per visit value
B. Revenue
C. Average value
D. Visitor's mobile device name
65: Daily visits are viewed on what type of graph?
A. circle graph
B. bar graph
C. line graph
D. percentage graph
66: What does the check status link do?
A. Verifies that your profiles are set up correctly
B. Attempts to verify that the tracking code has been installed on your site
C. Verifies that the html of your page is validated
D. Verifies that the report information has been updated for that day
67: How soon after correctly installing Analytics will you see information in your reports?
A. It can take as long as 1 month
B. Immediately
C. Within 1 week
D. Generally within 24 hours
68: What does "on/off" in the Active Goal column of the Profile Settings page mean?
A. Hides unused goals
B. Tells Google Analytics whether or not to include the tracking in the reports
C. Deletes unused goals
D. Tells Google Analytics whether or not to track the goals
69: If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
A. Tracking occurs without key information
B. No tracking occurs
C. Tracking occurs normally
D. The page isn't loaded
70: You can display the visit overview chart by days, months and...?
A. Years
B. Seconds
C. Weeks
71: What category do you select to show the web browsers most used to view your site?
A. Location
B. Technology>Browser & OS
C. Behavior>New vs Retuning
D. Traffic Sources>Direct
72: Keyword drilldown allows you to learn what?
A. Landing pages for a given keyword
B. The most common exit page
C. The most common landing page
D. Landing pages for ecommerce conversions
73: How often is Google Analytics data processed?
A. Every 24 - 48 hours
B. Once daily at 12 AM
C. Once per week
D. Throughout the day
74: What is the "Conversion Optimizer"?
A. It suggests goals for your website
B. It makes people sign in or register on your site
C. It ensures that you track the IP Address of someone on your site
D. It can automatically adjust your bids to maximize conversions at the minimum price.
75: What can you NOT do with Google Analytics:
A. Track personally identifiable visits
B. Measure Google Adwords performance
C. Grant admin privileges to other users
D. Set up goals to track conversions
E. Track multiple sites using a single account
76: What is the advantage of importing your Adwords cost data into your Google Analytics reports?
A. Google will give periodic discounts on Adwords for importing the cost data
B. You can track the effectiveness of your Adwords campaigns
C. You cannot import Google Adwords cost data into Analytics
D. You can manage your Adwords campaigns from your Analytics dashboard
77: A pageview is:
A. A unique visit to your site
B. A repeat visit to your site
C. An instance of a page being loaded by a browser
D. A visit to your site
78: Which is the best metric to use to measure visit quality?
A. Referring Site Traffic
B. Traffic Sources
C. % New Visits
D. Bounce Rate
79: How do you enable event tracking?
A. Add event tracking to your filter pattern
B. Use the radial buttons in the settings menu
C. Use the _trackEvent method
D. Add event tracking to your custom reports
80: Where would you remove a filter from a profile?
A. From the Filter option in your Analytics dashboard
B. From the Filter Manager option in the Analytics Settings menu
C. You cannot delete a filter, you must issue a new profile instead
81: If you link Analytics to AdWords do you need to tag links?
A. No
B. Yes
82: Which component of the _trackEvent method is optional?
A. category
B. opt_value
C. action
83: How long must a user be idle for when new activity counts as a new session?
A. 10 minutes
B. 3 minutes
C. 30 minutes
D. 15 minutes
84: Can you control which advertising campaign gets credit for conversion?
A. Yes, through modifying all tagged links
B. No
C. Yes, automatically
85: _addTrans() can take several arguments. Which are required?
A. Value and tax
B. Order ID and tax
C. Order ID and value
D. City and state
E. Order ID and country
86: Can you track downloaded files?
A. No, downloads are external to a current page
B. Yes, it happens automatically.
C. No, tracking requires the JavaScript code.
D. Yes, but only with tagged links.
87: How much personally identifiable information does Google Analytics track?
A. Email
B. Ecommerce information
C. None
88: Does Google analytics recognize returned visitors?
A. Yes, only on web pages and mobile applications iOS and Android.
B. Yes, only on web pages.
C. No, Google anlytics do not recognize any returning visitors on any device.
D. Yes, only on web pages and Android mobile applications.
89: Which of these can you NOT do with your data?
A. Submit your data anonymously to Google
B. Make your data publicly visible
C. Share your data between Google products
90: Which of these is generally not considered a page?
A. CGI generated file
B. Plain text
C. HTML file
D. JPEG file
91: Funnel Visualization allows you to analyze visitor conversion under which type of report?
A. Visitors
B. Content
C. Goals
D. Traffic Sources
92: Which report shows entrance and previous pages along with exit and next pages?
A. Navigation Summary
B. This needs to be created as a custom report
C. Top Entrance Pages Report
D. Top Exit Pages Report
93: Which JavaScript events can Google Analytics track?
A. User initiated events
B. Google Analytics cannot track JavaScript events
C. Any JavaScript event
D. DOM Events
94: An Exclude filter will do which of the following?
A. Enable you to control which users are allowed to see which parts of the Analytics reports
B. Google Analytics does not have an exclude option
C. Disable any profiles that are no longer used
D. Discard all pageviews that match the filter string
95: What is the GET method?
A. A philosophy instilled in Google Analytics employees used for increasing productivity
B. A way of passing paramaters of an HTTP request from the browser to the server
C. An analytical method that uses metrics in combination with historical data to forecast trends
D. A way of reporting optional information not included in the standard Google Analytics tracking code
96: Where does Google recommend the Analytics code be placed?
A. Immediately before </head>
B. Immediately before <body>
C. Immediately before the </footer>
D. Immediately after the </body>
97: What form of cookies does Google Analytics use?
A. 3rd Party
B. 2nd Party
C. 1st Party
98: Which of these is NOT required to track visitors?
A. 1st Party Cookies
B. Browser
C. JavaScript
D. Authentication
99: What is a filter pattern?
A. The actual text string against which Google Analytics will attempt to match pageview data
B. Another name for the pageviews per visit metric
C. The function used to change the colors and layout of the Google Analytics reports
D. The report that breaks down the geographical profile of web visitors
100: Which of these registers as Direct Traffic in Google Analytics?
A. Visits from a search engine
B. Visits derived from clicked bookmarks
C. Visits from an Adwords ad
D. Visits clicked from a link on another website
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