Email Marketing MCQs

Email Marketing MCQs

Our team has conducted extensive research to compile a set of Email Marketing MCQs. We encourage you to test your Email Marketing knowledge by answering these 70+ multiple-choice questions provided below.
Simply scroll down to begin!

1: An email sent to someone who has not opted-in or given permission to email to the sender is called _____.

A.   lead nurturing

B.   spam

C.   email blocking

D.   inbound marketing

2: Which of these are NOT associated with regular list maintenance?

A.   Higher conversion rates

B.   Greater risk of spam reports

C.   Higher open rates

D.   Greater number of engaged users

3: True or False? Long, descriptive calls to action are better than short, pointed ones.

A.   True

B.   False

4: What is ROI?

A.   Reach over influence

B.   Realm of influence

C.   Root of investment

D.   Return on investment

5: Subscribers may report email as spam based on?

A.   all of the above

B.   based on the From name

C.   Based on email adress

D.   Subject Line

6: What is A/B testing?

A.   A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.

B.   Testing your web page to load quicker

7: What's the main way customers prefer to receive permission based marketing?

A.   Twitter

B.   Facebook

C.   LinkedIn

D.   Email

8: True of False? Frequency of emailing typically has an impact on subscriber retention.

A.   False

B.   True

9: Which of these are advantages to email newsletters?

A.   Brand awareness

B.   All of these

C.   Customer engagement

D.   Thought leadership

10: Which of these are possible list segmentation categories?

A.   Purchasing behavior

B.   Demographics

C.   Interest

D.   All of these

11: Which of these are tools for acquiring new subscribers?

A.   Extensive blogging

B.   Social media outreach

C.   Calls to action on your website

D.   All of these

12: An email sent to someone who has not opted-in or given permission to email to the sender is called _____

A.   spam

B.   email blocking

C.   inbound marketing

D.   lead nurturing

13: True or False: Email marketing yields a high return on investment (ROI)

A.   True

B.   False

14: True or False? A dedicated email is also called a stand alone email.

A.   False

B.   True

15: True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.

A.   True

B.   False

16: Paying to have your content in another vendor's dedicated email is called _____.

A.   a handshake email

B.   a sponsored email

C.   an email digest

D.   a sanitized email

17: Sending a commercial email without using a dedicated ESP is a violation of the CAN-SPAM act.

A.   False

B.   True

18: True or False? Abandoned email addresses can be converted to spam traps and report consistent incoming email as spam.

A.   False

B.   True

19: What is a shared IP?

A.   A cheaper alternative to a dedicated IP from which many people can send email

B.   An email server that almost always sends spam email

C.   A much more expensive alternative to a dedicated IP

D.   An outdated system for sending email campaigns and not a good option

20: Email List Hygiene refers to what practice?

A.   warming up a new IP address for your emails

B.   using a double opt-in

C.   removing inactive and bad email addresses from your database.

D.   using a single opt-in

21: Which of these are another name for lead nurturing?

A.   Auto-responders

B.   Drip marketing

C.   Marketing automation

D.   All of these

22: Which of the following is a hard bounce?

A.   The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address

B.   The failed delivery of an email because you went over your sent quota

C.   The temporary failed delivery of an email because the recipient has an auto-responder set up

D.   A sudden and sharp dip in open rate

23: Which of the following is a soft bounce?

A.   A slow and steady rise in subscribers

B.   A permanent delivery failure of an email because you have been marked as a spammer

C.   The result of delivering to a honey-pot address

D.   The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server

24: What is an email preference center?

A.   the landing page where users can unsubscribe and modify their email settings

B.   the section of an esp where you choose your company's colors

C.   the section of an IP where you choose most popular browser types

25: Which of the following is a spammy word you should typically avoid in a subject line?

A.   you

B.   more

C.   free

D.   zero

26: When warming a new IP address, you should:

A.   send an email to all of your contacts to let them know

B.   mail all of your contacts in one batch

C.   divide your list into several batches, mailing your most engaged users first

D.   use the word free in your subject lines

27: What is a signature file?

A.   A sanitized and segmented list of your subscribers

B.   A short block of text at the end of an email that provides information about the sender

C.   A list of opt-ins or "signatures" to your email list

D.   Your trademarked footer design on your website

28: What is warming up your IP address?

