Bing Ads MCQs

Bing Ads MCQs

These Bing Ads multiple-choice questions and their answers will help you strengthen your grip on the subject of Bing Ads. You can prepare for an upcoming exam or job interview with these 60+ Bing Ads MCQs.
So scroll down and start answering.

1: Which of these can help you improve your conversion rate?

A.   Increasing the relevance of your copy

B.   All of these

C.   Increasing the relevance of the landing page

D.   Add dynamic text to your destination URL

2: What is a sandbox?

A.   A sandbox isolates untested code in Bing Ads.

B.   A sandbox is for introducing ads to the public.

C.   A sandbox generates viruses.

D.   A sandbox is where they launch ads from.

3: The Keyword Match Options allow you to

A.   match a competitors keyword bid for the same search term for a higher search ranking.

B.   copy keywords from one ad campaign to another using the Bing Ads Intelligence tool.

C.   target your keywords to trigger your ad on broad match, phrase match or exact match search terms.

D.   create a Dynamic Ad by selecting placeholder keywords that dynamically change depending on the search term.

E.   research keywords for your ad campaign based on previous search terms.

4: What are the two types of Bing Ads developer tokens?

A.   Single user, many users.

B.   Single user, and multi-user.

C.   Big user, little user.

D.   Old user, new user.

5: How is the Click-through rate calculated?

A.   Ad clicks divided by total impressions

B.   Impressions on your ad divided by clicks on your competitor's ad

C.   Impressions divided by bid price

D.   Ad clicks divided by clicks on your competitor's ad

6: When clicks are valid, where is billing sent by Direct Advertiser?

A.   Directly to Google.

B.   To the government.

C.   Directly to Microsoft.

D.   Directly to Washington.

7: What ad formats can you use in Bing Ads?

A.   TextAd, TelegramAd, and ProductAd.

B.   TextAd, MobileAd, and ProductAd.

C.   PaperAd, MobileAd, and PlasticAd.

D.   TextAd, MobileAd, and PrivateAd.

8: What is included in a Bing Ads report?

A.   All of these

B.   Quality score

C.   Keyword relevance

D.   Landing page relevance

9: What is the benefit of using Bing Ads API?

A.   It makes the ads cycle faster.

B.   It blocks the ads faster.

C.   There is no benefit.

D.   It is an efficient way to manage large ad campaigns.

10: True or False? You can import campaigns from Google AdWords into Bing Ads

A.   False

B.   True

11: True or False? You can prevent your ads from showing to certain demographics of people.

A.   False

B.   True

12: You can import your existing Google Ads Campaign into Bing Ads.

A.   True

B.   False

13: What is a 'Landing Page' ?

A.   The page that is restricted to admin use only

B.   A page that appears when one clicks on a search result or an ad

C.   The page where the ad is displayed

D.   The page where the user types their search

A.   Use a strong keyword in the first line line of your ad or title

B.   All of these

C.   Use attention grabbing action words

D.   Highlight the product benefit instead of using promotional superlatives

15: What is 'SERP' ?

A.   Searched Electronic Recommended Products

B.   Search Engine Redirect Portal

C.   Search Engine Relevance Page

D.   Search Engine Results Page

16: True or False? An incremental bid is optional.

A.   True

B.   False

17: When creating an ad, what must you include?

A.   Ad title and target demographic

B.   Ad title, ad text, display URL, and destination URL

C.   Display URL, target location, display image, and target keyword

D.   Ad text, display image, and minimum bid

18: What account type(s) can you have?

A.   Only Prepay account

B.   None of these

C.   Postpay account and Prepay account

D.   Only Postpay account

19: True or False? You can use coupons to pay for your Bing ads.

A.   True

B.   False

20: Bing Ads are used on what platform(s)?

A.   Bing and Yahoo!

B.   Bing, Yahoo and Google

C.   Bing and

D.   Only Bing

21: Which operator do you use to get the details of an account?

A.   GiveAccount

B.   GreatAccount

C.   GoAccount

D.   GetAccount

22: What are the budgeting options available when creating a campaign?

A.   Monthly and yearly maximums

B.   Daily and Monthly maximum

C.   Daily and Hourly maximum

D.   Weekly minimum and Weekly maximum

23: True or False? Landing pages must NOT open any additional windows.