A.   A scam attempted by email marketers in the late 2000s

B.   Keeping your servers in a heated room so they will run more efficiently

C.   Slowly building up to overall send amount to prevent getting IP blacklisted

D.   A term for auctioning off your mail server to the highest bidder

29: The percentage of emails that actually make it into a recipient's inbox is called _____.

A.   sent rate

B.   delivery rate

C.   click-through rate

D.   bounce rate

30: In which category will most likely an email campaign or newsletter land in Gmail, given the recent redesign?

A.   Spam

B.   Updates

C.   Promotions

D.   Shopping

31: Which of these measure your email campaign's success?

A.   Conversion rate

B.   Call to action

C.   Phishing response rate

D.   Honey-pot rate

A.   True

B.   False

33: The following impacts your Sender Score:

A.   spam reports and click through rate

B.   volume and frequency of sends, spam reports, IP address usage

C.   number of characters you use in your subject lines

D.   IP address usage and hard bounces

34: What should you always add to images in case they do not load properly in an email?

A.   Campaign codes

B.   Alt tags

C.   Text descriptions of the image

D.   Colorful borders

35: The percentage of emails that were opened in a given campaign is the _____.

A.   click rate

B.   success rate

C.   open rate

D.   return on investment

36: Marking a message as "spam" in your inbox will automatically unsubscribe you from all lists of this sender

A.   False, you may still receive the future emails, but into a spam folder instead

B.   True

C.   Partially true. You will be unsubscribed, but only from the current campaign list

D.   False, you will only notify the ISP and still receive future email into inbox

37: What is the first step in any successful email campaign?

A.   defining your goal

B.   writing a subject line

C.   choosing the design layout

D.   writing the body copy

38: True or False? Purchased email lists are typically just as engaged as opt in lists.

A.   False

B.   True

39: Which of the following tactics can potentially improve your list hygeine?

A.   engage in co-marketing

B.   rent lists

C.   use affiliate marketing

D.   use a double opt-in

40: What is CAN-SPAM?

A.   A measure of how often your mail gets marked as spam

B.   A list of people who have opted in to receive email solicitation

C.   Email software that allows you to get around spam filter

D.   Federal email anti-spam legislation passed in 2003

41: What is a double opt-in?

A.   A link subscribers can use to unsubscribe from the email list

B.   A method used to determine whether or not a subscriber has been clicking on links in the emails

C.   A series of buttons added to the bottom of your email to allow for social media sharing

D.   A method requiring subscribers to confirm their email address

42: What is a common way to optimize an email with many images for viewing?

A.   add ALT tags

B.   Add H1 tags

C.   make the images animated GIFs

D.   include the images at the bottom of the email

43: How is bounce rate calculated?

A.   undelivered emails divided by total emails sent

B.   viewers who clicked your email without purchasing divided by total emails sent

C.   viewers who opened your email without clicking divided by total emails sent

44: One suggested way you can solve deliverability problems is by _____.

A.   change the color of the call to action buttons on your website

B.   increasing your publishing rate

C.   setting up stricter opt-in measures

D.   purchase a more expensive list of prospects

45: How is list growth rate calculated?

A.   total subscribers this month divided by total subscribers last month

B.   new monthly email subscribers minus opt outs and hard bounce divided by original list size

C.   new email subscribers this month divided by total email subscribers last month

46: What does the term Dedicated Email refer to?

A.   a stand alone email that promotes an individual offer

B.   an email triggered by a specific user action

C.   a sponsored email offered by a partner

D.   an email triggered by a user property

47: True of False? HTML is typically utilized to make sparse, plain emails.

A.   False

B.   True

48: Subtracting your opt-outs and hard bounces from the number of new email subscribers in a given month and dividing the whole thing by the total list size will yield your _____.

A.   growth rate

B.   return on investment

C.   soft bounce rate

D.   spam list

49: What is a benefit of performing an A/B Test on your email?

A.   Increased conversion

B.   Better sender reputation

C.   Increased list size

D.   Increased delivery rate

50: What is the difference between a soft bounce and a hard bounce?

A.   a soft bounce is the result of a temporary problem

B.   a soft bounce is the same thing as a spam complaint

C.   a soft bounce occurs when someone gives you a bad email address

D.   there is no difference between hard and soft bounces