A.   False

B.   True

24: True or False? You receive multiple ad reports to track the progress of your ad.

A.   False

B.   True

25: What is the purpose of the quality score?

A.   To measures how many clicks you are receiving for your ads

B.   To measure the quality of your landing page copy

C.   To measure how many impressions you are getting for your ads

D.   To measure how relevant your keywords are to the search queries

26: In which tab do you do most of the editing and managing of your ads?

A.   Manage tab

B.   Campaigns tab

C.   Accounts tab

D.   Changes tab

27: What three parameters are required to create a Campaign?

A.   Campaign name, landing page URL, ad picture

B.   Campaign code, contact details, and target demographic

C.   Target demographic, contact details, minimum bid

D.   Campaign name, campaign budget, and time zone

28: What is the highest quality score you can get?

A.   10

B.   20

C.   100

D.   5

29: What are the three ad extensions available on Bing Ads?

A.   Location extensions, Call extensions and Sitelink extensions

B.   Call extensions, Phone extensions, and Address extensions

C.   Location extensions, Customer extensions, and Geo extensions

D.   Locator extensions, CTR extensions, and Business extensions

30: To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:

A.   -{Skill sets}

B.   --"Skill sets"--

C.   -[Skill sets]

D.   -"Skill sets"

31: True or False? Bing uses PPC advertising to attract users to its services.

A.   True

B.   False

32: If you wanted to set the position of an ad, what would you use?

A.   AdArea

B.   AdHere

C.   AdPosition

D.   AdPlacement

33: Which one of these is NOT a Bing ads report?

A.   Competition report

B.   Targeting report

C.   Billing & Budgets report

D.   Analytics report

34: What is the 'mainline' ?

A.   The list of results for a user's search term.

B.   All ads relevant to the Bing search

C.   The top 4 ads on the search results page

D.   The searched word that is relevant to the ad

35: What bid(s) must you enter before submitting your ad?

A.   Search network bid and content network bid

B.   Only ad bid

C.   Only search network bid

D.   Only content network bid

36: What is Ad Intelligence Service used for?

A.   To determine the historical performance of ads.

B.   To determine the flow of ads.

C.   To determine the hierarchical input of ads.

D.   To determine the intellectual quality of ads.

37: Targeting is priced in ___ increments.

A.   1.5%

B.   25%

C.   75%

D.   10%

38: Long Ad Titles only appear in your ad when

A.   your title consists of descriptive text and a URL.

B.   you change the default setting.

C.   you have activated Ad Extensions.

D.   your ad is a mainline ad.

E.   your title exceeds the character limit.

39: If you wanted to define a call detail report request in sandbox, what report would you use?

A.   CallRequest

B.   DetailReportRequest

C.   CallDetailRequest

D.   CallDetailReportRequest

40: What is the minimum word requirement for a Bing ad title?

A.   3 words

B.   It depends on your historic quality score

C.   1 word

D.   It depends on the bid amount

41: Which of the following is NOT a targeting option available with Bing ads?

A.   Age of viewer

B.   Day of the week

C.   Browser type

D.   Physical location

42: True or False? If your keyword relevance score is poor, you should use negative keywords.

A.   False

B.   True

43: How many site placements can an individual ad group contain?

A.   10000

B.   500000

C.   1000

D.   100

44: How many Bing ad users can there be on one account?

A.   Unlimited

B.   It depends on the pricing tier

C.   1

D.   10

45: What is the bulk service for?

A.   Downloading campaign entity data.

B.   Downloading company entity data.

C.   Exporting campaign entity data.

D.   Offloading campaign entity data.

46: What is a 'Call extension'?

A.   Receiving a call every time your campaign is about to expire

B.   Setting the ad to only appear on mobile search pages

C.   Having your phone number as the only link the customer can click on

D.   Including a phone number in your ad copy

47: If you want to access the WSDL using Java, what code must be typed into the terminal?

A.   axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >

B.   java org.WSDL2Java -a < URL of a Bing Ads WSDL >

C.   java org.apache.axis.wsdl

D.   java org.apache.axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >

A.   C#, Ruby, Java.

B.   C#, Java, PHP

C.   Python, Java, Javascript.

D.   Bing, Java, Microsoft.

49: True or False? Bing displays MORE ad spots than Google on its search results page.

A.   False

B.   True

A.   9

B.   7

C.   3

D.   15